Just when I thought Mars had done every variation of the Snickers bar, they’ve got another one waiting in the wings: Limited Edition Snickers Fudge.

The simple bar features Fudge with peanut butter nougat & peanuts wrapped in milk chocolate. Like most other limited edition bars, it’s smaller than the standard, this one is the smallest yet at 1.78 ounces.

While the bar may feel a little light, it’s pretty dense and the textures consistent throughout.

I’ve often felt like the Snickers/Milky Way/3 Musketeers nougat is more like a fluffy fudge than a nougat anyway, so this seemed like a stack of dense fudge on top of a layer of light fluffed fudge.

The peanut butter nougat layer has a light creamy color with a distinct salty hit and peanutty flavor. The peanuts studded in the fudge are distinct, a little on the soft side but crunchy and tasty.

The fudge itself has a slight but consistent grain to it, a nice chocolatey flavor and good salty/sweet balance.

The creamy chocolate coating brings it all together.

I missed the chewy caramel, but give this one its due because it is rather different from other existing bars. The salt keeps it from being cloyingly sweet like a Milky Way. Also, I noticed as I was trying to do my bites & slices that there were quite a few voids in there around the nuts. I can’t tell if this is normal or if mine was just an anomaly.

It’s quite a satisfying bar and I can see it being a big success all on its own.

Clocking in at 250 calories, honestly it doesn’t need to be bigger. (Regular bars are 2.07 ounces and 280 calories.)

This bar is supposed to be on shelves in August, but that’s what they said about the Coconut M&Ms which are actually out, so look sharp they may already be available. I’m planning to try another one when I find them.

Related Candies

1. Snickers Nougabot Bar & Transformer M&Ms
2. Snickers Adventure Bar (Indiana Jones)
3. Snickers Rockin’ Nut Road Bar
4. Snickers Charged
5. Snickers Nut ‘n Butter Crunch
6. Snickers Almond Dark
7. Snickers Dark
8. Snickers Xtreme

If there’s one thing I think that’s might pull our government out of the red, it might Mars excessive registration of trademarks for their limited edition & marketing tie in candies.

For the new Transformers: Revenge of the Fallen movie this summer, Mars has created a line of collectible M&Ms packages that feature different characters from the Transformers pantheon plus M&Ms in Transformers-styled outfits.

The seven packages:

(Yeah, I’m missing some package images, but that’s all that came with the press kit Mars gave me ... how odd.)

What I think is most interesting about this is that the package is the only thing that’s different (besides, of course the Strawberried Peanut Butter M&Ms). Open up the packet of the M&Ms (mine was Bumblebee 2 of 7) and there’s no fun new design of the M imprint with a twist on the Transformers like they did with Pirates of the Caribbean Pirate Pearls, Indiana Jones and the Crystal Skull and Shrek II (basically Mega M&Ms).  The Star Wars ones, though introducing Dark Chocolate M&Ms, did not have fancy imprints.

What is good news is that the packages are no smaller. With many of the limited editions what you get in addition to “specialness” is less. The Milk Chocolate Chocl-O-Bots packages have the same 1.69 ounces as the standard Milk Chocolate M&Ms.

The only truly transformed product for the movie tie-in is the Snickers Nougabot (tm). Due to physical laws of the conservation of matter, the energy required for the transformations, the bar is smaller than an unTransformerized one. *

From the outside the packages look rather similar. (Click to enlarge to read the ingredients if you wish.)

This isn’t the first time Mars has mucked with the nougat for a movie. Back in 2007 they turned it green for Shrek but left it the same size, because really, how could a Shrek-ified candy be smaller? The traditional bar is 2.07 ounces and the Nougabot is 1.83 ounces.

The difference, otherwise, is really just the addition of Yellow #5. Considering how much some parents hate Yellow #5 (hint: enough to get it banned in Europe), it’s hard to understand why a candy which was formerly artificial coloring free would add it. Further, the Snickers website doesn’t list the Yellow 5 on the page for the Nougabot bar (sorry, can’t link directly to the page because of stupid flash & beware of annoying sounds).

