Wednesday, May 17, 2006
I saw these new limited edition Reese’s Bars and I grabbed one over the weekend.
The new Reese’s Bar seems to answer the call for the Reese’s Egg to be made year round. But for some strange reason it’s a pale imitation of the Reese’s Egg. I can’t quite figure out why, it is basically an uncupped peanut butter cup.
The bar is a little messier to eat if you take it out of the package. The oiliness of the peanut butter and the softness of the milk chocolate make it especially soft for handling.
The peanut butter center crumbles and melts nicely in the mouth, but the proportion of the chocolate to the peanut butter just isn’t right for me. I think I want a smidge more chocolate or lots more peanut butter.
The other new limited edition addition is this Fudge Reese’s Bar. I was thinking, “Hey, I’d like some peanut butter fudge right now!” But that’s not what I got. In fact, I was wondering if this was ANY different than the Reese’s Bar shown above. The crumbly and cool peanut butter center was just as I remembered eating just a few minutes earlier.
I looked at the labels:
Reese’s Bar...............................Fudge Reese’s Bar
It continues identically to the very end. The difference appears to be within the ingredients of the Milk Chocolate itself. The coating on the Fudge Reese’s Bar is, well, fudgy, instead of chocolatey. The Fudge Bar has more milk in the chocolate enrobing.
While that sounds like it’d be nice, it makes for a mess. It’s not that warm here today (in the high seventies) and it’s rather hard to keep this thing from losing its bar-shaped coherence.
It doesn’t taste as good either, it tastes more like cardboard and less like chocolate.
Whatever the difference, I reject these bars because there’s nothing wrong with the plain old Reese’s Peanut Butter Cups. These give you 1.3 ounces, the regular cups give you 1.5 ounces. They cost the same price ... and because they’re leaving out the little paper cups, I get shafted for .2 ounces? Maybe if you’re on a diet and want to trim those extra, um, 31 calories this would be a good deal. I’m not saying these are bad bars. If Reese’s Peanut Butter cups had never been invented and this was my first introduction, I’d be all for them. But they’re far from an improvement on the existing cups, so they get a poor score and can sink into the dark recesses of Limited Edition history.
Monday, May 1, 2006
Sometimes I think that I’m neglecting some of the best candy in the world just because it’s been around forever. Sure, CandyBlog is here to help me and you expand our candy horizons, but that doesn’t mean that we need to cast aside our tried-and-true friends. Like Reese’s Peanut Butter Cups.
So I decided to revisit these old friends, and of course include whatever new and funky versions are out there.
First, there’s the classic Reese’s Peanut Butter Cup. It got its first commercial media blast with a campaign in the 70s that featured two people - one eating peanut butter from a jar and the other eating a chocolate bar. They would collide and the chocolate bar would end up in the peanut butter and the chocolate eater would complain, “You got peanut butter on my chocolate!” The peanut butter eater would complain, “You got chocolate in my peanut butter!” Then they’d both taste it and it’d be pure love. Cue the jingle ... Two great tastes that taste great together, Reese’s Peanut Butter Cups.
There ain’t a thing wrong with this candy. It’s simple and pure, the combination of two strong flavors. A milk chocolate cup filled with a slightly crumbly, dense peanut butter with a little salty kick. The proportions are spot-on. Enough milk chocolate to lubricate the sticky, thick peanut butter. Enough salt to balance the sweet chocolate. As candy goes, it’s not even as bad for you as you might think. Yes, half the calories come from fat, but for your 220 calories you’re getting 4 grams of protein and 1 gram of fiber. Show me a nutrition bar that does that and tastes this good. Okay, maybe there are some. Show me one that costs $.75!
The Reese’s Double Chocolate was an oddity. First, let me say that Hershey’s has chocolated a couple of candy bars lately with good results. I liked the York Peppermint Truffle Pattie and the Almond Joy Chocolate Chocolate. So I was thinking this could be similar by adding a bit of fudgyness to the center.
