Tuesday, May 16, 2006
M&M Pirate Pearls
A couple of weeks ago there was quite a buzz in the sweets blogosphere ... everyone was talking about the new M&Ms Pirate Pearls. I was looking everywhere for them: Toys r Us, Ralph’s, Von’s, 7-11, Jon’s, RiteAid (x2), Target, Long’s and even Best Buy. I finally found them at a different 7-11.
Pirate Pearls are just a white chocolate version of M&Ms with a special theme for the release of the new sequel, Pirates of the Caribbean: Dead Man’s Chest. M&Ms did this last year with the final movie of the Star Wars saga and made dark chocolate M&Ms (which I saw at the RiteAid that didn’t have the current remix).
Before I go on to talk about these little morsels, let’s talk about what White Chocolate is and isn’t. It used to be that the phrase white chocolate meant nothing at all. It was any solid white or light confection that candy makers wanted. But in 2004 the American candy industry agreed on a series of parameters. At least 20% cocoa butter (by weight), at least 14% milk solids and at least 3.5% milk fat and less than 55% sweeteners (sugar).
Some argue that white chocolate doesn’t deserve the chocolate name, but it seems kind of silly. What makes a hunk of chocolate special is the fact that its base is cocoa butter. You can’t make a chocolate bar without it. Remove the cocoa butter and you can’t call it chocolate. So if you use cocoa butter as a solid for another confection, you should be able to put the word chocolate in there somewhere (but qualified of course).
So, the M&Ms Pirate Pearls are real white chocolate. The first ingredient is sugar but the second one is cocoa butter followed by skim milk, milkfat & soy lecithin.
As you’ve already figured out, after searching a ten stores I found them. And what was frustrating is that I almost missed them. Inside the display box there were several packs of Almond M&Ms ... yes, the packaging is quite similar - beige with blue and brown highlights.
Honestly, the package design is a mess. There’s a strange picture of Johnny Depp with a treasure chest of pearls and the Green M&M standing near him (but not interacting) with a little voice bubble, “Now I’m sweet AND rich!” Up in the corner above all this is the Pirates of the Caribbean logo.
Inside the package, things are far more consistent. The candies are shiny and have soft and appealing colors: white, pale yellow, peach and aqua. A few are cracked. I never experience this with regular M&Ms and I chalk it up to the fussiness of the white chocolate. The M&Ms also feature cute little imprints in pirate themes. A pirate ship sporting a large M on the sail, a skull with a little ‘m’ as the teeth or a spyglass.
Within the standard crunchy sweet shell there was white chocolate. Sweet, sticky ... so sweet it makes your throat hurt white chocolate. Now, recently I went and spoiled myself for any future in loving regular white chocolate by eating a Green & Black White Chocolate bar, so you can imagine my disappointment. They’re creamy, but they taste more of powdered milk than vanilla.
I’m not completely blown away by them, but I’m not repulsed or angry that Mars is giving them a go. I actually think a mix of these with some peanut, regular and dark chocolate ones might be tasty. But all on their own, well, they’re giving me a headache. I’ve eaten the whole package and have a second that I think I’m going to give away, if that’s any indication of my affinity for them.
There are three other products in this movie-tie-in which are basically recoloring of the standard M&M Milk Chocolate, M&M Peanut and M&M Minis (which change colors). The Pirate Pearls package is slightly lighter than the M&Ms Milk Chocolate, which are 1.69 ounces ... these are 1.5 ounces.
So, who else has tried them, and do you want them to keep white chocolate M&Ms on the menu?
Here are some other reviews: CandyAddict, Chocolate Obsession and Nicole at Slashfood reviews the Australian white chocolate M&Ms.
POSTED BY Cybele AT 7:09 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.