Thursday, May 27, 2010
Last year Hershey’s announced their new expanded Hershey’s Pieces line at National Confectioners Association’s Sweets & Snacks Expo. This year the new product line is Hershey’s Drops.
Hershey’s Drops are billed as Hershey’s Happiness in a little drop of milk chocolate without a candy shell and featuring a light, shiny, mess free finish. They’ll be on store shelves starting in December 2010, starting with King Size packages of 2.1 ounces.
The packages I got to try are just sales samples, in little .6 ounce packets with ingredients listing but no final nutrition panel (which isn’t that surprising since they won’t be available for another six months).
The drops are larger than the Pieces about as big around as a nickel. Brits may be familiar with the size and shape, they’re rather similar to Mars’ Galaxy Minstrels, except without the shell - in fact, they’re exactly like the re-released Galaxy Counters (which I haven’t tried, but Chocablog did a nice review of a couple of months ago).
Some may wonder if the light coating is like that on M&Ms Premiums. There is a light waxy coating on there, but it’s thinner than the latexy and colorful stuff on the M&Ms Premiums. It’s more like what you’d find on Junior Mints or Whoppers. Just a simple glaze that melts away quickly.
The flavor is pure Hershey’s Milk Chocolate, not much else. A little tangy and fudgy, sweet and milky. The coating keeps them fresh and smooth, I’ve found that Kisses can taste a little rancid when left out of the bag, even though they have a foil wrapping. Of course I didn’t have these candies for very long, so I can’t say for sure that they’d be like that if left out in a dish.
The confection is made of a white chocolate with cookie bits like Oreos mixed in. The white chocolate ingredients are a little muddy, the label says “cocoa butter, palm, shea, sunflower and/or safflower oil” so I don’t know how much of this white chocolate is actually cocoa butter. That and/or confuses me.
Hershey’s currently offers the Cookies ‘n’ Creme in a few formats. The original is their bar but there are also Kisses from time to time, Nuggets, as well as holiday foil wrapped versions. This little morsel version with no wrapper is actually a great new take on the candy.
I have to admit they don’t look so great. They look muddy and dirty. The cookie bits show through. They’re consistently shaped, but the white isn’t quite white and not even that light yellow that French vanilla ice cream sports.
They smell especially sweet and milky. The texture is thick and a little fudgy and heavy on the dairy flavors. The crispy bits of cookie are crunchy and crumbly, with a sandy grain to them that sets off the sticky melt of the white confection very well. It’s a little salty, so though it’s sugary at times and kind of throat searing, it doesn’t stay that way to the end. It’s more like cookies and cream ice cream than a candy version of a chocolate sandwich cookie.
I haven’t been much of a fan of the Cookies ‘n’ Creme bar up to this point, but I have to say that the smaller discrete bites do help. They’re best, as far as I’m concerned, mixed with the Milk Chocolate ones to keep it all from getting too sweet.
Overall, I think this is a fun new take. I’m glad that Hershey’s is making them with the bar version ingredients, instead of going the route they did with Kissables as a “chocolate candy”. I see the benefits to getting rid of the foil wrappings and the candy shells plus making the morsels larger than a chocolate baking chip. I’m sure some folks will be happy to see that there are no artificial colors in here either, since there’s no colored shell.
The ability to combine these with other items to create a custom trail mix snack is also intriguing. I’d like to mix them with nuts, pretzels or sesame sticks. I can also see a lot of possibilities with expanding this with other candies in the Hershey’s line.
Tuesday, May 4, 2010
I buy candy a lot of places, but probably the ones that fit best with the original intentions of Candy Blog are the dollar stores. Dollar stores and discounters like Dollar Tree, Family Dollar Store and 99 Cent Only Stores have a mix of closeout products, mainstream candies and then a bunch of weird stuff that you’ve never seen before and may never see again. One of the purposes of Candy Blog was to seek out those fringe candies and demystify them. Here’s a bunch of stuff I’ve picked up:
There’s no reason a couple of handfuls of fresh peanuts and some sugar can’t be dirt cheap and delicious. The good news is that I think Old Dominion has done an excellent job filling that niche. Old Dominion Butter Toffee Peanuts don’t come in the most attractive package ever, but the package has five ounces and boasts only four ingredients: peanuts, sugar, butter and salt. They’re Kosher and American made.
