Tuesday, April 17, 2007

Twizzlers Rainbow Twists

Twizzlers Rainbow Twists PackageI bought this package of the new Twizzlers Rainbow Twists as couple of months ago but I just had to wait for the crush of Easter to be over before I could open them up. They are stunning. The colors are vivid and opaque, a little less shiny than the regular Twizzlers.

I’ve always been fond of black licorice and find red licorice passably good. You know, if someone puts one of those tubs on my desk, I’ll eat it. For a while I was obsessed with weird twist flavors. There was a fruit stand I would stop at on the 126 somewhere between Piru and Fillmore that had Root Beer flavored vines.

When I think about it, non-licorice twists are one of the few flour-based candies out there (except for candies like Twix or KitKat that have actual cookies in them).


Each color of the Rainbow is a different flavor.

Grape (magenta) - a little tangy and pretty much tastes like a grape soda.
Blue Raspberry (aqua) - the color is kind of a turnoff for me (but I’m sure kids will love it), it has a little bitter taste to me as well, but a good raspberry scent and flavor to it.
Watermelon (green) - kind of strange. It tastes like watermelon smells but with other melons thrown in, like cantaloupe.
Lemonade (yellow) - just the zesty part of the lemon, without the tang that I might expect with something called lemonade. A little bitter aftertaste, but basically a winner as most citrus flavors are with me.
Orange (orange) - tastes like orange zest but pretty mellow, not quite creamsicle. No bitter taste like the lemon and thoroughly good.
Strawberry (light red) - tastes like a strawberry licorice vine. A little on the artificial side, but pleasant.

I was worried that the fake and plastic appearance of the candy reflected a lack of flavor, but they were all pretty punchy. But almost all of them had a weird metallic/bitter aftertaste to me. As a variety pack, I wasn’t fond of all the flavors, but this is pretty much always the way with mixes. I’m just not keen on them. I’m not alone either, the comments on this Slashfood post echo some of my sentiments.

While I had a good time photographing them (check out Sugar-Bliss-Gnome’s cool use of Twizzlers Rainbow Twists for cupcake decorations), I have no desire to finish any of the twists.

Here’s an alternate review that you might want to read (because it’s funny and does not endorse these).

Name: Twizzler Rainbow Twists
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Twizzler (Hershey's)
Place Purchased: 7-11 (Hollywood)
Price: $.89
Size: 1.9 ounces
Calories per ounce: 100
Categories: Chew, United States, Hershey, Kosher

POSTED BY Cybele AT 7:48 am Tracker Pixel for Entry    

  1. I definitely agree with the funky aftertaste - I personally prefer the Starburst Twists, but haven’t been able to find them in ages.

    Comment by Maranda on 4/17/07 at 9:02 am #
  2. I also agree on the metal flavor (not my favorite). I’d bought a pack of these from my office vending machine a few months ago, and found them so bad that I nailed the leftovers on my cube wall, as a warning to myself.

    Comment by Elkit on 4/17/07 at 1:21 pm #
  3. The pictures are great! I too saw these in a vending machine at school and have wanted to try them.

    Comment by kelly on 4/17/07 at 1:42 pm #
  4. OH yes i’ve had these. I was attracted to the beauty of the package, but after eating 1 of each flavor, i threw it away :( not so good.

    Comment by Erin on 4/17/07 at 2:25 pm #
  5. I’m not going to try these because I like the cherry/strawberry and the chocolate twizzlers.

    As for the pictures, I love them! smile

    Comment by Diva on 4/17/07 at 3:32 pm #
  6. These remind me of the Starburst Twizzlers that were out years ago. I used to like those. They were also assorted colors and flavors (to mirror the original Starburst flavors)except they aren’t quite as bright and they were a little more translucent/not completely opaque.

    Maranda- I’m pretty the Starburst Twizzlers have been discontinued. A Google search seems to confirm this.

    Comment by Trish on 4/17/07 at 5:40 pm #
  7. Oh, and I’ve never tried these rainbow twists.

    Comment by Trish on 4/17/07 at 5:41 pm #
  8. Twizzlers are not really licorice, they feel and taste like they are made out of clay. Brachs used to make a good red licorice, but they stopped years ago. American Licorice is the only American made mass-manufactured licorice that doesn’t have that weird, greasy, “what did I put in my mouth” flavor and texture.

