Tuesday, February 26, 2013
Mars announced some seasonal candies last year, including Sugar Cookie Twix for Christmas 2012. While they never appeared on shelves, what I did see last week that was a surprise and not included in their Easter announcement was the new Twix Egg.
They’re cute, little Twix bars just for Easter. They had different pastel colors on the the front, though they’re all the classic Twix flavor. (I didn’t see any Coconut or PB Twix versions.)
It’s a Twix! Instead of sticks, it’s one globby egg. It’s just a smidge over one ounce.
I’m not a huge Twix fan, which has always confused me because on paper it has everything I like. There’s a crispy, almost-shortbread cookie base, a dose of chewy soft caramel and it’s enrobed in milk chocolate. Of all the Twix that have been created, I preferred the limited edition Java Twix, which was coffee flavored. The Triple Chocolate Twix, that have also appeared a few times, which feature a chocolate cookie, chocolate caramel and dark chocolate enrobing were also good.
The standard Twix, however, usually leaves me disinterested. I do try them occasionally, as I often end up with a sample now and then and they do show up in Halloween miniature assortments. They’re sweet ... the cookie isn’t big enough and the caramel doesn’t have enough caramelized sugar notes.
None of my comments are intended to get Twix to change for me, there are millions of people who like it the way it is, so I’d say don’t mess with it. But like the Reese’s Peanut Butter Cup, which can support many different sizes and shapes that rebalance the ratios of elements, the Twix can stand a few seasonal varieties.
This particular Twix doesn’t look enrobed, instead it looks like it’s molded, as it says, Twix right on the top and has a more glossy, smooth sheen to the consistent ripples.
The ratios are definitely different here. It feels like the cookie is more prominent. There’s more crunch, I taste the cookie now, instead of just knowing of its crispness. The caramel is also a distinctive part, instead of being mushed into the chocolate. Though the caramel isn’t as flavorful as I would have liked, it was salty and smooth and had a nice chew when combined with the sandy crunch of the cookie. The sweet milk chocolate is, well, far too sweet overall. The chocolate is much more dense on the ends, and it was on the last bite that I was overcome with the throat-searing sweetness. I’m sure if I balanced it with a strong drink like coffee or black tea, I’d be a little more in love with it.
The size is great, I find a one ounce bar to be just the right amount for a little break. It’s more than an individual stick (which are about .89 ounces) so it’s more substantial. The broad, flat shape also makes it feel like it’s more massive than it actually is. I bought three of them and fully intend to eat the final one that’s still in its package. But not today.
Mars did a great thing making a seasonal version. It’s not just a pastel wrapper on the every day item, it’s a special version just for Easter. (I expect there may be Halloween pumpkin ones, like the Snickers and Milky Way Simply Caramel get.)
Monday, February 25, 2013
The green Skittle, which has always been Lime in the United States (except for a brief replacement in 2001), has been replaced with Green Apple.
I noticed the new packages on shelves last week here in Southern California (but they’re probably rolling out all over the country on different timetables). Haley, a reader, mentioned in the comments on the Darkside Skittles review that Midnight Lime in the Darkside mix is now the new home of the much-maligned citrus.
The Green Apple Skittle is a fine tasting Skittle. It’s a mix of actual apple juice flavor, with that sort of peel note to it and the artificial Jolly Rancher. It has a good mix of tartness and sweetness, but it’s actually less tangy than I would have hoped.
The perfection that was the Original Fruits Skittles is now gone. The best feature of Skittles is their combine-ability. Every flavor went with every other flavor in a surprisingly versatile way.
Strawberry & Lime was a daiquiri. Lemon & Lime was a soda. Grape & Lime was a great fruit punch. Orange & Lime was a citrus cooler.
As nice as Green Apple is, it doesn’t play well with others. It’s too head strong. Green Apple and Grape is a wreck. Green Apple and Lemon is passable, but only because Lemon is making up for Apple’s failings. Green Apple and Strawberry is a battle in my mouth, the floral notes of the berry are quite strong, but the plastic note of the Green Apple just steamrolls it. Green Apple and Orange is, well, just fine.
Reaction on Facebook, since I’ve been glancing at the page, isn’t generally positive. More than half of the new messages posted there are negative about the Green Apple (the other posts are general comments with only one I saw that was positive about the flavor).
I’m not sure if this is a publicity stunt and Wrigley’s is planning for a backlash and then will, with much fanfare, return Lime ... or if it’s really a sign of the times, that Lime has had its day, that it’s a 20th century fruit living in a 21st century candy bag. This was mostly an American phenomenon, anyway, Australia went Green Apple more than 10 years ago.
