Tuesday, January 31, 2006
In my continuing effort to bring you timely reviews of new products (that’s a joke), I finally found some Darth M&Ms at the 99 Cent Only Store. I picked up collector’s pack 18 of 72. In fact, they were all 18 of 72 at the 99 Cent Only Store. I’m not certain if these are still available, the website is still up.
I was a little confused at how these are considered dark chocolate, as they have milk in them, but that’s probably part of the evil Sith plan. The colors are actually pretty nice. Navy Blue, Maroon, Gray, Black and Lavender. All great colors for a snazzy sweater or scarf.
As long as I’ve brought up the subject of color, this is probably a good time to talk about consumption techniques. There are those people who like to eat M&Ms by color. Eating your candies by color of course makes sense with Skittles where they’re different flavors. But M&Ms are not. Still, when I dump a bunch out on my desk for snacking, I divide them up by color. Plain M&Ms are consumed in lots of three, all the same color and when I get to the end, there are particular pairings of colors that are acceptable. I have no idea why I do this, but I’m guessing it’s a way of taking full advantage of the colors as a feature.
Anyway, these are darker-than-milk chocolate M&Ms. Their colors are bright and shells crunchy but the centers are strangely grainy. Not grainy in the sense of the sugar is not completely dissolved, they’re grainy like someone left some ground up oyster shells in them. They’re slightly less sweet than the regular plain M&Ms and do have a bit more complex, chocolatey flavor. But they somehow lack the punch of a regular M&M. I wouldn’t mind them trying this chocolate on the Almond M&Ms, but I don’t really think they work in this format. Maybe the Peanut ones are better (Writers & Artists Snacking at Work liked them). There’s little benefit here either for Vegans or those with nut allergies as it’s not a suitable candy for either. I also resent dark chocolate being represented as evil. I mean, as candy goes, it’s more pure.
For the record, the colors are: Dooku Blue, Grievous Silver, Emperor Red, Vader Black & Maul Purple.
Thursday, January 26, 2006
In a strange marketing move, M&Ms started informing its online vendors that they will no longer be able to carry the M&Ms ColorWorks 21 color plain chocolate candies, effective immediately. I’ve been in contact with several “candy insiders” (who did not wish to be named here) but are alarmed at this turn of events.
ColorWorks are still available online at many candy stores, but consumers can expect supplies and variety to dwindle as vendors are not able to reorder through M&Ms’ wholesale division. I have not been able to ascertain if this will apply to brick and mortar stores like Candy Station and Sweets Factory that also sell the ColorWorks candies. I would expect this to be the case as M&Ms open more of their branded stores as their flagship store in Las Vegas has become and hot destination there.
M&Ms has been making great strides in the viral marketing of its custom printable M&Ms online along with the ColorWorks line. Their webstore has an incredible selection, though they are at the moment priced about the same as the online candy stores in the large quantities but when it comes to smaller quantities (one pound or less), buying directly from M&Ms means at least a 20% premium. (Yes, you’d think buying direct would mean you’d pay less, wouldn’t you?) When you knock out the middleman, I can imagine that M&Ms profits on these are pretty high. Even with economies of scale it’s clear that the ColorWorks are a huge moneymaker for Mars. A half pound of ColorWorks (whether part of a color blend or a single color) are $4.69 for eight ounces ($.59 an ounce). M&Ms cost about $3.50 for a 12 ounce bag (not on sale) at your local grocer ($.29 an ounce). Find an in-store sale on M&Ms for $1.99 a bag and you’ve brought it down to $.17 an ounce.
What does this mean to you and me? Well, less choice. If you want the expanded color selection that M&Ms offers, you’ll have to go directly to them from now on (unless they’re planning to create “official resellers”). This means that you’re beholden to their product pricing and their shipping fees.
It also means that shopping for candy just got harder. Say you want to plan a party or event and want to have some ColorWorks M&Ms as well as some Jordan Almonds or Pillow Mints. Well, you’re going to have to put in orders at two different places now. Those are some of the best things about webstores - selection and bulk discounts. It’s a pain in the ass, to say the least, as you’re not going to get the benefit of consolidating your shipping costs and then you’re stuck waiting around for two shipments instead of one. What else does it mean? It means that the price is now firmly controlled by M&Ms directly. Oddly enough, you can’t even buy Peanut M&Ms in bulk on the M&Ms website. You can only get the Plain ones, so forget about picking up some of the Almond, Crispy, Peanut Butter or Mega ones.
Also, M&Ms seems to be threatening resellers that they’re not allowed to buy from middlemen on this and I’m guessing anyone caught reselling ColorWorks would be in big trouble, too. It’s not clear if Mars wants to just reel in the selling of their premium ColorWorks or if this will eventually apply to all bulk buys of Mars products, such as Skittles, Starbursts, Snickers, 3 Musketeers, Milky Way and Twix.
