Wednesday, May 15, 2013
Snickers Unwrapped Bites
The new trend is reducing packaging. Well, maybe that’s what the food companies want you to believe. The new line of Unwrapped Bites from Mars means you get lots of little miniature minis without all the wrappers that become evidence of how much you’ve eaten.
Hershey’s launched something similar a couple of years ago, so it’s no wonder that Mars is in on it as well.
The package, with a zipper closure, holds a half pound of teensy Snickers cubes. Easy to dump into a bowl, or just eat out of the bag. They’ll also be available in smaller single serving bags.
Mars is utilizing this new icon system on the front of the package for serving size and calorie counts. The serving here is 8 bites or 41 grams, which comes to 190 calories. (3 grams of protein from the peanuts.) Stacked up, the little cubes are cute and hold their shape pretty well. They do get scuffed up in the bag, so they’re not that glossy, swirled perfection found in the individual wrappers.
I can see these being very useful for recipes ... though kind of expensive at 2.99 for 8 ounces, but no worse than premium chocolate chips.
What they got right here is the ratios. Even though they’re not perfect large Snickers ratios, these strike an extremely pleasing balance of nougat, nuts and chocolate. By far the nuts take center stage. Instead of omitting the nuts or putting teensy crushed ones in there, they’re still big peanut pieces. (Though I did get on that had no nuts.) There’s a hint of salt in the nougat which balances the sweet chocolate and caramel. The caramel really doesn’t do much here, maybe it adds a little chew.
What I really enjoy though is the portioning. I like that I can eat only three or four at a time, then maybe three or four later. A full portion is eight pieces, which is less than a regular Snickers, but feels like a lot. Of course the bag is 8 ounces ... nothing keeping you from eating the whole thing in one sitting. These are pretty much the antithesis of the Snickers Slice n’ Share 1 Pound bar ... and actually a better value since a full pound of the Bites retails for $6 instead of $10.
Snickers are made with peanuts, dairy, soy and eggs. They’re also processed in a facility with almonds and I cannot find anything that says that they’re gluten free. Mars has not rolled over to sustainable, ethical sourcing for their ingredients, though they’re on track for 2020.
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