They’re a simple panned nut. A buttery toffee coating on whole peanuts.
They’re buttery, a little salty, crunchy and fresh. Not much more to say except that I wish they sold these in the vending machines in the basement of my office building. (My old office had PNuttles from time to time, which is similar, but a little more “toasty” where these are “buttery”.)
I bought the Zachary Thick Mints at the 99 Cent Only Store because they’re called Thick Mints. I mean, how could I resist. They’re mints and they’re thick.
They’re real chocolate, so they have that going for them. I don’t know much about Zachary as a brand for chocolate, I’ve had their sugar candies around Halloween and found them passable, but I’m pretty forgiving when it comes to sugar ... not so much when it comes to chocolate. The tray is flimsy and insubstantial as a serving piece (it bends and spills out the contents) but it did its job along with the box of protecting the product.
They are as advertised, they’re big and thick. They’re about the same diameter as the mini foil-wrapped York Peppermint Patties (about 1.33 inches across) but they’re at least a half an inch high. The inside is more like a Junior Mint (a flowing mint fondant) than a York Peppermint Pattie (a crumbly and dry fondant). The mint fondant is smooth, with a tiny grain to it but a smooth pull and strong almost alcoholic peppermint flavor. The chocolate is a letdown, not terribly cream and lacking a solid cocoa punch. It still does a good job of containing the minty center.
A couple of months ago I got the notion that I should review the chocolate covered caramel bites that come in Movie Theater boxes. (Yeah, a very specific genre of candy, but there are at least three of them.) This one got as far as the acquisition of the candy, photography and consumption. I just couldn’t think of much of a hook for it. But hey, I can’t let it go to waste.
I found Hershey’s Milk Duds, Tootsie Junior Caramels and Zachary Chocolate Caramels at the Dollar Tree. So they’re all the same price and basically the same thing. But very different.
Zachary Chocolate Caramels are the newest one on the market. The box is rather generic but at least well made. The photo of the baubles of milk chocolate are appetizing and the product within does actually look like that. The box holds 4.8 ounces, not the biggest value of the bunch, but still a lot of candy, especially if it’s real chocolate.
Of the three this was the only one that had a protective bag inside. They’re really big and have a decent milky smell. The milk chocolate is thick but not very flavorful. There are some dairy notes but the melt isn’t smooth. The caramel center is soft and easy to chew. It doesn’t have a strong butter or caramelized sugar flavor, it’s more like a cereal note. Just slightly toasty and sweet, it reminds me of Kraft Caramels.
The Junior Caramels box says that it has 10% more free, which is good because it doesn’t even manage to cram 4 ounces in there. The package says that they’re soft milk caramels in pure chocolate. (Here’s my original review when they were first introduced in 2005.)
The chocolate isn’t as thick as the Zachary ones and they’re not as glossy. They don’t smell like much and don’t taste like caramel or milk chocolate either.
The chew of the center is soft but not grainy. Again it’s lacking in butter, toasted sugar and that stringy pull that I love about caramel.
Milk Duds have been around since the 20s. They’ve gone through many changes in corporate ownership, packaging and formulation. Recently Hershey’s stopped using real milk chocolate to coat these choice little caramel bits which is too bad.
They really live up to their name when it comes to appearance, the caramel centers are rarely spherical, they’re flattened lumps. The caramel centers of Milk Duds are quite firm. The chew though is completely smooth and slick. The flavor is authentically toffee-like with a luxurious milky note. It’s so sad that the cardboard mockolate on the outside trashes the flavor with off notes and waxy cocoa. (I can’t say that the chocolate was great when it was real chocolate, but at least the flavor wasn’t off even if the texture was.)
It’s hard to declare a winner with this motley bunch. I love the center of Milk Duds, but the Zachary really do look the most appealing. I can’t say I want to eat any of them again and will probably dump out the rest of them before I flatten the boxes to be saved in my collection.
Monday, May 3, 2010
The idea of a dark chocolate KitKat Bar is nothing new. The new part right now might be that Hershey’s is introducing this KitKat Dark not as a limited edition item but as a regular product. (Though that is never a guarantee that it will continue to be produced.)
