Hershey’s has made their biggest debut of a new chocolate product in 10 years. I know this because their press release told me so.

It’s their new Air Delight Aerated Milk Chocolate. I’ve already covered the Air Delight Kisses, which were sent to me by the National Confectioners Association back during The Sweets & Snacks Expo. The bar was supposed to go on sale shortly after that in June nationwide. Believe me, I tried to find it. Southern California may be the first for movie premieres, but we’re often the last for candy rollouts. I tried Walgreen’s, RiteAid, Target, Ralph’s, Gelson’s, Von’s and CVS. Eventually, by mid June the Kisses showed up at the drug stores, but I still couldn’t find the bar. Even more frustrating, the CVS store I was in was advertising the bar on their PA system ... but didn’t actually have it in stock.

I finally found it the other night at a different CVS, and on sale (buy 2 and get 1 free).

The package describes the bar as:

The HERSHEY’S milk chocolate you love gently blended for a light, airy texture that melts effortlessly in your mouth.

Finally, an end to the effort! I bet you didn’t think about how much effort it actually was to melt things in your mouth. You know, the opening and closing and then application of heat. All of that is solved with this new chocolate bar ... it’s so light, it practically inserts itself into your mouth. Wait, no. No, it doesn’t. You apply the exact same effort, except for the possible fact that this bar weighs 1.44 ounces instead of the 1.55 so it is actually a lighter bar.

The bar is thick but also a bit more narrow than the standard Hershey’s Milk Chocolate bar. Both bars I picked up were unbroken and unblemished. They have six narrow segments that cleave off easily to reveal the little air bubbles within.

Since the bar is aerated, the snap and bite is softer. It’s not that it’s melted or anything, it’s just quieter or something. It does seem to melt quicker and has a stronger scent (perhaps because of the increased surface area on the exposed surfaces). The flavor is undeniably Hershey’s Milk Chocolate. If you don’t like the sweet, caramelly and tangy flavor of Hershey’s, you’re really not going to like this. The fudgy cheesecake flavors are more noticeable now that the texture matches that more closely. It’s really filling, I was surprised. I took each section as two bites and took quite a while to eat it. It felt like a lot more chocolate than 1.44 ounces.

As far as the success of Hershey’s aerated bar, I’d say they’ve done a great job. It’s exactly what you’d want if you wanted a bubbly Hershey’s milk chocolate experience. I found it far too sweet and gave the back of my throat that “acidic burp” feeling. So if you’re looking for a satisfying actual chocolate experience, you might want to step up to something a little higher quality. But if you’ve always wanted a Nestle Aero bar that you can buy at your local store without the import premium, this may be your thing.

This bar was made in Mexico. There’s no allergen statement anywhere on it (though it does actually contain dairy and soy, so you know those for sure).

Related Candies

1. Frey Chocobloc AIR
2. Hershey’s Kisses Air Delight
3. Nestle Aero 70% Dark
4. Bubble Chocolate (2010)
5. Rising Cost of Candy - A Brief Study of Hershey Prices
6. Hershey’s Miniatures
7. Dairy Milk Bubbly

Hershey’s has come out with dozens of varieties of Kisses over the past ten years or so. They’ve filled them with Peanut Butter, Cherry Cordial, Caramel and Coconut while others were flavored like Candy Corn and Mint. The new Hershey’s Kisses Air Delight are the first I can think of that are less than other Kisses. They’re not filled with chocolate, they’re filled with little air bubbles.

Aerated chocolate is nothing new, it’s actually quite popular in other countries like the United Kingdom where the Cadbury Wispa is popular and Japan where the Nestle Aero bar comes at least a half a dozen seasonal varieties. (Hershey’s says that aerated chocolate is a $500 million dollar market segment worldwide.) The new Air Delight line is a first for Hershey’s though. In addition to the new Kisses, there’s also a bar version which weighs the same as a regular bar (1.44 ounces) but has almost 20% more volume.

