Friday, March 1, 2013
When Easter rolls around, I usually spend my discretionary calories on new holiday candies. One candy that I do purchase year after year, though, are the Hershey’s Candy Coated Milk Chocolate Eggs. The shell is thick and crunchy and the fudgy Hershey’s chocolate center soothes me in a way that high quality chocolate cannot.
I was interested to see Hershey’s newest item in their growing category of candy coated items. Hershey’s Candy Coated White Chocolate Flavored Eggs were on sale. Last year Mars introduced the White Chocolate M&Ms as an Easter item (still an exclusive at Target this year), so it’s natural that Hershey’s would want to be in the white game as well.
The big thing to note is that this is white chocolate flavored, not fully-accredited white chocolate. Instead of using only cocoa butter and dairy fats, Hershey’s has added all sorts of other vegetable oils.
Hershey’s is capable of some wonderful white chocolate, the Cookies ‘n Creme bar used to be spectacular. Here’s the ingredients list for the white eggs:
The sized and shape are the same as the Milk Chocolate Eggs, in fact, I bought some at the same time just to compare.
The shell is quite thick, very hard and crunchy. Though there is quite a list of artificial colors in the ingredients, they’re only splattered with color so it’s not much to get in the way of the pure flavors. And by pure, I mean the sugar and the artificial vanilla and the milk.
It tastes artificial, like fake vanilla or instant pudding. It’s a wonderful shorthand for the smell of Easter, it’s like an Easter Basket in a candy shell. It’s certainly not for those who don’t like their candy sweet.
Compared to the new White Chocolate M&Ms, they’re vastly different. The M&Ms are smaller, have a more delicate shell and a more well-rounded butter flavor. The M&Ms are smoother and have a higher fat content and slick, almost greasy, texture (especially if they get warm). The Hershey’s White Eggs are a great mix of textures but don’t have flavor nor the cleanest ingredients to go with it.
Still ... there’s something about them that reminds me too much of those Easters of childhood when there really was an Easter Bunny and the candy was special. Cheap white chocolate is so inextricably tied in my head to the holiday, it’s hard to objective about it. I’m eating these, but I’m not sure I actually like them. And I’m considering buying them again.
Monday, February 11, 2013
I went to Hawaii. I brought back some candy and chocolate while I was there.Yes, they grow chocolate in Hawaii, even a little on the garden isle of Kauai. But today I’ll review something that’s a little more mainstream, Hershey’s Kisses with Mauna Loa Macadamia Nuts.
The special Hershey’s Kisses are studded with Mauna Loa macadamia nuts. They’re sold only in Hawaii (and a few other spots, I believe I saw them at Hershey’s Chocolate World) alongside other “local flavor” items like Coconut M&Ms.
The bags are small, only 8 ounces, and Island Expensive as they’re imported. The bag was $4.49 at the grocery store called Big Save. They also sold them at Hilo Hattie.
Macadamia nuts have the most monounsaturated fats of all nuts and are low in protein. They’re also extremely high in calories, coming in at 210-215 calories per ounce. (Almonds are about 165 calories per ounce and walnuts are about 185 calories per ounce, for comparison.) Though they were once very expensive, macadamia nuts are more widely grown and more affordable. They’ve found their way into American diets as a nut inclusion for baked goods, a cooking oil and in island inspired cuisine (like macadamia nut crusted mahi mahi).
They’re a molded Kiss, like the Almond Kisses. The chocolate is smooth and though the package said that January 2013 was their best buy date, they were in great shape. Smooth, glossy and creamy. There were a lot of macadamia pieces in most. In some it seemed like the center was all nuts and others seemed to only have a few chips.
On the whole, macadamias aren’t my favorite nut. They’re a bit on the coconut side and don’t fill me up in the same way, could be that the protein is missing or that they veer a little too close to Brazil Nut flavor territory. I liked their crispness and fatty chew, and I have to say that they go really well with Hershey’s chocolate. Sometimes I really love the stuff, I know it’s not good chocolate, it’s just candy, but I enjoy it. So I no trouble eating much of this bag by myself.
