Monday, April 16, 2007


I’ve been puzzling over this candy bar for years. It’s called the Eat-More and is sold in Canada. It was originally made by Lowney but later Nabisco took them over but since 1987 they’ve been made by Hershey’s.

The description of Dark Toffee Peanut Chew sounded to me like the inside of a Goldenberg’s Peanut Chew (now Chew-ets), which I find pretty spectacular and the prospect of having that without the mockolate made me want one.


Amber brought two for me direct from Canada, and in the King Size to boot. I have to say that the bar isn’t that attractive out of the package, which is probably

The King Sized bar is huge - 8.5” long. The slab is soft and chewy and has a pleasant smoky and roasted peanut scent. It’s not a caramelly chew exactly as the bar contains chocolate, which gives the toffee a bit of a stiff crumble.

It’s actually really satisfying and not at all sticky sweet. The 75 gram bar contains 8 grams of protein from the peanuts, so it’s a pretty satisfying snack. I wouldn’t say I wanted to eat more after about half the bar, but it was easy to just eat more later. As for the comparison to the inside of a Goldenberg’s, it’s not as smooth and doesn’t have that molasses kick. But the dark and robust flavors will probably appeal to Goldenberg’s lovers.

Since there’s nothing else in the States to compare this to, I have to recommend anyone who has been looking for a dark chewy toffee with nuts and chocolate to seek out this bar. It’s odd that something that I consider an “all weather” bar comes out of Canada. Since there’s no chocolate coating, it should travel well and stand up to temperature extremes.

Name: Eat More
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Hershey's Canada
Place Purchased: from Amber in Toronto (thanks!)
Price: unknown
Size: 75 grams
Calories per ounce: unknown
Categories: Chocolate, Chew, Peanuts, Canada, Hershey's

POSTED BY Cybele AT 7:06 am Tracker Pixel for Entry    

  1. These sound really good. I may have to find them online.

    Comment by Diva on 4/16/07 at 8:28 am #
  2. I’ll just add a point:  If you are looking to buy one, grab one that is “bendy”.  Unfortunately, these aren’t super high sellers, and occasionally you’ll find one that has been on the shelf a little too long and is brittle.  It tastes fine, but the amount of effort needed to eat them outweighs the enjoyment of the bar.

    Comment by Amber on 4/16/07 at 10:19 am #
  3. Mmm… I had no idea these weren’t avaialable in the US. They’re my fave. I agree with Amber - grab a nice bendy one, so you know it’s fresh.

    Also - it might be worth it to try one that isn’t jumbo sized, as I find the smaller one to be a little less thick and more chewy.

    Comment by Maria on 4/16/07 at 3:16 pm #
  4. When I was a kid, Eat-Mores were my Dad’s favorite candy bar. (Still are.) I hated them. Now that I’m all growed-up, they have become my favorite as well.

    My 7-year-old step-daughter hates them. But she’ll learn…

    Comment by Lisa on 4/16/07 at 10:32 pm #
  5. Is there something up with Canada and lay-it-on-the-line food names? 

    When life takes me to Canada, I always pick up a couple of “Mr. Big” bars—one for me (they’re just like the Lion Bars I remember fondly from study-abroad phases in England and France and ADORE) and one as a cheap but, um, appreciative souvenir for my husband. 

    Next time, I’ll definitely be looking for an Eat More!

    Comment by good enough cook on 4/17/07 at 8:54 am #
  6. Yeah, living in Canada I’ve rather enjoyed these over the years, and didn’t realize they weren’t available elsewhere.  What I do miss, though, were the caramel Eat-Mores that existed in the mid-90s.  Those things were really good with an apple.

    Comment by Mark on 4/17/07 at 6:23 pm #
  7. Cybele's avatar

    Amber - yours were nice and bendy (as you can see from the photo I had to unbend them)!

    Maria - I was wondering what the difference was with the king sized and regular since they both appeared to be the same dimensions online.

    Lisa - that is just the sweetest story.

    good enough - I’ll keep an eye out for the Mr. Big. Perhaps they’re also like the old Caravelle bars that Steve Almond went on and on about in Candy Freak.

    Mark - I was wondering if there were other versions because the package said “Original”. I bet they could make lots of other kinds.

    Diva - the one place I saw them needed a whole case order, and I didn’t know if I liked them yet.  I also have a Wunderbar that I’ll review soon too.