It follows on the coattails of Hershey’s introduction of the Dark Reese’s Peanut Butter Cup after also flirting with various limited edition releases. The construction is just as you’d suspect: a semi-sweet chocolate covered stack of chocolate-cream filled wafers all molded into a four finger bar.
Some folks who also spend an inordinate time not only eating candy but also reading about it may remember that the bar is one of Steve Almond’s obsessions mentioned in Candy Freak.
The package isn’t terribly exciting, it’s the same as the milk chocolate variety but instead of a beige swirl that says Crisp Wafers in Milk Chocolate it’s a bolder dark brown that says Dark and then followed by Crisp Wafers in Dark Chocolate. It may be hard to spot on store shelves if you didn’t know it was there.
It smells like sweet cocoa and cereal. The wafers are crisp and rather bland but provide and airiness to the candy. The cream center has a little bit of a greasy grain to it that I like so much that I often pry the planks apart with my teeth and lick it separately. The dark chocolate is quite sweet but has a woodsy and berry note to it that gives the candy a different flavor profile, it’s less about milk and more about cocoa. It wouldn’t call the quality great, but this is candy, not fine chocolate.
The ingredients don’t break out the difference between the chocolate coating and the wafers with cream, so it’s hard to tell what kind of chocolate is in there.
Hershey’s brings these out as miniatures from time to time, I’ve picked them up around Halloween before (2007 & 2008) but the mini size has different chocolate ratios. For the most part when I want a dark KitKat I was buying this 100 Calorie KitKat Singles Dark version from Canada.
It’s hard to top the Japanese KitKat Bitter I had about three years ago which used actually good chocolate. But this is a nice change of pace if I couldn’t get the Q.bel Double Dark Wafer Bar.
Candy for Dinner has some good photos of all the various domestic KitKat versions including two introductions of the limited edition darks. For reviews of the UK version made by Nestle check out Jim’s Chocolate Mission and Chocablog.
Tuesday, April 20, 2010
Yesterday I reviewed the new Necco Clark Bar with real milk chocolate and the Necco Clark Dark Bar with real dark chocolate. At the time I also purchased and compared the two other nationally available chocolatey peanut butter crunch bars: Nestle Butterfinger and Hershey’s 5th Avenue.
The bars are all roughly the same size and barring any sales, the same price. All are nationally available, and though Clark used to be hard to find, all of the bars here were purchased at RiteAid, a national drug store chain. Honestly, there are probably two main reasons to chose one over the other: flavor preference and ingredients.
The ingredients and concepts are very similar. A crunchy layered peanut butter crunch log is enrobed with chocolate or mockolate.
Necco Clark Bar (introduced by D.L. Clark in 1916-1917)
Noticeable molasses flavor, fresh roasted nuts but not overly salty. The texture varies from bar to bar, some are more hard-candy-like and others have a more crumbly layering with stronger peanut butter notes.
Nestle Butterfinger (introduced by Curtiss in 1923)
The center, when compared to the others, is obviously artificially colored. The scent of the bar is overtly “buttery” but without any real source. The coating is chalky looking and matte, without any ripples or variations. The crunch of the center is dense, though there are layers it’s a tightly wrapped bar. This gives it a density and satisfying weight. The mockolate coating is dreadful and the worst part of the bar. Salty and butter-flavored center has a good peanut butter flavor that at least covers the watery cocoa flavors of the outside.
Hershey’s 5th Avenue (introduced by Luden’s in 1936)
In earlier versions of the bar it was real milk chocolate and there were several almonds on top of the peanut butter center under the chocolate coating. The change over to a high-quality mockolate was about 4 years ago. The center of the 5th Avenue is by far the one I prefer. It’s like a bundle of spiky peanut butter crunch needles. They melt in your mouth with a burst of molasses, peanut butter and salty flavors. The mockolate is actually pretty good, though often very soft and pasty. The chocolate flavor of it is well rounded and the texture, though fudgy, is smooth.
If it were still in its original formulation, the 5th Avenue might still be the #1 bar for me. But given Clark’s new all natural and real ingredients, I have to go with the Clark Bar Dark and then the Clark Bar. Butterfinger comes in a distant #3 (or #4 if we’re using both Clark bars).