When it comes to a little taste of the tropics... the macadamia inclusions really do it for me. Of course the jet lag has worn off and I miss the warm ocean breeze instead of this walking the dog thing at sunrise in 48 degree weather ... so it could just be the vacation glow.
Wednesday, November 21, 2012
One of my favorite styles of gifts (especially when I had much more modest capital than now) was the gift of beloved common items to delightful excess. This meant that it might a pretty jar filled with Atomic Fireballs or shoebox filled with Reese’s Peanut Butter Miniatures. The sheer volume in itself is a luxury, something most normal people don’t do for themselves, but they’re happy to relish it from a loved one.
Part of a newer trend from the candy companies is to pre-package this for you. You can buy something that looks like a Giant Tootsie Pop that holds a bunch of lollipops, or a giant box of Wonka Nerds. A few have gone so far as to create actual giant versions of their candies - Hershey’s has been making a 5 Pound Hershey Bar for quite a long time. A few years ago they also created the World’s Largest Reese’s Peanut Butter Cups (each in the twin pack is a half a pound) and the 1 Pound Snickers Slice n Share has returned again this year.
The newest addition to this is the Giant York Peppermint Patties.
The package holds two half pound patties, so it’s one full pound of York Peppermint Pattie goodness. Unlike the normal Peppermint Patties on the market right now, which come as a single 1.4 ounce pattie or in the individually wrapped miniatures, these are not meant to be eaten as a single serving or portion of a serving. Each pattie is deemed to be 6 portions.
A regular pattie is about 2.65 inches across. The half pound patties are about 5.25 inches across. The ingredients are identical.
The trick with supersizing a filled confection is ratios. The 5 Pound Hershey Milk Chocolate bar is not substantially different from a 1.55 ounce one, since it’s a solid object. For a Reese’s Peanut Butter Cup it might mean a different in the milk chocolate and peanut butter filling. For the Snickers Slice n Share, I found it difficult to get all the textures and flavors in a single bite because of the masses of each. In this case, the texture is dominated by the peppermint fondant.
The first thing I noticed was the color and texture of the fondant. It’s a bit more moist than the 1.4 ounce pattie. It’s smooth and has less of a crumbly break than the small ones. It’s pretty easy to slice, though a little stickier. The chocolate layer is thicker (and nicely rippled on the top) and provides a good, slightly bitter counterpoint to the sugary center. It’s lightly minty, as expected, a clean flavor. Overall, it still captures the essence of the York Peppermint Pattie without violating the ratios too radically. It’s difficult to eat, as you might expect. I sliced off pieces (but not actual slices) and ate them. The pieces from the center obviously got less chocolate than the edges.
An interesting difference with the Giant Patties is that they’re made in the United States. The other sizes of York Peppermint Patties are now made in Mexico. Still, the Mexican-made Patties are almost always a better deal. Even on sale at Target for $8.00, that’s eight dollars a pound. Most of the time you can get the miniatures in lay down bags for about five dollars a pound or less if you find a good sale. As a gift it’s a great idea, especially for a Secret Santa or for a child to give to a hard-to-buy-for-but-not-diabetic grandparent. The chocolate is not certified ethically sourced at this time. (Though if Hershey’s were going to roll out brands, it would be easy to make York Rainforest Alliance Certified since it contains so little chocolate. As a side note, the Bliss line will be Rainforest Alliance Certified by the end of the year.)
I bought this at Target, the only place I’ve seen them for sale. They’re not even mentioned on the Target website or even the Hershey’s website.
York Peppermint Patties contain dairy, soy and eggs. May also contain peanuts and tree nuts. There is no statement about gluten on the wrapper.
Monday, October 8, 2012
Last month I visited Chocolate World in Hershey, Pennsylvania, as I often do when I’m in the area. The themed space is open year around and adjacent to Hersheypark. It’s free to visit and is mostly a Hershey themed mall with a food court and a ride the includes the story of how Hershey’s makes their chocolate.
One of the new attractions at Chocolate World is Create Your Own Candy Bar. It’s a real, mini candy factory where you can customize a single, large candy bar from an array of options. It’s $14.95, so it’s not cheap, but it is an engaging way to spend 30 to 45 minutes, especially if you love to watch machines.
