Friday, September 9, 2005
Head-to-Head KitKat vs KitKat!
I know it seems strange to do a head-to-head tasting of the same candy bar, but there are rather interesting differences between the KitKat sold in the United States and the one sold in the rest of the world.
A little history: KitKat was first introduced in 1935 by London candymaker Rowntree under the name Rowntree’s Chocolate Crisp. A couple of years later they settled on the name KitKat Chocolate Crisp. The bar has always been the familiar four finger design and was an immediate big-seller for the company. It was briefly produced as a dark chocolate bar during the war because of dairy shortages, but returned to its familiar sweet milk chocolate recipe in 1947. In 1969 the American owned Hershey Corp bought the rights to manufacture and sell KitKat bars in the United States. I don’t think you will find American KitKats sold anywhere else in the world, probably part of the agreement. Rowntree was later purchased by Nestle in 1988 but the KitKat remains the same. The KitKat bar is pretty much the best-selling bar in the world.
Just as most folks have a preference for one chocolate brand over another, the differences between the Canadian KitKat (CKK) and the American KitKat (AKK) are pretty noticeable. First, the CKK is larger. Weighing in at a hefty 50 grams (1.75 oz), it beats the AKK which is a dinky 42 grams (1.5 oz). The CKK packs those extra grams into a longer bar. The AKK has a more pyramid shaped finger, with more of an angle to the sides, which means, oddly enough, less crisp because there’s less room for them though it is slightly higher. You can see that in this photo:
The color of the bars is virtually the same, with the CKK slightly darker. As I opened the package, the AKK smelled sweet and chocolatey with a little tint of vanilla. The CKK had an overwhelmingly graham cracker smell, kind of like the Wonka Bar (also made by Nestle). After the graham smell dissipates, there’s far more chocolate smell to the CKK.
It’s been a few months since I’ve had a KitKat, so I tried to experience it fresh. The first one I tried was the AKK. It was immediately sweet but had a good crisp. My usual way of eating a KitKat is to eat off both ends of a finger, then pry off the top layer of crisp & chocolate with my teeth in a single plank, then continue eating the finger from the top down. For this experiment, I’m eating them straight on in order to fully experience the crisp to chocolate ratio (okay, after two fingers of each, I ended up eating the rest of them after the tasting in my normal manner). The AKK was crispy and solid, with perhaps a little more chocolate than I’d like, but it’s the most popular bar in the world, so who am I to tinker with perfection?
The CKK has a lighter crisp. A little foamier, a little airier. It dissipates quickly so that the melting chocolate takes over. The chocolate on the CKK is not quite like a European Nestle nor like the AKK. It’s milky, like a Cadbury, with a very distinct powdered milk taste to it. It’s a taste that took me some years to get used to, but now I rather enjoy it as a contrast to the slightly yogurt notes of a Hershey’s Kiss.
Though the Trolli vs Haribo head-to-head had a winner, I can’t quite say that one of these bars is better than the other. I like the heft and vanilla notes to the CKK, but I also enjoy the dense crunch of the AKK.
All I know is that after eating two KitKat bars for breakfast, I need a cup of coffee.
Ratings - Canadian KitKat - 8 out of 10
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.