Monday, June 12, 2006
Mars hasn’t been nearly as invested in the limited edition game as Hershey’s but I think that when they do come out with an item, though it’s usually just a simple twist on an existing one, they’re pretty good.
Witness the Snickers Xtreme. It’s a Snickers bar without that pesky nougat. What’s odd about this bar is that Snickers has already released this product in miniature.
I smashed my bar in my bag, so the picture isn’t that pretty. (I cut off the smashed part to give the bar the best chance at looking dead sexy. I tried biting the bar to show off the innards, but all you saw was caramel, not the plethora of nuts.)
The label heralds it as having 5 grams of protein, which is pretty good for a candy bar. Nearly all of that protein is from the peanuts with a trace amount, I supposed, from the milk in the chocolate and caramel.
First, let me tell you about my hopes for this bar. I’ve always been a big fan of the Goldenberg’s Peanut Chews because of the density of the nuts but also because the infusion of molasses gave the chew a real pop of flavor. I was hoping that the Snickers Xtreme bar would fill that niche, only with real chocolate.
What this bar does is reveal how uninspiring the caramel of the Snickers (and I’ll wager the Milky Way) actually is. I could taste the peanuts loud and clear and the milk chocolate made a nice appearance (albeit a sweet one), but the caramel only provided a backdrop of sweet chew, no caramelized sugar notes. (And an odd hint of cinnamon but that could be cross contamination with all the other candy I’ve picked up and stored this with ... Atomic Fire Balls were EVERYWHERE!)
My last quarrel I’m going to mention is the name of the bar. If Milky Way put out a caramel-less bar, you wouldn’t call it a Milky Way Xtreme ... you’d call it a 3 Musketeers. If you took out the nuts in a Snickers, well, you’d have a Milky Way ... see where I’m going here? Changing an item to a different version of the same basic foodstuff, such as dark chocolate instead of milk chocolate does qualify. But taking out a whole item does not allow you to keep them name. Period.
Actually, I liked the bar. Probably more than the regular Snickers bar, because it isn’t quite as sweet (because of the nuts) and if it’s possible, it’s more satisfying that way. It’s a calorie laden bar - 290 to be exact and at over 2 ounces, it’s no wonder it satisfies (that’s only 10 more calories than the regular Snickers bar and one more gram of protein). Now if they decided to make the Snickers Almond bar into an Xtreme, I am so there!
Here’s something I learned last week: The Snickers bar was named after one of the Mars family horses. You can read more about the Snickers history (which is pretty interesting) at the Snickers site.
POSTED BY Cybele AT 6:26 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.