I understand the whole “official resellers” thing when it comes to products that require support and knowlegable staff, like computers or electronics—you know, things that require a certain amount of troubleshooting or perhaps expertise in installation. But this is candy. As long as their storing it correctly, it doesn’t require any support. Also, candy is not like soda. There aren’t candy stores that sell only Mars or Nestle products like when you go to a fast food restaurant and have to go with either the Pepsi sodas or the Coco-Cola sodas. Imagine a world where you can’t purchase a Twix bar at the same time as a Reese’s Peanut Butter Cup. I have to wonder if this is the direction we’re going.
As far as I can tell, this is a move on M&Ms part to control their product and corner their marketshare. Candy is a pretty cut-throat business. There are slotting fees paid by the candy companies to the major retailers like grocery chains and drug stores and the candy companies are fiercely protective of their trademarks and products. Witness Hershey’s reaction when a book was trying to use their candy logos. This is not limited to the United States either and it’s well known that Roald Dahl based the Charlie and the Chocolate factory book on the industrial espionage allegations between the UK candymakers of the time.
It may be coincidental that M&Ms made this move just after Hershey’s introduced their new candy-coated Kissables. I think they’re feeling threatened and are looking to maximize their profits. Maybe they’re looking to shift the current model of candy retailing to one more akin to soft drink manufacturer’s deals with fast food chains. Sugar prices are expected to go up markedly this year, which means they’ll have to reduce overhead (they’re already a very efficient company), raise prices, reduce product sizes or create new marketing models. At a time when markets are opening up world-wide and people have access to more of a selection of candy from all over the globe, M&Ms could benefit from making their candy more readily available for purchase, not less.
Wednesday, December 28, 2005
Name: Snickers Almond
Why didn’t someone mention that the Mars bar was quietly replaced with the Snickers Almond bar five years ago? I didn’t notice. Mostly because I was never a Mars bar fan. A Mars bar in the States used to be a nougat bar with almonds and a strip of caramel and covered in milk chocolate. A Mars bar in other parts of the world is like a Milky Way is here in the States: a nougat bar with a stripe of caramel covered in milk chocolate. In the rest of the world a Milky Way is like the American 3 Musketeers. I can go on and on, but suffice to say that Mars has a big old confusing name problem on their hands and all I can do is try to make a grid to display it. (Please correct me if I’ve got them wrong.)
USA….............. contents ..................UK/Canada
You know, there are a bazillion names for these candy folks to choose from, why do they have to confuse the globe-trotting candy lovers so? For some other attempts at disambiguation, have a look at this page comparing the old Mars and the Canadian Milky Way (with cross sections).
But I digress. I’m supposed to be reviewing the Snickers Almond bar.
But I don’t wanna review this bar because I didn’t like it much and it reminded me why I forgot about the bar entirely. It smells good, which is just a ruse. First, the nougat is nothing more than a flavorless grainy sweet blob. Good nougat has a flavor of some sort, an essence of honey or malt or, well, something. This is just sweet. The caramel is also sweet, but has a touch of salt to it which I fully support. The almonds are nice, but scant. The chocolate is sweet and passable as a chocolate cloak. As a whole combination it just didn’t wow me and didn’t satisfy me. I didn’t finish it.
There are other bars out there that do this better. The See’s Awesome Nut & Nougat Bar is one (but probably not a viable alternative as it’s not that easy to get a hold of). Frankly I prefer the plain old Snickers bar to this. There was a Mars Midnight for a while there in the nineties that I was rather fond of but gone now.
Rating - 5 out of 10
Tuesday, December 20, 2005
When I was a kid there was an amazing candy bar called the Marathon. It was made by Mars and came in a bright red wrapper and was almost ten inches long (the candy was only 8 inches). Inside was a braid of firm caramel covered in chocolate.
The Marathon bar came along at a time when I would guess I was particularly impressionable and it was a marvelous time in candy. New candies were being introduced that seemed to speak directly to my soul. It was at this time that things like Reese’s Pieces, Sprees & Starbursts came out and Pringles (okay, not a candy, but I’d buy them at the Stop ‘n Go). And let’s not forget Pop Rocks.
The Marathon bar was probably not marketed towards me. The commercial campaign I remember involved a square-jawed, white-toothed and practically perfect looking Patrick Wayne (son of John Wayne) who went by the name of Marathon John. This hero of little commerical stories did everything slow, like eating his Marathon bar. He had a nemesis in the commericals, a wirey fellow named Quick Carl. Quick Carl was careless and jumpy and was, of course, always foiled by Marathon John and his candy bar that you can’t eat quickly. (We didn’t have color TV back then, so the whole “red” thing was lost on me ... it’s not that I’m that old that I remember black & white TV, it’s just that we didn’t get one in my family until 1979).
My guess is that this long candy bar that came with a measuring stick on the back was aimed at adolescent boys. You know how obsessed they are with measuring things. And how often do you find yourself at lunch or hanging out at the park with your little paper bag of sweets and wanna measure something with your buds?
Anyway, the candy bar was introduced in 1973 by Mars and discontinued it in 1981. But of course once you discontinue a candy bar the fans come out of the woodwork. The bar has been gone for more than twenty years and still there are rabid admirers who insist that it be returned to the American Pantheon of candy bars. I suspect that one of the issues with it is its non-standard size. It just doesn’t fit on the shelves the same way and slotting is important for the big candy manufacturers. But Cadbury seems to be doing fine with the Curly Wurly ... but for all I know their biggest market may be the United States and these folks in their forties who insist that there is no other candy bar for them than an eight inch braid of caramel covered with chocolate.