What it did was mute the flavor of the center. I don’t know how else to describe it. It didn’t taste chocolatey, just less peanut buttery but just as dense and creamy. It’s not offensively bad and if there were no regular Reese’s around I wouldn’t be adverse to this, but it seems kind of unnecessary. It’s like someone said, “I’d like a less peanutty Reese’s” and this is the result.
I understand the rationale behind the Extra Smooth & Creamy, after all, the center of a Reese’s Cup does have some peanut texture to it. There are people out there who like creamy peanut butter and those who like chunky. The change in texture definitely changed the dynamic here. It made it ultra dense and actually melded a lot of the flavors together. The chocolate didn’t seem distinct from the peanut butter; the sweet didn’t seem distinct from the salt.
The latest addition to the Reese’s line is the Reese’s Caramel. The promotion for this new cup is all over the place. It seems like a natural extension of the candy cup and I was more than willing to entertain the notion that it would work. The commercials and even the packaging suggests that it’s flowing, gooey caramel that’s easily distinguished from the other primary ingredients - peanut butter and chocolate. It’s not. I mean, I could detect a bit of additional sweetness, and if I took the cup apart the caramel by itself had a flavor, but it just wasn’t distinctive enough to play with the big hitters - chocolate and peanuts.
Also, it suffers from some mess issues. Sometimes I’ll take a bite of my candy cup and set it down and do something at my desk and then have another bite. That’s not really an option here. Eventually the caramel will come flowing out. Sticky, sticky caramel. Maybe as a miniature I’d be more happy.
The White Chocolate Reese’s is not for me. But I’m not saying it’s a bad bar, it’s got a nice balance and for white chocolate, it uses real cocoa butter so it has a buttery, creamy quality. The saltiness of the peanut butter and the sweetness of the white chocolate balance well, but it lacks a dark and intense punch that the milk chocolate can provide. I reviewed this previously.
(NOTE: As of early 2008 this product is now called White Reese’s, as it doesn’t use real white chocolate with cocoa butter. It is not as good as it used to be, sweeter and with a waxier mouthfeel.)
As if all the iterations of the classic cup of peanut butter inside chocolate isn’t enough, they messed around with proportion and portion. Witness the Big Cup. Below, I’ve illustrated the size difference of the regular Reese’s Cup and the Big Cup.
The regular cup is approximately .75 ounces, the Big Cup is 1.4 ounces (basically double).
I’ve mentioned this before, but there’s something to be said for proportion. But it’s not just the amount of chocolate and the amount of peanut butter, it also has to do with proximity and how it blends in the mouth. There’s too much peanut butter here! However, if you’re a peanut butter lover and are looking for a bigger peanut punch, this might be for you.
The Big Cup with Nuts seems to understand the idea of “unique selling proposition”. It’s a cup but with whole nuts in there (well, maybe they’re peanut halves)! What’s nice is that the nuts have room to spread out, instead of being crammed into the flatter regular cup. The nuts have a great crunch and really seem to set off the ultra-peanutty butter. These have also been released in a miniature version, but I’m not sure how well that’s going to work (I haven’t seen them in stores yet).
Like its smaller brother, the White Chocolate Big Cup features white chocolate made with cocoa butter, not hydrogenated tropical oils. It smells like Easter and benefits from the bigger proportion of peanut butter. It’s still not appealing to me, though, but slightly better than the regular sized version.
The Reese’s line is certainly not limited to “cups” and I think I’ve reviewed most of the other items in the line: Reese’s Bites (soon to be discontinued), Reese’s Cookies, FastBreak, Reese’s Sticks, Nutrageous, Reese’s Snack Barz, Reese’s Pieces Peanut, Reese’s Easter Eggs (two versions).
I could have held this review until I got a hold of the other new Limited Editions: Inside Out (which I think they’ve done before) and Fudge plus the Dark Chocolate Miniatures, but by then there’ll be something else on the horizon and this post will be REALLY long. I didn’t rate the candies individually but I give Reese’s a 9 out of 10 as a candy expression of peanut butter. There are some real misses in their line of candies (see previous reviews) but the new items like the cookies and of course the tried and true miniatures keep the average well above average.