When buying the ticket, you’re asked for your first and last name plus your zip code. I didn’t realize that this was how the bar was customized as you go through the factory experience (though you’re only addressed by your first name and last initial, in case you’re visiting with your AA group). If I knew this, I could have given my name as CandyBlog as you’ll see later.
The tickets are for sale in the main lobby, patrons are given a ticket with a scheduled start time. Folks line up and are given hair nets and aprons, asked to remove all visible jewelry (rings and watches) and hopefully washed their hands. (You don’t actually come into contact with any of the equipment or ingredients.) I don’t know what the limit for a group is, but I would guess about 15-18 people.
The event starts with a quick video which shows you how each stage of the process will work. The basic steps are: choosing your formula, the production of the bar, the cooling of the bar, creating a custom wrapper and then the boxing of the bar.
The customizations are:
You simply scan your ticket’s bar code at the screen and make your selections.
Through a set of swinging doors, the set up is a real mini factory line with a continuous conveyer through a series of stainless steel machines. It extends along a long exterior wall, so it’s well lit and you can view it from the outside (though a real candy factory wouldn’t allow so much sunlight directly on the process). You can follow along and witness every step of the manufacture. Everything is well within view just behind a plexiglass divider and well marked with what’s going on at each step.
The process starts with a chocolate base. It’s like a little, short walled box of a bar. I chose dark chocolate and the suction arms picked one up and dropped it onto the conveyer to start. Along the conveyer are the six possible inclusions, when the bar arrived at an inclusion for your bar, the hopper or screw feeder opens up and drops in your items.
At each station, the items are marked and a little bit about the reasons for the type of dispensing is explained. Screw feeders work well for items that might be sticky, like toffee bits and gravity feeders are for dry items like nuts and pretzels.
Once my inclusions, pretzel bits, almonds and butter toffee bits, were inside the little chocolate box, the bar proceeded towards the enrober. All bars were coated in milk chocolate. No choice. My bar, though, was filled unevenly. The corners had nothing in them and the center had a too-high mound. I would have preferred that my bar go over some sort of vibrating bar that would level things before the enrober.
The enrober is a thick curtain of chocolate on an open mesh conveyer. The video above is short, but gives you an idea of the process. The chocolate that isn’t used gets filtered and recycled back into the system. (So do not eat these bars if you’re sensitive to gluten, tree nuts or peanuts, even if you didn’t pick those items.)
After enrobing, bars that get sprinkles will. I didn’t select those. Then the bars go into a cooling tunnel. The cooling process takes about 8 minutes, so it’s off to waste time in the design and marketing department.
Just off the “factory floor” is a room with more touch screens. Waving the little bar code on my ticket got a new series of options. First, I could design my wrapper. (Well, it’s actually a sleeve, it’s not well explained before you get in there that the chocolate bar comes in a box, which is then inside a tin which gets a customized sleeve.) The design options are not extraordinary. You can choose your background as either a solid or gradient of color or a pattern. Then there are the added items - Hershey Logos, Your Name and some icons (mostly Autumnal and Halloween). I made what struck me as a pretty ugly design and pressed print.
After that the screens give you marketing data about your candy bar. All sorts of different graphs that say how popular or common things are and what other people have done.
That process took me about three minutes, and I tried to rush through it since there were only five screens and plenty of people (including some kids which probably wanted more time on the design). Then it was back to watching the cooling tunnel ... which is a tunnel and only had a few little windows to check on the progress of the bars.
Once the bars came out of the cooling tunnel they were loaded into little slots and dumped into boxes. The boxes got a little laser printing on the end with everyone’s name, then went down to the wrapping stations. This was the only part of the process that was hands-on with any of the factory workers. They had already printed our labels and were waiting for the bars to come out. They popped the bars into a tin, closed the tin and put on the sleeve wrapper.