So how does it taste? About the same. The flavor seemed a little “darker” but I don’t know if that was the caramel batch ... sometimes even big factory candies like Snickers can vary from day to day.

The only thing I liked about it is the same thing that I prefer about the Snickers Dark, that there’s one less bite in it. Because honestly I think that 1.83 ounces is the perfect size for a Snickers bar.

* My theory of this kind of violates the whole world of Transformers and many other fantasy, action & sci-fi movies where small things turn into big things without the perceivable addition of extreme amounts of energy. Anyway, in order to turn back and forth without loss of mass, you’d need lots of energy to turn into matter ... conversely to shrink you’d need to have a way to store a huge reservoir of energy (if you wanted to grow again) or release it. I’ve always wondered if Alice became super-dense when she shrank and puffy, aerated & light when she grew.

Related Candies

1. Reese’s Chocolate Peanut Butter Bats (Dark Knight)
2. Snickers Adventure Bar (Indiana Jones)
3. Snickers Rockin’ Nut Road Bar
4. Snickers Nut ‘n Butter Crunch
5. Elvis Reese’s Peanut Butter and Banana Cup
6. M&Ms Line
7. Snickers Xtreme

Years ago there was a candy bar called Peanut Butter Snickers. It was the eighties and peanut butter was all the rage. The bar was simple, some peanut butter studded with peanuts and then the classic Snickers caramel all covered in milk chocolate. Then it was discontinued and people were sad.

Then last year, Santa brought a present to Peanut Butter Snickers lovers in the form of, well, Santa! The Snickers Peanut Butter Santas are an updated, Christmas novelty version.

I was curious if they were like the Limited Edition Snickers Nut & Butter Crunch which was a peanut butter nougat with peanuts in it covered in milk chocolate. This package doesn’t actually have a description, so I had to buy it to find out.

The package came with six little molded milk chocolate Santas, individually wrapped units not for individual sale. (Though I’ve bought the Snickers Caramel Creme Nutcrackers individually before.)

Outside of the brick red wrapper, the Santa is nicely molded. It looks exactly like the image on the over-wrapper, which is a comforting thought. (Though there really aren’t any other “promises” on the wrapper that it needs to live up to besides the fact that they’re supposed to be one ounce.)

Biting into the little fellow, I found that it wasn’t quite the old Snickers Peanut Butter nor the more recent Snickers Nut n’ Butter Crunch.

Instead it’s a hybrid of the two. It’s a peanut butter bottom. On top of that is a layer or thin, gooey caramel with crushed peanuts. (Not the thicker caramel of the classic Snickers.)

The milk chocolate has a nice snap but is very sweet. The caramel inside comes across loud and clear - it’s a bit sticky but also very salty (55 mgs per Santa). The peanut butter base is solid, the ingredients list it as a “peanut butter coating” which is made from sugar, palm oil, peanut flour, nonfat milk solids, peanut oil and some other stuff. It reminds me of those peanut butter baking chips ... or the inside of Reese’s Pieces.

It’s a nice size, not too big. The flatness means there’s a lot more chocolate flavor than a usual Snickers mini. Overall, I thought they were tasty and ate three four of them. They’re not quite as dense and filling as the old Snickers Peanut Butter, but still a tasty holiday treat.

Related Candies

1. Russell Stover Eggs
2. Colt’s Bolts
3. Cookie Dough Bites
4. Snickers Nutcracker
5. Cadbury Ornament Creme Egg
6. Dove Truffle and Snickers Eggs

I realized when I started Candy Blog that there was no way I’d ever sample every single candy out there, let alone review them. What’s making it even harder now is that candies that I’ve already reviewed have changed and it hardly seems fair that the reviews here still stand against the present day products.

So, every once in a while I’ll revisit major products that have changed since my original review at least enough to warrant a new taste.

Hershey’s introduced the Take 5 in 2004 and it quickly became one of my favorite new candies. It combined all the great textures of crunchy pretzels and chewy caramel and creamy chocolate. But that was then, and this is now.

Sometime when I wasn’t looking (I photographed it last summer again) the Hershey’s Take 5 left the list of chocolate candy bars and joined the growing list of Hershey’s Real Mockolate. 