A few years ago Mars resurrected the name Marathon but this time gave it to an “energy bar” type candy. I’ve never tried it.
If you’re looking for a fix now that you’ve waxed as nostalgic as I have, pick up the Cadbury Curly Wurly bar. You can find them in the UK or Canada or perhaps in the States at a shop that carries UK imports and of course online. Old Time Candy has a nice page about Curly-Wurly and the Marathon Bar Here’s my review of the Curly Wurly (I gave it an 8 out of 10). The only question that remains (and perhaps you dear readers can help) is who came up with the bar first? Was it a Cadbury product that was licensed by Mars just as Hershey licensed KitKat from Rowntree (well, now Nestle)? Or did Mars come up with it and it was successful enough in the UK to continue?
Monday, December 19, 2005
Monday, November 28, 2005
Made by the same company that makes Malteasers, I thought this would something like bridge mix. And it is, except it’s all milk chocolate. Inside the package are an assortment of little chocolate coated spheres. The largest ones are Malteasers, which I rather like. There are also some little dense disks of pure milk chocolate and some chocolate covered raisins. After that it gets a little more curious. There are what I have to assume are caramels but they’re so hard, I didn’t dare try to eat them. The package also mentions two other surprise items: coffee and orange. I think I found the coffee one, which was a crumbly center with a light coffee taste to it. I don’t think I got an orange one.
The chocolate is milky but not creamy. Sweet but not chocolatey. The chocolate is good for the malt because it’s such a strong flavor itself, but for the rest of the mix, it’s rather cheap tasting. And the fact that you only get 35 grams (1.2 ounces) is pretty sad, too when you consider that M&Ms come in 1.7 ounce packages.
I will avoid this little packet as much as possible in the future.
Rating - 4 out of 10
Monday, November 14, 2005
Name: Snickers Cruncher
I thought this was going to be a different bar. I was expecting it to be a regular Snickers bar but instead of just a chocolate enrobing, I thought that it would have crisped rice mixed in with the chocolate. (I didn’t really read the wrapper.) It’s not quite like that, as you can see from the photo.
Instead it’s a completely different bar. It’s crisped rice mixed with crunchy peanuts with a stripe of caramel on the top and then covered in sweet milk chocolate. Think a Hershey’s Whatchamacallit, only with whole peanuts in it.
It’s definitely crunchier and less sweet than a Snickers bar. It has an overall toffee taste to it because of the caramel and the nuts are very good (not gamey tasting like I’ve found in some cheap candy bars from time to time). It’s not as filling as a regular Snickers (you know they’re all about that “satisfying” thing). It felt lighter and left me wanting more (could be that it has 50 fewer calories). In fact, I’m probably more likely to buy this one than a regular Snickers in the future.
Rating - 8 out of 10
Monday, October 03, 2005
Some folks have written or commented that I try other candies and ask why some haven’t been covered here. With only a few exceptions this blog contains candies that are new to me. But I recognize that not only is the world a finite place but that I’m also excluding a lot of fine candies that you may not be familiar with on the blog.
So, I’ll try to catch up with some tried and true candies or just new iterations of old favorites with this new feature: Short & Sweet. Just a brief on the candy and my rating and hopefully a photo.
After the recent introduction of the Nestle Crunch with Caramel and the Hershey’s with Caramel, someone suggested this bar. I hadn’t had one in years, so it was back to the store. The bar is a European style milk chocolate with four creamy caramel filled sections. The chocolate is very sweet and milky and the caramel has a good burn sugar/salty taste to it. Not a true chewy caramel, it’s a good balance for the sweet chocolate.
Rating - 6 out of 10
Name: Mega M&Ms
Just a larger sized morsel of chocolate, the Mega M&M also sports a different range of colored shells. The oddest part about these candies is that the colors reminded me of 1986. I don’t know why, I’m not sure that they were fashionable colors then or not, but they remind me of college. My college colors (they were Green & Gold) aren’t even among these, so it doesn’t even make sense.
Aside from that they’re just big M&Ms. Imagine a Peanut M&M without the peanut and you’ll have a mega. The thing I miss in these megas is the ability to cleave the shell off with my eye teeth. Maybe I just need more practice.
Rating - 8 out of 10
Name: Orange Cream Kisses
These are quite the little cuties and fill a niche that I’ve not really seen before in mass-consumer candies. You know, flavored white chocolate. The only other flavored white chocolate candy I can think of are those pastel misty mints. They smell a bit like aspergum (I’m sorry, I compare a lot of orange flavored things to aspergum, I blame my mother for giving me the dastardly stuff when I was a kid), but have a good approximation of a creamsicle - creamy white chocolate with a hint of orange essence.
I think they’d be fun to eat with cookies or within a mix of other Kisses, but I can’t imagine eating a whole bag of them.
Rating - 6 out of 10
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.