The Kisses are molded, but look like virtually all other non-classic Kisses. The foil wrapper is silver with brown dots on it. The little flag says Air Delight. They do actually feel lighter than a regular Kiss. The bite is soft or if you’re not a chewer, they do melt much quicker. The flavor isn’t quite the regular Hershey’s milk chocolate twang, but there are some sour notes in there. It’s not quite fudgy, but a little salty and milky. I have to say that just a half a dozen were very satisfying and they go nicely with other snacks like pretzels, nuts or Cheez-its. It’s rather smooth, but I wouldn’t call it rich. The melt is like a chocolate frosting - a little on the sugary side and not enough chocolate and certainly not enough cocoa butter. But it’s candy.

So the chocolate is lighter, because they put air bubbles in there, diluting the chocolate. The same “classic bag” of solid Kisses is 12 ounces. The Kisses Air Delight is 9.4 ounces. A standard portion size (200 calories) is 9 pieces (40 grams). For Air Delight it’s 11 pieces (41 grams). So each Air Delight Kiss is approximately 3.64 grams, while a classic Hershey’s Kiss is 4.44 grams, or approximately 18% lighter.

I like the idea of having an American version of a style of confection that seems to be available everywhere else. The addition of air does make the melt more pronounced and heighten the flavors. It’s also a darn clever way of giving consumer less for the same money. But sometimes we, apparently, want less for our money. The fact that chocolate can hold such a texture is a bit of a marvel, but like many molecular gastronomy novelties, just because you can do something doesn’t mean that it’s good. I’ve had my fair share of aerated chocolate products over the years and find that I’m not particularly enamored of them - but since Hershey’s pointed out that there’s a half a billion dollar market out there for the stuff, I guess it’d be silly of them not to try.

Hershey’s marketing information promises that this will be their largest Hershey’s Kisses Brand introduction in 5 years (I’m guessing the last was the now defunct Kissables) and the largest Hershey’s launch in 10 years. What that means for consumers is a greater likelihood that you’ll actually be able to find them in stores, if you’re looking for them. The Kisses Air Delight are supposed to be on shelves in early June 2011.

Related Candies

1. Nestle Aero 70% Dark
2. Vanilla Beans KitKat & Bitter Orange Aero
3. Candy Corn Kisses
4. Kisses Coconut Creme
5. The Mint Kisses: Chocolate Mint & Candy Cane
6. Elite Aerated & Lotte Airs
7. Dairy Milk Bubbly

This is an early review of an upcoming product: Jolly Rancher Awesome Twosome Chews that should hit store shelves in December 2010.

About five years ago Twizzlers, a Hershey’s company, introduced Twerpz (original review). They were cute little nibs of flavored “licorice” that had a grainy and flavored cream filling. They were around for about three years then slowly faded away. Twizzlers introduced a few similar products such as the Twizzlers Sweet & Sour Filled Twists, but didn’t relaunch the Twerpz line. In a completely unrelated area, Hershey’s had a line of chocolate bar “Awesome Twosome” brand mashups around the same time. They were regular Hershey’s Milk Chocolate bars with bits of other bars mixed in, like Whoppers, Heath, Almond Joy and Reese’s Pieces.

So it appears that this new product, now under the Jolly Rancher brand is taking over the Twizzlers Twerpz product, but giving it a little twist by combing two flavors in each piece (that’s the Twosome part).

The flavors of the Awesome Twosome Chews are standards in the Jolly Rancher palette. One is Watermelon on the outside and has a Green Apple filling. The other is Cherry on the outside and has an Orange filling. Each has a sour grainy dusting.

The Watermelon/Green Apple is kind of fun because it’s a reverse of the colors of an actual watermelon. That’s about where the fun for me ended. The package itself smells rather plastic and artificial, like bubble gum, wood glue and one of those discount movie palaces that always smells a little damp. They’re soft and chewy and the sour coating isn’t that powerful, just a nice zap.

The tube of watermelon licorice is well flavored, in the Jolly Rancher arena, which is good if you like that sort of thing. The green apple inside goes pretty well, but again, horribly artificial and acidic in a way that reminds me of burps.

The Cherry/Orange was at least made up of one flavor that I generally like. The cherry chew part was very flavorful, but sadly it was a very bad flavor. The use of food coloring and one note of medicinal cherry kept me from enjoying it at all. There were only four of these in my bag, so I didn’t get a lot to try. The paste filling was an interesting texture but in the case of the orange one, far too mild and like Tang instead of a well rounded zesty orange to stand up to the cherry.

