Wednesday, July 20, 2011
Limited Edition Twizzlers Pull ‘n’ Peel Grape
I consider myself an expert on candy, not just an expert on eating it, but actually what’s going on with candy and the people who make it. I’m on oodles of mailing lists and I read news feeds and trade magazines voraciously. So I’m always a little surprised and slightly disappointed to see a new candy on the shelves that I didn’t know was coming. Really, why would you sneak a candy onto store shelves without at least including it on your own website or a list that you publish in a trade magazine?
I was at Walgreen’s over the weekend (at regular circuit where I also stop at RiteAid and sometimes 7-11) checking to see if there were any new candies to review. Imagine my surprise when I found Limited Edition Twizzlers Pull ‘n’ Peel Grape actually hiding underneath the Watermelon Pull ‘n’ Peel. Not only was it on sale, but there was also a little coupon dispenser, so the regular price of $2.79 was ultimately $1.65.
The package is about 12 inches long, but the Twizzlers themselves are less than 9.5 inches long ... so there’s a lot of useless and deceptive space in the package.
The color is strange and matte, like the other Pull ‘n’ Peel varieties of Twizzlers. (The classic Twizzlers twists look like they’re made of some sort of pliable acrylic.)
Each cable of Pull ‘n’ Peel has nine strands and weighs about an ounce. It’s also only 100 calories, so it’s a lot of candy to indulge in for a very low calorie cost. They’re soft and easy to pull apart (though every once in a while I’d break a string while peeling it from the others). The surface is soft and not at all greasy or sticky unless you get it wet, then it sticks very nicely to itself.
Imagine a product that takes the most memorable qualities from PlayDoh and Grape Pixy Stix. You’re thinking, “What fun! It’s candy you can play with!” But it’s not quite an even contribution from its parents, apparently candy genetics has some ideas about which traits are dominant. It has the mild and soft texture of a pliable molding clay but also some of the scent of it. (PlayDoh is also made of a wheat flour base.) But still, it smells like grape drink or Pixy Stix, but the flavor is less grape and more purple. There is some fake grape in there, but mostly the flavor notes come from the strong bitterness and strange inky qualities of the artificial colors. There’s no hint of tartness or anything else, just a mild sweetness.
The chew is good, though the lack of tang gives it a doughy flavor overall. Eventually it dissolves into a pasty puddle in my mouth along with some larger bits that stick to the sides of my molars. There’s a long-lingering aftertaste: a metallic, aluminum flavor.
American Licorice, the West Coast rival of Twizzlers recently re-issued their Grape Vines. I happened to have some sitting around to compare. The flavor of the Grape Vines is actually authentic, it tastes like raisins and concord grape juice, if only slightly. Even eating a few of those couldn’t push that aftertaste of the Twizzlers out of my mouth though.
Twizzlers did a great thing when they made the cinnamon-flavored Twizzlers Fire Pull ‘n’ Peel. Those need to come back and these need to be retired forever. (Except in cases where parents are trying to wean their children off of eating PlayDoh and need these as a positive substitution, but perhaps by prescription from a pediatrician only.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.