Wednesday, October 21, 2015
Next month Mars is introducing a new Snickers variant, the Snickers Crisper. The new bar boasts multiple textures and “delivers on [Snickers] satisfaction pledge with the chew of caramel and the crunchy crispiness of rice and peanuts.”
Like the recent Snickers Peanut Butter Squared that came out five years ago, these are actually two squares in one package instead of a single bar.
The new bar is supposed to be in response to consumers wanting healthier options. I’m not sure what would make this bar healthier than a regular Snickers, though this one has crisped rice in it, instead of nougat and is actually 12 grams lighter, which means fewer calories per serving.
Each square is about 1.25 inches on each side. They’re about two or three bites.
The bar smells well roasted and a bit like toffee. The bite is very soft, the caramel on top has a lot of give to it, but not much pull. The chew has a nice texture, with the peanut butter coated crisped rice as a highlight. It’s quite sweet though there’s also a hint of salt. I don’t get much more peanut butter or sort of thick satisfaction that I find in a regular Snickers. I do enjoy the malty notes of the rice though as well as the few peanut scattered about. I think I just wanted more peanut butter and less sweetness.
About ten years ago there was another bar called the Snickers Cruncher, which was similar: it was a peanut butter coated crisped rice bar with caramel coated in chocolate. It was all one bar and actually really good. When they disappeared in the United States, I was still able to find them in Europe (and a few sellers on eBay would import them).
Wednesday, June 3, 2015
It’s been a while since Mars has done something new with the Snickers bar. Sure, they miniaturized it, and brought back the Snickers Rockin’ Nut Road Bar, but nothing innovative has come along in a few years.
Mars announced last month that they’re releasing a new limited edition bar in November nationwide. It’s called SNICKERS Mixed Nuts Bar. They bill it as a satisfying mix of peanuts, almonds and hazelnuts combined with SNICKERS® Brand caramel and nougat, all coated with creamy milk chocolate.
Mars sent me some samples of their new candy bars, so I thought I’d give a preview. I think it’s an exciting concept to include so many different kinds of nuts in one bar.
This is a strange bar, because of its mixed status there’s not quite enough of any of its elements. It smells a bit like peanuts, but not as peanutty as a regular Snickers. The nougat is salty and the caramel chewy, all the nuts are crunchy ... the almonds are especially bold and I do recall at least two hazelnuts. If I sound disjointed, that’s the bar right there. It’s a stop and a start, I kind of got going with a nice almond and then there were some peanuts. I’m more mellow than Snickers, more bold than Snickers Almond.
In addition to the milk, eggs, soy, hazelnuts, almonds, and peanuts, the bars may also contain traces of other tree nuts. There’s no statement about gluten.
Wednesday, May 15, 2013
The new trend is reducing packaging. Well, maybe that’s what the food companies want you to believe. The new line of Unwrapped Bites from Mars means you get lots of little miniature minis without all the wrappers that become evidence of how much you’ve eaten.
Hershey’s launched something similar a couple of years ago, so it’s no wonder that Mars is in on it as well.
The package, with a zipper closure, holds a half pound of teensy Snickers cubes. Easy to dump into a bowl, or just eat out of the bag. They’ll also be available in smaller single serving bags.
Mars is utilizing this new icon system on the front of the package for serving size and calorie counts. The serving here is 8 bites or 41 grams, which comes to 190 calories. (3 grams of protein from the peanuts.) Stacked up, the little cubes are cute and hold their shape pretty well. They do get scuffed up in the bag, so they’re not that glossy, swirled perfection found in the individual wrappers.
I can see these being very useful for recipes ... though kind of expensive at 2.99 for 8 ounces, but no worse than premium chocolate chips.
What they got right here is the ratios. Even though they’re not perfect large Snickers ratios, these strike an extremely pleasing balance of nougat, nuts and chocolate. By far the nuts take center stage. Instead of omitting the nuts or putting teensy crushed ones in there, they’re still big peanut pieces. (Though I did get on that had no nuts.) There’s a hint of salt in the nougat which balances the sweet chocolate and caramel. The caramel really doesn’t do much here, maybe it adds a little chew.
