Morselization is when a known product gets a new version where the pieces are ready to eat and without individual wrappers.
Tuesday, May 28, 2013
Small and plentiful is the trend these days. Most of the top candy makers are creating unwrapped bites of your favorite candies if they don’t already exist. This isn’t new, they’ve come and gone as brand extensions through the years, but that doesn’t mean that they’re not a good idea.
The Mars Milky Way Unwrapped Bites are similar to the Snickers Unwrapped Bites I already reviewed. They’re little cubes, super tiny versions of the popular Milky Way bar. The base is a fluffy nougat, topped with caramel and coated in milk chocolate.
The little nuggets are 2/3 of an inch cubed. A serving is eight pieces, which comes to about 1.34 ounces. They clock in a bit lighter on the calories than the Snickers, mostly because they don’t contain peanuts, which are a bit fattier (but also contain 50% more protein).
They’re easy to eat, sweet smelling and have a soft bite and easy, aerated chew. There was a bit of a cereal note to the smell, but overall they were just sweet and tasty.
This is another interesting example of how ratios of different element can change a candy. I know that some die hard Milky Way fans will probably detest this, but I happen to like it much more than the bar. The bar was always too big, too filling and too sweet but also lacking in any distinct flavor element. In this version the malt of the fluffed nougat is the most forward; it also combines well with the slightly salty caramel to create a great balance.
My only complaint with the bites is that the thinner chocolate shell makes them more delicate. There were several clumps in my bag where one spilled its caramel and they got stuck together. I don’t see myself buying these regularly, but I can see them being great for recipes, especially as an ice cream topper perhaps inside cookies.
Wednesday, May 15, 2013
The new trend is reducing packaging. Well, maybe that’s what the food companies want you to believe. The new line of Unwrapped Bites from Mars means you get lots of little miniature minis without all the wrappers that become evidence of how much you’ve eaten.
Hershey’s launched something similar a couple of years ago, so it’s no wonder that Mars is in on it as well.
The package, with a zipper closure, holds a half pound of teensy Snickers cubes. Easy to dump into a bowl, or just eat out of the bag. They’ll also be available in smaller single serving bags.
Mars is utilizing this new icon system on the front of the package for serving size and calorie counts. The serving here is 8 bites or 41 grams, which comes to 190 calories. (3 grams of protein from the peanuts.) Stacked up, the little cubes are cute and hold their shape pretty well. They do get scuffed up in the bag, so they’re not that glossy, swirled perfection found in the individual wrappers.
I can see these being very useful for recipes ... though kind of expensive at 2.99 for 8 ounces, but no worse than premium chocolate chips.
What they got right here is the ratios. Even though they’re not perfect large Snickers ratios, these strike an extremely pleasing balance of nougat, nuts and chocolate. By far the nuts take center stage. Instead of omitting the nuts or putting teensy crushed ones in there, they’re still big peanut pieces. (Though I did get on that had no nuts.) There’s a hint of salt in the nougat which balances the sweet chocolate and caramel. The caramel really doesn’t do much here, maybe it adds a little chew.
What I really enjoy though is the portioning. I like that I can eat only three or four at a time, then maybe three or four later. A full portion is eight pieces, which is less than a regular Snickers, but feels like a lot. Of course the bag is 8 ounces ... nothing keeping you from eating the whole thing in one sitting. These are pretty much the antithesis of the Snickers Slice n’ Share 1 Pound bar ... and actually a better value since a full pound of the Bites retails for $6 instead of $10.
Snickers are made with peanuts, dairy, soy and eggs. They’re also processed in a facility with almonds and I cannot find anything that says that they’re gluten free. Mars has not rolled over to sustainable, ethical sourcing for their ingredients, though they’re on track for 2020.
Monday, November 5, 2012
The Clark Bar is one of the oldest still existing combination candy bars in the United States. It was introduced in 1917 and is now made by Necco. (You can read lots more here.) The bar is a simple layered peanut butter crunch center similar to Butterfinger & 5th Avenue (head to head review) or Reese’s Crispy Crunchy and the Chick-o-Stick.
