Friday, April 13, 2012

Twizzlers Chocolate Twists

Twizzlers Chocolate Twists  (Classic)A few years ago I reviewed Twizzlers Chocolate Twists. What I didn’t realize at the time was that Hershey’s had changed the recipe and even the shape. There were many comments from fans of the classic version of the Chocolate Twizzlers who petitioned Hershey’s to return to that version.

So here it is, nearly four years later, and Hershey’s has heard the requests and responded with the new improved Now in the Classic Twist version.

We’re at a crossover period at the moment, where both versions are on store shelves, so I poked around and picked up both at different stores at different times. I also dug out the wrapper from my 2008 review so I could do a full comparison between the versions. The packages differ in very small ways. But if you’re looking for the return to the classic twist, look for the little blue dot that says Now in the Classic Twist.

Twizzlers Chocolate Twists (New Recipe & Classic)

First, the packages are virtually identical. The top is the Twizzler red with the blue outlined white Twizzlers logo. The clear center bit of the package shows the candy, which is the best way to tell them apart, as is the image at the top. The “Classic” Twizzlers have crimped ends. The revised formula, which is on its way out, has an open end.

The little diagram at the top of the package shows this and points to them with the text “totally twisted” with an arrow next to it. The thing of special note is that the 2012 version has a (r) mark next to it.

Twizzlers Chocolate Twists (Classic)

So I’ll start just with a straight review of the Classic Twist Chocolate Twizzlers. The expiration date is November 2012. Actually, nowhere on the package does this say that they’re Chocolate Twizzlers. It just says on the lower right of the front that it’s made with real Hershey’s chocolate. Otherwise, they’re just Twizzlers Twists. It’s as if Hershey’s thinks that saying “made with chocolate” is a flavor.

The twists are nicely made, glossy and consistent. There were exactly 20 twists in my package. They’re slightly flattened on one end, but otherwise a soft of oval tube with set of six twisted ribs.

The scent is mildly cocoa, a little on the woodsy side. They’re stiff but flexible. The bite is soft enough to cleave off easily without much pull. The base of the recipe is wheat flour (the second ingredient after corn syrup), so it’s a sort of doughy chew. The flavor is very clean, again it’s quite woodsy and not terribly deep. It’s like weak cocoa or slightly warm chocolate milk.

I found it pleasant enough though not satisfying as a chocolate candy, and not really compelling enough for a snack either texture-wise or with enough flavor intensity to hold my interest.

Twizzlers Chocolate Twists (New Recipe - Old)Now, I was on the fence about re-reviewing the rejected formula for Chocolate Twizzlers. But as I mentioned, I found the wrapper from the review from 2008. (Please don’t get the impression that I hoard my wrappers, I was cleaning out my studio because my roof was leaking and just happened to find it stuck in with some nice tins and boxes that I have been keeping.)

Inside this package there were only 15 twists, even though the packages weighed the same. They’re actually shorter, so I can only assume that they’re simply beefier than the other version.

Twizzlers Chocolate Twists

They look just the same as the 2008 version. No crimped ends, slightly milkier color than the crimped end Classic.They’re soft, much softer than the other version.

They smell sweet but not much like chocolate or really much else. The chew is doughy and soft, the texture is kind of sticky but smooth overall. The chocolate flavor is bland and lacks the slightly bitter edge of the Classic.

Mostly it’s the texture that’s different here, globs of it would stick to the edge of my molars and gums. Probably a dental nightmare.

Twizzlers Chocolate Twists (New Recipe & Classic)I feel like I haven’t really gotten to the bottom of this, because there are so many inconsistencies revealed by the packages.

There are 20 twists in the new bag, 15 in the old bag. So the new twists are 25% lighter. But the portion size on the package is still the same. It says on all three that 4 twists weigh 38 grams and provide 130 calories. But how could that be? If Hershey’s is providing information that’s off by 25%, isn’t that causing problems with portion control? And which one is correct?

The ingredients from the version I reviewed in 2008, which were uncrimped, look more like the current crimped version than they do with the uncrimped 2012 version. How can that be explained?