What I really enjoy though is the portioning. I like that I can eat only three or four at a time, then maybe three or four later. A full portion is eight pieces, which is less than a regular Snickers, but feels like a lot. Of course the bag is 8 ounces ... nothing keeping you from eating the whole thing in one sitting. These are pretty much the antithesis of the Snickers Slice n’ Share 1 Pound bar ... and actually a better value since a full pound of the Bites retails for $6 instead of $10.
Snickers are made with peanuts, dairy, soy and eggs. They’re also processed in a facility with almonds and I cannot find anything that says that they’re gluten free. Mars has not rolled over to sustainable, ethical sourcing for their ingredients, though they’re on track for 2020.
Wednesday, January 5, 2011
I get advance tastes of new candies, but I often post about them months before they hit the stores. Here’s a little review of reviews of new candies:
Snickers Peanut Butter Squared from Mars is a new introduction to the Snickers family of candy bars. It’s not a limited edition and is available in single serve size and fun size bags.
The regular package is two squares of candy. It features nougat, peanut butter and caramel covered in chocolate. It’s a bit less of a textural marvel than the standard Snickers. Folks who like a softer chew may prefer it, but it left me wanting a real Snickers bar.
I saw these first at the checkout at Target.
See full review for Snickers Peanut Butter Squared. (7 out of 10)
The new Hershey’s Drops come in two varieties: Hershey’s Milk Chocolate Drops and Hershey’s Cookies ‘n’ Creme Drops. They’re large chocolate beans with no candy shell, easy to pop in your mouth or share. The milk chocolate variety isn’t different enough from a typical Hershey’s Kiss for me, even if there’s less unwrapping. But the Cookies ‘n’ Creme is interesting because there are so few candies that use the white confection like this. (Though there is a Kiss version, too.)
I saw these first at Von’s (photo) in stand up bags.
See full review of Hershey’s Drops (7 out of 10)
Like the Hershey’s Drops, the new Reese’s Peanut Butter Cups Minis are here to making snacking easier. They little cups are easy to pop into your mouth and don’t require layers of wrapping like the foil-wrapped, fluted-cupped miniatures. They’re going to be great for baking.
See full review of Reese’s Peanut Butter Cup Minis (7 out of 10)
I teased these last summer and I’m doing it again. New PEEPS Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages. This year, PEEPS Brand Marshmallow Candies are melting hearts with their new PEEPS Chocolate Covered Raspberry Flavored Marshmallow Hearts. Delicious milk or dark chocolate cover raspberry flavored PEEPS to create a scrumptious chocolate and marshmallow experience.
I tried the Peeps Peppermint Trees for Christmas and found them to be poorly made. I bought six of them and all were oozing, cracked and sticky inside. (Even the ones that weren’t cracked still had deflated centers.) I’m hoping the quality control for the Raspberry version will be better, because I think it’s a great idea.
I don’t think they need the colored marshmallow centers though, it just adds more ingredients that do nothing for the flavor (in fact, I’m prepared that the pink will taste bitter to me).
Finally, another tease. Mars is introducing a new Limited Edition Twix Coconut this spring. Look for it to hit shelves in April 2011.
Like the Coconut M&Ms, these have no coconut in them. Instead it’s a traditional Twix with a cookie base, caramel stripe and chocolate coating plus a light touch of coconut flavor.
Monday, July 13, 2009
The simple bar features Fudge with peanut butter nougat & peanuts wrapped in milk chocolate. Like most other limited edition bars, it’s smaller than the standard, this one is the smallest yet at 1.78 ounces.
While the bar may feel a little light, it’s pretty dense and the textures consistent throughout.
I’ve often felt like the Snickers/Milky Way/3 Musketeers nougat is more like a fluffy fudge than a nougat anyway, so this seemed like a stack of dense fudge on top of a layer of light fluffed fudge.
The peanut butter nougat layer has a light creamy color with a distinct salty hit and peanutty flavor. The peanuts studded in the fudge are distinct, a little on the soft side but crunchy and tasty.
The fudge itself has a slight but consistent grain to it, a nice chocolatey flavor and good salty/sweet balance.
The creamy chocolate coating brings it all together.
I missed the chewy caramel, but give this one its due because it is rather different from other existing bars. The salt keeps it from being cloyingly sweet like a Milky Way. Also, I noticed as I was trying to do my bites & slices that there were quite a few voids in there around the nuts. I can’t tell if this is normal or if mine was just an anomaly.
It’s quite a satisfying bar and I can see it being a big success all on its own.
