Friday, January 25, 2008
Mars has messed around quite a bit with Snickers over the past few years with various limited editions. Snickers Almond (more nuts with added almond pieces), Snickers Xtreme (all caramel & nuts), Snickers Nut ‘n Butter Crunch (all peanuts & nougat), Snickers Dark (dark chocolate) and Snickers Shrek (green nougat). What they haven’t done yet is put something in Snickers that wasn’t already there.
That comes to an end as Snickers thinks that we need to wake up.
They’ve introduced their new Limited Edition Snickers Charged which boasts 60 milligrams of caffeine, taurine and other B vitamins (about 10% of your RDA).
The bar is slightly smaller than their regular one, again this is the same with all the limited edition bars. It’s 1.83 ounces instead of 2.06.
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Of course a slightly smaller bar means fewer calories. This one is 250 calories compared to the 280 in the regular bar.
It smells much like the regular Snickers, has the same texture ... same crunchy peanuts, chewy caramel and super-sweet nougat with a hit of salt. And then it comes along, the caffeine kick. And when I say kick, I mean in the mouth. It’s a bitter aftertaste that sits high and in the back of the mouth. It just kind of lingers there, like maybe it’s not something you ate but something you smelled (sometimes strong skunk will do that to me). And it stays with you, probably as long as the caffeine is in your system. I clocked my aftertaste for eating one half of a bar at 90 minutes.
If you’re one of those people who doesn’t notice the bitterness of coffee, it might not be such a big deal. The nice thing about a regular Snickers is that it’s an anytime bar ... this one I wouldn’t be able to eat late in the day or the evening because I simply can’t sleep if I have caffeine that late. If they’d made this a coffee flavored bar like the Twix Java, well now then we’d have something!
That 60 milligrams is nothing to sneeze at:
1 - 8-ounce soft drink contains 20-40 milligrams (about 150-170 calories)
Honestly, it’s a great value as an edible dose of caffeine goes. A candy bar is usually about 75 cents at a convenience store. A cup of coffee is usually $1.25 and a soda is $1.00 ... you might be able to get an energy drink for about $2.00. (Let’s not even go into the caffeine, calories & price of those blended coffee drinks.)
I got four bars as samples from Mars and I’ll probably eat them all, but unless I have a specific need for unhydrated caffeine, I don’t see myself picking up one of these. (Add that to the fact that they’re limited edition, which will likely make them harder to find.)
Tuesday, January 8, 2008
You know what makes a candy satisfying? Sweet fat and protein. It’s a delicate balance, but I find that peanuts are usually up for the job. Mars pretty much knows that and designed the Snickers bar to take full advantage.
When I first heard about the Limited Edition Snickers Nut ‘n Butter Crunch I was wondering if it was going to be a Butterfinger knockoff, as the Butter Crunch portion of the name might indicate. Then I wondered if it was a remix of the Snickers Cruncher. But it turns out it’s something altogether different.
Instead of nougat, peanuts, caramel and milk chocolate in the regular Snickers, this new Snickers Nut ‘n Butter Crunch is peanuts and some sort of peanut butter mass (something they call “peanut butter taste” on the wrapper) in milk chocolate. I’d characterize this stuff as a chewy peanut butter fudge or maybe a chewy peanut butter nougat. I think it falls into the nougat camp since there are egg whites in there.
The bar is a little smaller at 1.71 ounces, but still rivals the fat content of the regular Snickers which is 2.07 ounces.
It’s odd, because the texture of the bar makes me think that there’s some caramel in there, it is definitely chewy. But look at that cross section ... it’s jammed full of that “peanut butter taste.”
I like it, I really really like it. I actually like that it’s smaller than a regular Snickers bar, which is always just one bite too much for me. I like the solidness, I like that it’s less sweet and I actually like that it has 5 grams of protein. I’ll be curious to see if this becomes a regular item like the Snickers Dark did.
Thursday, December 20, 2007
If I bought a product that was simply named Snickers Nutcracker and given no other information, I would assume that it was a Snickers bar in the shape of a nutcracker. And what would I think a Snickers bar is? Nougat covered with a stripe of caramel with embedded whole peanuts and then covered in milk chocolate.
