Monday, March 28, 2011
Last week I reviewed the new Peeps Milk Chocolate Dipped Marshmallow. It’s a single Peep dipped partially in milk chocolate. Little did I realize that there were more in the family lurking at other nearby markets. (I went to RiteAid, Walgreen’s & CVS.)
Upon visiting Target over the weekend I found the other iterations of Chocolate Dipped Peeps. The first I’ll start with is the Peeps Dark Chocolate Dipped Marshmallow.
The package from Target holds only two Peeps and clocks in at an even one ounce and 110 calories. So it’s a very spare treat when it comes to calories but it looks quite decadent. The package is also $1.59, which I thought was more than steep for a mostly sugar candy. I’m sure they’re available on sale at some point, but I didn’t want to miss the opportunity to try them.
The dark chocolate is sweet but has a potent bitter note as well with some basic cocoa flavors. The melt is smooth but with a dryness as well. Most of the time I ate around the edges, which meant that I was getting far more chocolate in the early bites in proportion to the marshmallow.
One of my pet peeves with Peeps is the eyes. Are they edible? Many times I find them in my mouth and think that there’s an errant piece of plastic in my candy. Lately I’ve taken to picking they eyes off before consuming. This also prevents Peeps peeking. It also leads to a pile of eyes.
At the end of my review of the plain Peeps I wished that they made a flavored version. (Really, the press release about these new products doesn’t actually mention this version.)
So, here we go, Just Born does make Peeps Milk Chocolate Dipped Chocolate Mousse Flavored Marshmallow. Wow, that’s a big name. But it’s also a pretty big morsel of candy. I like the fact that the Peeps are un-conjoined. Up until this introduction, I don’t think they ever sold separated Peeps before. We can now admire them in 360 degrees.
The Chocolate Mousse Peeps are usually found in the shape of Bunnies or during other seasons, Reindeer. I was hoping the fact that they were chocolate would mean no artificial colors, but for some reason the ingredients say there’s Yellow #5 in there.
In case you couldn’t tell from the first photos, the Peeps are just dipped at the very bottom. Though it doesn’t look like much from the side, the bottom is quite a large surface area of chocolate.
The Peep itself tastes like weak hot chocolate, sweet and though the sugar crust is grainy, the marshmallow is smooth and creamy. The milk chocolate base is sweet as well and without much of a chocolate punch but still has a good melt.
Two of these was a good treat. They took a little while to eat and enjoy, so for an indulgence that’s a little lighter in calories, it’s a good choice.
At this point I’m pinning all of my hopes on the Peeps Dark Chocolate Dipped Chocolate Mousse Flavored Marshmallow. It has several of the things I was looking for, a less sweet marshmallow and the dark chocolate.
I haven’t been fond of Peeps other chocolate covered versions, mostly because the marshmallow ends up becoming a gooey, syrup mess. Also, they were using artificial colors for the marshmallow centers, which didn’t make much sense to me at all - the sugar crusted Peeps are uncolored.
But based on the other versions of the dipped Peeps, we were off to a good start.
The dark chocolate is only slightly more intense than the milk chocolate variety, but is blessedly less sweet. This means that the sweetness level of the whole thing is brought down to a level where I could concentrate on the combination of textures instead of the throat-searing sugar. The chocolate melted quickly and with a light coolness. The dark flavors were even slightly bitter for a moment. The sugar crust gave a grainy crunch to the marshmallow, which was light and airy.
For the first time I feel like someone made Peeps that were actually meant to be eaten and not used for decoration or as a biodegradable toy. I can only applaud this effort by Just Born who seems to have had a few mis-steps in extending the Peeps brand over the past five years. (You can only do so much with novel colors and then there were the made in China Halloween version.) Here’s the thing though: A See’s Scotchmallow Egg is about the same price, ounce for ounce. Sure, it has caramel in it, and that’s hard to compete with. But there are lots of other excellent chocolate and marshmallow products out there, especially around Easter. I’m not going to kid myself that $1.59 is a great deal for cuteness ... though these definitely are the first and only Peeps I have actually eaten willingly. (All others were consumed with a sense of duty for the blog.)
I still might not buy these for myself, but I can recommend them and I like the direction this trend is going in.
Monday, March 21, 2011
Last year Just Born launched Chocolate Covered Peeps. It was a natural evolution, as Peeps were already made in a variety of shapes and colors and even flavors. But the one thing lacking in that new product was an essential part of the Peeps experience: the sugar crust.
This year we have another new version, Peeps Milk Chocolate Dipped Marshmallow. It’s exactly what it sounds like. A single Peep partially dipped in milk chocolate. They’re packaged in a tray of three, similar to the way the Sugar Free Peeps are sold. They come at a premium price, I paid $1.99 for my 1.5 ounces of new newness.
