Monday, March 05, 2012
M&Ms White Chocolate (Easter)
Mars has introduced White Chocolate M&Ms a couple of times in the past, most notably the M&Ms Pirate Pearls tie in with the Pirates of the Caribbean movies.
This new Easter version of M&Ms White Chocolate is a little different in all the right ways.
The first thing is the appropriateness. White Chocolate is inextricably tied to my memories of Easter. The white confection works so well with pastel colors, it’s milky sweetness just embodies the sugary overload of the season.
I picked up this bag at Target, it’s over a half a pound but still a little pricey at $3.19 for the bag at regular price. Though they’re Easter themed, with the Red M&M wearing a furry white rabbit suit on the package, it’s just the colors. There are no little icons on them like M&Ms has done in the past with the holiday versions.
The morsels are larger than regular M&Ms. I’ve come to expect this with the limited edition M&Ms. The Dark Chocolate Mint M&Ms are also oversized and part of me wonders if they’re just using the former Mega M&Ms production line or the M&Ms Premium.
The large size and thick shell means that there are a lot of textures going on, and each gets to shine. The shell is crunchy and crisp. The light coloring means that there’s no perceptible off flavoring from the colors for me. The centers are smooth and creamy. When I say cream, it’s like it’s real dairy cream. Instead of tasting like frosting, these taste more like vanilla pudding. The white chocolate has both a lot of cocoa butter and milk solids in it. Cocoa butter is the second ingredient, so it’s quite light without being overly sweet or greasy.
While I wasn’t blown away by the earlier Pirate Pearls, this larger size and less sweet flavor is really quite good. Granted, you have to like white chocolate in the first place, but for a mass-marketed white chocolate product, Mars has addressed a lot of the confections shortcomings quite well.
The package lists possible allergens as peanuts, almonds and wheat and it’s definitely made with dairy and soy. Mars has not released any information about going fair trade or ethically sourcing their current American cocoa products, though they’re planning release of ethically trade chocolate products in Europe. (More on that here at Change.org.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.