Monday, May 01, 2006
Reese’s Peanut Butter Cup Line
Sometimes I think that I’m neglecting some of the best candy in the world just because it’s been around forever. Sure, CandyBlog is here to help me and you expand our candy horizons, but that doesn’t mean that we need to cast aside our tried-and-true friends. Like Reese’s Peanut Butter Cups.
So I decided to revisit these old friends, and of course include whatever new and funky versions are out there.
First, there’s the classic Reese’s Peanut Butter Cup. It got its first commercial media blast with a campaign in the 70s that featured two people - one eating peanut butter from a jar and the other eating a chocolate bar. They would collide and the chocolate bar would end up in the peanut butter and the chocolate eater would complain, “You got peanut butter on my chocolate!” The peanut butter eater would complain, “You got chocolate in my peanut butter!” Then they’d both taste it and it’d be pure love. Cue the jingle ... Two great tastes that taste great together, Reese’s Peanut Butter Cups.
There ain’t a thing wrong with this candy. It’s simple and pure, the combination of two strong flavors. A milk chocolate cup filled with a slightly crumbly, dense peanut butter with a little salty kick. The proportions are spot-on. Enough milk chocolate to lubricate the sticky, thick peanut butter. Enough salt to balance the sweet chocolate. As candy goes, it’s not even as bad for you as you might think. Yes, half the calories come from fat, but for your 220 calories you’re getting 4 grams of protein and 1 gram of fiber. Show me a nutrition bar that does that and tastes this good. Okay, maybe there are some. Show me one that costs $.75!
The Reese’s Double Chocolate was an oddity. First, let me say that Hershey’s has chocolated a couple of candy bars lately with good results. I liked the York Peppermint Truffle Pattie and the Almond Joy Chocolate Chocolate. So I was thinking this could be similar by adding a bit of fudgyness to the center.
What it did was mute the flavor of the center. I don’t know how else to describe it. It didn’t taste chocolatey, just less peanut buttery but just as dense and creamy. It’s not offensively bad and if there were no regular Reese’s around I wouldn’t be adverse to this, but it seems kind of unnecessary. It’s like someone said, “I’d like a less peanutty Reese’s” and this is the result.
I understand the rationale behind the Extra Smooth & Creamy, after all, the center of a Reese’s Cup does have some peanut texture to it. There are people out there who like creamy peanut butter and those who like chunky. The change in texture definitely changed the dynamic here. It made it ultra dense and actually melded a lot of the flavors together. The chocolate didn’t seem distinct from the peanut butter; the sweet didn’t seem distinct from the salt.
The latest addition to the Reese’s line is the Reese’s Caramel. The promotion for this new cup is all over the place. It seems like a natural extension of the candy cup and I was more than willing to entertain the notion that it would work. The commercials and even the packaging suggests that it’s flowing, gooey caramel that’s easily distinguished from the other primary ingredients - peanut butter and chocolate. It’s not. I mean, I could detect a bit of additional sweetness, and if I took the cup apart the caramel by itself had a flavor, but it just wasn’t distinctive enough to play with the big hitters - chocolate and peanuts.
Also, it suffers from some mess issues. Sometimes I’ll take a bite of my candy cup and set it down and do something at my desk and then have another bite. That’s not really an option here. Eventually the caramel will come flowing out. Sticky, sticky caramel. Maybe as a miniature I’d be more happy.
The White Chocolate Reese’s is not for me. But I’m not saying it’s a bad bar, it’s got a nice balance and for white chocolate, it uses real cocoa butter so it has a buttery, creamy quality. The saltiness of the peanut butter and the sweetness of the white chocolate balance well, but it lacks a dark and intense punch that the milk chocolate can provide. I reviewed this previously.
(NOTE: As of early 2008 this product is now called White Reese’s, as it doesn’t use real white chocolate with cocoa butter. It is not as good as it used to be, sweeter and with a waxier mouthfeel.)
As if all the iterations of the classic cup of peanut butter inside chocolate isn’t enough, they messed around with proportion and portion. Witness the Big Cup. Below, I’ve illustrated the size difference of the regular Reese’s Cup and the Big Cup.
The regular cup is approximately .75 ounces, the Big Cup is 1.4 ounces (basically double).
I’ve mentioned this before, but there’s something to be said for proportion. But it’s not just the amount of chocolate and the amount of peanut butter, it also has to do with proximity and how it blends in the mouth. There’s too much peanut butter here! However, if you’re a peanut butter lover and are looking for a bigger peanut punch, this might be for you.
The Big Cup with Nuts seems to understand the idea of “unique selling proposition”. It’s a cup but with whole nuts in there (well, maybe they’re peanut halves)! What’s nice is that the nuts have room to spread out, instead of being crammed into the flatter regular cup. The nuts have a great crunch and really seem to set off the ultra-peanutty butter. These have also been released in a miniature version, but I’m not sure how well that’s going to work (I haven’t seen them in stores yet).
Like its smaller brother, the White Chocolate Big Cup features white chocolate made with cocoa butter, not hydrogenated tropical oils. It smells like Easter and benefits from the bigger proportion of peanut butter. It’s still not appealing to me, though, but slightly better than the regular sized version.
The Reese’s line is certainly not limited to “cups” and I think I’ve reviewed most of the other items in the line: Reese’s Bites (soon to be discontinued), Reese’s Cookies, FastBreak, Reese’s Sticks, Nutrageous, Reese’s Snack Barz, Reese’s Pieces Peanut, Reese’s Easter Eggs (two versions).
I could have held this review until I got a hold of the other new Limited Editions: Inside Out (which I think they’ve done before) and Fudge plus the Dark Chocolate Miniatures, but by then there’ll be something else on the horizon and this post will be REALLY long. I didn’t rate the candies individually but I give Reese’s a 9 out of 10 as a candy expression of peanut butter. There are some real misses in their line of candies (see previous reviews) but the new items like the cookies and of course the tried and true miniatures keep the average well above average.
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