The package now says: made with chocolate & pretzels & caramel & peanuts & peanut butter. That “made with chocolate” part means that the coating may contain chocolate, but it has other additives such as vegetable oils that mean that it’s not pure chocolate. The actual chocolate as an ingredient comes far down on the list as the number 6 item, after vegetable oils and high fructose corn sweetener and before nonfat milk (you can imagine there’s not that much milk in there).

The bars actually still look quite fetching. Little rather rectangular lumps with a pleasant sweet & peanutty scent.

Mine were exceptionally fresh, the pretzel was good and crunchy, a nice salty complement to the sweet coating. The coating didn’t have much flavor but did add a creamy texture.

This one was passably good, but I’ve had others in the past few months (I picked them out of a mix of snack size in a bowl at the office a couple of times) and I didn’t realize why they were kind of empty tasting for what I remembered. I just thought they were stale ... turns out that they’re just not designed to be good any longer.

Hershey’s still has an opportunity to reverse this and make it real chocolate again.

Product: Hershey’s Take 5
Previous Review: 7/13/2005
Change: milk chocolate coating is replaced with a fake chocolate coating (which contains chocolate but also other vegetable oils).
Result: For now they’re off my list but still get a passing rating of 5 out of 10.

Sunkist Fruit Gems are made by Jelly Belly these days. An alert reader let me know that the little “single serve” trays are back on store shelves, but instead of holding six fruit jellies, they now only have four.

Worst part of this news? The grapefruit one was missing. (What is it about grapefruit disappearing lately? Is it because of the news that grapefruit juice interacts with some prescription drugs?) This is not to say that the Sunkist Fruit Gems don’t come in grapefruit any longer, just not in this particular package.

The flavors included now are: Orange, Lemon, Lime and Raspberry. The old package was 2.4 ounces, the new one is only 1.35 ounces.

Seeing how Sunkist is known as a citrus company, the fact that they made an assortment the neglects one of the citrus fruits and includes a berry is beyond me. The package is also similar to the old one and actually includes images of grapefruit (though the text clearly says which flavors are in the package).

The change in manufacturing location and ownership, as far as I’ve been able to tell, has made no difference at all for the actual candy. It’s still a nice, soft and flavorful fruit jelly without too much of a granulated sugar coating.

The only real difference here is that you get only 2/3 as much as you used to. I was hoping when Jelly Belly took over that they’d sell the jellies in individual flavors like they do with their famous jelly beans. No such luck yet. (For now whenever I see the Jelly Belly booth at a trade show I pick a half a dozen grapefruit jellies out of their sample bin and move along.)

Product: Sunkist Fruit Gems
Previous Review: November 15, 2006
Change: New owners (Jelly Belly) and smaller package
Result: I didn’t care much for raspberry or lime, so with such a small package and only two pieces I do like it’s not worth it. 4 out of 10

Mars used to make a bar that was called, appropriately enough, the Mars Bar. That bar was discontinued and reintroduced under the much more famous Snickers umbrella of products as the Snickers Almond.

Then something happened, Mars mucked around with it and created the “More Satisfying Snickers Almond” which was really just the Snickers Almond with peanuts thrown in to make up for a lack of, well, almonds. It wasn’t a bad bar, but it wasn’t really distinctive.

Well, the old new Snickers Almond is back. It’s a white lightly sweet & salty nougat with a caramel stripe and whole almonds covered in milk chocolate.

I like the bar (though I prefer the dark chocolate version) and I’m glad they brought it back.

Product: Mars Snickers Almond
Previous Reviews: 12/28/2005 & 8/14/2006
Change: reverting to old recipe (eliminating peanut ingredients from previous version)
Result: A great bar with a long history and I’m glad that it’s back to a more classic formulation so it bumps up a notch. 6 out of 10

Related Candies

1. Grapefruit Mentos (Japan)
2. Snickers Rockin’ Nut Road Bar
3. Head to Head: Twisted vs Take 5
4. Snickers Almond Dark
5. Take 5 Peanut Butter

I was looking forward to this bar when I heard about it at All Candy Expo last September. It was teased, “Satisfy your taste for adventure! Rich chocolate. Crunchy nuts. And a cliffhanger kick of exotic spice and a hint of sweet coconut flavor.” That description doesn’t sound that gripping, but still a tasty combo.

