There are always flavor trends. Tropical fruits, pumpkin pie spice, hot pepper ... much of it is a pendulum that swings from novelty to the familiar in unfamiliar settings. One of the new flavor trends that has been pointed out by food industry writers is cake.
Cake itself isn’t a flavor, it’s just an item you can make with some batter and an oven. There are a few different versions of the cake as candy flavors. The popular varieties are Red Velvet Cake, Birthday Cake and Carrot Cake. I gathered together a few that I’ve picked up in the past few weeks out of curiosity, then I thought maybe I should go through my archives and see how far back this goes and how successful this is as a flavor.
Red Velvet Cake has never been one of my favorites, so making a successful candy adaptation will probably always be lost on me.
Birthday Cake, White Cake or Party Cake is another subset of the flavor, it’s usually yellow cake with some sort of vanilla frosting.
Carrot Cake and Spice Cake are by far the most interesting of the lot, because they combine a series of flavors, both the lightly spiced cake with carrot added for texture and moistness then add in the tang of a cream cheese frosting. Mars has reissued their Carrot Cake M&Ms at Walmart again this year.
So this week I’ll review: Peeps Party Cake, Brach’s Carrot Cake Candy Corn, Russell Stover’s Carrot Cake, Wedding Cake and Birthday Cake Eggs. If there are others you’ve seen in stores, let me know so I can track them down Stay tuned.
Related Candies
- R.M. Palmer Cake Batter Cup
- Birthday Cake M&Ms
- M&Ms Milk Chocolate Red Velvet
- Russell Stover Red Velvet Santa
- See’s Holiday Pie Truffles
- Godiva Cake Truffles
- Cupcake Bites
I picked up some Betty Crocker buttercream cake bites. I think they are supposed to taste like cake. I also think they do not taste like it at all. It’s an interesting trend and I look forward to your reviews.
The Carrot Cake M&Ms; (exclusive to Walmart) are DELICIOUS! I think you might find them too sweet, but I love white chocolate and think they are great.
Oreo is introducing “cookie dough”-flavored Oreos.
Try wrapping your brain around that one.
I just tried the Peeps. As a Peeps fan, they were just ok. I actually did not notice a difference from regular to Party Cake with the exception of the colored film. The sugar may also be a little finer and possibly a hint of vanilla. I’ll have to pick up some of the regular ones for a side by side comparison.
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