    Comment by Cybele on 4/18/07 at 11:01 am #
  8. I used to work for Nabisco Brands in the early 80s before the Hershey takeover, and at the risk of upsetting any die hard Eat-More fans, we used to refer to it as the floor sweeping bar.  In candy making, as in any manufacturing, you get a lot of seconds, especially when machines are starting up.  The old Lowney Company (owners of the brand before Nabisco) developed Eat-More as outlet for that scrap.  Essentially it is the scrap (all perfectly hygienic of course and carefully balanced for consistency) extruded into a running slab and cut to length.  Enjoy!

    Comment by Grayman on 6/06/07 at 9:46 pm #
  9. Well, they’ll have to do something about their conspicuous absence in the U.S.

    This is probably my favorite chocolate bar ever. I find it best when it’s warmed up in one’s pocket so that it is no longer hard (EatMore’s should not be crunched—that’s just wrong). I like to have it with ice cold Perrier (out of the bottle). To me, it’s a poor-man’s champagne and Bernard Callebaut chocolate.

    Comment by Demetrio on 7/23/07 at 11:25 am #
  10. I make my own eatmore bars:

    1/2 cup honey
    1/4 cup molasses
    1 cup peanut butter
    1 cup chocolate chips
    1 1/2 cups mini marshmallows
    3 cups rice krispies
    1 cup crushed peanuts

    Melt together the honey, molasses and peanut butter and bring to a boil. Stir in marshmallows until smooth then add chocolate chips. Add the cereal and peanuts. Blend well and remove from heat. Pour into a lightly greased 9x13 inch pan and pat firmly with spatula. Let cool slightly and cut into bars before hardening.

    Comment by Teresa on 11/04/07 at 7:04 am #
  11. A neighbour of mine is an impoverished Lowney heir and says that his grandfather or invented the Eat More. I keep meaning to get him to tell me the whole story but haven’t takcled it yet. But I will try to get it one day.

    Comment by kg on 11/06/07 at 4:46 pm #
  12. OMG I LOVE these things!  Always have.  They’re so weird.  My other fave is Big Turks and I can’t get either of them here in the STates (I’m a transplanted Canuck).  I’m wondering if I can find a recipe for Big Turks.  Eat Mores are absolutely wonderful.

    Comment by Jenn on 8/22/08 at 4:19 pm #
  13. You can get these at The website says their offices are closed at the moment for restructuring but I know that’s where I got my last box of them and yes they ship to the US. Hopefully they’ll reopen soon, I’ve only got 3 bars left.

    Comment by Faye on 9/09/08 at 8:32 am #
  14. These are my favorite candy bar. I love to put them in a freezer then strike them against the counter-top - they fracture into little pieces and are just such a great treat!

    Comment by Conni on 10/13/08 at 12:14 pm #
  15. If you bake them in the oven for about 8 minutes they turn into thin, hard cookies, and are very tasty.

    Comment by Rogan on 2/15/09 at 2:33 pm #
  16. “Amber brought two for me direct from Canada, and in the King Size to boot. I have to say that the bar isn?t that attractive out of the package, which is probably”

    Er….what happened to the end of that sentence?

    Comment by Trish on 11/30/09 at 6:22 am #
  17. Eatmore’s are sooo delicious when fresh.

    Comment by Allegra on 2/25/10 at 11:21 pm #
  18. Hi, im from Canada. Try freezing them and then eating them. YUM

    Comment by mrstrailside on 6/29/10 at 12:20 pm #
  19. Does anyone know how to melt an eatmore bar?

    Comment by Ellen Matthews on 9/05/10 at 4:48 pm #

    Comment by ELMER on 3/08/11 at 8:02 pm #
  21. Look on wikipedia, that’ll tell you! wink

    I’m from Canada and what I really, really like Eat-Mores for is hiking. When my family used to go on big hiking trips we always used to buy a case of Eat-Mores, and then they’d be rationed out so that we each got about two bars a day. It was fantastic! They’re delicious, not too sweet (especially good), filling and the protien in the peanuts give you that long lasting energy kick that you need on a big trail to keep your feet moving! I find these to be far better than granola bars for hiking fodder - those are usually sand dune dry, too sweet and they often don’t have peanuts, while Eat-mores have some moisture to them, which is easier on the tongue because it doesn’t sop up all of your precious saliva. (Note: I also hate trail mix - it’s also very dry, so an Eat-More is a good way of making me eat what’s basically trail mix without making me eat trail mix!) YUM! I love Eat-mores. This makes me want to go pick one up the next time I’m at the store!