    Comment by Jim Kosmicki on 4/18/07 at 4:15 am #
  9. I like these and was sad when they stopped selling them in my dorm’s vending machine. I really love the strawberry one! And extra fun to sip chocolate milk through the twizzler…yum. Made my milk taste all strawberry.

    Comment by Jessant on 4/29/07 at 11:41 am #
  10. i miss the starburst twizzlers so much.they were my favorite.im quite sure that the new twizzlers dont compare.

    Comment by rasheedah plessy on 5/05/07 at 9:00 am #
  11. I bought these candy to hand out for halloween

    and they are utterly the most disgusting candy I have ever had

    Comment by Marie Qian on 11/01/07 at 3:13 pm #
  12. Oh man!  I’m so glad I found this website!  I haven’t tried those Rainbow Twizzlers, but I’ve been having the worst craving in the world for like a year (literally!) for Starburst Fruit Twists!  I never realized that they discontinued them, until I wanted them!  Such a bummer!  Those things were sooo good!  Do these Rainbow Twizzlers taste like “licorice”?  I’m not a huge fan of licorice…  :(

    Comment by Maddie on 11/12/07 at 9:54 am #
  13. I wasn’t a huge fan of these, but I loved the commercial of the underwater Twizzler. He’s like “Oh…. A slippery mermaid!” and he’s chasing other ones. I wish I could find it. lol Oh well!

    Comment by Erin h2o on 11/23/07 at 3:23 pm #
  14. PLEASE PLEASE PLEASE GIMME GIMMME!!!!! I want them TOOOOOO BAD!!!!! How much? You obviusoly don’t know me but I am TOOOO obsessed with Starburts!!! PLEASE!!!

    Comment by TOlu on 11/30/07 at 7:35 am #
  15. I liked these.  The red and orange ones reminds me of Twizzler Twerpz, which was one of my favorite candies before they discontinued it.  I found it in my college vending machine and I enjoyed them a lot.  The people in the last link you posted are over-reacting…

    Comment by Rita on 1/19/08 at 8:16 am #
  16. I stole a pack of these the day I saw them, and I was very excited. When I got home to taste my loot, I was very pleased as soon as I put them in my mouth but about 3-5 seconds into chewing… it became unpleasant. Not worth the risk of me getting sent to jail, or rotting my teeth out.

    I’ll pass on these in the future. eating them; not stealing them- they are too pretty to not swipe! ^_^

    Comment by A-I-Klepto on 3/10/08 at 7:02 pm #
  17. I brought a box of these for my boyfriend and I was really upset over how bad they tasted. They are the worst and I sepent $7 on a Costco size box so I am really upset. I wrote to the company to tell them that these have to be the worst candy in the world. We have been trying to find the Starbust Twist too. We also wrote them hoping they will bring them back.

    Comment by Juliette on 4/17/08 at 9:12 pm #
  18. I too miss the Starburst Twists. I also contacted them to say how much I wanted them back on the shelf. I could eat a 12oz pack a day - I know I shouldn’t (but that’s a different matter lol)!
    The Twizzlers Rainbow Twists are a good substitute, but I think the texture and the flavor of the Twists were better.
    Everyone contact Starburst and let them know we want the TWISTS back!

    Comment by Patty on 5/27/08 at 2:20 am #
  19. I say it tastes VERY VERY VERY good, but others in my household don’t care for the after taste. They say strawberry is still the best.But i can’t really taste an after taste.

    Comment by Candy Lover on 6/23/08 at 12:43 pm #
  20. these are not as good as they look. they dont have enuff flavor, and get more waxy as u chew them. i really want the starburst twists back! they were the best! i could eat a costco size in a week. does anyone kno the address of the starburst company so we can write to em to get em back?

    Comment by tiffany parsons on 6/28/08 at 2:03 pm #
  21. I think they are eye catching but nasty! The strawberry, cherry etc. are tollerable but none can compare to the now non-existent Starburst Fruit Chews. They had zing. They didn’t taste artificial and had those original fruity Starburst flavors we love. The texture and taste was sooooooooo much better. WHY DID THEY DISCONTINUE THEM???? Surely no one can think that Twizzlers in any form are a substitute!!!Does anyone know who we can contact to try and get them back???