Tuesday, March 23, 2010
The cornerstone of an Easter Basket is the chocolate bunny. There are many to choose from and most often it’s about how it looks. I picked up three foil wrapped milk chocolate rabbits of similar size for a little comparison.
All were about the same price, between $3.99 and $4.49 (though prices vary from store to store, I picked all mine up at Target before the good sales started). All are American made, all are milk chocolate and all are Kosher. In the running are: Cadbury Dairy Milk Solid Milk Chocolate Bunny, Hershey’s Bliss Hollow Smooth & Creamy Milk Chocolate Bunny and Dove Fairy Bunny Silky Smooth Hollow Milk Chocolate Bunny.
Each is similar in size, thought the Cadbury bunny is solid so weighs a little more. Though they come in boxes, I’m not sure they’d go into the Easter basket that way. So here they are out of their boxes. I found all of them to be overpackaged, especially considering how many chocolate rabbits (Lindt is most notable) that are sold simply wrapped in foil without a box or plastic form shield.
Side by side it’s easy to see how the different milk chocolates are vastly different colors. Cadbury is the lightest and has an orange hue. Hershey’s Bliss is the darkest and from my reading of the ingredients and nutrition label it has the least fat (more milk solids and sugar).
They’re all three dimensional bunnies with nice molds. They were all pretty much flawless out of their wrappers as well.
The Cadbury Dairy Milk Solid Milk Chocolate Bunny is made in the United States by Hershey’s from imported “chocolate crumb” from Cadbury’s facilities in the UK (at least that’s what I learned via the NYTimes in 2007).
The ingredients are different than the UK Cadbury Dairy Milk. There is no additional vegetable fat in there, but it does contain PGPR, an additional emulsifier often used in less expensive chocolate. (If you’re curious about the differences between the UK and US Dairy Milk, check out this head to head comparison.)
Sugar, milk chocolate, cocoa butter, lactose, soy lecithin, PGPR, natural and artificial flavor
They all came with a crazy amount of packaging, the Cadbury bunny’s box was more than two inches taller than the rabbit inside. But it’s a generous size, a full six ounces which at the selling price of $4.49 it was the best value of the bunch.
The rabbit is a rather realistic representation, no anthropomorphism by the designers. It’s a classic sitting rabbit with high ears. The foil is great, the only one of the bunch that has a design on both sides. (The wrapping style is kind of like a chocolate coin, the two sides are a heavy printed foil and have a seam all the way around.) The fact that he could be seated facing either way was a great feature, especially if you’re designing an Easter basket for a particular tableau.
My Cadbury bunny was soft, even though my house was a cool 68 degrees. Biting off the ears was pretty easy, but after that I had to take a knife to him and give him a few quick jabs to break him up.
The chocolate has strong caramelized sugar and yogurty dairy notes. The texture is sticky as it melts though not as sweet as I expected at first. The cocoa is mild and woodsy ... it’s the classic dairy milk chocolate I think most people are familiar with. It’s a little grainy and gritty.
I was a little irritated at how hard it was to eat, requiring a knife or the unsanitary gnawing. But he was lovely. Here are some more shots I took if you want to see some other views:
The Hershey’s Bliss Hollow Smooth & Creamy Milk Chocolate Bunny was a little confusing. There were two products on the shelves at Target from Hershey’s (here’s where I picked all of these up). There was this Bliss bunny, which I thought was a good comparison to the Dove one, and then an identically molded one that was just “Hershey’s” but with a blue bow instead of a lavender one (I photographed the back of the package for later comparison).
The Hershey’s Bliss one has no PGPR like the Cadbury or classic Hershey’s recipe, but of course a price tag to match (in this case a dollar more).
The Bliss bunny wins for the least amount of packaging, if you can call this winning. Inside the box was a formed plastic piece that went over the front-facing side of the bunny but like the others, there was a lot of empty space in that box.
Bliss is a relatively new chocolate line from Hershey’s, it was introduced barely two years ago with a parallel line of products and pricing structure to the Dove line. The packaging and foil wrapping doesn’t quite rise to the level of elegance or chic sophistication that Lindt, Godiva and Dove have been perfecting for so long. But it’s what’s inside that matters ... well, in the case of hollow chocolate bunnies, it’s what’s inside the foil that matters, the really inside is nothingness.
Bliss was the lightest bunny in the bunch at only 4 ounces.