Of course I did buy a product name Snickers Nutcracker and I did not get a Snickers bar in the shape of a nutcracker.
Instead I got a nutcracker chocolate shell filled with caramel creme with crushed peanuts.
This is in stark contrast to the Snickers Egg I had back in March 2006, which was pretty much a Snickers bar in elongated hemispherical form.
But expectations and disappointments aside, this product is a little one ounce bar shaped like a squat nutcracker soldier. Inside is a caramel creme with crushed peanuts in it.
The center caramel is salty and tastes strongly of peanuts, not like peanut butter, but actual roasted peanuts. It’s not quite chewy, instead it’s a bit more flowing but still pretty smooth. The milk chocolate is sweet and contains the caramel well (no broken oozes in any of the nutcrackers I’ve had so far) and in good proportion.
It doesn’t have that “satisfaction” element to it that the heavy nut-ratio a Snickers bar has. I thought it was kind of fun, after all, how many gooey peanut caramel products are there? But I was really hoping for a Snickers.
Friday, May 18, 2007
Nope, no special text on these, they’re totally a regular product now.
So, go about your business. No need to hoard them or buy them on eBay. Just buy them whenever you want them.
Monday, April 23, 2007
I got an email from Marvo at The Impulsive Buy alerting me that there were some new Snickers and M&Ms to celebrate Shrek the Third. I spotted the bags of minis at Target but just couldn’t bring myself to buy a whole bag, so I was happy to see the single bars at 7-11 the following week. The wrapper has a little drawing of a cross section and an arrow pointing to it with the words With Green Shrek Filling - Same Snickers Taste” next to it.
Can I just say that I’m wondering if they include smell in that?
It smelled a bit like feet to me. Perhaps Shrek’s feet, I can’t be sure, as he’s an animated character and likely smells more like pixels or ozone. Maybe “feet” is too strong. Latex balloons ... yes, that’s it: chocolate, peanuts and rubber gloves.
It tasted the same as the regular Snickers ... but perhaps a little peppery. (It’s not Wasabi that makes it green, is it?)
I’m just glad they didn’t cover it in a green “white chocolate.” A Snickers bar without the green filling gets an 8 out of 10. This one only gets a 7 out of 10. Until it goes on sale at five for a dollar later this year.
The other movie tie in are Ogre-Sized M&Ms Peanut Butter ... which might be similar to the M&Ms Peanut Butter Speck-tacular Eggs. Can anyone confirm that?
Wednesday, March 7, 2007
After the luscious experience of the Snickers Dark, I was pretty determined to find the fabled Snickers Almond Dark.
I couldn’t find it in the regular bar, but did stumbled across this bag of minis called the Snickers Dark Mix which has miniature versions of Snickers, Snickers Dark and Snickers Almond Dark. Frankly, by putting the milk version in there they should have called it a Dark & Milk Mix.
The proportion in the bag, unfortunately, leaned towards the Snickers end of things, but there were enough of Snickers Almond for me to get a good sense of the candy. One of the things I enjoy about the minis, which are much smaller than the snack size, is that you could take them out of their little wrappers and drop them into a fluted candy cup and pretend they’re from a box of chocolates.
The Snickers Almond Dark mini certainly makes a convincing appearance as a fine chocolate. It has a good chocolatey scent mixed with less peanut than the Snickers. Each little mini that I ate had at least one whole almond in it, which gave it a good convincing almond crunch. The peanuts were not as obvious in this version as they are in the large bar but that may be that the dark chocolate goes so well with this iteration.
Like the Snickers Dark, I would definitely opt for this one over the regular milk chocolate version. While Nestle has been introducing dark versions of their regular bars (Crunch, 100 Grand & Raisinets), their chocolate has a waxy feeling on the tongue and no real chocolate taste. The KitKat Bitter shows that Nestle knows what dark chocolate is supposed to be, they just can’t be bothered with actually delivering it in their bars. Mars, on the other hand, did a good job of putting something that tastes like chocolate on their chocolate bar. Are we going to get a 3 Musketeers with dark chocolate soon? Pretty please!
