Morselization is when a known product gets a new version where the pieces are ready to eat and without individual wrappers.
Monday, June 16, 2014
Just Born has introduced a new year-round version of marshmallow Peeps. The new Peeps Minis are different in a few ways. First, they’re not packaged a tray, they’re tossed together into a stand up, reasealable bag. Second, they’re mini versions of individual Peeps, each Peeps is not a single bite.
They’re available in several different flavors, but the only one I can find here in Los Angeles right now is the Vanilla Creme Peeps Minis. The package holds on 3.4 ounces and cost $2.79 at Target. They’re part of this whole hand-to-mouth snacking trend, as they analysts call it, that I refer to as morselization.
The surprising thing about Peeps Minis is that they do fulfill a big hole in the candy aisle. There are no sugar crusted marshmallows. If you meander over to the ingredient aisle in grocery stores you’ll find starch coated Jet-Puffed and Campfire marshmallows, but they’re only rarely found in the candy aisle (usually in special displays for S’mores along with graham crackers and chocolate bars).
They do smell a lot like cake. A sort of butter flavored cake, maybe pound cake and strongly of vanilla extract.
Each Peep is pretty small. They’re about half the weight of a regular Peep (which is usually about 8.5 grams) at about 4 grams each. There are only 14 calories per Peep, mostly because they don’t weight much and are made from sugar and a little protein.
I like white Peeps because they have no artificial colors to get in the way of the flavors. They do taste rather cakey, like an Angel Food Cake in both flavor profile and actual texture. I liked them much more than I thought, though I still doubt I’d pick these up as a go-to candy, even in the summer. My biggest issue is the eyes, I can’t stand the little wax eyes on Peeps, I have to pull them off, which means that I can’t just eat them. They are an ideal version of Peeps to take to the movies, as the package is very quiet and of course they’re easy to share ... and would probably pair very well with popcorn.
It seemed like there was less sugar sanding on the, and because the package does a better job of containing the leftover sugar than the trays, they were far less messy. I don’t know how good of a job the zipper-top package does at keeping them fresh, I only had them for a few days, did not seal them and they’re still fresh. (But it’s a bit more humid in Southern California as were in our June Gloom weather pattern of low clouds in the morning.)
They’re gluten free and fat free (as if people have allergies to fat). They’re made in the USA, and may contain milk but have no other notations about allergens such as nuts. Since they’re marshmallows, they’re also made with gelatin and are not for vegetarians. There’s no specification as to the source of the gelatin, so I would guess it’s porcine.
Tuesday, May 27, 2014
This innovative new product innovatively reduced the size of a regular York Peppermint Pattie to the diameter of a penny. Hershey’s previously used this innovative innovation to shrink the size of their Reese’s Peanut Butter Cups, KitKat and Rolo. It’s a stunning development in the world of confections ... duplicated only by the recent innovations by Mars (with their Bites format of Snickers, Milky Way, Simply Caramel, 3 Musketeers and Twix) and Wrigley’s (Starburst Minis). The morselization world is actually quite busy and crowded.
It’s not Hershey’s fault that they were declared innovative (well, they probably entered the product in that category). The point is that there is an new, unwrapped version of York Peppermint Patties.
The package is simple, though it’s King Size bag holding 2.5 ounces, it was still listed as 1 portion on the nutrition panel and had no front of package tally of the calories and serving. Even though it’s a massive amount of candy, because it’s almost all sugar, it’s pretty low in calories: 260.
The pieces are really just tiny peppermint patties, a fraction of the size of the small snack sized versions, which are the preferred size for me. In the case of these, the ratios are particularly nice, as there’s just slightly more consistent distribution of chocolate in each bite ... because each piece is a bite. The chocolate is quite bitter, and though it’s not particularly creamy, it sets off the sweet and soft fondant well.
It’s not innovative, but it is successful. The texture difference from Junior Mints is notable. Junior Mints have a runnier center, a thicker chocolate shell and a light waxy glaze that keeps it from melting right away.
Like the other sizes of York Peppermint Patties, the Minis are made in Mexico. There is no notation on the traceability of the cacao for the coating. York Peppermint Patties contain egg whites, soy and milk. There’s nothing on the package about gluten or nuts/peanuts, but the AskHershey.com website specifically says that York Minis are not gluten free.