Each Peep is about a half an ounce. They’re fully formed, not formerly conjoined like the row of Peeps that usually come in a tray. They have a squat and wide base and just the very bottom of the base has a light coating of sweet milk chocolate.
They’re well protected by the overpackaging of the deep plastic tray. They’re also very fresh, though I prefer mine a little tacky and chewy. (I didn’t wait for some to get stale to post this review.)
The chocolate sticks well to the marshmallow, so even though it crunches when bitten, it doesn’t flake off easily. The flavor is quite milky and sweet and it’s passably smooth. The grain of the sugar crust would probably ruin any appreciation of a silky smooth chocolate anyway. The marshmallow is soft and chewy and relatively flavorless aside from the sweetness. They were probably some of the best Peeps I’ve ever had though I don’t care much for them ordinarily.
The proportion of chocolate to marshmallow was pretty good. Most of all I wanted something to cut the sweetness of the sugar crust and though the milk chocolate did a bit, it really wasn’t enough to warrant me buying these again.
I would love to try them with a really good dark chocolate dip. And I wouldn’t be adverse to seeing them in different flavors either. (Peppermint and dark chocolate? Especially if it wasn’t colored.)
UPDATE 3/28/2011: Oh, yes, they do make Dark Chocolate ones and Milk & Dark Dipped Mousse!
Monday, February 28, 2011
Just Born has been steadily expanding the Peeps line of products for the the past five years or so. Beyond just new colors and shapes for the iconic sugar crusted marshmallows, they’ve also delved into flavors and more recently, the addition of chocolate.
The newest member of the Peeps repertoire is Peeps Peepsters Chocolate with Marshmallow Flavored Creme. They come in two varieties, milk and dark chocolate and sound like an interesting new version, more about the chocolate and less about the marshmallow.
I found them at the drug store before Valentine’s Day, so I paid full price for my bags - $3.99, which I found startling for 11 ounces of candy whose first ingredient was sugar and contained palm kernel oil.
I’ll start with the Peepsters Milk Chocolate with Marshmallow Flavored Creme which are enclosed in an easy to spot yellow bag with brown and green trim. The pieces inside are visible through a little window and foil wrapped in a matte pastel assortment of yellow, orange and pink.
The pieces are a little bit bigger than a Rolo. They feel solid and firm. Even without unwrapping them a vague soft vanilla flavor wafted from the bag. The little domes on the pieces have a little Peep on them, but that’s the only chicky thing about them. There’s really nothing that otherwise makes these feel Peepy except that the packaging tells me so.
The chocolate is smooth and has an excellent snap (however, it is rather cold in Los Angeles right now, they’ve been sitting in the unheated Candy Blog studio, which is about 58 degrees right now). It’s quite sweet but what’s most notable about the creme center is how firm it is. It seems to have the same density as the chocolate. So biting into it is like biting into a thick chunk of chocolate. As you can see from the cross section, there’s a lot of chocolate and not much filling.
The chocolate is sweet and milky, which adds to the marshmallow notes. The cream center does melt a bit on the tongue, kind of like a white chocolate but without the extra milk notes and malty flavor. Instead it’s all vanilla and sweetness. I didn’t get marshmallow at all. If this was served to me without a name, I don’t think think I would have come up with marshmallow as a descriptor. The essential elements of marshmallow are missing. (Lightness, fluffiness and smooth melt.)
The Peepsters Dark Chocolate filled with Marshmallow Flavored Creme are similar to the milk counterpart. They come in a blue bag with white polka dots and the same brown trim. The foil wrapping on the pieces is blue, green and lilac. (So you could mix these in a bowl and knowing the key, pick out your preference.)
The dark chocolate contains milk fat, so it’s not suitable for vegans ... but the creme center has milk products in it anyway. There is no gelatin in it though, so lacto-ovo vegetarians can indulge if they want to. The thickener used for the center is gum arabic.
The caloric density on the dark version is slightly higher, there are two more grams of fat per serving in this version.
Again there’s nothing Peepish about these. They have a much more pronounced vanilla smells to them, and less of the milky notes.
The chocolate is deep and rich, though not entirely well rounded. There are bitter, woodsy notes of charcoal and a lack of fruity notes to balance it all out. So it’s a very rough sort of flavors in combination - the one note sweet vanilla flavored center and then the cocoa powder outside. The balance of sweetness in this was much better though, so I definitely felt much less throat-searing on this version.
