Friday, September 27, 2013
Brach’s S’mores Candy Corn
Candy Corn broke out of its traditional flavor set at least 10 years ago. It’s only natural, since the fondant candies known as mellocremes were capable of so much more than just being different colors for different holidays: reindeer corn and bunny corn.
But Halloween has always paid host to the more interesting varieties. Lately we’ve seen caramel apple flavors, fruits like tangerine and green apple or toffee. Some candy companies have even taken to covering them in chocolate. Brach’s has a large variety these days, my favorite from their assortment is still the Brach’s Halloween Mix, which is not candy corn but little Halloween shapes like bats, pumpkins and maple syrup jugs. They’re lightly flavored and come in cocoa, maple, banana and whatever that honey flavor candy corn is.
The Brach’s S’mores Candy Corn straddles the summer and fall line, as S’mores are often a summer camp favorite but can easily be made in the fall around a crackling fall bonfire.
If I understand the point of these correctly, it should be a chocolate base, marshmallow middle and graham cracker flavored top. I have to say that they’re pretty ugly. The base is a dusty purple and bleeds into the white center.
They smell like a cross between the reliably over-sweet Candy Corn and graham crackers. The base is vaguely cocoa, but in the most watered down and flavored fashion. The middle layer is wonderfully vacant of flavors, kind of like a marshmallow. The orange tip has a distinct cereal and cracker note to it, like a graham.
The effect is something that’s very candy corn-like in flavor, but not very convincing as a S’more. I don’t see the point, really, especially since they’re not very attractive.
S’mores Candy Corn contains gelatin, no surprise as most candy corn does and certainly marshmallows do. It’s also made in a facility that processes everything else:peanuts, tree nuts, milk and eggs plus it contains soy and sesame.
As a side note, Brach’s has changed hands quite a few times in the last decade, and this has made some of their products a bit inconsistent. The company was owned by Farley’s & Sathers most recently and they have merged with Ferrara Pan and the whole company is now called Ferrara Candy. The Candy Corn manufacturing for Brach’s was moved off to Mexico at least two years ago and I’ve heard many reports from die hard fans that it’s not the same any longer (even though the ingredients list appears the same). I agree, it doesn’t seem as smooth and consistent as it used to be and I have switched to recommending the Jelly Belly Candy Corn if you’re actually going to eat it. Brach’s is still fine for decorative purposes.
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