For me, this ruins Skittles perfection. I liked every single flavor in the package. I would eat them all, sure I would rank them but I didn’t pick around a certain flavor. (I give the cherry Starburst away instead of eating them myself.) I still like Skittles ... but I’m far less likely to buy them with the new flavor swap.
Note: The Easter Pastel Skittles still have Lime for 2013.
Wednesday, January 30, 2013
I mentioned a while back that Mars was going to convert all of their Dove Chocolate over to Rainforest Alliance certified cocoa this year. I saw the first bars in the store sometime around New Years and picked up this Dove 71% Cacao Silky Smooth Dark Chocolate.
The bar was on sale for $2.49, so it’s a pretty good deal for a 71% bar that’s 3.3 ounces. The nutritional panel lists that half the bar is a single serving. The 42 gram portion is 20 grams of fat. Good fat, of course… it’s made with cocoa butter which is supposed to be pretty good for your heart or at least not bad for it.
The bar looks like all the other Dove items these days. It’s seductively smooth with easy to break off domed pieces. The snap isn’t quite stiff, but not soft either. It’s, well, I can’t describe it any other way except fatty. See the above fat content for confirmation.
The Dove flavor profile is always a bit thin for my tastes, it’s like the chocolate is parallel to the cocoa butter instead of integrated. That may have something to do with Mars’ proprietary Cocoapro flavanol enhancement. Perhaps there’s some sort of process that it goes through that sanitizes it in this manner. The good news is that in this bar, that’s less of an issue. The melt is wonderful, buoyant and soft without a hint of grit. The cocoa flavors are lightly bitter, woodsy with a floral note that I don’t get from their regular dark. The melt is like a pudding, soft and creamy but still quite thick.
I had a few Dove Promises in the regular dark to compare. The regular dark is quite sweet and again, a little thin on intensity though a well rounded brownie batter chocolate flavor. I much preferred the 71% and didn’t feel like the lack of sweetness was a compromise. The deepness of the flavors was much more concentrated. I’ll be curious to see if these show up in the foil-wrapped Dove Promises line.
I know that in many stores this will be one of the few certified sustainably sourced bars, so it’s nice to finally have a choice when you’re at the drug store or a big box retailer.
Wednesday, January 16, 2013
Mars often teases new products months in advance, they announced the Milky Way Limited Edition French Vanilla back in August 2012. It’s supposed to hit store shelves in February, but last summer there were quite a few readers who reported it on shelves already (which could have been test marketing in select cities).
The wrapper is lighter in color, even lighter than the Milky Way Caramel bar, so it should be easy to spot on shelves. The bar is a little smaller, too, at 1.72 ounces instead of 1.84.
It does smell a lot like vanilla. Some of the vanilla notes are authentic, fragrant and round with a little alcoholic rum note to it. But part of it has a fake sweet note as well, which could be an artificial flavor in there.
The construction of the bar is the same as all the American Milky Ways, a nougat base with a stripe of caramel on the top and then a swirly coating of milk chocolate. I found the ratio of caramel and nougat a little off, I seem to recall more caramel than these had.
The vanilla flavor is potent but also seems to heighten the sweetness of the nougat, the caramel and the very milky milk chocolate. The whole thing is sticky and though I found it to be passable, it’s not a bar I might eat again. Cover it in dark chocolate and throw some almonds in there, and I think we’d actually have something great. I might be more satisfied with the ratios if these were the minis. Otherwise, with some strong tea, I thought it was a nice treat.
I’m still unclear if these are out in stores at the moment or if they’ll show up. Mars also said that they were introducing Twix Sugar Cookie minis over the 2012 Christmas holiday, but I can’t find anyone who actually found them in stores. This flavor is more distinctive than the French Vanilla 3 Musketeers that came out back in 2007.
Mars is working on ethical cacao sourcing, starting with their Dove line in the United States. The bar contains soy, eggs and dairy and may contain traces of peanuts. There was no gluten statement on the wrapper. The samples I got were made in Canada, I have no idea if the final version will also be made there.
(I apologize for not getting better shots of the bars. I got two as samples in October but both were smashed in transit. I did my best to find a good angle on the best looking bar. I didn’t want to wait for them to show up in stores, as Los Angeles seems to get limited edition Mars items much later than the rest of the country.)
Monday, January 7, 2013
There have been over a dozen Skittles varieties over the years, and still the original flavor set remains the same in the United States, with good reason. It’s a great variety. But that hasn’t stopped Mars, and now Wrigley’s the present owner, from introducing new items to the market every 18 months or so. Most quietly disappear, but some make the cut and hang around.
I learned of the existence of Skittles Darkside on The Impulsive Buy and over the weekend searched stores for them. The heart on the front led me to believe that this item would be shelved with the Valentine’s Day candy. I did eventually find it at Target, but not in the seasonal aisle (as that was still occupied by a stubborn amount of Christmas decorations) but on an endcap in the frozen food section also populated with clearance holiday blends of coffee.
