Thursday, October 18, 2012
Mars doesn’t have much this year for Halloween, aside from the usual Harvest colors of M&Ms. I was interested to see that there was a new version of the Snickers Pumpkin from the previous time I tried it. (Review here.)
There are two package types for the Snickers Pumpkin. They come individually wrapped as seen here, or, more interestingly, in a 2 To Go wrapper like the King Size packages. It looks like a regular Snickers bar, but the background is black and has some pumpkins on it. It’s the same price as a King Size bar (which usually has 3.29 ounces in it), but has only 2.2 ounces in it.
The big difference that’s noticeable out of the wrappers is that this is a molded product. The Reese’s Pumpkin is enrobed (coated) where this one is build upside down, with the pumpkin shaped shell created first, then the fillings squirted in and the base of chocolate added last.
A regular Snickers bar is also a layered product, but ultimately is coated via a conveyer moving under a curtain of chocolate, enrobing the bar. The ratio of chocolate to filling on that bar is such that the filling is the star, the chocolate is a device that keeps it all together. In the Snickers Pumpkin, the chocolate shell is most notable.
It smells sweet, milky and nutty. The center is soft, but doesn’t have the same caramel chew or plethora of crunchy nuts that a standard Snickers does. It’s overwhelmingly milk-chocolatey, which is fine if you’re into Snickers bars because of the quality of the chocolate. I am not. I find it a bit grainy, overly sweet and lacking a strong cocoa punch. The light touch of salt is good, it’s the only thing balancing out the sugar blast.
I’ll probably stick to the Minis, which have very little chocolate on them (though not much in the way of nuts).
Mars is in the process of moving towards 100% sustainable and ethically sourced cacao, but they’re going with their higher end products first, like Dove. The Snickers Pumpkin contains peanuts, soy and milk plus is made on shared equipment with tree nuts and wheat.
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