The shape is of a bunny on its hind legs, front legs kind of up in a begging position. She’s not carrying a basket or anything. The molding is nice, the details are pretty good, especially on the ears. I don’t care much for the design of it but the shape is good. It feels substantial, which is important to kids. It’s not easy to put a thumb through the side or anything.
The Bliss bunny had an excellent sheen. It broke nicely and wasn’t too soft. The bunny itself had thick sides, but not too thick that breaking it was difficult. (I actually like hollow bunnies more as I get older - I like the illusion or size but the ease of portioning.)
The chocolate was smooth and creamy, with a rich milky flavor with a little Hershey’s twang, but not too much. It’s sweet but not throat-searing and not at all gritty or grainy. I liked it much better than the Hershey’s rabbit I had last year and better than the Bliss foil wrapped pieces.
Here are more photos to give you a sense of the scale, wrapping and molding:
The final rabbit is the Dove Fairy Bunny Silky Smooth Hollow Milk Chocolate Bunny. This one diverges from the classic rabbit shape and goes a little into the weird territory. This bunny has fat, fat butterfly wings (I don’t know how some conservative folks feel about mixing fairies with Easter).
The box has the most packaging, a clamshell formed clear plastic piece that protects the bunny and holds it in place. It did its job well, as my bunny looked great in and out of the foil. The back of the box has a poem about the Fairy Bunny, a poem that tells the story of this magical Easter bunny who has a product placement deal with Dove.
This ingredients looked okay, there’s PGPR in there but it comes after the flavorings. (I’ve been told that PGPR is great for manufacturers because it makes molding easier.)
The Dove bunny is by far the best looking one in and out of the foil, but definitely on the feminine side with its lavender wing accents and luscious eyelashes. (Even the whiskers look feline-sexy.)
It’s a squat bunny, so it doesn’t feel quite as decadent as the Bliss one, even though it weighs a half an ounce more at 4.5 ounces.
The walls of the chocolate were inconsistent. Some spots were thick and beefy, others, like the sides and bottom away from the edges were quite thin.
The bunny has a soft milky and woodsy scent, not too sweet. The texture of the chocolate is creamy and smooth. As I had my bunny open for tasting for a couple of weeks, I noticed that the flavor profile changed. I’ve noticed this with molded items that have a lot of surface area, and especially with chocolate that has PGPR. The flavor gets a little rancid ... not full on “my goodness, this is spoiled” but a subtle “this was better last week”. So I found myself gravitating, much to my surprise, to the Bliss bunny.
This bunny still wins for its looks, here are some more glamor shots:
On the whole, all three are good quality. They’re expensive by the ounce when you compare it to other chocolate like little foil wrapped pieces or big bars. But they’re also a special item for an Easter basket, gifting or just using as a decorative item. I suggest going for the chocolate you like ... but sometimes aesthetics trumps taste. Don’t forget to check out your local chocolate shop though - there’s something special about buying local from a company that molds their bunnies on site.
Wednesday, December 2, 2009
Long before Hershey’s came out with Kissables, they had a product called Hershey-ets. They were introduced in 1954 and were pretty much direct competitors to M&Ms. They never quite took off so by 1978 the machinery for Hershey-ets was turned over to the Reese’s Pieces project and Hershey-ets were only made seasonally.
My personal memories of these candy covered chocolate lentils are pretty vague. I know that I could get them at Hershey Park in little vending machines for a dime or quarter for a handful. (Not to be confused with the machines that dispensed duck food.) The only reliable time, for many years, to find Hershey-ets was around the holidays when they were sold in Christmas colors and found in bags in the baking aisle or in these cute little clear plastic canes.
Then the disappeared in 2006 with the introduction of Kissables (2005)... then Kissables were reformulated from their original candy-coated milk chocolate drops formula into candy-coating mockolate in 2008... then they were quietly discontinued in 2009. Earlier this year Hershey’s announced a new product line called Pieces, which would add to the existing Reese’s Pieces line three new products: York Peppermint Pattie Pieces, Almond Joy Pieces and Hershey’s Special Dark Pieces. One item missing from that list was a classic milk chocolate version ... the Hershey-ets.