The factory experience gives people the ability to walk through with their own bar, but also enough time to go back and really look at the equipment if they desire. I don’t know how large the groups can get, but it appears that Hershey’s keeps the manageable so that you have enough room to move around and see everything. Photography is permitted. Children are welcome though everyone has to have a ticket (except toddlers under 2) and everyone makes their own bar. They are ADA compliant, and I saw no reason that folks in wheelchairs wouldn’t be able to get the full experience. (Chocolate World as a whole seemed to be very accessible and actually well attended by folks of all abilities.)
It’s extremely clean, as you’d hope. It’s very well run and each person you meet on the Hershey’s staff is eager and seem knowledgeable. (Especially once you get in the factory room.)
I was at the front of the line and ended up being the first bar (I already scoped what I wanted and was ready at the bar selection process). For me it was about 35 minutes, but if you’re slower or at the back of the line, this might be 45 minutes or more. So allow ample time, as well as the fact that once you get there and they issue the ticket, your start time may be more than a half an hour away.
So there’s my lackluster wrapper. Under the stiff printed sleeve, the chocolate bar is inside an embossed tin with the Hershey’s logo on it. It’s a nice tin, one that I can see myself keeping and using for storing small items.
The tin is 7.5” by 4.5” and 1.25” high with rounded corners. There’s a plastic tray inside that holds the boxed chocolate bar with the generic packaging.
The bar is pretty big. It’s 5 inches long and 2.75 inches wide and maybe 2/3 of an inch high. I don’t have an approximate weight on it, but it’s well over 6 ounces.
As I noted from the production line while watching it being made, the base is dark chocolate and though the chocolate tray had room, the inclusions didn’t make it into the corners. So it takes a while of biting to get to the interesting part of the bar.
I broke my bar open and just as I suspected, the contents spilled out. What’s more, I felt like I was missing the actual inclusiveness ... then enrobing didn’t actually cover my center. So I had my filling adjacent to chocolate, but not actually covered.
Aside from the physical mess, I didn’t like the taste. The fillings were dry and even though it was only a week later that I ate it, it was stale. The pretzel pieces weren’t crisp and were really small so had less crunch to them and were more of a grainy texture. The almonds were nice, small pieces but still fresh and crunchy. But what I was really disappointed about was the butter toffee bits. I was hoping for little Heath toffee chips. Instead I got some sort of artificial butter flavored thing that just stunk up the bar.
Though I chose a dark chocolate base, the majority of the chocolate in the bar is still the milk chocolate. It’s rich and sweet, but does have that Hershey’s tang to it. (Some don’t like it, but if you don’t ... why are you at Hershey’s Chocolate World?) The dark chocolate notes came in a bit, especially when I was eating the sides, but really didn’t nothing in the middle.
On the whole, I give myself 5 out of 10. I blame my inexperience and ingredients.
The problem with my fillings is that they’re dry. What I would suggest is either squirting a little chocolate in the base first and then putting the inclusions into it, or putting layers of chocolate into the center between the dispensing of the inclusions. Then do a little jiggling to get it all evened out and get the air out. This solves two problems.
The other thing I might suggest is that the “candy makers” get to try the inclusions first. There should be a little tasting table, maybe after you’ve bought your ticket before you get the “orientation” portion. That way we can really get a sense of what we’re putting in there instead of $15 experiments. The other thing I’d like to see is the ability to go through the process just accompanying someone who bought a ticket. I can see this being a huge expense for a family with many kids. It would be nice if the parents weren’t obligated to also get a ticket and bar.
Chocolate World is fun, and though it’s billed as free, there are some interesting attractions making this a good rainy-day destination for family, friends and couples who live nearby or are traveling through the area.
The stores there carry a huge array of branded merchandise and candy. The candy selection, though there’s a great quantity, isn’t really that diverse. For Hershey’s Dagoba and Scharffen Berger line they carry only three or four items. The prices are about what you’d pay at the drug store or grocery store when the items aren’t on sale, which is too bad. I heard more than one person lamenting that they could do better and not have to haul the stuff home if they just stop by Target or Costco. So I’d suggest focusing on the hats, tee shirts, playing cards, keychains and mugs.