The aftertaste was like I’d chewed on PlayDoh for a while and then swallowed Country Time Lemonade drink mix. However, I know that there are folks who are really looking forward to these. I like the concept but the texture, flavors and general execution just doesn’t fit my style.

Related Candies

1. Chewy Sour Extinguisher
2. Wonka Kazoozles: Cherry Punch & Pink Lemonade
3. Twizzlers Sweet & Sour Filled Twists
4. Jolly Rancher Fruit Chews

The Peter Paul Mounds bar is a classic. It’s a simple moist coconut center covered in dark chocolate. The bar was introduced in 1920 by Peter Paul in New Haven, Connecticut and quickly became one of their best sellers. Though Peter Paul made other bars over the years, the only two that remain are Mounds and the sister milk chocolate and nut bar, Almond Joy. In 1978 Peter Paul merged with Cadbury and then in 1988 Cadbury sold it off to Hershey’s, who continues the production today keeping the Peter Paul name on the product.

The candy is rather like a long version of a chocolate you’d find in a mixed box instead of a candy bar. The format of two pieces in a single package goes back to the 40s and remains today even though the wrappers have changed over the years. It’s one of the few bars that still has the little paperboard tray, and I must say that I appreciate it when it comes to getting the candy out and the fact that mine nearly always look pristine.

The dark chocolate coating is simple, with some slight ripples on the top. The pieces are rounded and have a great feel to them - easy to get out of the package, easy to bite and with two pieces it’s easy to share.

The dark chocolate can’t contain the coconut aroma. It’s a fresh and clean smell. The bite of the chocolate is good, it’s thick enough to hold the coconut and there are never any little leaky spots. But it doesn’t flake off or make a mess. The coconut is soft and chewy, moist and rather sweet at first. The dark chocolate keeps that sweetness from feeling too sticky and adds a woodsy and dark cherry note to the whole thing. The coconut has a long chew and usually tastes very fresh, though often not much more than that (no grassy fresh notes).

It’s a great combination and it endures because of its simplicity as far as I’m concerned. It’s one of the few candy bars that I still pick up on top of all the other candy eating that I do. I wish the ingredients were a little “purer” as there are things like hydrolyzed milk protein and PGPR in there that I can’t recall eating as a child.

And of course no discussion of the Mounds bar would be complete without a mention (and inclusion) of the classic jingle “Sometimes You Feel Like a Nut, Sometimes You Don’t.”

Related Candies

1. Limited Edition M&Ms Coconut
2. Sunspire Coconut Bars
3. Poll Results - Movies & Summer Candies
4. Kisses Coconut Creme
5. Russell Stover Coconut Wreath
6. Mounds Island Orange

I got an early taste of the new Reese’s Peanut Butter Cups Minis courtesy of the Sweets & Snacks Expo. As the name explains, they’re an extra miniature version of the classic Reese’s Peanut Butter Cup.

The selling point in this version is that there’s no wrapper, no fluted paper cup. These morsels are ready to pop right in your mouth. The initial launch will be in King Size packages of 3.1 ounces, but I also expect them to be released as 8 ounce bags for baking. They won’t be hitting the stores until December 2010.

They look exactly like the foil wrapped miniatures, except of course, they’re smaller still. As ratios go, you can expect this to be the most chocolate version of the Reese’s Peanut Butter Cup you can get. (On the peanut-butter-heavy end of things, the Reese’s Egg is tops.)

Each is exquisitely formed, they all had a precise and consistent shape. As you can tell, they get a little scuffed up rolling around loose in the bag, so no glossy chocolate sheen.

They smell sweet and nutty. The chocolate is cool and melts quickly, with only a light milky cocoa note. The peanut butter center is just a quick pop of roasted peanut butter, crumbly texture and salt. Since they’re so small, a mouthful takes at least two.

These would be ideal for snacking and I could see them as a huge hit in theater boxes. For those who miss the Reese’s Peanut Butter Bites, these might be just the thing (there’s no waxy glaze either). The ratios weren’t quite to my liking but I enjoy the fact that you don’t have to unwrap each individual piece.