    Comment by Rosy on 4/04/11 at 3:08 pm #
  22. When I was little in Vancouver, I used to eat these all the time.  Originally the bars had chocolate liquor in them and then they were changed.

    Comment by Judy Miller on 8/06/11 at 9:14 pm #
  23. Eat-More bars are also known as a ‘Fisherman’s Lunch’ -  and quick and non-messy snack for those wonderful days at or on the lake. Setting the bar out in the direct sunlight for a few minutes will soften it up a bit, if necessary.

    I tried using a bit of the bar as bait but couldn’t get it to stay on the hook.

    I don’t recommend eating a frozen bar as it is very hard on the teeth and jaw. Warm and soft is good - like any companion!!!

    Comment by Vin on 1/11/12 at 8:09 am #
  24. Any Canucks remember the tagline on the ads for these bars?  ‘One good chew… and peanuts too!’  I never much cared for them as a kid like many others.  Found the taste a bit harsh.  Liked them better as I got older - probably due to deadened taste buds!  And if you want a candy bar that takes a looong time to eat, an Eat-More can’t be beat!

    Comment by John on 1/17/12 at 7:00 pm #
  25. I remember having my first Eat-More at a hockey rink when I was 8 years old.  35 years later and living in the States, I always ask friends or family to bring some with them when they come to visit. 

    I’m eating one right now as my in-laws just came back from visiting Toronto.

    Do these come in the smaller Hallowe’en sized bars?  I’ve never timed a visit to know if you can get the smaller ones around that time.

    Comment by G.A. Blackburn on 3/05/12 at 12:21 pm #
  26. I have a bit of history on the Eat-More Bar. IN the early 1930’s my grandfather Angus B MacDonald went to the store, there was contest there (I am assuming by the Canadian Lowney company, later purchased by Hersey’s) to name a new bar. My Grandfather named the bar “Eat-More”. They gave him a Tape Clock that my brother now has. This was a true story that was always known in my family.

    Comment by Ron MacDonald on 11/14/12 at 6:57 am #
  27. I absolutely love the Eatmore candy bar and hate that it’s so hard to get in the USA. I started getting them when we were going into Smith Falls, ON, when visiting family in northern New York. I just wish they were easier to find in Illinois.

    Comment by Heather B on 11/27/12 at 12:55 pm #
  28. These are my favourite bar and I just polished off a king sized one not more than five minutes ago. I have loved these since I was a kid.
    To answer G.A. Blackburn, I can’t say that I’ve seen them in fun sized anywhere.

    Comment by KJB on 10/27/13 at 4:02 pm #
  29. Thanks KJB for confirming the info.  I was in Toronto a few weeks ago and hit up a couple grocery stores and a Shopper’s Drug Mart looking for fun size.  I had no luck finding any.

    Comment by GA Blackburn on 11/04/13 at 6:35 am #
  30. For the past few years I have been unable to fine the smaller bars in Halloween size.  They are great for a quick uplift.  Any way whatever size, they are my faves.

    Comment by R Mellett on 11/10/13 at 8:20 pm #
  31. There are any number of bars/sweets that seem to have fallen by the wayside. Many “old” recipes that sadly got too expensive to sell. As for these yummy treats not being available in the USA it may have to do with Canada’s overall cooler climate and the extra shelf life given to a bar that say has peanuts which everyone knows taste best when fresh. How many remember the “Cherry Blossom”?

    Comment by Robert on 12/12/13 at 12:33 pm #
  32. Maybe because I’m used to Cadburys chocolate but I had an Eatmore yesterday for the first time and found it AWFUL.

    Comment by Kay on 11/09/14 at 4:28 am #
  33. I have eaten eat-mores for years for a lot of reasons, the main one being no wheat (I am D H ). I recently re read the label and discovered that they have lot of ingredients that I don’t like and am sure that were not in the original recipe.
    The most disturbing thing was that it states on the label that they are imported by Hersheys Canada.  FROM WHERE?????????  YOU GET ONE GUESS


    Comment by Ken on 3/25/15 at 9:58 pm #
  34. If you have an Eat More that has gotten a bit stiff and/or hard, just set it down in a slightly warm place for a few minutes and it will soften nicely. If you can’t wait, a few seconds in the microwave on a “lowish” power will also work. NEVER throw it away, it can always be rescued!

    Comment by Kakryn S. on 7/14/16 at 8:40 pm #
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