    Comment by Mary on 7/10/08 at 11:10 am #

    I was talking about the now non-existent Starburst Fruit TWISTS(not chews).

    Comment by Mary on 7/10/08 at 11:13 am #
  23. Oh man those candies were delicious.  They were the only things I loved more than twizzlers. I think they were still around in 2001 but now they are absolutely no where.  I wonder why the best things get discontinued.  Like the Strawberry sundae at McDonalds, and my Pretty in Pink from Victoria Secret, and you guys get the picture.

    Comment by Twizzler Lover on 7/11/08 at 9:45 am #
  24. Yeah this candy is extremely digusting, I thought it was Starburst Twizzlers at first, but when I tasted one piece I threw the whole pack away.
    How I miss Starburst Twizzlers, hey ya’ll lets protest so they can bring it back lol.

    Comment by Marcus on 8/23/08 at 4:59 pm #
  25. OMG, It surprises me how many people detest the rainbow twizzlers.
    I can eat an entire pack in one sitting (I regret that I have ate many).
    I love the texture, taste and aftertaste.  Yummy!

    But, I am a twizzler junky.  I love ALL of them except for the ‘berry’ pullnpeel.  Those were not so good.

    Comment by Twizzler ADDICT! on 8/27/08 at 9:21 am #
  26. While I was searching for a place to get the Starburst Fruit Twists online I stumbled upon someone’s comment saying that he orders them from the company - Mars/Masterfood Inc. at 1-800-551-0683. I havent tried it and probably wont, but if its true then hope it helps. I was addicted to Starburst Fruit Twists at one point and Im disappointed that they dont sell them in stores anymore.

    Comment by VX on 10/16/08 at 12:48 pm #
  27. is it me or do reeses taste bad now cause when i tried them last night they tasted awful.

    Comment by khatija sayani on 12/27/08 at 2:47 pm #
  28. Horrible.  One of the worst candies I’ve had in a long time, and I’m normally a big Twizzlers fan.  These are so bad, I actually found this forum just to complain.

    They’re neither tangy nor tart nor even particularly fruity.  Instead, the taste is muddled and chemical-like, and the texture is reminiscent of plastic.  You’ll think you’re eating a plastic bar of soap.  As if that isn’t bad enough, there’s a strange bitter aftertaste.

    Oh, and to add insult to injury, they stick to your teeth.

    Comment by Brendan on 2/03/09 at 1:55 pm #
  29. Does any one know of a craft or activity using the rainbow Twizzlers.  Seriously, my boss bought a box of these Twizzles because she saw a cute craft using them but lost the instructions and can’t remember what it was.

    Comment by Diane thoms on 4/30/09 at 5:57 pm #
  30. Starburst twizzlers were the best, the substitute is just horrible!!!! Whom ever came up with the idea to discontinue the starburst was just plain nuts, if you’re going to discontinue something at least come back with something a little better not something a LOT worse!!! Please give us starburst twizzlers back…

    Comment by Tamika on 6/12/09 at 9:19 am #
  31. i saw these in the grocery store a few weeks ago and purchased a small bag (they have a jumbo bag option too).  i was first intrigued by the colors and then was curious about how the lemon would taste, i too am a citrus lover and will try any citrus flavored candy at least once!  on the first trial run of these, i agree with what everybody said about having a metallic taste.  i also didn’t enjoy the texture of these, as i prefer my licorice a little tougher.  i ate one of each color and wasn’t tempted for another round.  i left them in my desk and forgot about them.  this morning, i was having a sugar fit and needed some candy and reverted back to the open back of twizzlers….they were great!  once they become stale, (althought the taste is the same) the texture is much firmer and a completely different candy.  instead of writing them off completely, (as with wine) i will say that with a little age, these twizzlers become a better snack!

    Comment by kirsten on 6/22/09 at 6:14 am #
  32. I agree with the above poster. These are gross straight out of the bag, but great stale! The metallic aftertaste goes away, and the texture becomes much nicer.