So I can’t say I was surprised when I stumbled on a display of Hershey’s Canes at Target a few weeks ago. They featured the Hershey’s Canes I remembered from my childhood - a clear plastic tube filled with Hershey-ets (green & red) or Reese’s Pieces (in white, green & red). They were only 99 cents so I picked up a few.
There’s not much to say about the construction of them, as most Earthlings are familiar with this candy construction. Milk chocolate ovoid covered with a brightly colored sugar shell.
Are they just smashed Kissables or are they mini Hershey’s Easter Milk Chocolate Eggs?
Kissables Original (2006) Ingredients: Milk chocolate (sugar, cocoa butter, chocolate, nonfat milk, milk fat, lactose, soy lecithin, PGPR & artificial flavors), sugar, red #40, yellow #5, yellow #6, blue #1 & carnauba wax.
Hershey-ets (2009) Ingredients: Sugar, milk, cocoa butter, chocolate, contains 2% or less of artificial colors (yellow #5, red #40, blue #1), corn syrup, corn starch, modified food starch, resinous glaze, soy lecithin, carnauba wax, vanillin. (Manufactured on shared equipment with peanuts).
I don’t have a wrapper for the classic Hershey’s Eggs, but just by tasting these I’m going with a mini version of the Hershey’s Eggs. What’s weird is that there’s no PGPR in there.
Finally, since they look and act like M&Ms, I also did a little one-to-one comparison. Hershey-ets are little bulkier, a little less tapered at the edges. The shell is also thicker, so there’s more crunch.
M&Ms milk chocolate is sweet and tastes a bit like cocoa with a light peanut touch and milk. Not intense and the shell is like a light crust. They’re very easy to eat, and keep eating though they never quite fill me up.
Hershey-ets milk chocolate is classic Hershey’s tang. Honestly, sticking my nose in the little tube, it smelled like chevre, or at the very least, chocolate cheesecake. The tangy yogurt note cuts through the sweetness a bit, and the extra crunchy shell provides more than just melting protection. Still, they’re every sweet and after a handful they gave me a sore throat. I enjoy the fact that they’re so different from M&Ms, but they’re not quite the jumbo pop of the Easter version that I prefer which has more shell and more of an uninterrupted fudgy chocolate flavor and texture. I easily ate both tubes I had over two days.
Lately I’ve found that Hershey’s chocolate has tasted a little rancid, a little more like burps than is considered polite for candy. I’ve been blaming it on PGPR, which I think either adds some sort of off flavor or allows the flavors to oxidize quicker. These don’t seem to have that problem. The flavor, though tangy with that slightly caramelized milk note is still there, but either sealing them in the little airtight candy shell or the lack of PGPR gives me back my classic Hershey’s chocolate.
Though I don’t remember them, they were once available in single serve packages just like M&Ms, Candy Wrapper Archive has an image of them from the 60s. Retro Commercials remembers when Hershey-ets were sold by the bucket.
Thursday, November 19, 2009
I love it when the Candy Blog community points me to something new. We have a little conversation going on in the Candy Blog Forums about the 2009 holiday candy offerings. One that ruffy mentioned was Hershey’s Kisses Filled with Irish Creme. I found them at Target as well and I suspect since no one else has seen them anywhere else that they may be a Target exclusive this year.
Irish Cream is a combination of flavors and textures; it’s usually heavy cream, whiskey and coffee. Kisses filled with Irish Creme are less of that. There’s no actual whiskey in there, for starters. It’s a molded chocolate shell filled with a sugar and oil paste with some milk products (nonfat milk and whey) and artificial flavoring. So maybe a more accurate name would be Kisses filled with Sweet Flavored Whey Paste.
While my confidence level in them was low, I was also plenty curious. The dark green bag and gold wrappers with green fireworks on them were certainly appealing.
The smell, when I pushed my face into the bag, is actually mildly alcoholic. I don’t know how they did that, but it definitely has a bit of a whiskey note.
Out of the foil it’s even more noticeable - more than just bourbon vanilla, this smells like strong stuff. The chocolate flavors of the molded shell aren’t much. It’s smooth enough, with a slight fudgy grain that’s definitely candy-like. The center is a bit of a paste, thicker than the cordial creme in some of the Kisses. It’s not quite grainy and rather like a fondant. The center is a little bit salty so it has an immediate difference from the chocolate shell. The whiskey flavors of woodsy alcohol are there along with a slightly warm and cozy background note.