It’s an interesting brand extension from a company that I’ve never really though of much more than a sugar candy manufacturer. The foil is cute, but the ratio of center to chocolate was a bit off for something that I thought was going to have the lightness of marshmallow. The attention to detail on the production though is much better than my recent experiences with the Chocolate Covered Peeps. The pieces were well made and protected appropriately by their wrappings. I like that there’s no unnecessary food coloring used in the centers to make them violently yellow - so parents can feel better about giving these to kids. And for once vegetarians can enjoy a Peeps product.
But if I were to pick up an Easter themed cream, I think I’d stick with the Russell Stover eggs line, even though the ratio of chocolate to cream is pretty much the opposite.
UPDATE 11/29/2012: Just Born updated the packaging look for Peepsters this year, though the product remains the same. They also introduced a Christmas-themed version with red and green foil wrappings.
Friday, December 3, 2010
Just Born introduced Chocolate Covered Peeps for Easter 2010. They also made an appearance in the pumpkin shape for Halloween. But the most interesting of their new chocolate covered version of the marshmallow shapes is the Christmas introduction of the Peeps Dark Chocolate Covered Mint Flavored Marshmallow.
The candies come individually wrapped and weigh 1 ounce exactly. (There’s also a milk chocolate version, but both that I bought were crushed & sticky so I’ll have to find more.) Like the other chocolate covered versions before, they’re not just a chocolate covered classic Peep, they lack the sugar crust so the chocolate is the cloak it gets instead of the grainy coating.
The tree shaped minty Christmas Peep is just shy of three inches long and pretty tall at about an inch thick. The dark chocolate shell contains a bit of milkfat but is otherwise has a pleasing dark sheen and makes a convincing tree shape. The package says that they’re gluten free, but of course aren’t vegan (gelatin & milk) and may contain peanuts, tree nuts, eggs and coconut.
They actually smell more like sweet dark chocolate out of the package than mint, which I thought was a good sign after the overly sweet and underwhelming Easter and Halloween versions.
Biting into it, I found what I expected, which was a bright green, soft and moist marshmallow flavored with peppermint. The marshmallow is interesting, it’s fluffy without being foamy or latexy. The mint flavor is appropriately strong - strong enough to have a distinctive taste but not so strong to overwhelm the chocolate chip qualities of the dark coating. The smooth dissolve of the marshmallow is better than the slightly grainy and chalky chocolate.
I don’t generally get an aftertaste from green food colorings (blue & yellow), so my repulsion at the color was aesthetic, not technical. It did go far to convince me that this was something flavored like Creme de Menthe.
The product idea is sound, a flavored marshmallow in a festive, seasonal shape covered in chocolate. There aren’t any other mass-marketed candies like that. I still question the necessity of the strong food colorings (and maybe some sprinkles on there would serve a similar purpose of the tree “decoration.” I’m still not much of a marshmallow fan, so these don’t suit me, but I’m sure there are some fans who will enjoy these. They could benefit from higher quality chocolate and eschew the strong colors.
Thursday, May 27, 2010
Just Born is more than just PEEPS, they also make Mike and Ike and Goldenberg’s Peanut Chews. At Sweets & Snacks Expo they announced their new products for 2010-11.Just Born for Halloween
• NEW PEEPS Chocolate Covered Marshmallow Pumpkins available in single-serve packages.
My take: I’d love to see these “treat-giving snack size bags” of Goldenberg’s Peanut Chews. I only see the in the single serve package in my area but I would actually give them out as a Halloween treat if I had the option (the dark one is vegan). The rest of the product line is pretty much the same as this year’s Easter. The addition of the chocolate covered pumpkins is new - though I have to say that I’m disappointed that they’re making the marshmallow center orange instead of leaving them natural like the Peeps are (on the inside at least).Just Born for Christmas
• NEW PEEPS Chocolate Covered Mint Flavored Marshmallow Trees in single serve packages. The PEEPS Brand is offering fans its most extravagant PEEPS yet, PEEPS Chocolate Covered Mint Flavored Marshmallow Trees, heralding the Brand’s first chocolate-covered item with a flavored marshmallow center.
My take: I’m really excited about the Chocolate Covered Peppermint Peeps. I hope they don’t have artificial sweeteners in them like the uncoated marshmallows do right now. They seem like they’d be a refreshing chocolate treat but still spare on the calories.Just Born for Valentines
• New PEEPS Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages. This year, PEEPS Brand Marshmallow Candies are melting hearts with their new PEEPS Chocolate Covered Raspberry Flavored Marshmallow Hearts. Delicious milk or dark chocolate cover raspberry flavored PEEPS to create a scrumptious chocolate and marshmallow experience.
My take: Raspberry chocolate covered Peeps for Valentines ... what more do I need to say?
