Candy Blog

Mars has a few seasonal varieties of M&Ms available this year, including the White Strawberry Shortcake and Easter Sundae M&Ms (which are Target and Walmart exclusives, respectively). For the masses who can’t shop at those stores or don’t want a which chocolate product, there’s one other Easter version that’s new this year: Malt M&Ms Mini Eggs.

I was very excited about these by the name, since Mars already has a great line of malt products available in Europe under the Malteser name. This is not that, in any way.

The new Malt M&Ms Mini Eggs are Crispy M&Ms in their format and ingredients. The only difference is not the addition of malt in the center, but butter flavor.

I picked up both the regular M&Ms Crispy in their Easter colors and the Malt M&Ms Mini Eggs for comparison, when a reader alerted me that they were no different.

There are some small format differences. As noted in the name, the Malts are mini, and they are slightly smaller than the regular Crispy M&Ms, but not something that you’d notice right away. But then again, the Malts aren’t really egg shaped at all, they’re just inconsistent so that some of them are kind of egg shaped and others are spherical.

The candies on the left are the Easter colors for the regular Crispy M&Ms and the handful on the right are the new Malt M&Ms Mini Eggs. Slightly different colors, but similar irregular shapes.

The difference isn’t inside, either. The ingredients and the structure are the same. The crispy rice center is light and airy, but basically flavorless, it’s a little like cereal, a little malty. Outside there’s a little hint of chocolate, not much but with a bit of a milky note. The candy shell is crisp. But as I mentioned earlier, this Malt version is not malty, the outside has a butter flavor to it, and I have to emphasize that it’s just a flavor.

I’ve had these two bags for almost a month, I’ve finished the regular Easter crispy M&Ms but I can’t bear to even have the Malt bag open near me. The smell is disgustingly artificial. It’s not malt at all. I don’t know what Mars was thinking with this product version, but they should definitely consult with other parts of the company that actually make malted items in the future.

Related Candies

1. M&Ms Cafe Mocha
2. The Recent History of Brach’s Fiesta Malted Milk Eggs
3. Crispy M&Ms (Returning 2015)
4. Mars MaltEaster Bunnies
5. Trader Joe’s Milk Chocolate Malted Milk Eggs (Plus a Bonus)
6. Malted Crisped Rice Squares

Join me and Maria as we discuss this year’s new Easter offerings and a few other oddities of the season.

You can check out the show notes with links as well.

Easter is a special time in the candy cycle, because it’s really the only time of year that white chocolate is embraced. Fortunately there are some products that are actually good, not just a white confection but actually made with real cocoa butter and lots of milk. (Many white confections are just sugar and tropical oils.)

The new White Strawberry Shortcake M&Ms are a Target exclusive this year, and if you’re a fan of the other white chocolate holiday versions like the Candy Corn M&Ms and the White Peppermint M&Ms, these may be just for you. 

The pieces are larger than standard M&Ms, they’re puffier and a little less regular. They’re delicate pastel colors in pleasing creamy pink, eggshell and white, kind of like a strawberry shortcake with a whipped cream dollop. That’s about as far as the shortcake theme goes, which is fine with me. (The Dove Strawberry Shortcake Crisp things were weird.)

The package this year holds 8 ounces. Years ago the limited edition flavors came in a 9.9 ounce bag, they’re reliably shrinking over time.

The pieces are uncolored in the center and not layered like some. The white chocolate is creamy and sweet and has the floral flavor of fresh strawberries. There are no dried strawberry bits in there, like some previous products have included.

The shell is crunchy and the center is sweet but balanced with the more milky flavors. There’s a lot of fat in there, from the cocoa butter, but they didn’t have a greasy texture. (But that could be that it’s kind of chilly, the Candy Corn version they make in the fall comes along when things are still warm in my area, and the cocoa butter can migrate through the shell in the heat. The flavor in this case reminds me quite a bit of the old Nestle Qwik strawberry milk.

I’m keen on these, but they push all my buttons. They’re pretty and not overly colored, they have a good flavor that’s not too artificial and the ingredients (though there are artificial colors and flavors) are petty decent. I hope they return next year with a wider release.

Related Candies

1. Candyology 101 - Podcast Episode 30 - Valentines and Strawberry
2. Dove Milk Chocolate Strawberry Shortcake Crisp Promises
3. M&Ms White Chocolate Peppermint
4. Meiji Corot - Strawberry Chocolate Drops
5. M&Ms White Chocolate Candy Corn
6. Whoppers Milkshake Strawberry
7. KitKat Chocolatier (Strawberry & Green Tea)
8. KitKat Tsubu Ichigo and Hershey’s Strawberries ‘n’ Creme

Easter is a time for the iconic Cadbury Creme Egg. However, it doesn’t come in a lot of flavor variations. So it’s understandable that someone else wants to get into the cream egg marketplace.

I found these Minion Milk Chocolate with Banana Cream Egg at Cost Plus World Market. It was hard to find out who actually makes them, because it’s not Cadbury. The foil wrapper was hard to read, but eventually I was able to flatten it out to see that it’s made by a company called Treat Street, that mostly makes licensed novelty treats.

It’s a great idea, to make a cream egg with a different flavored filling, and in this case it’s brilliant that they’ve picked banana and partnered that with a Minion themed foil wrapping. They’re quite arresting when viewed in the full bin. But the most notable part of this design is that all of the eggs are Stuart, as they all have one eye (I suppose they could also be other one-eyed Minions, but it’d be silly to pay a licensing fee to make candies with a minor character).

My issue with only one design is minor, because the foil itself is quite adorable. The egg inside is completely ordinary looking. It’s the same as a Cadbury egg, except it’s missing a starburst.

The banana center is very yellow, in fact, one might call it Minion Yellow. Before biting the egg just smells like milky chocolate. After biting, well, it’s all banana. The filling is gooey, a little bit thinner than the Cadbury variety and a little less grainy. It is absolutely sweet and has a strong artificial banana flavor, though it’s also a little on the green side. Some banana flavors can have a lot of acetone notes, this one at least seems a little bit more unripe.

The most disappointing part of the egg construction is that there is not one cream compartment in the center. In the case of these knock off eggs, they’re obviously made in halves which actually have a full coating of chocolate that creates a chocolate septum when biting into the whole egg. This means more chocolate and less filling. It also means that there’s no “yolk”. Though the filling is extremely sweet and quite strongly flavored, there’s so much chocolate to balance it.

As far as a knock-off egg, this one is very good. The chocolate is passably good for a novelty item and the filling is distinctive. Since it adds its own twist with the banana as well as the foil design to go with the Minion character, I’d call it a win. However, I can’t imagine ever buying this unless I was specifically looking for a banana Easter item or something for a Minion fan. The price of $1.49 was a bit steep as well for the quality level.

Related Candies

1. Chocolate Covered Banana Gummi Bears
2. Bonomo Taffy Nibbles: Vanilla and Banana
3. Wild Ophelia Milk Chocolate Bar Peanut Butter & Banana
4. Cadbury Chocolate Creme Egg
5. House Brand Creme Eggs
6. Dove Desserts Bananas Foster
7. Elvis Reese’s Peanut Butter and Banana Cup
8. Cadbury Orange Creme Eggs

Pucker up! In this episode of Candyology 101, Maria and scratch the surface of the wide world of sour candies. Listen in to find out more about the different acids that make our sour candy so tangy and all of our favorites.

Also be sure to check out our show notes.