Monday, February 26, 2007
I’d heard that this Limited Edition Snickers Dark bar was out several months ago, but as usual, it took a while for me to find it. (At the 7-11.) While Hershey’s seems to have a blanket method (“change everything in everything”) for Limited Editions, Mars seems to take a very measured approach to them, sticking to simple little changes. I doubt we’ll see a Wild Cherry Milky Way or Twix Caramel Espresso (though that sound pretty good, come to think of it).
The Limited Edition versions by Mars usually have either changed one ingredient or left one out. The most recent one was the Snickers Xtreme, which had no nougat. This one is just a plain old Snickers with a dark chocolate coating.
I’m a big fan of Snickers, though I rarely buy them. When I do, I find them so substantialicious that I can’t finish it in one sitting. It’s a big bar at 2.07 ounces.
The Dark however, is only 1.83 ounces.
It’s a good bar. I found the dark chocolate tasty, it tastes like actual dark chocolate ... it’s creamy, a little dry a little smoky and is able to hold up to the peanutness of the bar. The darkness of the chocolate is less sweet than the regular bar and actually supports the true peanut flavors much better. However, the dark chocolate does overpower the caramel. The caramel texture still comes through, but the salty sugar notes are completely lost. I don’t think that’s such a bad thing.
I think this is an excellent change up of the tried and true Snickers and I think I could see myself buying this far more often than the regular Snickers. I really hope they consider making this a permanent part of their repertoire.
Friday, August 4, 2006
I don’t know if I would have noticed, except that the Sav-on had both the old version of the bar (sans peanuts) and the new one side by side and I was curious why the packaging was suddenly different and what made the new one “more satisfying.”
So I purchased both and went off to the Candy Blog labs to do some analyses. First, the bars say they weigh the same, but when placed on the trusty postal scale the More Satisfying with Peanuts version came in at exactly 2.0 ounces and the Less Satisfying with just Almonds clocked in at 1.9 ounces. What’s even more puzzling about this is that the label says that they weigh 1.76 ounces ... at least Mars is generous.
The original version shown above was easier to slice and seemed more “solid”. There weren’t copious amounts of almonds, but a fair amount. The bar was rather bland, as I mentioned in my review before. But there is something missing here, a toastiness, some sort of flavor.
So the big thing I noticed right away was how difficult it was to slice this bar easily. It was kind of mucky ... not melted or anything, just not as structural. I think there may be more caramel now. Instead of just going back to a better tasting nougat, the Mars folks created the hybrid Snickers/Mars Frankenbar. It’s a Mars bar that tastes like a Snickers. Really, why buy this? It doesn’t taste like almonds ... if anything, it’s just a Snickers bar that’s a little smaller.
As a touchstone I went out and bought/consumed a standard Snickers bar. It really tasted no different except the Snickers Almond was a little crunchier because almonds are bigger than peanuts.
This got me to thinking about the ingredients, so here’s a run down of the top contents of the Less Satisfying Snickers Almond, More Satisfying Snickers Almond and the Satisfying Snickers (Peanut):
LS Snickers Almond…...MS Snickers Almond…..Plain Old Snickers
But let’s go back to that statement on the new Snickers Almond bar ... what exactly makes satisfaction?
Less Satisfying Snickers Almond: 230 Calories & 1.76 ounces (that’s 131 calories per ounce)
Could satisfaction be another word for caloric density?
While I find the More Satisfying Snickers Almond a little more tasty than before, its resemblance to the classic Snickers Peanut makes it superfluous. There are so few almond choices out there, why take this one away? I’m giving the Now More Satisfying Snickers Almond bar the same rating I gave the original.
(I’m also a little miffed that I consumed about 750 calories for this one review! I just hope none of them contained mouse droppings.)
Note: I looked at the Snickers website and they still list the old ingredients for the Snickers Almond bar.
UPDATE 9/2/2008: Well, the old new Snickers Almond is back. Here’s a brief revisit with the bar:
I like the bar (though I prefer the dark chocolate version) and I’m glad they brought it back.
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