Sunday, April 30, 2006
Looks like Hershey is revamping its marketing plans which will include some trims to its current product line.
I’ve been enjoying the limited editions, but I’d like them to give some of the items more of a chance or perhaps think them through before putting them out. I guess I have some other expectations when it comes to mass produced candies, and one of those is consistency of availability. While it’s okay to have something that only comes out once a year (like the various Cadbury Eggs), it’s kind of a shame to build up a fan base and then dash their hopes.
Frankly, I’ve got better things to spend my time on than writing letters of support to candy companies to get them to make a limited edition part of their permanent repertoire (I know, you’d think that’s all I do all day). My continued purchase is my vote. If the line isn’t profitable, then sure, you’re well within your rights to get rid of it. But if they reason you’re trimming is because it’s not profitable enough or just to make the balance sheet all fit on one page, well that just seems odd. But there’s a reason I’m on this side of the keyboard and not in the boardroom. I really haven’t a clue what it takes to run a multi-national conglomerate like Hershey.
Tuesday, April 11, 2006
A kind reader pointed out that there was a limited edition chocolate covered Payday bar out there. It took me a couple of months to find it (at the Walgreen’s down the road from me, that I don’t usually go to and only in the King size). Of course now that I’ve found it, I’ve seen it everywhere here in New York City.
Honestly, it seems like the perfect candy bar for NYC - it’s all brown and lumpy, just like Eighth Avenue, which is all torn up now. And it has a slightly abrasive but essentially sweet center plus it’s packed with nuts! I keeeed! I keeed! This is not the first time Payday has had a chocolate covered version in their repertoire, it was part of the line years ago (I think in the 80s). I doubt it’ll be the last time they bring it back.
I love Payday bars. They’ve got far more nuts than most other candy bars, and that’s a plus for me. The nuts on the bar are slightly salted and the nougat center is kind of crumbly and even though it’s sweet, it has a little bit of a caramelized sugar note to it. The chocolate covered Payday features milk chocolate. It’s rather sweet and pretty much overpowers the salty snap of the peanuts.
Payday bars are a good warm weather candy bar. They’re exceptionally satisfying and because they don’t have chocolate in them (the regular ones) there’s little worry about melting (and re-solidifying). They also pack a huge whallop of protein in them, which I find creates a very filling and satisfying snack. For those of us with low blood sugar problems, a sweet that has some protein in it will keep you from having a blood sugar crash.
As chocolate peanut bars go, I think I’d rather have some Peanut M&Ms or a Snickers Bar instead of a chocolate Payday. It’s not a bad bar, just not the most satisfying version of this combination out there.
UPDATE: It seems that this version was shortlived, but you can still find a mockolate (fake chocolate) covered version called Payday Avalanche that looks to be a permanent addition to the line. (So be aware that some comments to this review are actually referencing the fake chocolate version.)
Tuesday, March 28, 2006
I’ve been so caught up with Easter candy lately that I’ve been neglecting my regular candy. I couldn’t wait until the Easter rush is over to post about the Limited Edition KitKat Milkshake.
I’ve been looking everywhere for these and was surprised that they weren’t available at my trusty 7-11 that always seems to have new and limited edition products. Instead I found them at the Dollar Tree, which always makes me nervous that it’s old and skanky candy. How could it be old though, it’s limited edition!
The bar is described as: KitKat Milkshake - Crisp Wafers in Extra Creamy Malt Milk Chocolate (naturally and artificially flavored)
The bar was pretty looking, smooth and glossy, it was definitely fresh. But there was something off about it. It smelled a little musty, like an old, damp closet or something. I had a piece of it and decided it tasted musty too. I threw the rest out and started over with a second bar. This one doesn’t smell as musty, but still has a definitely “off” smell to it. I know that malt can sometimes be considered a gamy scent, but this just wasn’t it.