Thursday, May 22, 2014
Twix Unwrapped Bites are exactly what they sound like, a bag of tiny little Twix bars (more like nuggets) all jumbled up, out of the wrapper and ready to eat.
Mars already makes bites which include the primary elements for the classic bar version, but have different ratios because of the miniaturization process. It’s an uneven transfer to the new format, in some case I prefer the new ratios, in others I think that one or more elements is lacking. So far I’ve tried: Milky Way, Milky Way Simply Caramel, 3 Musketeers, and Snickers.
The little lumps aren’t really that pretty, but they’re chocolatey, so that’s appealing. Like the other bites, they get scuffed up tumbling around in the package, so they don’t have the elegant, shiny ripples of the long fingers. They smell sugary and sweet, just like regular Twix bars.
They’re not as messy as I find regular Twix, as I pop the whole thing in my mouth at once. The crunch of the cookie is good, there’s a bit higher ratio of chocolate in this version, and a good caramel chew to bring the elements together. Sweet, milky, a mild sandy crunch ... a good blend of textures. Like the other bites, it’s easy to mix them in with other items to create a custom mix. I think this might be good with a Chex Mix if you’re a sweet & savory person.
I thought it was interesting to note that in the United Kingdom, Mars also introduced a morsel version of Twix last year. It’s a little different though. Since I knew that the Twix Unwrapped Bites were coming to the United States, I made sure to find the Twix Mix while I was in London back in March so I could compare them.
The format of Twix Mix is actually a mix of little nuggets of biscuit (cookie) and caramel. They’re slightly different shapes, so if you’d prefer to eat one or the other, or make sure you’re mixing them, you can pick them out. The caramel pieces are just little spheres of a firm caramel covered in a very milky, thin chocolate shell. The biscuit pieces are a little flatter.
The effect is actually quite nice. The ratios don’t match the classic Twix bar at all, and the milk chocolate is much milkier and the whole experience is a bit more on the malt side than the usual emphasis on the toffee/caramel notes. As a confectionery snack, they’re good and different enough from a bridge mix or something as traditional as Milk Duds.
The American Twix Unwrapped Bites have no notation on the packaging regarding the cocoa sourcing yet, though Mars promises that is coming in the next few years. They contain dairy, soy and gluten and may contain traces of peanuts.
Friday, May 2, 2014
The trend of making little poppable versions of popular candies extends to Europe, so when I saw these new Cadbury Dairy Milk Pebbles in London, I picked them up. Cadbury already makes several morsel versions of their popular Dairy Milk chocolate. They make Buttons, which are little disks and of course the Easter version, the Cadbury Mini Eggs which have a shell.
Now Cadbury has a shell candy for all year round consumption, completing their entry into the world of morselization. I’ve also seen that Cadbury’s parent company, Mondelez (once part of Kraft) has created bagged mixes that include the Pebbles, mini Oreos, and Maynard’s gummi candies. Kind of like the M&Ms Sweet & Salty Snack Mix that came out from Mars.
Like most Cadbury chocolate products in the United Kingdom, this is not real milk chocolate. It’s what’s commonly called “family chocolate” which is a nice way of saying, “We don’t need to waste expensive cocoa butter on children, we’ll substitute some oil in there.” So it’s a quasi-mockolate product that uses some cocoa butter and some vegetable oil. Still, it’s not like it’s R. M. Palmer mockolate, it’s made from 23% milk content and 20% cocoa content ... then, you know, some sugar and a few oils, natural colors and shellac.
Instead of going with the typical lentil shape, the pieces are like flattened Cadbury Mini Eggs. They’re kind of like guitar picks. The colors are plain, for the most part when I dumped them out of the bag they were a little chalky looking but polished up pretty easily with a paper towel. (I figured they deserved a little spa treatment after being carted partway around the world.)
The yellow ones are a bit odd though, because of the all natural colorings, the ingredients on this particular one is a little odd. It’s kind of like curry ...a little grassy. The chocolate center is smooth, a little malty but with a thin punch of chocolate flavor. The shell is wonderfully crunchy, outside of the odd yellow one. The whole combination is really a great candy, I enjoyed eating them, though it certainly didn’t satisfy my desire for chocolate. I would be interested in trying these in some sort of mixed bag with mini Oreos and perhaps a few nuts.