To expand the line, Necco recently introduced Clark Bites, which as the name would imply, are bite sized, unwrapped pieces instead of a full bar. There’s a strange campaign going on to promote them, called Where’s Zipper, which uses a cartoon character called Zipper the Squirrel based on the Squirrel Nut Zippers candy also made by Necco. There’s a website and a poorly attended Facebook page for it. But there’s lots of info there about the new Clark Bites, the fact that they come in stand up snack bags, individual bags plus these theater boxes.
A while back I reviewed the re-introduced Butterfinger Bites, which I thought were terrible. The coating was greasy and waxy and overly sweet with no chocolate notes whatsoever. The center was too stiff or dense and lacked an easy crunch. Since I prefer the new Real Chocolate Clark Bars already, I had high hopes for these.
The box is interesting, it feels masculine and utilitarian. All the info is there. They’re made with real chocolate, the image on the front shows what the candy looks like and they’re made in the United Sates. The box is a bit big for the contents, there are only 3.5 ounces in there, but I’d say it’s a good value for a buck for an all natural product. Inside the box, the candy is inside an unmarked cellophane pouch.
There are no preservatives in the candy, so it’s all natural. It’s a milk chocolate coating and there’s a confectioners glaze on it, so it’s not appropriate for vegans or even strict vegetarians. (There’s also soy, peanuts and milk in it for those with allergies and processed in a plant that also has tree nuts, egg and wheat.)
The nuggets are well proportioned. They vary in size, some are sort of square shapes, other are more rectangular versions. They’re between three quarters to almost an inch long.
The center is light and crispy with lots of layers. The flavor isn’t strongly peanutty and the chocolate coating is rather thick. So the whole thing is pretty sweet though there is a small touch of salt in the center. The flaky crunch has a little bit of rustic peanut butter in it, but mostly notes of molasses.
One the whole, they’re quite poppable. They’re a lot lighter and crunchier than the Butterfinger version and of course the chocolate is real. There’s no partially or fully hydrogenated oils in here, but plenty of real chocolate, milk products, sugar and peanuts. A serving is a half of the package (1.75 ounces) which comes in at 240 calories but does have 4 grams of protein and even 4% of your calcium and 2% of your iron.
I really hope these become more widely available. I was so optimistic after reading the label when I bought them that I picked up three boxes and I’m glad I did.
Friday, August 3, 2012
Butterfinger Bites made by Nestle come in a few sizes, but I picked up their theater box. It was a helpful box with a little image of the candy with the words “actual bite size” pointing to one of them that is actually far smaller than anything inside the box.
The box also says that they’re new, though I’m pretty sure Nestle has made these before, or something amazingly similar. Then the box also says that they’re Easy To Eat! which is a huge relief, because Butterfingers are menacingly difficult what with all that wrapper and ... largeness.
The box actually had 3.5 ounces of candy bites in it, which is a pretty decent deal for a buck. Of course it’s also filled with Butterfinger Bites, so maybe I’d be happier with less than 3.5 ounces considering what dismal tasting candy it actually is.
There are so many things wrong with this, like the fact that there’s more hydrogenated palm kernel oil in it than cocoa (and no chocolate), artificial colors, artificial flavors and preservatives.
The pieces are about an inch long and are, in fact, easy to eat. If you don’t have a sense of smell. I found the odor simply offputting. It’s overly sweet, artificial and reminds me of a combination of birthday cake and fake butter topping. They are not even vaguely peanutty or chocolatey.
The pieces are lighter and crunchier than a regular Butterfinger. The mockolate coating is chalky looking, very light in color and not the slightest bit chocolatey. The crispy layers of the center are wonderfully crispy and do have a lovely proportion of salt. But that’s about it, the level of peanut butter is so far below what I love in candies like Chick-O-Stick or Clark Bars that it’s more like a butter flavored center.
