Tuesday, August 12, 2014
PUR Sugarless Gum - Coolmint & Cinnamon
I mostly chew gum made with sugar, not because I necessarily want sugar in my gum, but because it’s so hard to find sugar free gum that’s not made with artificial sweeteners like aspartame (NutraSweet), sucralose (Splenda), acesulfame potassium (AceK) and saccharine. It’s very rare to find a gum like the PUR line that is sugarless but also made only with xylitol, which is a sugar alcohol. Xylitol has been around for years and is often used in sugar free mints and gums, though usually in combination with artificial sweeteners. It has a light ans sweet note to it, but like most sugar alcohols, it also has an odd cooling effect on the tongue (which is usually a desirable feature for mints).
The PUR Gum is is gluten free, nut free, dairy free, vegan and free of GMO ingredients. I’ve tried the other flavors that were introduced when the gum line launched about three years ago: Peppermint, Spearmint and Pomegranate Mint. I liked them quite a bit, though they’re not easy to find.
The pieces are simple chiclets, rounded rectangular pieces, a little rustic and uneven, measuring about 3/4 of an inch long and about 1/3 of an inch wide. A serving, for me, is two pieces. (With actual Chiclets it’s usually 3 pieces at a time.)
The chew is very soft at first, with a very cool note on top and a strong sweetness before the other flavors kick in. The sweetness is not the same as sugar, it’s less round, cool on the tongue and rather slippery.
The flavor is very odd. At first it was a bit on the wintergreen side, which some people find medicinal ... or repulsive. There are other notes to it, a little hint of eucalyptus and then another more balsam note, it reminded me of mastic, which is a resin that’s also used a chewing gum in the Mediterranean. (If you’ve never had mastic, it’s also similar in its flavor profile to tea tree oil, which is not meant to be eaten but is found in many natural personal care products.)
The wintergreen notes dissolve away and all that seemed to be left was that sort of resin note with a hint of something like jasmine tea. It’s pleasant, at least for me and did definitely freshen my mouth after eating some curry for lunch.
Cinnamon is predictable and comforting. It’s woodsy and a little on the clove side of spicy, but has a wonderful warming hotness to it. The intense and rounded flavors dissipate pretty quickly, but the lingering flavor is just sweet and with the lightest tough of cinnamon.
There’s no weird bitter note, either, which I think is often caused by artificial colors. There are no colors here, so it’s all about the gum flavor. The xylitol sweetness lasts for a while, I’d say the pieces are satisfying for about 15 minutes. After I tossed the gum, I still had that lingering warmth of the cinnamon for at least a half an hour. It definitely cut through coffee breath.
I’d probably still stick with the Peppermint (from the original review) for a gum to keep in my desk, but for travel, I think I would go with the Coolmint because I really felt like chewing the pieces longer than the other flavors. It’s a little expensive and the packaging takes up a lot of space for such a small amount of gum. (I might like it if the blister pack was scored so I could just tear off a few of them to keep them in my little case that I take on airplanes.)
The gum is not easy to find, and not cheap. I’ve seen it at natural food stores and grocers, such as Sprouts and Erewhon.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.