What I would want from a “factory store” is a section where you can get special preview items, items out of season and of course super discounts on factory seconds. Something that I couldn’t get anywhere else. I’d also want better prices, after all, you’re buying direct so if there are no middle men, why are the prices so high? The only item I saw that rose to that level of specialness were green & red Hershey-ets.
Hershey’s Chocolate World
Free parking, free admission. Fees for most special activities. Wheelchair accessible. Their hours vary wildly, so call or check their website. Open every day (except Christmas).
More photos from PennLive of the Create Your Own Chocolate Bar.
Hershey’s Chocolate World gets a 7 out of 10 from me as an adult, I think kids would rank it higher.
My ticket for this experience was comped by Hershey’s. I have not done any of the other classes or movies at Chocolate World, only the free ride and shopped at the stores.
Tuesday, July 3, 2012
Hershey’s is introducing its first new candy line since, well, the last time they did it. (The last one was 2007.) The new Hershey’s Simple Pleasures line launched with three different products, all little foil wrapped chocolate patties that boast 30% less fat than most other chocolate things. Or something like that.
It’s odd to be reviewing another little chocolate covered patty after just reviewing some yesterday. Yesterday was something utterly simple, with only three ingredients (though peppermint). The Hershey’s Simple Pleasures Milk Chocolate with Vanilla Creme has oodles of ingredients:
Simple Pleasures, Complex Ingredients*: Milk chocolate (sugar, nonfat milk, cocoa butter, chocolate, lactose, milk fat, soy lecithin, PGPR, vanillin), corn syrup, sugar, glycerin, vegetable oil (cocoa butter, palm, shea, sunflower and/or safflower oil), sorbitol, nonfat milk, contains 2% or less of: natural and artificial flavor, milk fat, modified cornstarch, soy lecithin, glyceryl monostearate, caramel color, tocopherols, PGPR
* Actually, I added the Complex Ingredients part, so to be clear, their package copy actually states:
Go ahead, look back up at that list of ingredients and see if you can find brown sugar. Nope, I couldn’t either. Also, I’m not certain why they called them dry-roasted cocoa beans. I don’t know of another process. I don’t think anyone deep fries them, microwaves or steams them in a pressure cooker. So why mention that? To confuse people.
The patties are only 1 inch across and nicely made, a dome shape with a swirl on top. They were glossy and well tempered to give a snap when bitten or broken in half. (That’s actually not easy to do, because the filling comes out.)
The filling is less of a thick fondant like Junior Mints, it’s quite a bit more runny than that. It does smell quite a bit like vanilla, almost like pudding, which I found appealing. But the appearance of the filling is a little less appealing, since it’s just a sugar goo, like a lemon pound cake glaze that hasn’t set up yet.
The chocolate is more like the Bliss line, not the standard flavor profile of Hershey’s Milk Chocolate. It’s sweet, a little grainy but consistent and with a mild cocoa note to it. The vanilla flavoring of the center pretty much screams the loudest though it’s closely rivaled by the severe sweetness of all the sugar components.
The lower fat is achieved in this product by creating a filling that’s pure sugar and water. There are also a few sugar alcohols in there, sorbitol is used, though in very low amounts (3 grams per serving of 6 pieces). So while the UNREAL candy line I reviewed last week gets its lower calorie profile by adding in fiber and other nutrients (also ending up with an incredibly long list of ingredients), Hershey’s gets there with oodles of carbs.
The Hershey’s Simple Pleasures Smooth & Creamy Dark Chocolate with Chocolate Creme is kind of the richer version of the Milk Chocolate & Vanilla Creme version. They both have the same calorie profile, though the Dark variety has twice the fiber (a whole 2 grams).
In this case the package description on the back is slightly more accurate, this variety does have brown sugar in the ingredients list. But the qualification of the 30% less fat is qualified that it’s based on the average of milk chocolates on the market. I don’t know what the average fat content of dark chocolates is (I don’t even know where to find the source material for those statements - it’s not on their website).
The pieces are, again, well made and packaged. The red foil creates an appetizing wrapper and the chocolate does look really good, well molded and glossy. Each piece is only 30 calories, and a recommended serving is 6 pieces, which is quite generous. (The whole package holds 22-24 pieces, or if you lose it and eat the whole thing, it’s about 675 calories.)