Related Candies

1. World’s Largest Reese’s Peanut Butter Cups
2. Whoppers Reese’s Peanut Butter Flavored Candy
3. Reese’s Pieces
4. Trader Joe’s Mini Peanut Butter Cups
5. Reese’s Peanut Butter Cup Line
6. Hershey Bites: York, Reese’s Peanut Butter and KitKat

Last year Hershey’s announced their new expanded Hershey’s Pieces line at National Confectioners Association’s Sweets & Snacks Expo. This year the new product line is Hershey’s Drops.

Hershey’s Drops are billed as Hershey’s Happiness in a little drop of milk chocolate without a candy shell and featuring a light, shiny, mess free finish. They’ll be on store shelves starting in December 2010, starting with King Size packages of 2.1 ounces.

The packages I got to try are just sales samples, in little .6 ounce packets with ingredients listing but no final nutrition panel (which isn’t that surprising since they won’t be available for another six months).

Now your family can have all the goodness of bite-sized chocolate without the candy shell.

HERSHEY’S Milk Chocolate DROPS have a light shiny finish, so there’s no mess. They’re perfect for snacking and sharing anytime, anywhere!

The drops are larger than the Pieces about as big around as a nickel. Brits may be familiar with the size and shape, they’re rather similar to Mars’ Galaxy Minstrels, except without the shell - in fact, they’re exactly like the re-released Galaxy Counters (which I haven’t tried, but Chocablog did a nice review of a couple of months ago).

Some may wonder if the light coating is like that on M&Ms Premiums. There is a light waxy coating on there, but it’s thinner than the latexy and colorful stuff on the M&Ms Premiums. It’s more like what you’d find on Junior Mints or Whoppers. Just a simple glaze that melts away quickly.

The flavor is pure Hershey’s Milk Chocolate, not much else. A little tangy and fudgy, sweet and milky. The coating keeps them fresh and smooth, I’ve found that Kisses can taste a little rancid when left out of the bag, even though they have a foil wrapping. Of course I didn’t have these candies for very long, so I can’t say for sure that they’d be like that if left out in a dish.

The second item in the Drops line is a bit more inventive, Hershey’s Cookies ‘n’ Creme Drops.

The confection is made of a white chocolate with cookie bits like Oreos mixed in. The white chocolate ingredients are a little muddy, the label says “cocoa butter, palm, shea, sunflower and/or safflower oil” so I don’t know how much of this white chocolate is actually cocoa butter. That and/or confuses me.

Hershey’s currently offers the Cookies ‘n’ Creme in a few formats. The original is their bar but there are also Kisses from time to time, Nuggets, as well as holiday foil wrapped versions. This little morsel version with no wrapper is actually a great new take on the candy.

I have to admit they don’t look so great. They look muddy and dirty. The cookie bits show through. They’re consistently shaped, but the white isn’t quite white and not even that light yellow that French vanilla ice cream sports.

They smell especially sweet and milky. The texture is thick and a little fudgy and heavy on the dairy flavors. The crispy bits of cookie are crunchy and crumbly, with a sandy grain to them that sets off the sticky melt of the white confection very well. It’s a little salty, so though it’s sugary at times and kind of throat searing, it doesn’t stay that way to the end. It’s more like cookies and cream ice cream than a candy version of a chocolate sandwich cookie.

I haven’t been much of a fan of the Cookies ‘n’ Creme bar up to this point, but I have to say that the smaller discrete bites do help. They’re best, as far as I’m concerned, mixed with the Milk Chocolate ones to keep it all from getting too sweet.

Overall, I think this is a fun new take. I’m glad that Hershey’s is making them with the bar version ingredients, instead of going the route they did with Kissables as a “chocolate candy”. I see the benefits to getting rid of the foil wrappings and the candy shells plus making the morsels larger than a chocolate baking chip. I’m sure some folks will be happy to see that there are no artificial colors in here either, since there’s no colored shell.

The ability to combine these with other items to create a custom trail mix snack is also intriguing. I’d like to mix them with nuts, pretzels or sesame sticks. I can also see a lot of possibilities with expanding this with other candies in the Hershey’s line.

