Friday, June 03, 2011
Mike and Ike Fruit Twists
Mike and Ike are jelly bean rods sold in different fruity flavor combinations. The classic version, introduced in 1940, contains cherry, orange, lime, lemon and strawberry. They’re sold in boxes or little single serve bags. They’re, well, ordinary candies but comforting and dependable. Over the years there have been different flavor varieties introduced.
The twist today, is an actual twist. They’re called Mike and Ike Fruit Twists and instead of being a jelly candy, these are a wheat-based chew. That’s right, this is red licorice. The twist on the classic strawberry licorice twist is that these are filled.
Just Born has been making candy in Pennsylvania since 1923 but sometimes they outsource licensed products like this. So this one is made by a company called CandyRific in Spain. So its relationship with Mike and Ikes is pretty distant.
The Mike and Ike Strawberry Fruit Twists come in a green package with a bold Mike and Ike logo across the top. The branding is nicely done to fit with the existing Mike and Ike product line.
The king size package contains six twists. They’re formatted into two bars - each with three conjoined sets of twists that pull apart easily.
The twists are soft and pliable and rather shiny. The scent is a good imitation of strawberry, it reminds me of that strawberry glaze stuff you can get to make pie. The bite is good, not too chewy but still firm. The center of the red tubes is not quite creamy, but soft, like a paste made of Pixy Stix. It’s a little tart and has a mild strawberry punch flavor.
The combination of the two is a satisfying candy. I didn’t care for the artificial coloring aftertaste, which is kind of metallic and bitter.
Mike and Ike jelly candies come in at least eight different varieties and each is color coded. The orange package is my favorite version, Tangy Twister, so I was hoping that the Fruit Twists orange package would be similar.
The orange package is Mike and Ike Green Apple and Watermelon Fruit Twists. Like the Strawberry variety, the package heralds that they’re made with real fruit juice, are low in fat, contain 0 grams of trans fats and are a good source of vitamin C (that’d be 5% of your RDA per twist).
This package contains no conjoined triplets, instead it has six rectangulated twists neatly lined up inside. The red ones are Watermelon, and aside from not having any seams on the side from where they were joined to their brethren, they look exactly like the Strawberry. They smell like, well, ice cream. Not like any flavor of ice cream, just more like the muddled sweet smell of an ice cream shop. The flavor is mild and does actually taste like watermelon flavor. The tangy paste center is a little chalky but passable. The whole thing tasted a bit like modeling clay, there was something rather doughy about it, which could be the wheat flour.
The green ones were Green Apple which had the light scent of apple juice. The flavor was much more like actual apple juice than the Jolly Rancher fake apple flavor most candies go for. The tartness of the center helped out with juicing up the flavor profile. But again, the chew was a bit doughy and pasta like at times.
Overall, I found these lackluster. If you want a less-sour filled red licorice twist, well, this is probably what you’ve been looking for. They do fit well with the Mike and Ike brand, which is basically a mild jelly bean anyway. This product is coming to market kind of late. Twizzlers/Jolly Ranchers already has a version (and has had several iterations over the years) and Wonka has their Kazoozles.
I feel like they’re missing some real Mike and Ike-ness - maybe if they were little bullet shapes and sold in a box and actually came in an array of five flavors.
They’re not listed on the Mike and Ike website under the licensed products. I found these late last year at a wholesale store and then finally found them at retail at Walgreen’s. But I still can’t find much mention of them online, and Mark of Sugar Pressure noticed the same lack of marketing.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.