    Comment by Kristin on 6/22/09 at 12:53 pm #
  33. As you can see from my username,I love candy. I`m addicted to it. I love Rainbow Twizzlers.Love the blog! I love rainbow Twizzlers. They taste good. it just depends where you get them from.

    Comment by Candyjunkie45 on 9/29/09 at 5:15 am #
  34. If the starburst twislers are the ones that had the filler inside, I am/was a huge fan. Is there anytime in the near future that they will be back in the supermarkets/candy isles? I know I would greatly appreciat it. Thanks for your consideration. Sincerely, patiently waiting!!!

    Comment by Mary Kate Sheehan on 1/24/10 at 7:21 am #
  35. bring back starburst twizzlers dammit! and rice krispie treat cereal and waffle crisp!!!!

    Comment by alex wilde on 1/27/10 at 11:34 am #
  36. I bought the starburst twizzler for my husband several years ago and he has been asking me to get him some more because he loved them.As for me,I love the strawberry twizzlers.But I am disappointed to find that they discontinued the starburst twizzlers because I have found something to get my husband for special occasions,he’s not very fond of chocolate.

    Comment by wife of a starburst twizzler lover on 2/10/10 at 8:16 pm #
  37. they are horrible..i dont recommend them to anyone!

    Comment by orignial twizzler guy on 2/11/10 at 12:22 pm #
  38. These are nowhere near as good as the Starburst Twists!

    Comment by CB on 8/17/10 at 9:45 pm #
  39. I am totally shocked at how many people don’t like the Rainbow Twizzlers!!! I love them! I was so happy when I found out that they make the huge 12oz bag! They do have a different texture to them, but to me that is part of it the experience. They all taste wonderful as well. I do feel that with how many strawberry & cherry licorice’s there is out there that this is what Twizzlers should have done with the Rainbow line up:

    Purple - Grape
    Blue - Blue Raspberry
    Green - Green Apple
    Yellow - Lemonade
    Orange - Orange
    Red - Watermelon

    That would be my all time fave licorice multipack! My favorite flavor out of the pack is the Blue Raspberry. I am a young adult and I still since a child love anything Blue and I’ve always loved the idea of ‘Blue Raspberry’!!!

    Grrreat Candy Twizzlers!!!

    Comment by DJScottie54 on 4/06/12 at 2:45 pm #
  40. I was attracted to thre bright colors but ewwwww the taste…horid!!! They left this weird spicy like after taste in my mouth that was no good!  They are close to being flavorless and what flavor is there taste really cheap.  Thumbs down on the RAINBOW TWIZZLERS. No where near skittles..this is one rainbow you dont wanna taste….pass.

    Comment by Star on 4/15/13 at 3:00 pm #
  41. Great Review! They seem to have a Marmite reaction to these Twizzers Rainbow Twists. People either love it or hate it, but i love them. smile Many people in the UK love them too. Very attractive packaging. Fantastic pictures!

    Comment by Monster Sweets on 5/16/13 at 7:09 pm #
  42. These seem pretty bland tasting to me…. a little disapointed-

    Comment by Robin Springer on 5/26/13 at 11:18 pm #
  43. I bought a package of the rainbow Twizzlers but could not get them out of the package. They are too sticky. Not at all like the regular red Twizzlers. I finally had to rip the package open and even then, they are all stuck together and had to be pried apart before eating. They do taste good, but I wish I could get them apart easier.

    Comment by Mike Enriquez on 7/21/14 at 8:53 am #
  44. I liked the twists too. Instead of posting on websites send wrigley a message about how much you want the twists back. It’s the only way they will bring them back.


    Comment by James on 3/23/15 at 7:17 pm #
  45. I would like to see the twizzlers that are filled return to the shelves. They are the best in my opinion.

    Comment by crystal curby on 4/08/15 at 8:09 am #
  46. They should make a tropical variant of these (in tertiary colors)

    Red-violet: Passion fruit
    Red-orange: Mango
    Yellow-orange: Pineapple
    Yellow-green: Kiwi
    Blue-green: Mixed berry
    Blue-violet: Blackberry

    Comment by Anonymous on 4/10/16 at 5:00 am #
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