Related Candies

1. Cookies ‘n’ Creme Showdown
2. Galaxy Minstrels
3. Hershey’s Nuggets Double Chocolate
4. Kissables (Reformulated)
5. UK Smarties (no artificial colors)
6. Hershey Eggs
7. Hershey’s Cookies ‘n’ Mint

I buy candy a lot of places, but probably the ones that fit best with the original intentions of Candy Blog are the dollar stores. Dollar stores and discounters like Dollar Tree, Family Dollar Store and 99 Cent Only Stores have a mix of closeout products, mainstream candies and then a bunch of weird stuff that you’ve never seen before and may never see again. One of the purposes of Candy Blog was to seek out those fringe candies and demystify them. Here’s a bunch of stuff I’ve picked up:

Old Dominion is a brand I never saw in stores until about a year ago when I found their cheap but tasty Peanut Brittle at the drug store. Now I see them everywhere.

There’s no reason a couple of handfuls of fresh peanuts and some sugar can’t be dirt cheap and delicious. The good news is that I think Old Dominion has done an excellent job filling that niche. Old Dominion Butter Toffee Peanuts don’t come in the most attractive package ever, but the package has five ounces and boasts only four ingredients: peanuts, sugar, butter and salt. They’re Kosher and American made.

They’re a simple panned nut. A buttery toffee coating on whole peanuts.

They’re buttery, a little salty, crunchy and fresh. Not much more to say except that I wish they sold these in the vending machines in the basement of my office building. (My old office had PNuttles from time to time, which is similar, but a little more “toasty” where these are “buttery”.)

I bought the Zachary Thick Mints at the 99 Cent Only Store because they’re called Thick Mints. I mean, how could I resist. They’re mints and they’re thick.

They’re real chocolate, so they have that going for them. I don’t know much about Zachary as a brand for chocolate, I’ve had their sugar candies around Halloween and found them passable, but I’m pretty forgiving when it comes to sugar ... not so much when it comes to chocolate. The tray is flimsy and insubstantial as a serving piece (it bends and spills out the contents) but it did its job along with the box of protecting the product.

They are as advertised, they’re big and thick. They’re about the same diameter as the mini foil-wrapped York Peppermint Patties (about 1.33 inches across) but they’re at least a half an inch high. The inside is more like a Junior Mint (a flowing mint fondant) than a York Peppermint Pattie (a crumbly and dry fondant). The mint fondant is smooth, with a tiny grain to it but a smooth pull and strong almost alcoholic peppermint flavor. The chocolate is a letdown, not terribly cream and lacking a solid cocoa punch. It still does a good job of containing the minty center.

I come up with a lot of ideas for the blog and very few are actually implemented.

A couple of months ago I got the notion that I should review the chocolate covered caramel bites that come in Movie Theater boxes. (Yeah, a very specific genre of candy, but there are at least three of them.) This one got as far as the acquisition of the candy, photography and consumption. I just couldn’t think of much of a hook for it. But hey, I can’t let it go to waste.

I found Hershey’s Milk Duds, Tootsie Junior Caramels and Zachary Chocolate Caramels at the Dollar Tree. So they’re all the same price and basically the same thing. But very different.

Zachary Chocolate Caramels are the newest one on the market. The box is rather generic but at least well made. The photo of the baubles of milk chocolate are appetizing and the product within does actually look like that. The box holds 4.8 ounces, not the biggest value of the bunch, but still a lot of candy, especially if it’s real chocolate.

Of the three this was the only one that had a protective bag inside. They’re really big and have a decent milky smell. The milk chocolate is thick but not very flavorful. There are some dairy notes but the melt isn’t smooth. The caramel center is soft and easy to chew. It doesn’t have a strong butter or caramelized sugar flavor, it’s more like a cereal note. Just slightly toasty and sweet, it reminds me of Kraft Caramels.

The Junior Caramels box says that it has 10% more free, which is good because it doesn’t even manage to cram 4 ounces in there. The package says that they’re soft milk caramels in pure chocolate. (Here’s my original review when they were first introduced in 2005.)

