Monday, February 25, 2013
Skittles replace Lime with Green Apple
The green Skittle, which has always been Lime in the United States (except for a brief replacement in 2001), has been replaced with Green Apple.
I noticed the new packages on shelves last week here in Southern California (but they’re probably rolling out all over the country on different timetables). Haley, a reader, mentioned in the comments on the Darkside Skittles review that Midnight Lime in the Darkside mix is now the new home of the much-maligned citrus.
The Green Apple Skittle is a fine tasting Skittle. It’s a mix of actual apple juice flavor, with that sort of peel note to it and the artificial Jolly Rancher. It has a good mix of tartness and sweetness, but it’s actually less tangy than I would have hoped.
The perfection that was the Original Fruits Skittles is now gone. The best feature of Skittles is their combine-ability. Every flavor went with every other flavor in a surprisingly versatile way.
Strawberry & Lime was a daiquiri. Lemon & Lime was a soda. Grape & Lime was a great fruit punch. Orange & Lime was a citrus cooler.
As nice as Green Apple is, it doesn’t play well with others. It’s too head strong. Green Apple and Grape is a wreck. Green Apple and Lemon is passable, but only because Lemon is making up for Apple’s failings. Green Apple and Strawberry is a battle in my mouth, the floral notes of the berry are quite strong, but the plastic note of the Green Apple just steamrolls it. Green Apple and Orange is, well, just fine.
Reaction on Facebook, since I’ve been glancing at the page, isn’t generally positive. More than half of the new messages posted there are negative about the Green Apple (the other posts are general comments with only one I saw that was positive about the flavor).
I’m not sure if this is a publicity stunt and Wrigley’s is planning for a backlash and then will, with much fanfare, return Lime ... or if it’s really a sign of the times, that Lime has had its day, that it’s a 20th century fruit living in a 21st century candy bag. This was mostly an American phenomenon, anyway, Australia went Green Apple more than 10 years ago.
For me, this ruins Skittles perfection. I liked every single flavor in the package. I would eat them all, sure I would rank them but I didn’t pick around a certain flavor. (I give the cherry Starburst away instead of eating them myself.) I still like Skittles ... but I’m far less likely to buy them with the new flavor swap.
Note: The Easter Pastel Skittles still have Lime for 2013.
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