Tuesday, September 25, 2007
Chewy Lemonheads & Atomic Fireballs
A couple of years ago I tried a Ferrara Pan product called Narbles. I didn’t care much for it, mostly because it didn’t capitalize on the unique properties of a Lemonhead (though it didn’t actually promise any Lemonhead properties).
I don’t know if Ferrara Pan has been reading my blog (they might have, because I was suddenly able to get mixed bags called the Fruit Headline) but they have a couple of new products: Chewy Lemonheads (and Friends) and Chewy Atomic Fireballs which were introduced at the All Candy Expo last week.
Lemonheads have been one of my favorite candies since I was a kid. They were staggeringly affordable (the larger boxes used to be 10 cents), came in a shareable portion, looked really cool, packed lots of flavor and of course the box turned into a noisemaker. (Sadly they don’t use that kind of box any longer).
The candy balls are beautiful. Slightly translucent (if you like to put your candy on your new LED flashlight on your keychain), they feel as dense as the original hard-candy-centered version, but will yield to pressure when squeezed (just like real lemons!).
It took me a while to get used to them. When I eat a Lemonhead I usually “peel” off the candy shell with my teeth to get to the layer or super sour. Since these are soft on the inside, it took me a while to develop a technique ... but it only took one box.
The outside flavor is just the same as the old Heads, the inside is a rather flavorless jelly ball ... pretty much like actual jelly bean. Come to think of it, these are simply round jelly beans with a sour layer in there. I took a few of them apart to examine the innards (sorry, no gory photos of that). Each was color coded very lightly. I was surprised to find that they were actually lightly flavored. Not super zippy, just mildly fragrant to continue the experience all the way to the core.
Of the five flavors the Orange and Lemon remained my favorites, but the Grape was actually more pleasing than I expected. Cherry and Green Apple just weren’t floating my candy boat, but with 3/5 of the mix as standout winners, I can eat a few cherries. I give them a 7 out of 10.
The Chewy Atomic Fireballs were the big surprise for me. First of all, there was no announcement from Ferrara Pan before the show that they were introducing them (press releases? we don’t need no stinkin’ press releases!). So when I went by their booth I though they were just showing off one of their most successful brands in huge bins at the corner. But looking closely ... chewy!
I took three boxes and opened one. They’re dark red and not easily confused with the Cherryheads.
This is quite a different experience because the traditional Atomic Fireball is a panned cinnamon jawbreaker with alternating sweet and spicy layers. The chewy Lemonhead was an easy shift for my brain, simply a chewy center instead of a hard one. This new Atomic Fireball is more Firehead than Atomic Fireball ... or perhaps Chewy Red Hot.
The outer shell is lightly cinnamon and sweet. If you keep sucking on it gets hotter (but not unbearably) until the candy shell dissipates to reveal the spicy mantle over the chewy jelly core. The core is soft and chewy (perhaps a little sticky) and has it’s own level of background cinnamon-ness. So while it’s not quite the same as the jawbreaker’s layered experience, it’s still layered with a sort of alternating strong and mild spice to it.
They’re far stronger than Hot Tamales (though may be similar to the Hot Tamales Fire). I give them an 8 out of 10.
As a smaller portion, I really like the 25 cent, one ounce box (hey, it’s 100 calories folks!). The Chewy Atomic Fireball is a real winner, but be prepared as it does have a real burn and you can’t take it out of your mouth like a Fireball. The Chewy Lemonheads don’t quite thrill me, but part of that is that it’s so hard to top the lemony singularity that is the Lemonhead. I’ll probably give them a few more tries. I think I want a box of just the lemon ones for a pure experience. I hope they’ll sell them that way.
No word on when they’ll make an appearance in stores. Please post if you’ve seen them.
POSTED BY Cybele AT 8:49 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.