This smells a bit fudgy, a bit like brownies. Sweet and dark. The chocolate center here is a bit thicker than the Vanilla Creme. It’s like a frosting, thick and sweet and not quite grainy. The cocoa flavors are actually much better than any commercial frosting in a can. The dark chocolate shell is much sweeter than the center and actually started giving me a sore throat after the second one.
The portion control is pretty good on these. Three could be a nice treat and come in under 100 calories and look like a sufficient indulgence. But the bang for the buck and actual satisfaction I got was sub par. The reliance on sugar instead of flavor meant that mostly I was left with the feeling that I’d eaten a bunch of sugar, not some chocolate.
The Hershey’s Simple Pleasures line also includes Smooth & Creamy Milk Chocolate with Chocolate Creme but I didn’t find those at the Target I got these at.
The fact that Hershey’s has such huge brand recognition and is on so many shelves means that these may succeed in spite of their drawbacks. I don’t care to spend that much money on so little chocolate, I’d rather have a handful of at least all-chocolate chips in a smaller portion. That’s a simple pleasure. This is just too complex for me.
Simple Pleasures are made with dairy and soy. There’s no mention of shared equipment with nuts, peanuts, eggs or wheat/gluten. They’re made in Mexico.
Friday, May 11, 2012
The Sweets & Snacks Expo for 2012 has wrapped up and all the exhibitors are probably on their way back to their candy factories with sheaves of new orders in their briefcases. Here are a few other new items that folks were talking about:
Name: Wild Ophelia
Name: Queen Anne’s French Vanilla Cordial Cherry
Name: Edible Candy Number Birthday Candle
Name: Ice Breakers Duo Mints - Raspberry & Ice Breakers Duo Mints - Strawberry
All images courtesy of the respective manufacturers.
Tuesday, April 17, 2012
Rolos were introduced in the United Kingdom back in 1937 by Mackintosh’s, which was a well known toffee company. (Toffee in the UK is generally more like caramel is in the United States, soft and chewy or actually a flowing syrup.) Mackintosh later merged with Rowntree (creator of the KitKat) in 1969 and that company was then bought up by Nestle in 1987. Though Nestle and Hershey’s are huge rivals in the United States, Hershey’s maintains their license for Rolos and KitKats here.
Rolos are available in two formats currently, the rolls with an individual serving and foil wrapped versions which are usually sold in mixes in bags along with other Hershey’s favorites. (Here’s an early Candy Blog review of Rolos.)
Rolo Minis are new from Hershey’s, to go with the other items in the new Hershey’s minis line like Hershey’s Drops and Reese’s Peanut Butter Cup Minis. They’re a smaller version of the popular candy, though might not have the precise ratios of elements. The point, I guess, is to provide candies that don’t have all that messy packaging:
Why is it called a Rolo? One of the key features wasn’t what the candy was, but how it was packaged, it was a roll. That’s it. But here it is in a bag. They kind of roll, but just in small circles. They’re just little knobs of milk chocolate with a chewy caramel filling. That could be called anything.
Geometrically speaking, the form of a Rolo is called frustum-shaped. That is, a cone that has had its pointy end lopped off. So the base is wider than the top. In the case of Rolos, there’s also a little rim around the top, which has no purpose as far as I know. There is no logo or any other branding on the candy itself.
The pieces are rather scuffed up from rolling around in that bag. In fact, they’ve come all the way from England, where they were made. Seemed a little odd to me, but these are imported from England and made by, well, I’m guessing Nestle.
Though the chocolate is a bit dry looking, it’s actually pretty good. It’s smooth enough to melt well, the caramel center is stiff enough to provide a good chew but not so hard to pull out any teeth. They remind me of a softer version of Milk Duds back when they were made with real milk chocolate.
Overall, they’re much better, less sweet and smoother than the large version of Rolos. I found myself munching on these a lot more readily than the regular Rolos. They go well in a mix, too, with some nuts and pretzels.
