Wednesday, June 26, 2013
It seems like most of the new products I’ve been reviewing are new morsel versions of existing items. (I’m still trying to get the trademark of Morselization.) Today I have Airheads Bites from Perfetti Van Melle.
The category of candy known as Airheads has always been a bit of a curiosity for me. If you’ve never had them, they’re small, flat bars of tangy chew. They’re not taffy or a chew in the same sense as Starburst or Mentos. One of the main constituents is dextrose, which is the same stuff you find in SweeTarts. They really are just soft, chewy SweeTarts.
They come in watermelon, blue raspberry, cherry, orange, and lemon.
The ingredients are interesting:
I had to wonder, after looking at them, what makes them different from Skittles or Starburst? Well, they just are.
The pieces are rounded and rather flat, so they don’t roll around. The coating is shiny but more like a jelly bean’s grainy sugar coating that’s polished than the crunchy sugar shell of a Skittle. The real difference here is the center. It’s pure Airhead. The chew is stiff and grainy but immediately flavorful.
Orange is sweet at first then very tangy and descends into a pleasant and consistent grain before dissolving quickly.
Watermelon is green and quite vibrant. Again, it starts sweet and then gets tart and slightly more artificial. They all dissolve away very quickly.
Blue Raspberry starts very floral and doesn’t get as sour as they others, but is more like a bubble gum flavor.
Lemon is yellow and is weird at first, with a strong household cleaner note that then becomes a rather standard lemonade mix flavor.
Cherry is quite normal and reminded me a lot of Life Savers. It reminded me that I’m getting to like cherry more than I did 10 years ago.
Overall, they are tasty little bits and far easier to eat than the ordinary Airheads bars. I liked the flavor diversity in the single package. I found mine at 7-11, so they’re out in stores now. They come in another version called Airheads Bites Berry.
I was sorry to see that these were not for vegetarians (gelatin). I was also a little surprised to see that they’re made in China, as the factory for Airheads is in Kentucky. Maybe they’re just trying out the product and will make them locally if they’re a hit. There was also no mention of allergens on the label, so I don’t know about gluten for those concerned.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.