Twizzler Chocolate ingredient Preview

Basically, it’s not like you have a choice. The people spoke, consumers said they preferred the old crimped twists ... whatever the ingredients happen to be ...with or without palm oil, with or without soy lecithin.

Twizzlers Chocolate Twists (New Recipe & Classic)

Given the choice between both versions ... I choose neither. I stick by my 4 out of 10 rating from four years ago. It’s a middling candy. If you want a cocoa-rich flour based product, have an Oreo. If you want a chewy strip of candy, have a real Twizzler. The chocolate versions are just lacking zing. The new ones are prettier, that’s about all I can say.

Related Candies

  1. Limited Edition Twizzlers Pull ‘n’ Peel Grape
  2. Mini Charleston Chews
  3. Twizzlers Licorice Twists
  4. Twizzlers Chocolate Twists
  5. Twizzlers (Strawberry)
  6. Cinnamon Fire Twizzlers
  7. Tootsie Rolls & Fruit Rolls

Name: Twizzler Chocolate Twists
Brand: Hershey’s
Place Purchased: KMart (Park LaBrea)
Price: $1.39
Size: 5.0 ounces
Calories per ounce: 97
Categories: Candy, Hershey's, Chews, 4-Benign, United States, Kmart

POSTED BY Cybele AT 3:20 pm Tracker Pixel for Entry     CandyReviewHershey'sChews4-BenignUnited StatesKmart

  1. I have been meaning to let you know, I just love your blog!!!  Have you tried Gimbal’s jelly beans?
    They are so good.

    Thanks for the site

    Comment by Theresa on 4/14/12 at 12:42 pm #
  2. Loved both versions of this product and don’t care that they do have a bit of a pedestrian chocolate taste—just glad that Twizzlers is keeping a chocolate version around.

    In a way they remind me of Tootsie Rolls. Also not the best chocolate taste by any stretch, but still a taste and candy I enjoy over many other fancier treats.

    Comment by sm on 4/16/12 at 4:30 pm #
  3. Wondering if they only make this in the small 5 oz. size or if they have it in the larger sizes, like 16 oz?  I have only been able to find it in the 5 oz.

    Comment by Michelle Mielke on 4/20/12 at 11:01 am #
  4. Just talked to Hershey’s ,told them,if they keep going the way there going the twizzlers will be laces vey soon. I am so disappointed with the new chocolate twists after chasing the previous flavor until the latest change. They said they did it because of public requests, The Twizzlers have no flavor,no bite,no natural chocolate lasting taste,no elasticity,no fun and going the same place as the strawberry,to the basement of Licorice history. Please tell me where I can find the Twizzlers Twist prior to the latest debacle from Hershey. The product code # must be lower than 63c. ,not the UPC but the product code!!!!!!!!!!!’

    Comment by Bill on 4/27/12 at 2:41 pm #
  5. I found a TON of big 10-12 oz packages of uncrimped chocolate twizzlers at a Sweet Bay supermarket last week near Brandon, FL. Sweet Bay = Hannaford = Food Lion = Kash n Karry… Generic brand is “My Essentials” and “Hannaford.” I dug all the way to the back of the shelf, and every single one of the packages were the uncrimped chocolate.

    I hope this helps the people looking for the uncrimped version!

    Comment by LN on 8/19/12 at 5:28 pm #
Commenting is not available in this channel entry.

Next entry: Cadbury Heroes

Previous entry: Pocky Peanut Crush
















  • .(JavaScript must be enabled to view this email address)
  • Here are some frequently asked questions emailed to me you might want to read first.


    For a daily update of Candy Blog reviews, enter your email address:

    Delivered by FeedBurner






Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.





Facebook IconTwitter IconTumblr IconRSS Feed IconEmail Icon


Candy Season Ends

-685 days

Read previous coverage



Which seasonal candy selection do you prefer?

Choose one or more:

  •   Halloween
  •   Christmas
  •   Valentine's Day
  •   Easter




These candies will be reviewed shortly: