Friday, March 28, 2008
I know nothing about this bar except what is in front of me: Limited Edition Snickers Rockin’ Nut Road Bar.
I got it directly from the Mars company, but no press materials. So all I have to go by is what’s on the wrapper and of course what’s inside that chocolate enrobing.
The package says: Almonds, Caramel and Marshmallow-Flavored Nougat wrapped in Dark Chocolate.
I was kind of dubious. I wasn’t fond of the Hershey’s S’Mores bar ... but that’s S’Mores, this is Rocky Road, which has the addition of nuts and the subtraction of graham crackers.
Like all the limited edition Snickers bars, this is smaller than the regular, clocking in at 1.83 ounces instead of 2.07 for the original. I’m okay with the slight of .24 ounces, it’s a satisfying bar, it says so right on the back.
It smells lightly of vanilla and dark toasted nuts with a touch of chocolate. The chocolate shell is decent, and sets off the sweet innards well. The caramel has a good mix of almond pieces in it, they’re all fresh and crunchy and much more noticeable than those in the Snickers Almond. The nougat though is where this bar really differs from all others I’ve tried. It’s not the grainy fluffed nougat that ends up in Milky Way and 3 Musketeers. Instead this is like a dense marshmallow. Smooth and not too sweet, a little stringy like the caramel.
It’s a completely different texture experience with this smoother “marshmallow flavored nougat”, kind of like real European-style nougats. (The ingredients list says egg whites, there is no gelatin in here like marshmallows have, so this is still vegetarian-safe ... and probably a nice option for vegetarians who miss marshmallows.)
Perhaps it’s because I have a bounty of these bars and have eaten at least five for this review (instead of the usual 1 or 2 for most reviews), it’s grown on me quite a bit. Dark chocolate was a good choice, it keeps it all from feeling heavy and sticky. Brian also liked them, but also stopped short of love (and I agree, regular Snickers is still the best.)
Still, I can’t tell you where you can find them or when they’ll be available. (Except, of course, from me if you read on.)
Here’s a special peek into the life of a candy blogger.
On February 27th I got an email from someone at Mars, thanking me for my positive review on the Twix Java and offering, “I will be happy to send you samples of new products as they become available.” (Emphasis mine.) She also mentioned that Mars has launched a new direct buy store, where you can pick up boxes of their candies, including the hard to find Munch and Snickers Dark. Instead of being more expensive than regular stores (like the M&Ms online store - $5.99 for 7 ounces of green M&Ms?) it’s about $.68 cents a bar.
Well, I’ve been looking for an “in” with Mars for quite a while, as I’d love to know about the new releases and get them in advance of release (it’s pretty frustrating to have people ask about something they found in the store, and I can’t find it in any stores near me and no where to order it on the web). I do get some notice from PR folks, but it’s not always consistent.
I replied with my address and reminded her that there is no need for thanks for any reviews, “I just call them like I taste them.” (And it’s not like I’ve raved about everything Mars has ever made, but in general I like their products and usually turn down offers for items I don’t think I’d like.)
Then on March 5th I came home from work and found this in my kitchen. Perhaps I don’t understand the term “samples” but even in the world of generous interpretations a single box of 24 bars would be an ample sample. A full case of the bars? (Yes, that’s 12 boxes of Snickers Rockin’ Nut Road Bars with 24 bars each = 288 bars.)
Plus a case of Twix Java! (360 bars.) And another more responsible box of 24 packages of Starbust GummiBurst (goo filled gummis) and another box of 24 Snickers Charged.
I wrote back to Mars, thanking them for their generosity, but gently nudging that I really don’t know what to do with all that candy (seriously, almost 700 portions!). She responded, “Share with your friends ”
So here I am, with oodles of candy. I’ve given away quite a bit, boxes to the office, a couple for raffle prizes for the American Cetacean Society, three to a neighbor to take to work.
It’s drawing time.
I’m offering a box of candy bars (your choice: Twix Java with 36 bars or this new Snickers Rockin’ Nut Road Bar with 24 bars - you can tell me which you want if you win). There will be two lucky winners of this drawing. The rules are as follows:
And there you have it, dear readers. With great candy comes great responsibility.
UPDATE 3/30/2008: Since this post has now been linked a couple of places (I kind of thought it was a treat for regular readers), I’m going to award three prize boxes instead of two if the entries reach 500. Just to keep the odds similar. (So if the deadline is coming and we haven’t hit it yet, tell your friends!) Thanks to everyone new who’s stopped by, I hope you keep reading!
UPDATE 4/9/2008: Thanks to everyone who entered. I drew three winners: Elise, Stijn & Donna ... two picked the Snickers Rockin’ Nut Road Bars and one chose the Twix Java. They’re all in the mail on their way to their recipients! To everyone else who is interested in trying the bars, they’ll be available starting in July 2008 according to Mars. Comments are open again.
Friday, January 25, 2008
Mars has messed around quite a bit with Snickers over the past few years with various limited editions. Snickers Almond (more nuts with added almond pieces), Snickers Xtreme (all caramel & nuts), Snickers Nut ‘n Butter Crunch (all peanuts & nougat), Snickers Dark (dark chocolate) and Snickers Shrek (green nougat). What they haven’t done yet is put something in Snickers that wasn’t already there.
That comes to an end as Snickers thinks that we need to wake up.
They’ve introduced their new Limited Edition Snickers Charged which boasts 60 milligrams of caffeine, taurine and other B vitamins (about 10% of your RDA).
The bar is slightly smaller than their regular one, again this is the same with all the limited edition bars. It’s 1.83 ounces instead of 2.06.
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Of course a slightly smaller bar means fewer calories. This one is 250 calories compared to the 280 in the regular bar.
It smells much like the regular Snickers, has the same texture ... same crunchy peanuts, chewy caramel and super-sweet nougat with a hit of salt. And then it comes along, the caffeine kick. And when I say kick, I mean in the mouth. It’s a bitter aftertaste that sits high and in the back of the mouth. It just kind of lingers there, like maybe it’s not something you ate but something you smelled (sometimes strong skunk will do that to me). And it stays with you, probably as long as the caffeine is in your system. I clocked my aftertaste for eating one half of a bar at 90 minutes.
If you’re one of those people who doesn’t notice the bitterness of coffee, it might not be such a big deal. The nice thing about a regular Snickers is that it’s an anytime bar ... this one I wouldn’t be able to eat late in the day or the evening because I simply can’t sleep if I have caffeine that late. If they’d made this a coffee flavored bar like the Twix Java, well now then we’d have something!
That 60 milligrams is nothing to sneeze at:
1 - 8-ounce soft drink contains 20-40 milligrams (about 150-170 calories)
Honestly, it’s a great value as an edible dose of caffeine goes. A candy bar is usually about 75 cents at a convenience store. A cup of coffee is usually $1.25 and a soda is $1.00 ... you might be able to get an energy drink for about $2.00. (Let’s not even go into the caffeine, calories & price of those blended coffee drinks.)
I got four bars as samples from Mars and I’ll probably eat them all, but unless I have a specific need for unhydrated caffeine, I don’t see myself picking up one of these. (Add that to the fact that they’re limited edition, which will likely make them harder to find.)
Tuesday, January 8, 2008
You know what makes a candy satisfying? Sweet fat and protein. It’s a delicate balance, but I find that peanuts are usually up for the job. Mars pretty much knows that and designed the Snickers bar to take full advantage.
When I first heard about the Limited Edition Snickers Nut ‘n Butter Crunch I was wondering if it was going to be a Butterfinger knockoff, as the Butter Crunch portion of the name might indicate. Then I wondered if it was a remix of the Snickers Cruncher. But it turns out it’s something altogether different.
Instead of nougat, peanuts, caramel and milk chocolate in the regular Snickers, this new Snickers Nut ‘n Butter Crunch is peanuts and some sort of peanut butter mass (something they call “peanut butter taste” on the wrapper) in milk chocolate. I’d characterize this stuff as a chewy peanut butter fudge or maybe a chewy peanut butter nougat. I think it falls into the nougat camp since there are egg whites in there.
The bar is a little smaller at 1.71 ounces, but still rivals the fat content of the regular Snickers which is 2.07 ounces.
It’s odd, because the texture of the bar makes me think that there’s some caramel in there, it is definitely chewy. But look at that cross section ... it’s jammed full of that “peanut butter taste.”
I like it, I really really like it. I actually like that it’s smaller than a regular Snickers bar, which is always just one bite too much for me. I like the solidness, I like that it’s less sweet and I actually like that it has 5 grams of protein. I’ll be curious to see if this becomes a regular item like the Snickers Dark did.
Thursday, December 20, 2007
If I bought a product that was simply named Snickers Nutcracker and given no other information, I would assume that it was a Snickers bar in the shape of a nutcracker. And what would I think a Snickers bar is? Nougat covered with a stripe of caramel with embedded whole peanuts and then covered in milk chocolate.
Of course I did buy a product name Snickers Nutcracker and I did not get a Snickers bar in the shape of a nutcracker.
Instead I got a nutcracker chocolate shell filled with caramel creme with crushed peanuts.
This is in stark contrast to the Snickers Egg I had back in March 2006, which was pretty much a Snickers bar in elongated hemispherical form.
But expectations and disappointments aside, this product is a little one ounce bar shaped like a squat nutcracker soldier. Inside is a caramel creme with crushed peanuts in it.
The center caramel is salty and tastes strongly of peanuts, not like peanut butter, but actual roasted peanuts. It’s not quite chewy, instead it’s a bit more flowing but still pretty smooth. The milk chocolate is sweet and contains the caramel well (no broken oozes in any of the nutcrackers I’ve had so far) and in good proportion.