The liquor flavor though has an odd medicinal quality, especially later on. It’s like the after effects of Cepacol or some other throat anesthetic. Eating another one kind of gets rid of the benzocaine & menthol aftertaste by introducing the primary tastes of sugar, milk and whiskey flavored cheesecake.
I’m not blown away, but they are different than the last few flavors. But a true coffee flavored Kiss might be a nice change one of these days or an Egg Nog for the holidays.
Tuesday, October 27, 2009
Go big or go home is kind of a mantra in the snack world. Bigger, bolder, stronger, faster, louder, saltier, fattier, sweeter, higher, longer, brassier, sourer and crunchier all grab market share. They draw our attention because we seek novelty and claiming to be the mostest of something is, well, at least some kind of claim. Things like taste, satisfaction or quality are irrelevant.
So that brings me to the World’s Largest Reese’s Peanut Butter Cups. It looks like an amped up version of the regular package. Same proportions, just bigger.
Hershey’s has been making variations on the Reese’s Peanut Butter Cup for over 50 years. Big Cups, Miniatures ... shapes for different holidays like the Eggs, Trees and Pumpkins. (And of course all the other flavors, chocolate coatings & inclusions.) But this, is obviously different.
The package is 10.5 inches long and 5 inches wide. Inside are two peanut butter cups, each is 8 ounces. So for $9.99 at CVS I was able to buy a pound of Reese’s Peanut Butter Cups. (Actually, a careful shopper would just buy the 40 ounce “Club Size” bag of miniatures for about $8.99.)
Inside the wrapper is a white paperboard tray that holds the two cups. The cups themselves differ from their un-endowed originals in that they are not contained by a brown fluted paper cup. These are structurally coherent enough to need no containers. (Though they still have the classic fluted sides.)
They’re 4” around on the top and 3” around at the base. As you can already imagine there are some strange proportions at work here when dealing with gigantism. In order to structurally contain the peanut butter I found that they’d fortified the chocolate. I tried biting one but found that the sides and corners were quite thick milk chocolate. Almost a half an inch thick in some places.
It’s really not a product for nibbling on. (Mostly because I simply don’t just munch on pieces of candy that weigh a half a pound. Like giant chocolate Easter rabbits, there’s a sanitary issue.)
This violates one of my primary rules of candy, which is that it requires some sort of tool. In this case it’s a knife to portion it. Most large chocolate bars are scored and can be broken into pieces. There is no other way to eat this other than huge bites ... which pretty much means you’re not sharing or you’re intimate enough with the other folks or so wasted you don’t care.
When sliced though, I have to say it’s rather charming. The triangles are like little slices of pie. Since each cup is 8 ounces, it’s easy to score it into 1 ounce slices ... or just quarter it for hefty 2 ounce pieces. Technically the nutritional panel suggests that a single serving is 1/6th of a cup, but I’ve always found cutting things into sixths harder than quarters/eighths.
The chocolate tastes much sweeter and slightly cool on the tongue than I get from a regular Reese’s Peanut Butter Cup. The center peanut butter filling is dry and crumbly with a good salty note and only slightly sweet component.
My issue ultimately that there’s a lot of chocolate surrounding a large bulk of peanut butter. In the end I ate the top & bottom of the slice as well as the dense and grainy peanut butter filling but couldn’t bring myself to eat the super-sweet edge crust of chocolate.
I admit it’s a fun novelty and kind of a no-brainer inexpensive gift for a Reese’s Peanut Butter lover. I see it as a great option for social events, but hard to present as a “real” Reese’s peanut butter cup, since there’s no branding on it. (Maybe a disk to serve it on.)
In the end though it’s no replacement for the tried and true classic. So all it really does in the end is prove that the regular cups are ideal.
From the reports from the dear readers who alerted me to this monstrosity, they seem to be exclusive to CVS ... anyone else see them? (I’m hoping they’ll stick around for Christmas, as I think they’re a fun gag gift that’s actually functional.)
UPDATE December 2010: These are now in much wider distribution. I’ve seen them at 7-11 (for $12.99, I think) plus Target has them along with one pound Hershey’s Milk Chocolate Bars.
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