Monday, March 5, 2012

M&Ms White Chocolate (Easter)

M&Ms White ChocolateMars has introduced White Chocolate M&Ms a couple of times in the past, most notably the M&Ms Pirate Pearls tie in with the Pirates of the Caribbean movies.

This new Easter version of M&Ms White Chocolate is a little different in all the right ways.

The first thing is the appropriateness. White Chocolate is inextricably tied to my memories of Easter. The white confection works so well with pastel colors, it’s milky sweetness just embodies the sugary overload of the season.

M&Ms White Chocolate

I picked up this bag at Target, it’s over a half a pound but still a little pricey at $3.19 for the bag at regular price. Though they’re Easter themed, with the Red M&M wearing a furry white rabbit suit on the package, it’s just the colors. There are no little icons on them like M&Ms has done in the past with the holiday versions.

M&Ms White Chocolate

The morsels are larger than regular M&Ms. I’ve come to expect this with the limited edition M&Ms. The Dark Chocolate Mint M&Ms are also oversized and part of me wonders if they’re just using the former Mega M&Ms production line or the M&Ms Premium.

M&Ms White Chocolate

The large size and thick shell means that there are a lot of textures going on, and each gets to shine. The shell is crunchy and crisp. The light coloring means that there’s no perceptible off flavoring from the colors for me. The centers are smooth and creamy. When I say cream, it’s like it’s real dairy cream. Instead of tasting like frosting, these taste more like vanilla pudding. The white chocolate has both a lot of cocoa butter and milk solids in it. Cocoa butter is the second ingredient, so it’s quite light without being overly sweet or greasy.

While I wasn’t blown away by the earlier Pirate Pearls, this larger size and less sweet flavor is really quite good. Granted, you have to like white chocolate in the first place, but for a mass-marketed white chocolate product, Mars has addressed a lot of the confections shortcomings quite well.

The package lists possible allergens as peanuts, almonds and wheat and it’s definitely made with dairy and soy. Mars has not released any information about going fair trade or ethically sourcing their current American cocoa products, though they’re planning release of ethically trade chocolate products in Europe. (More on that here at

Related Candies

  1. Dove Promises White Chocolate
  2. M&Ms White Chocolate Candy Corn
  3. Cookies ‘n’ Creme Showdown
  4. M&Ms Premiums
  5. See’s Hollow Eggs with Novelty
  6. M&Ms Line
  7. Green and Black’s White Chocolate

Name: White Chocolate M&Ms (Easter)
Brand: Mars
Place Purchased: Target (WeHo)
Price: $3.19
Size: 9.9 ounces
Calories per ounce: 147
Categories: Candy, Easter, Mars, Kosher, M&Ms, White Chocolate, 8-Tasty, United States, Target

POSTED BY Cybele AT 1:29 pm Tracker Pixel for Entry     CandyReviewEasterMarsKosherM&MsWhite Chocolate8-TastyUnited StatesTarget

  1. How do these compare to the Candy Corn White Chocolate M&Ms;?  I remember you thinking those ones were too sweet, do you think they changed the formula?

    Comment by Alice on 3/05/12 at 2:21 pm #
  2. Wow, now that’s Easter candy!  Attractive, oversized, real white chocolate, and a good review by an avowed dark chocolate fan. 

    Actually, I voted for the white chocolate M&M option in your poll a few weeks ago…. instant gratification?  I sincerely hope Mars considers offering a four-season white M&M as a regular item in its product line.

    Comment by Tim on 3/05/12 at 6:17 pm #
  3. YAYYYYYYYYY!!!!!!!!  Man, now I have to search these out.  I actually quite liked the Pirate Pearls, and these sound even better!

    Comment by Ruffy on 3/05/12 at 7:08 pm #
  4. Woo Hoo!!
    You just made my day!  Can’t wait to find these!

    Comment by Sal on 3/05/12 at 8:38 pm #
  5. Oooh, I might pick some of these up if they’re producing them over here.

    Comment by Leigh on 3/05/12 at 10:10 pm #
  6. I MUST hunt these down. I love white chocolate and m&m shaped white chocolate sounds even better! smile

    Comment by Lindsay on 3/10/12 at 4:58 pm #
  7. Excellent candy.  They’re available at Target stores in the Easter section.

    Comment by Streetcar Mike on 3/15/12 at 12:35 am #
  8. holy cow, these are good.  i polished off an entire bag in a week :(

    Comment by ruffy on 3/16/12 at 11:06 am #
  9. Found them and they are excellent!
    Wish they would be available all year.

    Comment by Sal on 3/18/12 at 8:15 pm #
  10. Who the heck carries these besides

    I’ve checked Wal-Mart, Winn Dixie, Publix, Sweetbay & Walgreens. Most just had the plain milk chocolate Easter M&Ms;.

    Walgreens seemed to have every single flavor except white chocolate.

    Going to check CVS next week, but after that it’ll be Easter and candy season will be over.

    Comment by Niloc0 on 3/29/12 at 5:38 pm #
  11. I saw on a Walmart flyer that there will be a version with carrot cake filling. Anybody heard of them or tried them yet?!?!?

    Comment by srlopez13 on 3/11/13 at 10:09 am #
  12. Nope but I sure hope their good because im gonna try them. I like carrot cake so what the heck!

    Comment by alicia on 3/16/13 at 2:19 pm #
  13. The Carrot Cake version are just okay
    The plain white choc version is much better.

    Comment by Sal on 3/16/13 at 2:34 pm #
  14. I just picked up a sack of these in Target, I went yesterday to pick up a few odds and ends.. As I was checking out, I noticed them and grabbed a back. I’m an avid White Chocolate lover, I dislike Milk/Dark chocolate completely. I’m having a hard time keeping these away from my Husband, and he doesn’t even like White Chocolate!

    The outside Candy shell is fantastic, it’s thick and crunchy. So I bite into it, break it into a couple pieces and eat the shell, then wait for the chocolate to melt in my mouth. This is the best White Chocolate I’ve had since Godiva :3

    Comment by Aralia on 2/23/14 at 4:33 pm #
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