I doubt that Cadbury will attempt to license this to Hershey’s for production under their deal. So American’s will have to content themselves with imports or just stocking up in the Easter version.
They contain milk, corn and soy. There’s no statement about nuts or gluten. Though Cadbury has started certifying some candies with sourcing information, the Dairy Milk Pebbles did not have a the Fair Trade or Rainforest Alliance stamp.
Friday, March 21, 2014
The bites are exactly what you’d think from the name, unwrapped little cubes of 3 Musketeers nougat filling covered in milk chocolate and tossed in a bag.
I’ve observed this with past reviews of the Bites line for Mars: I’m disappointed with the look of the products. It’s tough, because the packaging means that the pieces are tossed around for months and miles and get scuffed. I’m sure when they come off the line at the factory they’re exquisitely cute. But the chalky look is a bit of a turnoff for me, I don’t want to dump these in a bowl and admire then like I usually do with chocolates that come in little pieces.
They’re quite consistent little cubes, with fewer cracking and oozing problems than the Milky Way Simple Caramel Unwrapped Bites. There were also more pieces in the package. There were about 16 Simply Caramel Bites while the 3 Musketeers Bites package had 24 ... that’s all because of the airy nature of the nougat filling.
The bites smell malty, though also a little like plastic. They’re light, definitely not as dense as other candies would be for their size. I really liked the Milky Way Bites, so I had high hopes for the 3 Musketeers. The bite is soft, as the center is fluffy. The chocolate melts well, though doesn’t have much more than a vague cocoa flavor. The center is mostly a fake vanilla with a hint of salt. I didn’t get much in the way of malt from it though the texture is quite nice. There’s only a slight hint of grain from time to time. Overall, it’s just really sweet without much of a definitive flavor profile.
Mars has gone back and forth on the 3 Musketeers filling flavor over the years, tweaking it here and there, to the point where I’m not sure which version this is, but I know I don’t care for it. These might be good when combined with something, or perhaps frozen. I’ll stick to the Snickers version.
Wednesday, February 19, 2014
Mars has been morselizing its candy bar line over the past couple of years. The new Milky Way Simply Caramel Unwrapped Bites are in the latest in the introduction cycle. They’re just little unwrapped cube versions of the Milky Way Simply Caramel bar, served up in a bag for easy dispensing.
I picked mine up at 7-11, which had a sale on their Mars Bites, the Sharing Size were 2 packages for $3.00. (I bought a Powerball for the Wednesday $400M drawing as well, bringing my tally to an exact $5. Yes, I’m aware that my odds are 1 in 175,223,510 of winning.)
The bag holds 15 little cubes. That’s two servings, as this is a Sharing Size. So each serving is 7 or 8 cubes which comes to 190 calories. If you’re trying to moderate yourself, four would be 100 calories but trip up and eat the whole bag by accident, you’re looking at 380.
Mars has always made beautiful candy bars. (See this photo for evidence.) The new bites line, though, suffers from the packaging style. The little candies are not sealed like panned candies so they get scuffed and dented in the bag together.
The pieces are well formed, they’re cubes but most have little “feet” where the chocolate pooled. They’re rather milky smelling, it’s a sort of cereal and milk note. The chew is soft, the caramel is very smooth though it doesn’t have the taffy-like toughness that I enjoy in my caramel, it does have good toffee and toasted sugar notes. The chocolate is passable, it’s sweet and has a lot of dairy flavors, but it’s not exceptionally chocolatey. (A dark version of these someday might be nice, but if I want that, I’ll probably just have some Marich.)
Overall, I was very pleased with these. They’re easily poppable, satisfying in the sense that the textures and flavors were better than I expected. I didn’t want to eat the whole bag in one sitting, but I did finish it in three days. I can imagine that the packaging won’t do well in the summer months, and forget it if these get smashed a bit, because you’d be in for a huge mess inside the bag. They’d be easy to mix in with other things (like a Chex Mix for a really sweet & salty combo) or as an ice cream topper.
Thursday, December 26, 2013
Morinaga’s has created a morsel version of their popular HiCHEW candies. They’re called HiCHEW Mini and feature four flavors to the cute little 1.4 ounce box.