Friday, April 13, 2012
A few years ago I reviewed Twizzlers Chocolate Twists. What I didn’t realize at the time was that Hershey’s had changed the recipe and even the shape. There were many comments from fans of the classic version of the Chocolate Twizzlers who petitioned Hershey’s to return to that version.
So here it is, nearly four years later, and Hershey’s has heard the requests and responded with the new improved Now in the Classic Twist version.
We’re at a crossover period at the moment, where both versions are on store shelves, so I poked around and picked up both at different stores at different times. I also dug out the wrapper from my 2008 review so I could do a full comparison between the versions. The packages differ in very small ways. But if you’re looking for the return to the classic twist, look for the little blue dot that says Now in the Classic Twist.
First, the packages are virtually identical. The top is the Twizzler red with the blue outlined white Twizzlers logo. The clear center bit of the package shows the candy, which is the best way to tell them apart, as is the image at the top. The “Classic” Twizzlers have crimped ends. The revised formula, which is on its way out, has an open end.
The little diagram at the top of the package shows this and points to them with the text “totally twisted” with an arrow next to it. The thing of special note is that the 2012 version has a (r) mark next to it.
So I’ll start just with a straight review of the Classic Twist Chocolate Twizzlers. The expiration date is November 2012. Actually, nowhere on the package does this say that they’re Chocolate Twizzlers. It just says on the lower right of the front that it’s made with real Hershey’s chocolate. Otherwise, they’re just Twizzlers Twists. It’s as if Hershey’s thinks that saying “made with chocolate” is a flavor.
The twists are nicely made, glossy and consistent. There were exactly 20 twists in my package. They’re slightly flattened on one end, but otherwise a soft of oval tube with set of six twisted ribs.
The scent is mildly cocoa, a little on the woodsy side. They’re stiff but flexible. The bite is soft enough to cleave off easily without much pull. The base of the recipe is wheat flour (the second ingredient after corn syrup), so it’s a sort of doughy chew. The flavor is very clean, again it’s quite woodsy and not terribly deep. It’s like weak cocoa or slightly warm chocolate milk.
I found it pleasant enough though not satisfying as a chocolate candy, and not really compelling enough for a snack either texture-wise or with enough flavor intensity to hold my interest.
Now, I was on the fence about re-reviewing the rejected formula for Chocolate Twizzlers. But as I mentioned, I found the wrapper from the review from 2008. (Please don’t get the impression that I hoard my wrappers, I was cleaning out my studio because my roof was leaking and just happened to find it stuck in with some nice tins and boxes that I have been keeping.)
Inside this package there were only 15 twists, even though the packages weighed the same. They’re actually shorter, so I can only assume that they’re simply beefier than the other version.
They look just the same as the 2008 version. No crimped ends, slightly milkier color than the crimped end Classic.They’re soft, much softer than the other version.
They smell sweet but not much like chocolate or really much else. The chew is doughy and soft, the texture is kind of sticky but smooth overall. The chocolate flavor is bland and lacks the slightly bitter edge of the Classic.
Mostly it’s the texture that’s different here, globs of it would stick to the edge of my molars and gums. Probably a dental nightmare.
There are 20 twists in the new bag, 15 in the old bag. So the new twists are 25% lighter. But the portion size on the package is still the same. It says on all three that 4 twists weigh 38 grams and provide 130 calories. But how could that be? If Hershey’s is providing information that’s off by 25%, isn’t that causing problems with portion control? And which one is correct?
The ingredients from the version I reviewed in 2008, which were uncrimped, look more like the current crimped version than they do with the uncrimped 2012 version. How can that be explained?
Basically, it’s not like you have a choice. The people spoke, consumers said they preferred the old crimped twists ... whatever the ingredients happen to be ...with or without palm oil, with or without soy lecithin.
Given the choice between both versions ... I choose neither. I stick by my 4 out of 10 rating from four years ago. It’s a middling candy. If you want a cocoa-rich flour based product, have an Oreo. If you want a chewy strip of candy, have a real Twizzler. The chocolate versions are just lacking zing. The new ones are prettier, that’s about all I can say.
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