The flavor set of the new mix is intriguing. The tagline of “The Other Side of the Rainbow” is a little ominous but fits with the quirky branding of Skittles. The flavors are blood orange, forbidden fruit, midnight lime, pomegranate and dark berry. The pomegranate and blood orange were the flavors that really captured my imagination.
Pomegranate (Dark Red) has a deep flavor with a good cherry and berry flavor. It’s tangy, but doesn’t have that tannic bite that real pomegranates do. If I wasn’t told this was pomegranate, I’d just say blackberry. Not that there’s anything wrong with a good blackberry.
Dark Berry (Purple) is a lovely color, just a little more red than the grape in the Fruits Skittles. The flavor is good, it’s well rounded with a floral and berry jam mix of notes and maybe a little blackcurrant.
Forbidden Fruit (Blue) tasted a bit like melon and currant to me. A fruit punch, but less generic.
Blood Orange (Coral) is not a deep red like the juice is. Instead the pieces are more of a dark salmon color. The flavor is nicely juicy, more of the juice flavor of a tangerine than the traditional orange. But it’s missing a note, an orange peel flavor to give it a true roundness. It’s also not that intense.
Midnight Lime is a puzzle. I don’t know what makes it midnight-ish. I have some Fruits Skittles around, so I tried the lime ones as well. They’re lime Skittles. There’s very little difference. The color is a bit more on the medium green side instead of bright light green. There may be less zest, but I wouldn’t say that’s a selling point.
It’s not the best mix I’ve had, partly because it’s lacking the versatility of pairings. The combinations don’t zing like the classic Fruits do and the Pomegranate and Dark Berry are too similar while the Blood Orange and Midnight Lime are too bland for something billed as Darkside. I’ll probably finish the bag, but it appears that the regular Fruits that I picked up for comparison will disappear first.
I liked the idea there are more Skittles flavor varieties to explore. I’d like to offer up a few more suggestions:
Skittles Soda Pop - root beer, cola, lemon-lime, ginger ale, and whatever that flavor Dr. Pepper is. Other possibilities would be Mt. Dew, Squirt (grapefruit), cherry cola, cream soda. Of all of my flavor mixes I’ve been mentioning, I think this one has the strongest shot. It would depend largely on whether they spend the money on licensing the soda names (like Jelly Belly does) or if they go generic. With generic names they can play more with flavors and of course keep more of the profit for themselves.
Caffeinated Skittles - these would be sold in small packages only to prevent caffeine overdose. Flavors might be coffee themed, or maybe more like energy drinks. One package would equal to about 100 mg of caffeine, this would mean that the taste would be affected too much. There would be an instant outcry from parents about the inappropriateness of the product for children ... gamers and college students would hoard them.
Skittles Citrus Mix - I’ve mentioned this before, it’s not like they’ve never existed before, there was a version in Australia for a few years that had Lemon, Mandarin, Pink Grapefruit, Lime, Orange. I would tweak that a bit and have Yuzu, Pink Grapefruit, Tangerine, Meyer Lemon and Kalamansi. Yeah, that’s going to happen.
Skittles Spicy - this is a wide open area. It could be something like the popular combination of Mango and Chili, or more like the classic spice jelly beans: spearmint, peppermint, cinnamon, licorice and clove. I predict these would be a huge failure.
Skittles Intense - just more flavored than the regular Skittles. Not more sour, just 20% more flavoring.
Skittles Natural - all natural colorings and flavors. Or maybe just blank Skittles, with no colorings at all. Then you don’t know which flavor is which.
Skittles are gluten free and gelatin free.
Monday, November 19, 2012
Last year M&Ms introduced the first of their White Chocolate holiday M&Ms for Halloween called Candy Corn. Then earlier this year for Easter came the plain White Chocolate M&Ms in pastel colors. Proving that the Candy Corn was no fluke, the returned again this year. For Christmas this year we have the M&Ms White Chocolate Peppermint which are available exclusively at Target this season. (WalMart has another exclusive flavor, Milk Chocolate Orange M&Ms.)
I don’t know if they come in individual portion bags, the only size I saw at Target, in a large display on an endcap in the seasonal section was this 9 ounce bag. The design prominently features the Red M&M and a mostly red and white design (except for the brown of the M&Ms logo and the nutritional widget).
The pieces are larger than regular Milk Chocolate M&Ms, like all the other special flavor varieties. I’m not sure why they’re beefier, but they’re consistently that way. They’re made with real white chocolate, it’s the first ingredient on the package (made from sugar, cocoa butter, skim milk, milk fat, soy lecithin, salt and natural flavor). In this price range, it’s not easy to find real white chocolate, so that’s a big plus.