The mockolate coating really ruins it, it tastes about as good as sucking on the cardboard box. These can’t be stale (they were plenty crispy and they expiry is more than 6 months away), they’re just poor excuses for candy. What’s sad is that I would absolutely love to buy little nuggets of real chocolate covered peanut butter crisp, even at twice the price.
I have a little poll running over there on the sidebar about what companies should do when they need to cut costs. Maybe we should let them know that making bad candy really isn’t a way to increase sales.
Tuesday, April 17, 2012
Rolos were introduced in the United Kingdom back in 1937 by Mackintosh’s, which was a well known toffee company. (Toffee in the UK is generally more like caramel is in the United States, soft and chewy or actually a flowing syrup.) Mackintosh later merged with Rowntree (creator of the KitKat) in 1969 and that company was then bought up by Nestle in 1987. Though Nestle and Hershey’s are huge rivals in the United States, Hershey’s maintains their license for Rolos and KitKats here.
Rolos are available in two formats currently, the rolls with an individual serving and foil wrapped versions which are usually sold in mixes in bags along with other Hershey’s favorites. (Here’s an early Candy Blog review of Rolos.)
Rolo Minis are new from Hershey’s, to go with the other items in the new Hershey’s minis line like Hershey’s Drops and Reese’s Peanut Butter Cup Minis. They’re a smaller version of the popular candy, though might not have the precise ratios of elements. The point, I guess, is to provide candies that don’t have all that messy packaging:
Why is it called a Rolo? One of the key features wasn’t what the candy was, but how it was packaged, it was a roll. That’s it. But here it is in a bag. They kind of roll, but just in small circles. They’re just little knobs of milk chocolate with a chewy caramel filling. That could be called anything.
Geometrically speaking, the form of a Rolo is called frustum-shaped. That is, a cone that has had its pointy end lopped off. So the base is wider than the top. In the case of Rolos, there’s also a little rim around the top, which has no purpose as far as I know. There is no logo or any other branding on the candy itself.
The pieces are rather scuffed up from rolling around in that bag. In fact, they’ve come all the way from England, where they were made. Seemed a little odd to me, but these are imported from England and made by, well, I’m guessing Nestle.
Though the chocolate is a bit dry looking, it’s actually pretty good. It’s smooth enough to melt well, the caramel center is stiff enough to provide a good chew but not so hard to pull out any teeth. They remind me of a softer version of Milk Duds back when they were made with real milk chocolate.
Overall, they’re much better, less sweet and smoother than the large version of Rolos. I found myself munching on these a lot more readily than the regular Rolos. They go well in a mix, too, with some nuts and pretzels.
Friday, January 13, 2012
The new Hershey’s Pieces - Milk Chocolate with Almonds isn’t as innovative as some of the other candies, such as the Almond Joy Pieces or the initial Reese’s Pieces. But they fill a void in Hershey’s offerings and I was looking forward to them.
The first big stumbling block I had, though, was the price. 8 ounces for about four dollars. Other stores sell them for $4.50. I have a hard time paying 8 or 9 dollars a pound for Hershey’s candy in bulk quantities.
They also don’t reinvent the niche with some new quality. They’re not low in allergens, the list on the back says that they may contain soy, wheat, other tree nuts and peanuts. A great selling point would have been a nutty candy that is actually peanut and/or gluten free.
The Pieces look like the package illustrates. They come in three colors: dark brown, brown and cream. They vary widely in size, based on the core of almond. Some are as small as a Peanut M&M, others are huge, sometimes over an inch long.
They’re a standard construction of a well-roasted almond, a milk chocolate coating and then a colored candy shell. The colors are pleasing. I actually enjoyed their muted tones more than the loud and artificial M&Ms Almond. Of course these are also artificial, with Red 40, Yellow 6 and Blue 1 & 2 ... just less bang for the coloring.
The almonds are roasted to a very dark color, roasted in cocoa butter and/or sunflower oil). This is a good choice. I found them all crunchy and fresh tasting, not a single fibery or bitter one in the bag.
