Monday, May 07, 2012
Snickers 3X Chocolate
When there’s a new version of Snickers I’m usually right on top of sourcing one for review. I knew that Mars was bringing out the Snickers 3X Chocolate late last year. The bar has chocolate nougat, chocolate caramel and a chocolate coating, plus peanuts. It sounded like the Triple Chocolate Twix they brought out a couple of times.
These came out in February, but I couldn’t find them anywhere in Los Angeles. Luckily I did spot them at a gas station in Media, Pennsylvania and picked one up.
They only come in the 2 To Go size, which is like a King Size bar, except there are two small bars in the package. The wrappers says that you can eat one now, twist the wrapper and save the other for later. Yeah, as if a lot of people do that. (Mars is phasing out their king size bars over concerns about portioning and will only sell bars with 250 or fewer calories.
I would prefer to call these Triple Chocolate Snickers, but no one at Mars consulted me on this item. The 3X was vague, I thought maybe it was three times the size or maybe had three little bars in the package.
Each bar is 210 calories and almost 1.6 ounces. So they’re actually a good size and satisfying portion. I find the regular Snickers bar just one bite too big for me. About 200 calories is a pleasing portion for most of us.
The bars are beautiful, even after a few thousand miles of travel. They have the lovely swirls of chocolate on top and a thick coat over the layers inside. The bar is constructed as you might anticipate, a base of chocolate nougat with a peanut studded caramel on top of that then a coating of milk chocolate.
The bar smells like a Snickers, like sweet milk and peanuts. The bite is similar to the traditional Snickers with perhaps a little less caramel pull. It’s all quite sweet and not quite as chocolatey as I’d hoped. The nougat doesn’t really taste like chocolate, just sweet and fluff like a 3 Musketeers. The chocolate caramel is a bit richer in profile than the standard caramel, but lacks a salty punch. The peanuts are just as good as they should be, crunchy and fresh.
Really, I prefer the salty and nuttier standard Snickers. But if I tried this bar first, I might be more inclined to make it a favorite. It just felt a little too sweet overall without as much of a flavor punch.
I have no idea if Mars is set to roll this out in Fun Size and regular size bars, my guess is they’re waiting for reaction from consumers on the King Size (but if the King Size goes away, I would guess this bar would, too).
Mars has not moved to sustainable and ethically sourced cacao in the United States (their first product will be Maltesers in the UK). This bar contains peanuts, soy, eggs and dairy. There’s no note about the gluten status.
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