Friday, April 13, 2012
Twizzlers Chocolate Twists
A few years ago I reviewed Twizzlers Chocolate Twists. What I didn’t realize at the time was that Hershey’s had changed the recipe and even the shape. There were many comments from fans of the classic version of the Chocolate Twizzlers who petitioned Hershey’s to return to that version.
So here it is, nearly four years later, and Hershey’s has heard the requests and responded with the new improved Now in the Classic Twist version.
We’re at a crossover period at the moment, where both versions are on store shelves, so I poked around and picked up both at different stores at different times. I also dug out the wrapper from my 2008 review so I could do a full comparison between the versions. The packages differ in very small ways. But if you’re looking for the return to the classic twist, look for the little blue dot that says Now in the Classic Twist.
First, the packages are virtually identical. The top is the Twizzler red with the blue outlined white Twizzlers logo. The clear center bit of the package shows the candy, which is the best way to tell them apart, as is the image at the top. The “Classic” Twizzlers have crimped ends. The revised formula, which is on its way out, has an open end.
The little diagram at the top of the package shows this and points to them with the text “totally twisted” with an arrow next to it. The thing of special note is that the 2012 version has a (r) mark next to it.
So I’ll start just with a straight review of the Classic Twist Chocolate Twizzlers. The expiration date is November 2012. Actually, nowhere on the package does this say that they’re Chocolate Twizzlers. It just says on the lower right of the front that it’s made with real Hershey’s chocolate. Otherwise, they’re just Twizzlers Twists. It’s as if Hershey’s thinks that saying “made with chocolate” is a flavor.
The twists are nicely made, glossy and consistent. There were exactly 20 twists in my package. They’re slightly flattened on one end, but otherwise a soft of oval tube with set of six twisted ribs.
The scent is mildly cocoa, a little on the woodsy side. They’re stiff but flexible. The bite is soft enough to cleave off easily without much pull. The base of the recipe is wheat flour (the second ingredient after corn syrup), so it’s a sort of doughy chew. The flavor is very clean, again it’s quite woodsy and not terribly deep. It’s like weak cocoa or slightly warm chocolate milk.
I found it pleasant enough though not satisfying as a chocolate candy, and not really compelling enough for a snack either texture-wise or with enough flavor intensity to hold my interest.
Now, I was on the fence about re-reviewing the rejected formula for Chocolate Twizzlers. But as I mentioned, I found the wrapper from the review from 2008. (Please don’t get the impression that I hoard my wrappers, I was cleaning out my studio because my roof was leaking and just happened to find it stuck in with some nice tins and boxes that I have been keeping.)
Inside this package there were only 15 twists, even though the packages weighed the same. They’re actually shorter, so I can only assume that they’re simply beefier than the other version.
They look just the same as the 2008 version. No crimped ends, slightly milkier color than the crimped end Classic.They’re soft, much softer than the other version.
They smell sweet but not much like chocolate or really much else. The chew is doughy and soft, the texture is kind of sticky but smooth overall. The chocolate flavor is bland and lacks the slightly bitter edge of the Classic.
Mostly it’s the texture that’s different here, globs of it would stick to the edge of my molars and gums. Probably a dental nightmare.
There are 20 twists in the new bag, 15 in the old bag. So the new twists are 25% lighter. But the portion size on the package is still the same. It says on all three that 4 twists weigh 38 grams and provide 130 calories. But how could that be? If Hershey’s is providing information that’s off by 25%, isn’t that causing problems with portion control? And which one is correct?
The ingredients from the version I reviewed in 2008, which were uncrimped, look more like the current crimped version than they do with the uncrimped 2012 version. How can that be explained?
Basically, it’s not like you have a choice. The people spoke, consumers said they preferred the old crimped twists ... whatever the ingredients happen to be ...with or without palm oil, with or without soy lecithin.
Given the choice between both versions ... I choose neither. I stick by my 4 out of 10 rating from four years ago. It’s a middling candy. If you want a cocoa-rich flour based product, have an Oreo. If you want a chewy strip of candy, have a real Twizzler. The chocolate versions are just lacking zing. The new ones are prettier, that’s about all I can say.
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