It doesn’t have that “satisfaction” element to it that the heavy nut-ratio a Snickers bar has. I thought it was kind of fun, after all, how many gooey peanut caramel products are there? But I was really hoping for a Snickers.
Friday, May 18, 2007
Nope, no special text on these, they’re totally a regular product now.
So, go about your business. No need to hoard them or buy them on eBay. Just buy them whenever you want them.
Monday, April 23, 2007
I got an email from Marvo at The Impulsive Buy alerting me that there were some new Snickers and M&Ms to celebrate Shrek the Third. I spotted the bags of minis at Target but just couldn’t bring myself to buy a whole bag, so I was happy to see the single bars at 7-11 the following week. The wrapper has a little drawing of a cross section and an arrow pointing to it with the words With Green Shrek Filling - Same Snickers Taste” next to it.
Can I just say that I’m wondering if they include smell in that?
It smelled a bit like feet to me. Perhaps Shrek’s feet, I can’t be sure, as he’s an animated character and likely smells more like pixels or ozone. Maybe “feet” is too strong. Latex balloons ... yes, that’s it: chocolate, peanuts and rubber gloves.
It tasted the same as the regular Snickers ... but perhaps a little peppery. (It’s not Wasabi that makes it green, is it?)
I’m just glad they didn’t cover it in a green “white chocolate.” A Snickers bar without the green filling gets an 8 out of 10. This one only gets a 7 out of 10. Until it goes on sale at five for a dollar later this year.
The other movie tie in are Ogre-Sized M&Ms Peanut Butter ... which might be similar to the M&Ms Peanut Butter Speck-tacular Eggs. Can anyone confirm that?
Wednesday, March 7, 2007
After the luscious experience of the Snickers Dark, I was pretty determined to find the fabled Snickers Almond Dark.
I couldn’t find it in the regular bar, but did stumbled across this bag of minis called the Snickers Dark Mix which has miniature versions of Snickers, Snickers Dark and Snickers Almond Dark. Frankly, by putting the milk version in there they should have called it a Dark & Milk Mix.
The proportion in the bag, unfortunately, leaned towards the Snickers end of things, but there were enough of Snickers Almond for me to get a good sense of the candy. One of the things I enjoy about the minis, which are much smaller than the snack size, is that you could take them out of their little wrappers and drop them into a fluted candy cup and pretend they’re from a box of chocolates.
The Snickers Almond Dark mini certainly makes a convincing appearance as a fine chocolate. It has a good chocolatey scent mixed with less peanut than the Snickers. Each little mini that I ate had at least one whole almond in it, which gave it a good convincing almond crunch. The peanuts were not as obvious in this version as they are in the large bar but that may be that the dark chocolate goes so well with this iteration.
Like the Snickers Dark, I would definitely opt for this one over the regular milk chocolate version. While Nestle has been introducing dark versions of their regular bars (Crunch, 100 Grand & Raisinets), their chocolate has a waxy feeling on the tongue and no real chocolate taste. The KitKat Bitter shows that Nestle knows what dark chocolate is supposed to be, they just can’t be bothered with actually delivering it in their bars. Mars, on the other hand, did a good job of putting something that tastes like chocolate on their chocolate bar. Are we going to get a 3 Musketeers with dark chocolate soon? Pretty please!
Monday, February 26, 2007
I’d heard that this Limited Edition Snickers Dark bar was out several months ago, but as usual, it took a while for me to find it. (At the 7-11.) While Hershey’s seems to have a blanket method (“change everything in everything”) for Limited Editions, Mars seems to take a very measured approach to them, sticking to simple little changes. I doubt we’ll see a Wild Cherry Milky Way or Twix Caramel Espresso (though that sound pretty good, come to think of it).
The Limited Edition versions by Mars usually have either changed one ingredient or left one out. The most recent one was the Snickers Xtreme, which had no nougat. This one is just a plain old Snickers with a dark chocolate coating.
I’m a big fan of Snickers, though I rarely buy them. When I do, I find them so substantialicious that I can’t finish it in one sitting. It’s a big bar at 2.07 ounces.
The Dark however, is only 1.83 ounces.
It’s a good bar. I found the dark chocolate tasty, it tastes like actual dark chocolate ... it’s creamy, a little dry a little smoky and is able to hold up to the peanutness of the bar. The darkness of the chocolate is less sweet than the regular bar and actually supports the true peanut flavors much better. However, the dark chocolate does overpower the caramel. The caramel texture still comes through, but the salty sugar notes are completely lost. I don’t think that’s such a bad thing.
I think this is an excellent change up of the tried and true Snickers and I think I could see myself buying this far more often than the regular Snickers. I really hope they consider making this a permanent part of their repertoire.
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