I decided that this was how it was gonna be and I plowed through to the tasting. First I needed to get past what I wanted the bar to be. I wanted it to be a malted KitKat ... I wanted creamy milk chocolate with malt between the wafers. But that’s not what it is, it’s malt flavor in the chocolate and I think the regular old wafers & cream we’re used to. What it does taste like is a milkier version of a KitKat ... with a slight buttery taste, kind of like popcorn and kind of like coconut. These aren’t pleasant combinations in my realm of chocolate candy bars, so I wasn’t really enjoying it. In fact, as I got to the last finger, I was really sick of it and didn’t want to finish it.
I wonder if I just got a bad batch: News You Can Eat liked hers and CandyAddict found it acceptable. Suffice to say I was severely disappointed, especially since I loved the Limited Edition Twosomes Whoppers last year.
Tuesday, March 14, 2006
The standard of Easter themed “regular” candies has been the Reese’s egg for quite a while in my mind. It’s not really that different from a Reese’s Peanut Butter cup, yet it is.
The Reese’s egg has naked sides. Instead of sitting all snuggled in a cup with fluted sides to keep it protected, the Reese’s egg sits there on a little flimsy tray. And when you pull it out of its wrapper, you can see the whole thing, with no little bits and flecks lost during the unwrapping.
One of the things that’s different about the Egg is that it’s slightly skewed in the proportion of chocolate to peanut butter that we’re used to in the regular cup. Just look at how much of that is peanut butter. Reese’s peanut butter is interesting too. It’s slightly cool on the tongue and a little dry. It crumbles in the mouth and dissolves as well as melts. It has a good hit of salt, which makes the milk chocolate coating seem all the sweeter and smoother.
I’ll admit that there are some people who prefer a smoother peanut butter in their cups, but I like the crumbly texture that includes the bitty bits of nuts in it.
The Reese’s Eggs are nothing like the Hershey’s Eggs, except that they’re egg-shaped. These are little foil wrapped chocolate eggs filled with the Reese’s peanut butter found in the Peanut Butter cups. Honestly, I was worried that I’d end up with the stuff that’s inside Reese’s Pieces.
I’m not sure how they make these, but it appears that they create a half-shell of an egg and fill it with the peanut butter and then join it with another half-shell. There’s a bit of a void in the center of most of the ones I ate (and I ate quite a few just to see).
The proportions on this variety of Reese’s egg are probably one to one on the chocolate and peanut butter. The shell is very thick and with the void there’s not that much peanut butter in there. The combination in the mouth is nice, again, the salty hit and crumbly texture of the peanut butter blends well with the sweet and creamy milk chocolate. The chocolate shell feels just slightly oily to the touch, I’m not sure if it’s because some of the eggs seeped a bit of their peanut oil or they make them that way so they’ll come out of their molds ... or maybe it’s because I’m used to eating things sealed with carnauba wax.
I like both versions. Aesthetically I think I prefer the little foil wrapped ones, they’re easier to share and of course save some for later. I haven’t tried freezing them (I like my Reese’s Miniatures frozen) but I imagine they’ll do very well. These are definitely on my list of items to pick up on sale after the holiday. I think what’s interesting is that these plus the original Peanut Butter cup and the miniatures demonstrate what a difference proportion makes, even when you have, basically, two ingredients.
UPDATE 4/7/2009: Hershey’s has changed the formula on this classic egg. Not only that, there are several versions lurking in stores. There are packages like that reviewed above that say Milk Chocolate Reese’s Egg and then there are others that just say Reese’s Egg that may or may not have a real chocolate shell.
The new ingredients indicated that they’re really not chocolate (I know, the photo looks like all the other photos, but trust me, this is what the reverse says):
Peanuts, sugar, dextrose, vegetable oil (cocoa butter, palm, shea, sunflower and/or safflower oil), chocolate, nonfat milk, contains 2% or less of milk fat, lactose, salt, whey, partially hydrogenated vegetable oil, corn syrup, soy lecithin, cornstarch, glycerin, TBHQ & PGPR, vanillin.
