Monday, January 7, 2013
There have been over a dozen Skittles varieties over the years, and still the original flavor set remains the same in the United States, with good reason. It’s a great variety. But that hasn’t stopped Mars, and now Wrigley’s the present owner, from introducing new items to the market every 18 months or so. Most quietly disappear, but some make the cut and hang around.
I learned of the existence of Skittles Darkside on The Impulsive Buy and over the weekend searched stores for them. The heart on the front led me to believe that this item would be shelved with the Valentine’s Day candy. I did eventually find it at Target, but not in the seasonal aisle (as that was still occupied by a stubborn amount of Christmas decorations) but on an endcap in the frozen food section also populated with clearance holiday blends of coffee.
The flavor set of the new mix is intriguing. The tagline of “The Other Side of the Rainbow” is a little ominous but fits with the quirky branding of Skittles. The flavors are blood orange, forbidden fruit, midnight lime, pomegranate and dark berry. The pomegranate and blood orange were the flavors that really captured my imagination.
Pomegranate (Dark Red) has a deep flavor with a good cherry and berry flavor. It’s tangy, but doesn’t have that tannic bite that real pomegranates do. If I wasn’t told this was pomegranate, I’d just say blackberry. Not that there’s anything wrong with a good blackberry.
Dark Berry (Purple) is a lovely color, just a little more red than the grape in the Fruits Skittles. The flavor is good, it’s well rounded with a floral and berry jam mix of notes and maybe a little blackcurrant.
Forbidden Fruit (Blue) tasted a bit like melon and currant to me. A fruit punch, but less generic.
Blood Orange (Coral) is not a deep red like the juice is. Instead the pieces are more of a dark salmon color. The flavor is nicely juicy, more of the juice flavor of a tangerine than the traditional orange. But it’s missing a note, an orange peel flavor to give it a true roundness. It’s also not that intense.
Midnight Lime is a puzzle. I don’t know what makes it midnight-ish. I have some Fruits Skittles around, so I tried the lime ones as well. They’re lime Skittles. There’s very little difference. The color is a bit more on the medium green side instead of bright light green. There may be less zest, but I wouldn’t say that’s a selling point.
It’s not the best mix I’ve had, partly because it’s lacking the versatility of pairings. The combinations don’t zing like the classic Fruits do and the Pomegranate and Dark Berry are too similar while the Blood Orange and Midnight Lime are too bland for something billed as Darkside. I’ll probably finish the bag, but it appears that the regular Fruits that I picked up for comparison will disappear first.
I liked the idea there are more Skittles flavor varieties to explore. I’d like to offer up a few more suggestions:
Skittles Soda Pop - root beer, cola, lemon-lime, ginger ale, and whatever that flavor Dr. Pepper is. Other possibilities would be Mt. Dew, Squirt (grapefruit), cherry cola, cream soda. Of all of my flavor mixes I’ve been mentioning, I think this one has the strongest shot. It would depend largely on whether they spend the money on licensing the soda names (like Jelly Belly does) or if they go generic. With generic names they can play more with flavors and of course keep more of the profit for themselves.
Caffeinated Skittles - these would be sold in small packages only to prevent caffeine overdose. Flavors might be coffee themed, or maybe more like energy drinks. One package would equal to about 100 mg of caffeine, this would mean that the taste would be affected too much. There would be an instant outcry from parents about the inappropriateness of the product for children ... gamers and college students would hoard them.
Skittles Citrus Mix - I’ve mentioned this before, it’s not like they’ve never existed before, there was a version in Australia for a few years that had Lemon, Mandarin, Pink Grapefruit, Lime, Orange. I would tweak that a bit and have Yuzu, Pink Grapefruit, Tangerine, Meyer Lemon and Kalamansi. Yeah, that’s going to happen.
Skittles Spicy - this is a wide open area. It could be something like the popular combination of Mango and Chili, or more like the classic spice jelly beans: spearmint, peppermint, cinnamon, licorice and clove. I predict these would be a huge failure.
Skittles Intense - just more flavored than the regular Skittles. Not more sour, just 20% more flavoring.
Skittles Natural - all natural colorings and flavors. Or maybe just blank Skittles, with no colorings at all. Then you don’t know which flavor is which.
Skittles are gluten free and gelatin free.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.