Wednesday, January 25, 2006
Goldenberg’s Peanut Chews
These are a classic East Coast candy. Made for years by the Goldenberg candy company, they were purchased by Just Born in 2003, which has been gobbling up other Eastern small-maker candies. Just Born is best known for the Easter favorite, Marshmallow Peeps.
I’ve always referred to these as Goldenbergs ... the one part of the old name that is not retained (I think the company is pushing the name “Chew-Ets”) so now I have to call them just Peanut Chews. But the notable thing about them is that they break one of my rules of good candy. They’re fake. There’s no chocolate there. But what they lack in chocolate they make up for in flavor.
The original Chew-Et is a molasses-based chew embedded with peanuts and then covered in a wax that resembles dark chocolate. (Okay, it’s not wax, it’s just not real chocolate.) The interesting part of the chew is that it’s not a caramel. There’s no milk in the original bar at all, so it can’t be a caramel. It’s just a sugary syrup that’s been boiled down to soft-ball state. Maybe you could call it a “soft brittle”. They’re formed into fingers of candy that are placed in a tray and usually sold in a package of six or so, though I usually bought the King Sized ones. For a while I’ve been able to find them here in California at Rite Aid (probably because Rite Aid is based in Pennsylvania). The molasses and peanuts make a good combination of roasted, musky flavors. The dark chocolate stays out of the way and doesn’t really add anything to the party (except trans fats).
Having just said that the chocolate coating doesn’t much matter, it seems to make more of a difference in the milk version. Molasses is a dark flavor and seems to benefit from the dark, slightly bitter mockolate. While the milk chocolate coating is more successful at replicating the feel of real chocolate, it’s a little sweet, a little sticky feeling in the combo.
I’m glad to see that the Chew-Ets will continue to exist, as they are rather unique. They’re small and easy to share and have a flavor combination not found in any other candy bar on the market in the states. Since it’s not real chocolate, they also seem to weather being in my bag better than chocolate candies, so they’re a better bet as a summer candy. I wish they were made with real chocolate, but I suppose I shouldn’t advocate messing around with such a good bar.
Additional Reading: Check out Steve Almond’s Candy Freak which has a whole chapter devoted to his visit to the Goldenberg factory (while it was still Goldenberg’s) in Philadelphia. You can even read a couple of pages on Amazon if you like. Here’s something interesting I learned from the book, Goldenbergs were first developed as ration bar for the Army in WWI and after the war the GIs kept buying them.
Edit: I found this in Mike’s Candy Wrappers, the original wrapper.
UPDATE 8/1/2012: The original name of Goldenberg’s Peanut Chews has been restored on the packages, and an updated but still classic looking package is back on store shelves.
POSTED BY Cybele AT 10:53 am
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