Monday, August 25, 2014

Peeps Minis Chocolate Creme

DSC_6385rbJust Born is attempting to make Marshmallow Peeps a year-round treat. I’ve already tried the Vanilla Creme version, so today I’ll review the new Peeps Minis Chocolate Creme.

There are a few ways to approach it. They could just continue making different shapes and colors like they do for the holidays. Perhaps a tech themed array like the Facebook like button, the Twitter bird and the loading animation you get when trying to stream videos most of the time. Or perhaps transportation, like cars, boats and airplanes. Some pets, like cats and rabbits and birds (wait, those are already shapes they make). Maybe happy faces or embrace emoji and go with an array of different symbols.

Instead, Peeps have gone a different way with their marketing plans. They’ve taken Peeps out of the tray, made them smaller and singular. Well, not completely singular. They’re still called Peeps even though they’re no longer conjoined. They’re sold in a stand up bag that reseals with a zip. There are 24 in the bag, even though it only holds 3.4 ounces. (A similar sized bag of chocolate candy holds about 6-8 ounces.)


They don’t look chocolatey, and they don’t look marshmallow. They’re slumped little fellows, they look a little tired and deflated. I understand that they haven’t been coddled inside a tray with a sunroof like most other Peeps, so I’ll have to consider that these Peeps aren’t supposed to be admired for their good looks ... you must buy them for their other qualities.

The bag smells like a cake mix, a little like cocoa, and fake vanilla, and sugar of course. There’s a lot of sugar. It seems like there’s more sugar coating, more grainy sugar in proportion to the marshmallow than a regular tray Peep. I didn’t care for the heavy dose of sweetness here, especially since the marshmallow part was so lacking cocoa. It was like weak chocolate milk.

They’re far too sweet for me, even when combined with other treats as a sort of condiment for nuts or very dark chocolate.

Peeps are gluten free but may contain milk, even though here’s none in the ingredients. They’re made in the USA.

Related Candies

  1. Peeps Minis Vanilla Creme
  2. 3 Musketeers Hot Cocoa Marshmallow Minis
  3. Peeps Gingerbread Men
  4. Kraft Jet-Puffed Marshmallows + Vanilla, Cinnamon Bun, Strawberry, Chocolate Royale, Gingerbread
  5. Meiji Creamy Marshmallow Chocolate
  6. Peeps Peepsters (Milk & Dark Chocolate)
  7. Peeps Chocolate Mousse (Bears & Bunnies)
  8. Peeps Spooky Cats & Cocoa Bunnies

Name: Peeps Minis Chocolate Creme
Brand: Just Born
Place Purchased: Target (West Hollywood)
Price: $2.79
Size: 3.4 ounces
Calories per ounce: 99
Categories: Candy, Morselization, Peeps, Just Born, Marshmallow, 5-Pleasant, United States, Target

POSTED BY Cybele AT 2:33 pm Tracker Pixel for Entry     CandyMorselizationPeepsReviewJust BornMarshmallow5-PleasantUnited StatesTarget

  1. I am sorry but honestly they look like soft turds. Who would want to eat these.

    Comment by Jason on 8/26/14 at 9:17 am #
  2. “...they haven’t been coddled inside a tray with a sunroof…” That’s hilarious! You’re spot on with your review. That said, I like weak chocolate milk so I like these as well. I do prefer the regular-sized Peeps though.

    Comment by Heather on 8/26/14 at 11:40 am #
  3. I don’t get the point of these… Peeps are basically on the shelves year-round anyway, and these aren’t small enough to really be considered mini.  They’re just deflated and deformed versions of the original!

    Comment by Ruffy on 8/27/14 at 2:03 pm #
  4. i’m sorry i’m from the uk and peeps just look gross :ppp

    Comment by mikeUK on 9/14/14 at 7:29 am #
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