They look a little flatter than the milk chocolate eggs (labeled or not). As for the taste, well, this one seemed really salty to me, but maybe that’s what happens when I have peanut butter eggs for breakfast. (Hey, eggs are a breakfast food!)
The mockolate coating wasn’t bad, it wasn’t any worse looking than the current eggs. It has a similar melt and cool feeling on the tongue, it’s sweet but I didn’t taste any milky component to it.
I still don’t know what’s going on. I don’t know why they’ve have both on the market at the same time, why they’d make two versions and ruin something that was perfectly good and perfect. As for the ruining part, well, they’re not that bad but I’m not fond of eating palm oil when I could be eating cocoa butter. Read more about it here.
Monday, March 13, 2006
For a while Hershey’s made a candy-shelled chocolate candy called Hershey-ets. They’re still produced at Christmas and sold in inside little ornaments or plastic cane-shaped tubes, but they’re not a regular product. Then came Hershey’s Kissables. While they’re a wonderful addition to the Hershey’s line, they’re still not the same as Hershey’s Eggs. Like Cadbury Mini Eggs, these are an Easter Only Item.
There are a lot of egg shaped candies this time of year, and just calling something Hershey’s Eggs seems like a poorly differentiated name. But candy lovers know what we’re talking about. Forget that the packaging probably hasn’t change much in twenty years ... these are just a jolt of chocolate wrapped in hard sugar.
Hershey’s Eggs have it all going on. It’s a large egg of chocolate, bigger than the size of an M&M Peanut. They come in lovely pastel shades of blue, yellow, pink and green. The shells are thick and hard, and give each candy a rather substantial feel. They’re solid milk chocolate and each Egg weighs the same as a single Hershey’s Kiss (really! I checked). The shells are super-thick and crunch but often I find that my shells have cracks in them. As I don’t think you can get salmonella from chocolate eggs, I don’t reject the broken-shelled ones as I would with a carton of chicken eggs. I do find that I’m not able to cleave off the shell with my teeth like I can with an M&M, but the different type of crunch is wholly satisfying. If someone is eating these near you, unless they’re suckers, you’re gonna know it.
Where the bag of Cadbury Mini Eggs smells like sugar and milk, the Hershey’s Eggs smell like chocolate. That tangy milk chocolate from Pennsylvania that you either love or hate. Fortunately there’s enough room in my heart to give both Hershey’s Eggs and Cabury Mini Eggs a ten. And of course I’ll proceed to stock up on these when Easter is over.
Thursday, March 2, 2006
I’m not sure why Hershey’s is mucking around with the Take 5 bar, but happily these limited edition bars at least mean that they leave the original alone.
In this iteration of the candy they’ve simply replaced the pretzel base with a chocolate cookie (ala Oreos). This created some balance problems for me with the bar. First, the pretzel was the linchpin of the Take 5 - you can’t have a Take 5 without a pretzel ... anything else in that slot and you’ve just made a Twix type bar. I don’t think the selling point of the Take 5 is just any old five ingredients - the pretzel is the unique selling point. This chocolate cookie is crisp and pretty thick, but it lacks a chocolate flavor of its own, and certainly isn’t as crispy as a pretzel and can’t match the salty hit and bland flavor that a pretzel has.
The balance is just all off and the crunchiness is gone, the variation in textures is missing ... it’s just lost its vibrancy and interest. The caramel doesn’t even seem as chewy or even noticeable (I did a double take after eating the first piece to make sure that there’s still caramel in there.)
Hershey’s is also planning a marshmallow version of this bar later this year. Or maybe they’ll read this and realize that there’s nothing wrong with the original Take 5 and just move on to adding different cookie bits to the Hershey’s Milk Chocolate bar or devising new KitKat flavors (may I suggest a peanut butter KitKat?).
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