The shell is thin enough to crunch easily and provide only a modicum of sweetness. The milk chocolate is only marginally acceptable. It has the Hershey’s sour note to it, which I actually like sometimes, especially when mixed with more savory elements. Here it was such a back seat to the large almonds, it worked.
I prefer this, by far, to the Hershey’s Milk Chocolate with Almonds bar. But I don’t like it better than M&Ms Almond, because of the difference in the chocolate flavor. What I’d really like to see is a Heath Pieces at this point, that’d really set the Pieces line apart from their current iteration as an M&Ms clone.
Tuesday, June 22, 2010
Sour Punch Straws are a sour sanded fruity licorice made by the American Licorice Co.. They’re fun and certainly pack a lot of flavor, but they’re messy to eat and share. So the Sour Punch folks came up with Sour Punch Bits which are little nibs of fruity chewy with a similar sweet & sour sand. The fun part for me was that they came up with some new flavors. I got a hold of their new Sour Punch Bits Tangerine-Lemonade.
It comes in a theater box (but I think they also have peg bags), so it’s easy to dispense and share. And of course they’re meant for taking to the movies, so you can get that sour fix without a lap full of tart dust.
The pieces are small: about 3/4 of an inch long and 1/4 of an inch around. They’re not as “sanded” with the sour sugar powder as the Sour Punch Straws I’ve had before, but that’s okay with me. The only issue I had was that these were a little stickier. There are two flavors in each piece supposedly: lemon (yellow) and tangerine (orange) though actually separating them was nearly impossible.
They don’t smell like anything at all. Maybe a faint whiff of Play Doh or erasers.
They’re quite sour on the tongue right away, but also extremely flavorful. There’s an intense wave of citrus that hit me when I first bit into them - an almost bitter orange and lemon zest note. Even though there’s no real orange or lemon oil in there, it tasted like there was. The tart chew is firm, hearty and almost creamy because it has a starchy wheat base to it, instead of a taffy chew like Starburst. Still, there is some sticking to the teeth. They’re not really sour, just sour enough to make my mouth water, but not quite enough to get my neck tingling.
I liked them more than I thought I would initially. When I talked to some folks at American Licorice about them last year, they were positioning these as a sour treat for adults, instead of kids. I think they succeeded there. They’re a little chewier though and the bitterness got to me after a while, it certainly kept me from eating the whole package (which is technically two servings).
They also come in Lemon-Lime and Strawberry-Watermelon.
Wednesday, June 9, 2010
I got an early taste of the new Reese’s Peanut Butter Cups Minis courtesy of the Sweets & Snacks Expo. As the name explains, they’re an extra miniature version of the classic Reese’s Peanut Butter Cup.
The selling point in this version is that there’s no wrapper, no fluted paper cup. These morsels are ready to pop right in your mouth. The initial launch will be in King Size packages of 3.1 ounces, but I also expect them to be released as 8 ounce bags for baking. They won’t be hitting the stores until December 2010.
They look exactly like the foil wrapped miniatures, except of course, they’re smaller still. As ratios go, you can expect this to be the most chocolate version of the Reese’s Peanut Butter Cup you can get. (On the peanut-butter-heavy end of things, the Reese’s Egg is tops.)
Each is exquisitely formed, they all had a precise and consistent shape. As you can tell, they get a little scuffed up rolling around loose in the bag, so no glossy chocolate sheen.
They smell sweet and nutty. The chocolate is cool and melts quickly, with only a light milky cocoa note. The peanut butter center is just a quick pop of roasted peanut butter, crumbly texture and salt. Since they’re so small, a mouthful takes at least two.
These would be ideal for snacking and I could see them as a huge hit in theater boxes. For those who miss the Reese’s Peanut Butter Bites, these might be just the thing (there’s no waxy glaze either). The ratios weren’t quite to my liking but I enjoy the fact that you don’t have to unwrap each individual piece.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.