The bars began showing up on store shelves in the past few weeks, along with the other tie-in items like the new color & icons in the Milk Chocolate M&Ms and Peanut M&Ms as well as the Mint Crisp M&Ms.

Here’s the obligatory and gratuitous cross-section:

It looks like a regular Snickers, it has the same milk chocolate coating and two layers inside. The top layer is caramel studded with peanuts and the bottom is a fluffed nougat.

There is a faint whiff of coconut, but I’m not getting any chai spices in there.

I actually found the Minis first, and found them a little bland. So when I saw the full sized bar, I picked that up too, thinking maybe that would have the promised adventure.

Still, all I’m getting is a bit saltier nougat and the coconut flavor mixed into the caramel.

It’s not bad, but certainly doesn’t live up to its name. If you’ve always wanted a coconut Snickers (and I know a few people mentioned a love of coconut in the Snickers Rockin’ Nut Road Ideal Candy Bar question) this might be the bar for you. Of course it may also be a big disappointment for true coconut fans, as there is no actual coconut in there. You might just want to pick up an Almond Joy and smash it on top of a regular Snickers for a better effect (and a true mash up!).

While this may have disappointed me (and the Snickers Rockin’ Nut Road Bar didn’t), I’ve got to give them props for trying some new things instead of just using the same ingredients in different ways (like the Snickers Nut ‘n Butter Crunch) or taking away an element (like the Snickers Xtreme).

The package design is a bit better on this one, I think, than the Mint Crisp M&Ms. Don’t forget to check out the new colors of M&Ms, too.

The Milk Chocolate M&Ms are in a muted color palatte: Red, Brown, Amber and Cream.

The Peanut M&Ms also come in Red, Brown, Amber and Cream with the traditional Yellow thrown in.

They all have assorted new icons on them, integrated with the letter M in some way. I like the one that’s wearing the Indiana Jones hat and the map ordinal. There are also various pyramids and native masks. Some of them feel a bit like a retread of the Pirates of the Caribbean, including the skull. But I guess that’s the genre of movie. The Peanut ones rarely have a legible icon on them as well, but hey, that’s the hazard with using a real peanut center.

All of the Indiana Jones tie in Mars products are available in stores now. I found mine at CVS and Walgreen’s.

I don’t think many folks are excited about the Adventure Bar. Check out reviews by Sera at Candy Addict and Rebecca at Sugar Hog.

Related Candies

1. Starbucks Truffles
2. Elvis Reese’s Peanut Butter and Banana Cup
3. 100 Grand Coconut
4. Mounds Island Orange
5. M&M Pirate Pearls
6. Dagoba Chai

I know nothing about this bar except what is in front of me: Limited Edition Snickers Rockin’ Nut Road Bar.

I got it directly from the Mars company, but no press materials. So all I have to go by is what’s on the wrapper and of course what’s inside that chocolate enrobing.

The package says: Almonds, Caramel and Marshmallow-Flavored Nougat wrapped in Dark Chocolate.

I was kind of dubious. I wasn’t fond of the Hershey’s S’Mores bar ... but that’s S’Mores, this is Rocky Road, which has the addition of nuts and the subtraction of graham crackers.

Like all the limited edition Snickers bars, this is smaller than the regular, clocking in at 1.83 ounces instead of 2.07 for the original. I’m okay with the slight of .24 ounces, it’s a satisfying bar, it says so right on the back.

It smells lightly of vanilla and dark toasted nuts with a touch of chocolate. The chocolate shell is decent, and sets off the sweet innards well. The caramel has a good mix of almond pieces in it, they’re all fresh and crunchy and much more noticeable than those in the Snickers Almond. The nougat though is where this bar really differs from all others I’ve tried. It’s not the grainy fluffed nougat that ends up in Milky Way and 3 Musketeers. Instead this is like a dense marshmallow. Smooth and not too sweet, a little stringy like the caramel.