There are four flavors: pineapple, green apple, grape and strawberry. The box is a great design, it’s overwrapped with cellophane to keep the contents fresh, once opened there’s a little perforated tab that opens a dispenser to get one candy at a time. The pieces are chunky, a little larger than Skittles, and kind of drum shaped.
The green apple is like most of the apple candies from Japan. It’s more about the flavor of apple juice than the artificial thing typified by Jolly Ranchers in the United States. These are sweet and tangy, the chew lasts a long time and doesn’t descend into a grainy mess.
The pineapple is the star, partly because there are no regularly found pineapple Skittles. It’s immediately floral and tangy with that deep honey note. It’s quite intense.
The candy shell, though, is lacking something. There’s no crunch, there’s no boost of texture from the shell. Instead the shell becomes tacky and kind of waxy, like it’s just shellac (though it is a little tangy and does seem to have the same flavor as the chew).
The grape is lovely and reminiscent of concord grapes. It has those skin flavors of a concord grape and the green fruity note of the juice.
The strawberry was the least impressive of the set. It’s not floral or jammy, just kind of tangy but lacking any different levels.
I wanted to love these. I wanted them to be everything that Skittles aren’t: naturally flavored, more intense chew with great packaging. Instead they’re expensive and leave a weird waxy residue in my molars. I still might buy them again if I see them in another flavor assortment. I like the assortment notion, as most HiCHEW are single flavor packages (unless you get the bagged candies) and the fact that there’s less packaging overall.
Note: I ordered these from JBox.com (or JList.com, as they’re also known) and found the experience to be unsatisfactory in enough different ways (payment is taken immediately even if the items aren’t shipped for a month, lack of communication via email and their twitter account, slow & conflicting information and unilateral cancellation of one of the items I’d ordered) that I do not plan on shopping with them again.
Wednesday, December 18, 2013
Milka is a popular brand of chocolate confections that originated in Switzerland and is now run by Kraft under their Mondelez snack division. The bars are kid friendly, and marketing with attention to their high milk content. They also have a touch of hazelnut paste, too. The box says that Milka is Europe’s #1 brand of chocolate.
Milka comes in dozens and dozens of varieties. In Europe, they can take up six or eight feet of aisle space with their products (photo) and often retail for less than a Euro for a 100 gram bar (photo).
Milka Milkinis are a milk chocolate confection with creamy filling. The box holds eight slender, foil-wrapped bars and weighs 3.08 ounces.
I’ve seen these at Target for a while, usually for about $2.50 a box, but the 99 Cent Only Store also has them for only a buck.
Of course you get what you pay for. Though it says milk chocolate, that’s used as an adjective, not a noun. It’s a confection made from:
A serving is 4 bars, or about 1.5 ounces, which tallies to 260 calories - a whopping 173 calories per ounce ... a peek at the rest of the nutritional panel reveals that’s 17 grams of fat, 10 of which are saturated and account for 50% of your RDA of saturated fat. (I don’t usually mind as much if it’s cocoa butter, but I do mind palm oil).
The bars are about 3 inches long and about 2/3 of an inch wide. They’re rather flat and have four segments with the Milka cow icon on each.
The chocolate coating is quite thin, as you can see from the cross section. This candy is mostly filling. The filling does have a good milky flavor to it, there’s a light hint of malt or a mellow note of something more minerally (there’s 8% of your daily RDA of calcium). There’s also a bit of salt in there, about 75 mg per serving, which is odd because the ingredients don’t list it. It’s soft and kind of pasty. It’s not like a chocolate bar, not quite like fudge. More like a bar of frosting.
I didn’t love them. They were okay, I can see children enjoying them, they’re attractive and the small portion of the individual bars at least makes it easier to moderate intake. If I wanted this sort of creamy thing, I’d probably opt for the Lindt Lindor truffles, even though they’re more expensive.
Milka contains hazelnuts and dairy products, as well as soy. (It’s confusing that they use both soy and sunflower lecithin, maybe they’re in transition.) They’re made in a facility that also processes wheat and almonds. There’s no statement about peanuts at all. Mondelez is currently buys 50% of their palm oil from certified sustainable sources and should be 100% by the end of 2015 (source). They have no stated plans for their cacao sourcing, though some is sourced through Rainforest Alliance and noted as such on their packages.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.