Wednesday, May 31, 2006
I’ve seen these Hershey’s candies called Cajeta Elegancita at the 99 Cent Store for a while, but I didn’t buy them for myself. My sister, in Pennsylvania, gave them to me.
The Elegancita (little elegance) bars are part of Hershey’s attempt to capture the Hispanic market in the United States. However, it seems that they didn’t do all of their research. Cajeta, in Mexican-Spanish is a flavor where milk is slowly condensed and caramelized, kind of like dulce de leche. It’s very well known not only in Mexico but in many border states and you can even find it in fine restaurants (I had a cajeta flan at Ciudad in Los Angeles, which is run by those Too Hot Tamales). The important thing to know is that cajeta also means “little box” which in Argentina is a euphemism for a part of, um, a woman’s anatomy. But hey, maybe that’s a selling point.
The candy is branded as part of Hershey’s La Dulceria Thalia (Thalia’s Candy Store). Thalia Sodi is apparently quite a big music star. Of course, I don’t follow stuff like that ... and don’t think that it’s that I’m ignoring the Hispanic music scene, I also didn’t recognize that Carrie Underwood was doing special promotions last year for Hershey’s. I’m obviously not their target market.
But no amount of star power matters when it’s candy. Cajeta Elegancita is a series of bland wafers with a milky cream center layer and then a partial milk chocolate dip. I was hoping it would be like the long-gone Bar None (which may or may not still be made in Mexico).
Cajeta is very distinct tasting, very milky. It has a bit of a coconut twang to it, a little tartness as well. It’s interesting, but not very compelling for me. The condensed milk flavors completely dominate the chocolate, so it’s rather one note in the end. The delicate wafers do give it a nice crunch and texture, but not enough for me to go for this bar instead of a Heath if I’m feeling like something caramelized.
The package doesn’t have a lot of candy in it - at only 1.1 ounces, it’s rather scant for a commercial candy bar. However, at 170 calories and no trans fat, it’s not a bad little indulgence. The dairy taste makes it very satisfying as a little treat and of course the fact that there’s only 1.1 ounces means there’s little chance of eating too much.
Now, if they wanted to do something more chocolatey, I’d be all for it.
Also in the La Dulceria Thalia line are special flavors of Jolly Ranchers - tropical and spicy ... I’m kind of curious about the spicy ones, so I’ll get back to you on that!
(See also: Nestle’s La Lechera, which is a sweetened condensed milk product just launched in squeezable bottles to use as a sweet condiment & this story about Hershey’s move to capture the Hispanic market in the US)
POSTED BY Cybele AT 6:37 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.