Monday, August 25, 2014
Peeps Minis Chocolate Creme
There are a few ways to approach it. They could just continue making different shapes and colors like they do for the holidays. Perhaps a tech themed array like the Facebook like button, the Twitter bird and the loading animation you get when trying to stream videos most of the time. Or perhaps transportation, like cars, boats and airplanes. Some pets, like cats and rabbits and birds (wait, those are already shapes they make). Maybe happy faces or embrace emoji and go with an array of different symbols.
Instead, Peeps have gone a different way with their marketing plans. They’ve taken Peeps out of the tray, made them smaller and singular. Well, not completely singular. They’re still called Peeps even though they’re no longer conjoined. They’re sold in a stand up bag that reseals with a zip. There are 24 in the bag, even though it only holds 3.4 ounces. (A similar sized bag of chocolate candy holds about 6-8 ounces.)
They don’t look chocolatey, and they don’t look marshmallow. They’re slumped little fellows, they look a little tired and deflated. I understand that they haven’t been coddled inside a tray with a sunroof like most other Peeps, so I’ll have to consider that these Peeps aren’t supposed to be admired for their good looks ... you must buy them for their other qualities.
The bag smells like a cake mix, a little like cocoa, and fake vanilla, and sugar of course. There’s a lot of sugar. It seems like there’s more sugar coating, more grainy sugar in proportion to the marshmallow than a regular tray Peep. I didn’t care for the heavy dose of sweetness here, especially since the marshmallow part was so lacking cocoa. It was like weak chocolate milk.
They’re far too sweet for me, even when combined with other treats as a sort of condiment for nuts or very dark chocolate.
Peeps are gluten free but may contain milk, even though here’s none in the ingredients. They’re made in the USA.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.