It’s a completely different texture experience with this smoother “marshmallow flavored nougat”, kind of like real European-style nougats. (The ingredients list says egg whites, there is no gelatin in here like marshmallows have, so this is still vegetarian-safe ... and probably a nice option for vegetarians who miss marshmallows.)

Perhaps it’s because I have a bounty of these bars and have eaten at least five for this review (instead of the usual 1 or 2 for most reviews), it’s grown on me quite a bit. Dark chocolate was a good choice, it keeps it all from feeling heavy and sticky. Brian also liked them, but also stopped short of love (and I agree, regular Snickers is still the best.)

Still, I can’t tell you where you can find them or when they’ll be available. (Except, of course, from me if you read on.)

Here’s a special peek into the life of a candy blogger.

On February 27th I got an email from someone at Mars, thanking me for my positive review on the Twix Java and offering, “I will be happy to send you samples of new products as they become available.” (Emphasis mine.) She also mentioned that Mars has launched a new direct buy store, where you can pick up boxes of their candies, including the hard to find Munch and Snickers Dark. Instead of being more expensive than regular stores (like the M&Ms online store - $5.99 for 7 ounces of green M&Ms?) it’s about $.68 cents a bar.

Well, I’ve been looking for an “in” with Mars for quite a while, as I’d love to know about the new releases and get them in advance of release (it’s pretty frustrating to have people ask about something they found in the store, and I can’t find it in any stores near me and no where to order it on the web). I do get some notice from PR folks, but it’s not always consistent.

I replied with my address and reminded her that there is no need for thanks for any reviews, “I just call them like I taste them.” (And it’s not like I’ve raved about everything Mars has ever made, but in general I like their products and usually turn down offers for items I don’t think I’d like.)

Then on March 5th I came home from work and found this in my kitchen. Perhaps I don’t understand the term “samples” but even in the world of generous interpretations a single box of 24 bars would be an ample sample. A full case of the bars? (Yes, that’s 12 boxes of Snickers Rockin’ Nut Road Bars with 24 bars each = 288 bars.)

Plus a case of Twix Java! (360 bars.) And another more responsible box of 24 packages of Starbust GummiBurst (goo filled gummis) and another box of 24 Snickers Charged.

I wrote back to Mars, thanking them for their generosity, but gently nudging that I really don’t know what to do with all that candy (seriously, almost 700 portions!). She responded, “Share with your friends ”

So here I am, with oodles of candy. I’ve given away quite a bit, boxes to the office, a couple for raffle prizes for the American Cetacean Society, three to a neighbor to take to work.

It’s drawing time.

I’m offering a box of candy bars (your choice: Twix Java with 36 bars or this new Snickers Rockin’ Nut Road Bar with 24 bars - you can tell me which you want if you win). There will be two lucky winners of this drawing. The rules are as follows:

And there you have it, dear readers. With great candy comes great responsibility.

UPDATE 3/30/2008: Since this post has now been linked a couple of places (I kind of thought it was a treat for regular readers), I’m going to award three prize boxes instead of two if the entries reach 500. Just to keep the odds similar. (So if the deadline is coming and we haven’t hit it yet, tell your friends!) Thanks to everyone new who’s stopped by, I hope you keep reading!

UPDATE 4/9/2008: Thanks to everyone who entered. I drew three winners: Elise, Stijn & Donna ... two picked the Snickers Rockin’ Nut Road Bars and one chose the Twix Java. They’re all in the mail on their way to their recipients! To everyone else who is interested in trying the bars, they’ll be available starting in July 2008 according to Mars. Comments are open again.

Related Candies

1. Snickers Charged
2. Snickers Nut ‘n Butter Crunch
3. Snickers Dark
4. Snickers Xtreme
5. See’s Scotchmallow
6. S’mores

Mars has messed around quite a bit with Snickers over the past few years with various limited editions. Snickers Almond (more nuts with added almond pieces), Snickers Xtreme (all caramel & nuts), Snickers Nut ‘n Butter Crunch (all peanuts & nougat), Snickers Dark (dark chocolate) and Snickers Shrek (green nougat).  What they haven’t done yet is put something in Snickers that wasn’t already there.

That comes to an end as Snickers thinks that we need to wake up.

