Friday, April 4, 2008
The American Licorice Company was founded in 1914 in Chicago, IL and began making something known as Raspberry Vines in 1920. In 1952 they tweaked the flavoring and renamed them simply Red Vines.
I’ve opened the can of worms in the Red Vines Giveaway about the category of confection called red licorice. In their defense, the American Licorice Company has always skirted this by simply coming up with a new and trademarked name of Red Vines for their Original Red Twists.
Red Vines are so popular (apparently they’re Crazy Delicious when combined with Mr. Pibb) that they’re the number one non-chocolate candy in the western region of the United States. I don’t know what the number one non-chocolate candy is in the eastern region. As is the case with things like tissues being called Kleenex, all colas are called Coke or adhesive bandages being identified as Band Aids, Red Vines are simply the default for red licorice. (Though in other regions that’d be the same for Twizzlers.)
What are ya gonna call it otherwise? A twisted, wheat-based confection? A long, red chew?
The candies are sold in a variety of formats, some single vines and others in a pull apart bar or textured bites. They’re exceptionally durable and can withstand temperature variations within reason inside the sealed package without much deterioration or flavor or texture. The standard in the tray is about 8.5” long and is formed via an extrusion method with a twist (four complete twists per vine). They are hollow and have crimped ends. Each vine has about 35 calories. All carbs, no fat, a trace of protein.
They smell faintly like coconut, new flip flops and strawberry shortcake lip balm. (Mmm, the smells of summer.)
They’re soft and pliable, unless you left the package open or bought expired ones, then they’re stiff and hard. Either way, they’re only lightly flavored. They’re not terribly sweet, the first ingredient is corn syrup, but the second is wheat flour ... then citric acid, artificial flavor and Red 40. That’s it. Pretty simple really.
Though it may have been raspberry flavored at one time, I think the flavor is now simply red licorice. It tastes like red. It has only the lightest tangy bite to it (the citric acid) and doesn’t leave a funky aftertaste and is one of the few red candies that I don’t actually taste the red food coloring in.
The cool thing is that it’s cheap, easy to share and has that lowest common denominator factor that you’d be hard pressed to find someone who won’t join you when you offer it (and it’s usually because of allergens, not true dislike).
I don’t eat the stuff very often. It’s fine for movies or when I want to share with my husband (they actually make a pack of Bites which has a mix of the black and red which I’ve bought just for that purpose). I’m not saying it’s bad candy, but I’m happier to give it away than eat it. Red Vines just makes me want real licorice.
POSTED BY Cybele AT 9:25 am