Monday, May 21, 2007
Factory Fresh Reese’s Peanut Butter Cups
Hershey’s is offereing a new product line/service on their Hershey’s Gifts site: Fresh from the Factory.
You can now order selected products to be delivered fresh from the factory. If you live within a certain zone (see the map) you’ll actually have it within 96 hours of when it rolls off the production line.
Which leads me to wonder, does fresh candy taste better?
They’re offering Reese’s Peanut Butter Cups, Twizzlers (red & black), Good & Plenty and Payday Bars.
Hershey’s contacted me a couple of weeks ago asking if I’d like a taste ... I figured what the heck. It’s been a long time since I’ve tried fresh stuff from Hershey’s. I’m guessing that the candy that I’ve bought at Chocolate World is particularly fresh (especially the special trial items that they give out at the end of the Chocolate World ride), but other than that, I can only say that most of the stuff I eat is only fresh ... not factory fresh.
I’m already known to be a huge fan of Reese’s Peanut Butter Cups. So instead of just reviewing them, I thought I would pick up a package from the local grocery store to compare. The grocery store freshness code said 40HLV2 8C which means that the cups were good until March 2008. Sounds pretty fresh, too.
First, the look. The cups from the grocery store are .75 ounces each. The cups in the Fresh from the Factory jug were .55 ounces (not quite a miniature, not quite a full grown ... maybe I’ll call them juniors). The ingredients lists were exactly the same.
Grocery Store RPBC
The store-bought cup was good. The chocolate was cool on the tongue and sweet with a slight coconutty flavor. The peanut butter center was salty and nutty and though it’s not chunky and not creamy peanut butter, it’s slightly crumbly. If I could compare it to anything, it would be peanut butter cookie dough. Definitely a good associaiton.
The FFTF Reese’s smelled overwhelmingly like peanut butter. There was not a trace of chocolate to the smell. The junior sized cups were even looking, and of the half a dozen or so I’ve eaten so far, not one had a physical flaw to it. The cups were completely unmarred by shipping damage.
The bite and snap are good. The chocolate is sweet and fresh, but the real difference here is in the peanut butter center. It feels fluffier. It tastes a little saltier and has a more intense and fresh peanut taste.
Are they that different ... if you put both in front of me and blindfolded me, could I tell the difference? Probaby. Do I prefer one over the other? Not really.
The price here is steep. $20 for 1 lbs 7 ounces. (I could buy the same amount of Reese’s for $6 at the grocery store.) The jar is nice, but made of clear plastic and not terribly special. It does a good job of storing the candies for easy access and opening it does deliver an incredibly mouth-watering aroma.
As a novelty or special occasion treat, I might indulge in this once a year if that’s when the roll around. May is a pretty dicey month to be shipping chocolate to Southern California though ... it was only through their good packaging (with a chill pack) and a respite from otherwise warm weather that kept these safe and tasty.
Of the list of other products on the list, I think the one that interests me most would be the Good & Plenty. I love Good & Plenty and suffer through the leathery chew quite often. I found last year that they now offer Good & Plenty in peg bags (I got mine on the Penna Turnpike on my way to my sister’s wedding). They were so fresh and chewy it was like I was eating a completely different candy.
If you’re a die hard fan of one of these candies, I think it’s definitely worth it for the experience. It also makes a great, inexpensive but special gift for the candy fan in your life. Graduation and Father’s Day are around the corner. Or perhaps a wedding couple you know have registered for it ... or should?
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.