Clocking in at 250 calories, honestly it doesn’t need to be bigger. (Regular bars are 2.07 ounces and 280 calories.)
This bar is supposed to be on shelves in August, but that’s what they said about the Coconut M&Ms which are actually out, so look sharp they may already be available. I’m planning to try another one when I find them.
Friday, June 19, 2009
If there’s one thing I think that’s might pull our government out of the red, it might Mars excessive registration of trademarks for their limited edition & marketing tie in candies.
For the new Transformers: Revenge of the Fallen movie this summer, Mars has created a line of collectible M&Ms packages that feature different characters from the Transformers pantheon plus M&Ms in Transformers-styled outfits.
The seven packages:
(Yeah, I’m missing some package images, but that’s all that came with the press kit Mars gave me ... how odd.)
What I think is most interesting about this is that the package is the only thing that’s different (besides, of course the Strawberried Peanut Butter M&Ms). Open up the packet of the M&Ms (mine was Bumblebee 2 of 7) and there’s no fun new design of the M imprint with a twist on the Transformers like they did with Pirates of the Caribbean Pirate Pearls, Indiana Jones and the Crystal Skull and Shrek II (basically Mega M&Ms). The Star Wars ones, though introducing Dark Chocolate M&Ms, did not have fancy imprints.
What is good news is that the packages are no smaller. With many of the limited editions what you get in addition to “specialness” is less. The Milk Chocolate Chocl-O-Bots packages have the same 1.69 ounces as the standard Milk Chocolate M&Ms.
The only truly transformed product for the movie tie-in is the Snickers Nougabot (tm). Due to physical laws of the conservation of matter, the energy required for the transformations, the bar is smaller than an unTransformerized one. *
This isn’t the first time Mars has mucked with the nougat for a movie. Back in 2007 they turned it green for Shrek but left it the same size, because really, how could a Shrek-ified candy be smaller? The traditional bar is 2.07 ounces and the Nougabot is 1.83 ounces.
The difference, otherwise, is really just the addition of Yellow #5. Considering how much some parents hate Yellow #5 (hint: enough to get it banned in Europe), it’s hard to understand why a candy which was formerly artificial coloring free would add it. Further, the Snickers website doesn’t list the Yellow 5 on the page for the Nougabot bar (sorry, can’t link directly to the page because of stupid flash & beware of annoying sounds).
So how does it taste? About the same. The flavor seemed a little “darker” but I don’t know if that was the caramel batch ... sometimes even big factory candies like Snickers can vary from day to day.
The only thing I liked about it is the same thing that I prefer about the Snickers Dark, that there’s one less bite in it. Because honestly I think that 1.83 ounces is the perfect size for a Snickers bar.
* My theory of this kind of violates the whole world of Transformers and many other fantasy, action & sci-fi movies where small things turn into big things without the perceivable addition of extreme amounts of energy. Anyway, in order to turn back and forth without loss of mass, you’d need lots of energy to turn into matter ... conversely to shrink you’d need to have a way to store a huge reservoir of energy (if you wanted to grow again) or release it. I’ve always wondered if Alice became super-dense when she shrank and puffy, aerated & light when she grew.
Friday, December 12, 2008
Years ago there was a candy bar called Peanut Butter Snickers. It was the eighties and peanut butter was all the rage. The bar was simple, some peanut butter studded with peanuts and then the classic Snickers caramel all covered in milk chocolate. Then it was discontinued and people were sad.
Then last year, Santa brought a present to Peanut Butter Snickers lovers in the form of, well, Santa! The Snickers Peanut Butter Santas are an updated, Christmas novelty version.
I was curious if they were like the Limited Edition Snickers Nut & Butter Crunch which was a peanut butter nougat with peanuts in it covered in milk chocolate. This package doesn’t actually have a description, so I had to buy it to find out.
The package came with six little molded milk chocolate Santas, individually wrapped units not for individual sale. (Though I’ve bought the Snickers Caramel Creme Nutcrackers individually before.)
Outside of the brick red wrapper, the Santa is nicely molded. It looks exactly like the image on the over-wrapper, which is a comforting thought. (Though there really aren’t any other “promises” on the wrapper that it needs to live up to besides the fact that they’re supposed to be one ounce.)
Biting into the little fellow, I found that it wasn’t quite the old Snickers Peanut Butter nor the more recent Snickers Nut n’ Butter Crunch.
