Friday, September 25, 2009
Festival HiCHEW: Candied Apple & Cotton Candy
I’ve been on a HiCHEW spree lately. Partly because Morinaga went on a binge and released about a dozen flavors. Besides their traditional array of 6 or 7 standard flavors they have another half a dozen single flavor packs out.
HiCHEW is one of those rare Japanese candies that’s being distributed around the world. Here in Los Angeles, I can get Lemon, Mango, Strawberry or Green Apple HiCHEWs at just about any 7-11 or Cost Plus World Market. But the limited edition flavors, the seasonal and the specialty assortments are a little harder to come by and require either an order directly from Japan (I’ve been using JBox and Asian Food Grocer) or a visit to Little Tokyo to Marukai Market, Mitsuwa Marketplace or Nijiya Market.
Today I have the two from the Summer Festival (Matsuri) line: Candied Apple & Cotton Candy. (I don’t know if there were more than these two ... maybe a Kettle Corn or Deep Fried Butter version escaped my view.)
The packages are compact, they have only 7 pieces in them instead of the longer packs that have 10. Even without knowing Japanese the packages are bold and easy to understand. There’s a little picture of a man selling candied apples with some stylized fireworks above him. Then of course the big candied apple (which seems to be dipped upside down to the way I’ve always had them, the stem is a the top, not where the stick enters the apple).
On the side of the package is the little diagram of what the candy looks like. A pink outside and white core with little flecks of what I’m guessing are the candied coating bits.
It smells softly sweet, a little like milk tea. Biting into it there’s an immediate apple juice flavor then a background of sweet sugar.
The little flecks are sparkly crunches of sugar. I couldn’t quite get an actual flavor from them. It becomes quite juicy. The texture is quite smooth except for the crunches.
I don’t think I’ve had a candied apple in over 15 years, so I can’t say for sure that this is an authentic representation contained within a 1 inch by 1/2 inch block. But it was still fun.
Rating: 7 out of 10
Cotton Candy HiCHEW smells simply like sweet. Pretty much the same as the Candied Apple.
It’s sweet, but not sticky sweet or cloying. It’s simply fresh. Not quite vanilla, which can be a little boozy and not quite a toasted sugar flavor either. It’s creamy without being milky. It’s clean without being flavorless. It’s a mystery wrapped in foil and stuffed with little crunchy bits.
The combination of the texture of the HiCHEW which is a taffy/gummi product that’s at once bouncy and smooth and the little cotton candy grainy bits is odd. Really nicely done cotton candy always has these little bits of grain where either the sugar didn’t melt & reform properly or moisture has caused it to recombine into a hard candy bit. Yes, it’s grainy, but the grains give way to soft sugar flavors.
It’s like cotton candy in all the right ways. And it leaves out the sticky paper cone.
It’s just so hard to describe that all I can say is that after I took the photos of the first pack I got from JBox, I made sure to pick up two more packs when I saw them in Little Tokyo.
It’s difficult to say but this is the best colorless and flavorless candy I’ve ever had. How do the Japanese do it? (I’m also still obsessed with the Juntsuyu I wrote about several years ago and add it to my order at JBoxevery time.)
Rating: 10 out of 10
POSTED BY Cybele AT 9:57 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.