Wednesday, May 12, 2010
You’ve probably noticed by now that I’m not a big gum chewer. But I’ve had to do a lot of thinking at work lately, and there have been studies that show that chewing gum enhances learning and reduces stress.
I found this bag of 75 pieces of Mike and Ike Fruit Flavored Bubblegum in my package of samples from the National Confectioners Association that arrived in advance of the Sweets & Snacks Expo later this month. I’ve seen these on store shelves already. They’re little bubble gum pieces in the same five flavors as Mike and Ike: strawberry, lime, lemon, orange and cherry.
The bag is an odd portion, it’s 4.25 ounces but a serving size is 2 pieces. Of course that’s just a recommendation. My mode of gum consumption is to chew it quickly until it loses its flavor, toss and start with a new piece/pieces. A portion for me is about 20 pieces for a session. (There are 5 calories per rod.)
The gum itself is made by Ford Gum under license from Just Born, makers of Mike and Ike, Hot Tamales and Marshmallow Peeps.
The rods are just about the same size as the classic Mike and Ike. The only differences are that they’re opaque and more regularly shaped. The outer coating was a light candy shell, not completely crunchy but it had a satisfying grain that created a good texture at the start of the chew and it also released a lot of flavor into the mix.
Orange was better than I expected. I was afraid it would be too tangy and reminiscent of Aspergum. It is a nice citrus flavor, tart at first but then a sweet orange flavor. It hangs onto the zest notes the longest, though it’s not as though it’s a long time at all.
Lemon started out sweet, then got a nice tangy lemonade vibe going on, then all the flavor just up and left.
Lime is all the things I love and hate about lime. It’s metallic and bitter but also zesty and tangy. The lime flavor is rather realistic but part of me is wondering why I’d want to chew lime gum.
Strawberry is fun because it’s sweet and a little like lemon with its tart bite. It seemed to be the one with the best bubble blowing, but that might have been because I chewed it the longest.
Cherry looked a lot like Strawberry much of the time, just a smidge darker. It was like a LifeSavers Wild Cherry gum rod. I liked it, even though it was medicinal, syrupy and rather bitter towards the end. It was also thin and soupy in parts and never really made good bubbles.
I liked chewing mine in pairs. Two pieces made a perfect portion for later bubble blowing. I was mostly a purist, but occasionally mixed the flavors together. Of course all citrus go together and strawberry with lemon is good.
I’d say I liked these better than actual Mike and Ike, but that’s not saying much as a I find the jelly rods a bit bland. Fruit flavored gum made with actual sugar isn’t that easy to find.
They also make a Hot Tamales version of the gum, but it’s made with artificial sweeteners, so I gave it away for a cinnamon gum fan.
Tuesday, February 23, 2010
Peeps Dark Chocolate Covered Marshmallow is pretty much the biggest thing to happen to Peeps. Oh sure, they’ve dabbled with cocoa flavored Peeps or maybe put them inside a chocolate shell, but an actual chocolate dipped Peep made by Just Born is pretty revolutionary.
First thing, they’re singles and they’re individually wrapped. Other Peeps are sold in trays with more than one serving. So each one will be fresh and ready to eat. (This may or may not be a good thing, I’m not sure if Just Born is going to make Chocolate Covered Stale Peeps.)
I’m going to start with the dark chocolate covered version because that’s what I was attracted to first, but I also have the milk chocolate version. They’re nicely priced, I think the regular retail is about 80 cents, but I picked these up at RiteAid at two for a dollar.
The big thing about Peeps in their chick format (not the bunny format) is that they sit upright. A standard array comes in a conjoined row of five weighing 1.5 ounces. In this case a single Peep is covered in chocolate and sits on its side. They’re huge but well detailed for a chocolate enrobed item. (Think about how hard it is to get details on the blanket covering something that’s extruded in the first place.)
Each piece is one ounce and biting into it answers several questions I had:
First, it’s a yellow Peep in there. Unlike a standard Peep which is only colored on the outside sugar crust, this Peep has coloring all the way through the marshmallow. (Not really something I’m fond of, in fact, I prefer the Ghost Peeps for Halloween which have no artificial colorings.)
Second, there is no sugar crust. It’s just a skinless Peep covered in chocolate.
The dark chocolate coating isn’t a terribly complex chocolate or even that dark (there’s no percentage on the package). It has milk fat in it (but it’s not like we had any hopes that a chocolate covered marshmallow was going to be vegan, did we?). The shell is rather thin, perhaps a little thicker than I’m accustomed to with the Russell Stover versions.