They’ve introduced their new Limited Edition Snickers Charged which boasts 60 milligrams of caffeine, taurine and other B vitamins (about 10% of your RDA).

The bar is slightly smaller than their regular one, again this is the same with all the limited edition bars. It’s 1.83 ounces instead of 2.06.

alt=“Snickers Charged” />

Of course a slightly smaller bar means fewer calories. This one is 250 calories compared to the 280 in the regular bar.

It smells much like the regular Snickers, has the same texture ... same crunchy peanuts, chewy caramel and super-sweet nougat with a hit of salt. And then it comes along, the caffeine kick. And when I say kick, I mean in the mouth. It’s a bitter aftertaste that sits high and in the back of the mouth. It just kind of lingers there, like maybe it’s not something you ate but something you smelled (sometimes strong skunk will do that to me). And it stays with you, probably as long as the caffeine is in your system. I clocked my aftertaste for eating one half of a bar at 90 minutes.

If you’re one of those people who doesn’t notice the bitterness of coffee, it might not be such a big deal. The nice thing about a regular Snickers is that it’s an anytime bar ... this one I wouldn’t be able to eat late in the day or the evening because I simply can’t sleep if I have caffeine that late. If they’d made this a coffee flavored bar like the Twix Java, well now then we’d have something!

That 60 milligrams is nothing to sneeze at:

1 - 8-ounce soft drink contains 20-40 milligrams (about 150-170 calories)
1 - 8-ounce regular coffee contains 65-120 milligrams (5-100)
1 - 8-ounce energy drink contains 72-80 milligrams (110-140 calories)

Honestly, it’s a great value as an edible dose of caffeine goes. A candy bar is usually about 75 cents at a convenience store. A cup of coffee is usually $1.25 and a soda is $1.00 ... you might be able to get an energy drink for about $2.00. (Let’s not even go into the caffeine, calories & price of those blended coffee drinks.)

I got four bars as samples from Mars and I’ll probably eat them all, but unless I have a specific need for unhydrated caffeine, I don’t see myself picking up one of these. (Add that to the fact that they’re limited edition, which will likely make them harder to find.)

Some other early reviews: Crown Combo Blog & Digital Ronan.

Related Candies

1. Butterfinger Buzz (Caffeinated)
2. Loud Truck Energy Gummies
3. Caffe Acapella - Coffee Confections
4. Trader Joe’s Espresso Chocolate
5. Pocket Coffee
6. No Time & Black Black

You know what makes a candy satisfying? Sweet fat and protein. It’s a delicate balance, but I find that peanuts are usually up for the job. Mars pretty much knows that and designed the Snickers bar to take full advantage.

When I first heard about the Limited Edition Snickers Nut ‘n Butter Crunch I was wondering if it was going to be a Butterfinger knockoff, as the Butter Crunch portion of the name might indicate. Then I wondered if it was a remix of the Snickers Cruncher. But it turns out it’s something altogether different.

Instead of nougat, peanuts, caramel and milk chocolate in the regular Snickers, this new Snickers Nut ‘n Butter Crunch is peanuts and some sort of peanut butter mass (something they call “peanut butter taste” on the wrapper) in milk chocolate. I’d characterize this stuff as a chewy peanut butter fudge or maybe a chewy peanut butter nougat. I think it falls into the nougat camp since there are egg whites in there.

The bar is a little smaller at 1.71 ounces, but still rivals the fat content of the regular Snickers which is 2.07 ounces.

It’s odd, because the texture of the bar makes me think that there’s some caramel in there, it is definitely chewy. But look at that cross section ... it’s jammed full of that “peanut butter taste.”

I like it, I really really like it. I actually like that it’s smaller than a regular Snickers bar, which is always just one bite too much for me. I like the solidness, I like that it’s less sweet and I actually like that it has 5 grams of protein. I’ll be curious to see if this becomes a regular item like the Snickers Dark did.

It took me a while to get a hold of the bar, so if this sounds familiar you may have seen reviews at the AV Club or over at Candy Addict.

Related Candies

1. Twix PB
2. Elvis Reese’s Peanut Butter and Banana Cup
3. Eat-More
4. Munch Bar
5. Snickers Xtreme