Monday, February 22, 2016

M&Ms White Strawberry Shortcake

DSC_0291rbEaster is a special time in the candy cycle, because it’s really the only time of year that white chocolate is embraced. Fortunately there are some products that are actually good, not just a white confection but actually made with real cocoa butter and lots of milk. (Many white confections are just sugar and tropical oils.)

The new White Strawberry Shortcake M&Ms are a Target exclusive this year, and if you’re a fan of the other white chocolate holiday versions like the Candy Corn M&Ms and the White Peppermint M&Ms, these may be just for you. 


The pieces are larger than standard M&Ms, they’re puffier and a little less regular. They’re delicate pastel colors in pleasing creamy pink, eggshell and white, kind of like a strawberry shortcake with a whipped cream dollop. That’s about as far as the shortcake theme goes, which is fine with me. (The Dove Strawberry Shortcake Crisp things were weird.)

The package this year holds 8 ounces. Years ago the limited edition flavors came in a 9.9 ounce bag, they’re reliably shrinking over time.


The pieces are uncolored in the center and not layered like some. The white chocolate is creamy and sweet and has the floral flavor of fresh strawberries. There are no dried strawberry bits in there, like some previous products have included.

The shell is crunchy and the center is sweet but balanced with the more milky flavors. There’s a lot of fat in there, from the cocoa butter, but they didn’t have a greasy texture. (But that could be that it’s kind of chilly, the Candy Corn version they make in the fall comes along when things are still warm in my area, and the cocoa butter can migrate through the shell in the heat. The flavor in this case reminds me quite a bit of the old Nestle Qwik strawberry milk.

I’m keen on these, but they push all my buttons. They’re pretty and not overly colored, they have a good flavor that’s not too artificial and the ingredients (though there are artificial colors and flavors) are petty decent. I hope they return next year with a wider release.

Related Candies

  1. Candyology 101 - Podcast Episode 30 - Valentines and Strawberry
  2. Dove Milk Chocolate Strawberry Shortcake Crisp Promises
  3. M&Ms White Chocolate Peppermint
  4. Meiji Corot - Strawberry Chocolate Drops
  5. M&Ms White Chocolate Candy Corn
  6. Whoppers Milkshake Strawberry
  7. KitKat Chocolatier (Strawberry & Green Tea)
  8. KitKat Tsubu Ichigo and Hershey’s Strawberries ‘n’ Creme

Name: White Strawberry Shortcake M&Ms
Brand: Mars
Place Purchased: Target (Eagle Rock)
Price: $3.49
Size: 8 ounces
Calories per ounce: 148
Categories: Candy, Easter, Mars, Kosher, M&Ms, White Chocolate, 8-Tasty, United States, Target

POSTED BY Cybele AT 11:54 am Tracker Pixel for Entry     CandyReviewEasterMarsKosherWhite Chocolate8-TastyUnited StatesTarget

  1. I told my bf they tasted like Frankenberry cereal, so strawberry Qwik seems about right smile  These are definitely better than the “Easter Sundae” m&ms; at walmart, which are especially upsetting because it appears to be the boring replacement for the sublime carrot cake m&ms;.

    Comment by Ruffy on 2/22/16 at 2:18 pm #
  2. Have you heard of the cinnamon bun flavoured M&M’s, they’re my absolute fave! They sometimes leave you with a milky moustache (which is a bit weird, but very nice. I would give it a 7/10 for texture and a 6/10 for taste, as like I said, it was a bit weird. But they are still my fave! xoxo

    Comment by Sally Sails on 2/25/16 at 6:38 am #
  3. I brought a bag into work so I wasn’t tempted to eat them all myself. They reminded me of strawberry PEZ, in a good way. I don’t usually like white chocolate stuff, so I am surprised I like these as much as I do.

    Comment by Sophia on 2/29/16 at 8:28 am #
  4. I wrote you many times letting you know how much I like the panda black licorice.but now that you changed the package from box to bag is not good the licorice is like hard candy not the soft fresh smooth rich flavor like the box has.this bag I bought is the last.its just to hard the flavor is no all there with the smooth rich flavor GONE GONE GONE…..............KENTRICK4@GMAIL

    Comment by RICK on 3/03/16 at 9:19 pm #
  5. You should review Nestle Tollhouse Candy Shop semi-sweet chocolate morsels smile

    Comment by Rachel Cox on 3/11/16 at 9:07 pm #
  6. hi Rachel cox,do you think I might like the nestle tollhouse candy shop chocolate morsels ? I do like all sorts of candies. I used to work for Nestles and I would buy all I could on Friday at the factory store.yum yum thanks for the suggestion.about the black licorice it used to be so moist and soft and FRESH TASTING ,I would buy more than one box at a time NOT ANY MORE…...........

    Comment by rick kent on 3/17/16 at 3:40 am #
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