The chocolate isn’t as thick as the Zachary ones and they’re not as glossy. They don’t smell like much and don’t taste like caramel or milk chocolate either.

The chew of the center is soft but not grainy. Again it’s lacking in butter, toasted sugar and that stringy pull that I love about caramel.

Milk Duds have been around since the 20s. They’ve gone through many changes in corporate ownership, packaging and formulation. Recently Hershey’s stopped using real milk chocolate to coat these choice little caramel bits which is too bad.

They really live up to their name when it comes to appearance, the caramel centers are rarely spherical, they’re flattened lumps. The caramel centers of Milk Duds are quite firm. The chew though is completely smooth and slick. The flavor is authentically toffee-like with a luxurious milky note. It’s so sad that the cardboard mockolate on the outside trashes the flavor with off notes and waxy cocoa.  (I can’t say that the chocolate was great when it was real chocolate, but at least the flavor wasn’t off even if the texture was.)

It’s hard to declare a winner with this motley bunch. I love the center of Milk Duds, but the Zachary really do look the most appealing. I can’t say I want to eat any of them again and will probably dump out the rest of them before I flatten the boxes to be saved in my collection.

Related Candies

1. Milky Way Simply Caramel
2. Old Dominion Brittle
3. Nips: Caramel & Dulce de Leche
4. Junior Fruit Cremes
5. Junior Mints Deluxe
6. P-Nuttles
7. Chocolate Covered Sugar Babies

The idea of a dark chocolate KitKat Bar is nothing new. The new part right now might be that Hershey’s is introducing this KitKat Dark not as a limited edition item but as a regular product. (Though that is never a guarantee that it will continue to be produced.)

It follows on the coattails of Hershey’s introduction of the Dark Reese’s Peanut Butter Cup after also flirting with various limited edition releases. The construction is just as you’d suspect: a semi-sweet chocolate covered stack of chocolate-cream filled wafers all molded into a four finger bar.

Some folks who also spend an inordinate time not only eating candy but also reading about it may remember that the bar is one of Steve Almond’s obsessions mentioned in Candy Freak.

The package isn’t terribly exciting, it’s the same as the milk chocolate variety but instead of a beige swirl that says Crisp Wafers in Milk Chocolate it’s a bolder dark brown that says Dark and then followed by Crisp Wafers in Dark Chocolate. It may be hard to spot on store shelves if you didn’t know it was there.

It smells like sweet cocoa and cereal. The wafers are crisp and rather bland but provide and airiness to the candy. The cream center has a little bit of a greasy grain to it that I like so much that I often pry the planks apart with my teeth and lick it separately. The dark chocolate is quite sweet but has a woodsy and berry note to it that gives the candy a different flavor profile, it’s less about milk and more about cocoa. It wouldn’t call the quality great, but this is candy, not fine chocolate.

The ingredients don’t break out the difference between the chocolate coating and the wafers with cream, so it’s hard to tell what kind of chocolate is in there.

Sugar, chocolate, wheat flour, cocoa butter, palm kernel oil, cocoa processed with alkali, milk fat, contains 2% or less of lactose, soy lecithin, PGPR, yeast, salt, vanillin, sodium bicarbonate, milk.

Hershey’s brings these out as miniatures from time to time, I’ve picked them up around Halloween before (2007 & 2008) but the mini size has different chocolate ratios. For the most part when I want a dark KitKat I was buying this 100 Calorie KitKat Singles Dark version from Canada.

It’s hard to top the Japanese KitKat Bitter I had about three years ago which used actually good chocolate. But this is a nice change of pace if I couldn’t get the Q.bel Double Dark Wafer Bar.

Candy for Dinner has some good photos of all the various domestic KitKat versions including two introductions of the limited edition darks. For reviews of the UK version made by Nestle check out Jim’s Chocolate Mission and Chocablog.

Related Candies

1. Q.Bel Double Dark Chocolate Wafer Bar
2. Hershey’s Special Dark Pieces
3. Fling: Milk Chocolate, Dark Chocolate & Hazelnut
4. Ghirardelli Intense Dark
5. Dark Chocolate Peanut M&Ms
6. Ritter Darks
7. Twix Dark Chocolate