Instead it’s a hybrid of the two. It’s a peanut butter bottom. On top of that is a layer or thin, gooey caramel with crushed peanuts. (Not the thicker caramel of the classic Snickers.)
The milk chocolate has a nice snap but is very sweet. The caramel inside comes across loud and clear - it’s a bit sticky but also very salty (55 mgs per Santa). The peanut butter base is solid, the ingredients list it as a “peanut butter coating” which is made from sugar, palm oil, peanut flour, nonfat milk solids, peanut oil and some other stuff. It reminds me of those peanut butter baking chips ... or the inside of Reese’s Pieces.
It’s a nice size, not too big. The flatness means there’s a lot more chocolate flavor than a usual Snickers mini. Overall, I thought they were tasty and ate
four of them. They’re not quite as dense and filling as the old Snickers Peanut Butter, but still a tasty holiday treat.
Tuesday, September 2, 2008
I realized when I started Candy Blog that there was no way I’d ever sample every single candy out there, let alone review them. What’s making it even harder now is that candies that I’ve already reviewed have changed and it hardly seems fair that the reviews here still stand against the present day products.
So, every once in a while I’ll revisit major products that have changed since my original review at least enough to warrant a new taste.
Hershey’s introduced the Take 5 in 2004 and it quickly became one of my favorite new candies. It combined all the great textures of crunchy pretzels and chewy caramel and creamy chocolate. But that was then, and this is now.
The package now says: made with chocolate & pretzels & caramel & peanuts & peanut butter. That “made with chocolate” part means that the coating may contain chocolate, but it has other additives such as vegetable oils that mean that it’s not pure chocolate. The actual chocolate as an ingredient comes far down on the list as the number 6 item, after vegetable oils and high fructose corn sweetener and before nonfat milk (you can imagine there’s not that much milk in there).
The bars actually still look quite fetching. Little rather rectangular lumps with a pleasant sweet & peanutty scent.
Mine were exceptionally fresh, the pretzel was good and crunchy, a nice salty complement to the sweet coating. The coating didn’t have much flavor but did add a creamy texture.
This one was passably good, but I’ve had others in the past few months (I picked them out of a mix of snack size in a bowl at the office a couple of times) and I didn’t realize why they were kind of empty tasting for what I remembered. I just thought they were stale ... turns out that they’re just not designed to be good any longer.
Hershey’s still has an opportunity to reverse this and make it real chocolate again.
Sunkist Fruit Gems are made by Jelly Belly these days. An alert reader let me know that the little “single serve” trays are back on store shelves, but instead of holding six fruit jellies, they now only have four.
Worst part of this news? The grapefruit one was missing. (What is it about grapefruit disappearing lately? Is it because of the news that grapefruit juice interacts with some prescription drugs?) This is not to say that the Sunkist Fruit Gems don’t come in grapefruit any longer, just not in this particular package.
Seeing how Sunkist is known as a citrus company, the fact that they made an assortment the neglects one of the citrus fruits and includes a berry is beyond me. The package is also similar to the old one and actually includes images of grapefruit (though the text clearly says which flavors are in the package).
The change in manufacturing location and ownership, as far as I’ve been able to tell, has made no difference at all for the actual candy. It’s still a nice, soft and flavorful fruit jelly without too much of a granulated sugar coating.
The only real difference here is that you get only 2/3 as much as you used to. I was hoping when Jelly Belly took over that they’d sell the jellies in individual flavors like they do with their famous jelly beans. No such luck yet. (For now whenever I see the Jelly Belly booth at a trade show I pick a half a dozen grapefruit jellies out of their sample bin and move along.)
Mars used to make a bar that was called, appropriately enough, the Mars Bar. That bar was discontinued and reintroduced under the much more famous Snickers umbrella of products as the Snickers Almond.
Then something happened, Mars mucked around with it and created the “More Satisfying Snickers Almond” which was really just the Snickers Almond with peanuts thrown in to make up for a lack of, well, almonds. It wasn’t a bad bar, but it wasn’t really distinctive.
Well, the old new Snickers Almond is back. It’s a white lightly sweet & salty nougat with a caramel stripe and whole almonds covered in milk chocolate.
I like the bar (though I prefer the dark chocolate version) and I’m glad they brought it back.
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