The marshmallow texture is airy and far lighter and less latexy than I experience with Peeps. I can put my tongue through it in my mouth, kind of like a smooth sugary foam instead of a marshmallow.
It’s sweet of course but not grainy. The dark chocolate has a bittersweet and dry quality to it that helps round out the fake vanilla flavoring.
The Peeps Milk Chocolate Covered Marshmallow comes in a bright yellow wrapper (kind of violating the unspoken industry standard that blue is milk chocolate). It was extremely easy to spot when I first walked into RiteAid, so they can definitely say that the package fits the brand.
The interesting thing that I noticed about the ingredients is that it doesn’t seem that these are just your regular individual Peeps run through an enrober. These appear to be a different formula. The marshmallow portion goes like this: Sugar, corn syrup, partially hydrogenated palm kernel oil, whey (milk), gelatin, cocoa processed with alkali, and less than .5% of the following: invertase, natural and artificial flavors, soy lecithin, yellow #5 and potassium sorbate.
Regular sugar-crusted Peeps contain: Sugar, corn syrup, gelatin, contains less than 0.5% of the following: potassium sorbate, artificial flavors, yellow #5, carnauba wax. (The wax, I believe, is the eyes.)
The sweetness and moistness of the marshmallow is even more noticeable over the dark chocolate version. The milk chocolate shell has some good dairy notes, but it isn’t quite as creamy as I would have liked. The good thing is that it held together well, I didn’t have big flakes coming off as I bit into the fluffy marshmallow.
The texture differences were rather minor here, not at all like the ordinary sugar crust but not enough of a contrast to provide added interest.
Mostly I found the milk chocolate version too sweet though the fake vanilla was actually kind of fun - like a White Toostie Roll is fun for a while and then I realize that there is food out there with real flavor.
I don’t quite understand why they had to make them yellow inside, I think a lot of parents might have preferred them to leave out the Yellow #5.
I know that many bakeries, candy stores and fudge shops have been dipping Peeps and offering them to their customers for many years, so this version may be a bit of an adjustment and some may prefer the inner sugar crusting.
The package says that they may contain peanuts, tree nuts, egg and coconut - in addition to the ingredients soy and gelatin. They are gluten free.
Friday, October 16, 2009
Just Born announced some new mixes of their classic Mike and Ike jelly rods for different seasons. The first one on the calendar is the Autumn Medley which features four flavors in a fall color array.
The package, at first glance, looks like the Tangy Twister, but on closer inspection has some pumpkins on it and a little scarecrow. It also has a little pile of fruit to represent the flavors inside. They’re Strawberry, Orange, Lemon and Cherry. If you picked up a regular bag of Mike and Ike you’d get five flavors, four of which are in this mix. The only one missing is Lime. So if you’ve always wanted a lime-free Mike and Ike mix, this is your product.
Instead of a box that can let the jelly rods get stale, this sealed plastic wrapper keeps them fresh. If you’ve never had Mike and Ike, they’re basically jelly beans. Rod shaped jelly beans that are available year round in mixes of fruit flavors (except for Jolly Joes which are all grape).
My positive experiences with Mike and Ike up to this point have been with their more intensely flavored products like the Tangy Twister and the spice-flavored Hot Tamales and Jelly Beans. I know I’ve had the regular Mike and Ike before, but never thought much of them so I’ve kind of ignored them.
Cherry - It’s easy to spot the dark red rods in the batch. They taste pretty much like they look, a jelly version of a Black Cherry LifeSaver but without the satisfying tangy counterpoint to the woodsy medicinal flavors. So they come off as non-medicated Sucrets to me.
Strawberry - The lighter red rods are supposed to be Strawberry, but there’s very little here. There’s absolutely no tartness, just a sweet and slightly floral flavor. All I can say is it didn’t taste artificial to me ... it just lacked any taste at all. Not that I didn’t enjoy the blandness.
Orange - This one has a little sour note at the start in the grainy shell, but the flavor dissipates to just sweet jelly with a touch of orange oil. They’re actually quite nice, the zest is not too strong and the texture is rather like the classic Orange Slice jellies.
Lemon - I’m always up for a lemon candy, it’s hard for me to name a yellow candy I don’t like. Oddly enough, the lemon was not as tart a the orange, which is disappointing, because I know Mike and Ike can do a nice lemon because they made a whole product called Alex’s Lemonade Stand.
What I think would be a fun are real harvest inspired flavors: things like Mulled Apple Cider, Baked Caramel Pear, Cranberry Orange and White Grape. But as a simple repackage based on colors, I guess they’re fine for folks who like the classic Mike and Ike.
There will be a version for Christmas that will be styled in green & red and a version for Valentine’s Day in pinks & purples.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.