Thursday, July 14, 2011

Hershey’s Air Delight Aerated Milk Chocolate

DSC_3791rbHershey’s has made their biggest debut of a new chocolate product in 10 years. I know this because their press release told me so.

It’s their new Air Delight Aerated Milk Chocolate. I’ve already covered the Air Delight Kisses, which were sent to me by the National Confectioners Association back during The Sweets & Snacks Expo. The bar was supposed to go on sale shortly after that in June nationwide. Believe me, I tried to find it. Southern California may be the first for movie premieres, but we’re often the last for candy rollouts. I tried Walgreen’s, RiteAid, Target, Ralph’s, Gelson’s, Von’s and CVS. Eventually, by mid June the Kisses showed up at the drug stores, but I still couldn’t find the bar. Even more frustrating, the CVS store I was in was advertising the bar on their PA system ... but didn’t actually have it in stock.

I finally found it the other night at a different CVS, and on sale (buy 2 and get 1 free).

DSC_3798rb

The package describes the bar as:

The HERSHEY’S milk chocolate you love gently blended for a light, airy texture that melts effortlessly in your mouth.

Finally, an end to the effort! I bet you didn’t think about how much effort it actually was to melt things in your mouth. You know, the opening and closing and then application of heat. All of that is solved with this new chocolate bar ... it’s so light, it practically inserts itself into your mouth. Wait, no. No, it doesn’t. You apply the exact same effort, except for the possible fact that this bar weighs 1.44 ounces instead of the 1.55 so it is actually a lighter bar.

Hershey's Air Delight

The bar is thick but also a bit more narrow than the standard Hershey’s Milk Chocolate bar. Both bars I picked up were unbroken and unblemished. They have six narrow segments that cleave off easily to reveal the little air bubbles within.

Since the bar is aerated, the snap and bite is softer. It’s not that it’s melted or anything, it’s just quieter or something. It does seem to melt quicker and has a stronger scent (perhaps because of the increased surface area on the exposed surfaces). The flavor is undeniably Hershey’s Milk Chocolate. If you don’t like the sweet, caramelly and tangy flavor of Hershey’s, you’re really not going to like this. The fudgy cheesecake flavors are more noticeable now that the texture matches that more closely. It’s really filling, I was surprised. I took each section as two bites and took quite a while to eat it. It felt like a lot more chocolate than 1.44 ounces.

As far as the success of Hershey’s aerated bar, I’d say they’ve done a great job. It’s exactly what you’d want if you wanted a bubbly Hershey’s milk chocolate experience. I found it far too sweet and gave the back of my throat that “acidic burp” feeling. So if you’re looking for a satisfying actual chocolate experience, you might want to step up to something a little higher quality. But if you’ve always wanted a Nestle Aero bar that you can buy at your local store without the import premium, this may be your thing.

This bar was made in Mexico. There’s no allergen statement anywhere on it (though it does actually contain dairy and soy, so you know those for sure).

Related Candies

  1. Frey Chocobloc AIR
  2. Hershey’s Kisses Air Delight
  3. Nestle Aero 70% Dark
  4. Bubble Chocolate (2010)
  5. Rising Cost of Candy - A Brief Study of Hershey Prices
  6. Hershey’s Miniatures
  7. Dairy Milk Bubbly


Name: Air Delight Aerated Milk Chocolate
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Hershey’s
Place Purchased: CVS (Silver Lake)
Price: $.53 (on sale)
Size: 1.44 ounces
Calories per ounce: 139
Categories: Candy, Hershey's, Aerated, Chocolate, Kosher, 6-Tempting, Mexico, Sav-On/CVS

POSTED BY Cybele AT 4:47 pm Tracker Pixel for Entry     CandyReviewHershey'sAeratedChocolate6-TemptingMexicoSav-On/CVS

Comments
  1. While the bar is better than the kisses (in large part because the bubbles taste like ther were included on purpose)...I can’t get over the sour milk taste that I now get from Hershey’s chocolate. I suspect that this is because I have read such colorful descriptions on Candy blog. That’s a good thing though because I have tried a lot of really good candy because of this blog too and I was never overly fond of Hershey’s chocolate to begin with.

    Comment by rkor on 7/15/11 at 12:27 am #
  2. I like this Hershey bar a really good milk chocolate taste

    Comment by Tim on 7/16/11 at 8:52 pm #
  3. This looks very close to an Aero bar, but is so lousy in comparison. I bought one, that was enough.

    Comment by harleytexas on 7/21/11 at 3:29 am #
  4. I love what you said about the “effort”. It’s one of those marketing things that sounds really good until you think about it smile

    I tried the Air Delight, but the Aero bar definitely gives more “bang for the buck”. You can read my own compare/contrast here:

    http://www.picturebritain.com/2011/08/aero-vs-air-delight.html

    Comment by Abigail Rogers on 8/06/11 at 9:31 am #
  5. Aeration is a process by which several Ice-cream and chocolate companies cheapen their products so they can sell less for the same price.
    It’s annoying to see Hershey finally taking this route, but not altogether unforeseeable.
    The thing that really bugs me, though, is that they promote the fact that they made a cheaper product as if it’s a wonderful innovation.

    Comment by Something Someone on 8/27/11 at 12:00 am #
  6. I love this Chocolate Bar! It seems creamier and a little bit makes you feel SO full.

    Comment by Melonie on 3/30/14 at 5:57 pm #

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