I’ve noticed from the comments here that some people are not fond of Mars style of white chocolate. It’s quite fatty, with a lot of cocoa butter in it (and probably a fair bit of milkfat) and has a pretty clean flavor but can be a little greasy. They’re high in calories - a single ounce contains about 157 calories, more than standard chocolate which is usually about 135.
They’re sweet but not sticky or cloying. The mint is strong enough to leave a fresh taste in the mouth, but not so much that it blasts my sinuses. The overall effect is like Guittard Smooth n Melty Mints, those pastel drops with nonpareils on the bottom of them. Except these are made from real white chocolate, even Hershey’s abandoned real white chocolate in their Candy Cane Kisses years ago. I liked that most of mine were white, with only about a third of them red. The red had a little bitterness to the shell from the Red 40 food coloring, so I was able to mostly avoid them. I think it’s a solid product and I’d like to see it return next year. (But I’m still hoping for Egg Nog M&Ms.)
Thursday, October 18, 2012
Mars doesn’t have much this year for Halloween, aside from the usual Harvest colors of M&Ms. I was interested to see that there was a new version of the Snickers Pumpkin from the previous time I tried it. (Review here.)
There are two package types for the Snickers Pumpkin. They come individually wrapped as seen here, or, more interestingly, in a 2 To Go wrapper like the King Size packages. It looks like a regular Snickers bar, but the background is black and has some pumpkins on it. It’s the same price as a King Size bar (which usually has 3.29 ounces in it), but has only 2.2 ounces in it.
The big difference that’s noticeable out of the wrappers is that this is a molded product. The Reese’s Pumpkin is enrobed (coated) where this one is build upside down, with the pumpkin shaped shell created first, then the fillings squirted in and the base of chocolate added last.
A regular Snickers bar is also a layered product, but ultimately is coated via a conveyer moving under a curtain of chocolate, enrobing the bar. The ratio of chocolate to filling on that bar is such that the filling is the star, the chocolate is a device that keeps it all together. In the Snickers Pumpkin, the chocolate shell is most notable.
It smells sweet, milky and nutty. The center is soft, but doesn’t have the same caramel chew or plethora of crunchy nuts that a standard Snickers does. It’s overwhelmingly milk-chocolatey, which is fine if you’re into Snickers bars because of the quality of the chocolate. I am not. I find it a bit grainy, overly sweet and lacking a strong cocoa punch. The light touch of salt is good, it’s the only thing balancing out the sugar blast.
I’ll probably stick to the Minis, which have very little chocolate on them (though not much in the way of nuts).
Mars is in the process of moving towards 100% sustainable and ethically sourced cacao, but they’re going with their higher end products first, like Dove. The Snickers Pumpkin contains peanuts, soy and milk plus is made on shared equipment with tree nuts and wheat.
Thursday, September 27, 2012
They say, “Combining the irresistible tastes of chocolate, rich and creamy caramel and apple, this new item brings a unique, new flavor to trick-or-treating, decorating and snacking.”
I had a tough time finding them in Los Angeles, but spotted them at CVS in Pennsylvania last week and managed to stash a bag in my luggage before leaving.
The Minis part of the Mars line is rather interesting. They’re far smaller than a snack sized bar, taken out of the mylar wrappers, you could easily tuck them in little fluted cups and put them in a candy box.
Each piece is .3 ounces (or 8.6 grams) and about 38 calories. They’re .8 inches square (a little shorter than a cube, about .7 inches tall). A suggested serving size is 5 pieces for 190 calories.
The big difference between the mini and the regular bar is the proportion of chocolate. The chocolate here is a thin veneer, just enough shell to hold the fillings.
The candies look no different inside than a normal Milky Way Mini. (Not like those Shrek Snickers which had green nougat.) This is comforting, as the candy smells more like apple pie a la mode than green apple Jolly Ranchers.
The scent has a light touch of milk and sweetness along with a hint of cinnamon and baked apple. The caramel and nougat are distinct layers. The nougat is a little on the mellow spice size, with notes of nutmeg and chai. The caramel seems to be where the apple flavors come from, more like apple cider and apple peels than an artificial apple flavor but it’s exceptionally mild.
Of all the formats for Milky Way, I prefer the mini, as it’s not too sweet and three can satisfy me quickly. I was not looking forward to this version, but was pleasantly surprised. That’s not to say that I thought they were transcendent and there are far better flavor combinations that I think would translate well to this, like Chai Spice.
For a Green Halloween for ethically sourced and clean ingredients, this candy doesn’t make the grade. Mars is making great strides towards using certified chocolate, starting in the US with their Dove line, but has not rolled it out in the Milky Way line in the US as yet.
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