Monday, August 13, 2012
Wild Ophelia Milk Chocolate Bar Peanut Butter & Banana
The idea was to be able to reach more consumers with Markoff’s taste creations without sacrificing the artisan scale of the original Vosges but still reach more consumers. (Source) I have trouble believing that Vosges is truly artisan any longer since they’re a $30 million company. The Wild Ophelia website feature a hokey story about this mascot for the brand that dipped beef jerky in milk chocolate instead of the traditional lemonade stand as a kid. The story reads like a non-traditional innovator’s checklist:
But again, it’s all just made up. The real story of someone wanting to extend their brand isn’t good enough, yet with this pure fiction they want us to also come on board with the real stories of the artisans that provide some of the key ingredients in the bar flavors.
The Wild Ophelia line features bars that cost one third less than the Vosges bars, but of course are about one third smaller in size. That’s fine with me in principal at least, since I often find the 3 ounce bars a bit too much for me and my short attention span. The new line of bars feature flavors like Beef Jerky, Southern Hibiscus Peach, Salted Chowchilla Almond, New Orleans Chili, Sweet Cherry Pecan, Mount Sequoia Granola, Smokehouse BBQ Potato Chips and the final one, Peanut Butter & Banana is what I picked up.
The Milk Chocolate Bar Peanut Butter & Banana is made with a dark milk chocolate of 41% cacao. Then it’s mixed with pieces of dried Williams Banana, which is grown on the island of Kauai in Hawaii. Peanut butter is mixed into the chocolate.
It sounds great, though I wish I knew as much about the chocolate and the origin of the peanuts as I now do about the bananas.
The bar is soft and has a smooth break. It looks like the pieces are quite small and well mixed in. It has a strong scent of roasted peanuts and a little note of maple or sweet hot cocoa.
Though the bar has a peanutty aroma, the chocolate, it tastes of both chocolate and peanut butter, like someone melted and mixed together a peanut butter cup. It’s a little grittier and fudgier than a standard milk chocolate bar. The heartiness is then highlighted with bits of dried bananas. They’re soft and chewy, but still kind of tough. They’re sweet and have a strong banana flavor with a fair bit of tanginess.
I found the leathery and sticky banana bits a little off-putting, they’d get stuck in my teeth. But the overall ratios and the fact that it’s not a sweet bar but still has that satisfaction of a sweet snack is really quite good. There are little bits of salt in it as well, and though it tastes like a lot because they’re little granules, it’s actually only 30mg for a serving.
Now for the transparency part. The company says “Wild Ophelia is a uniquely American chocolate brand that features all-natural and often organic ingredients sourced from small farms and artisans to tell an American story. All Wild Ophelia products are made with 100% renewable energy and packaged in 100% recycled board. Proudly, the Wild Ophelia line is developed by a certified women’s business enterprise.” Nowhere could I find a statement about the sourcing of the chocolate (none was listed as organic, the only organic ingredient in this bar was the peanut butter). So I can’t say anything about the ethics of the sourcing of the cacao and at $5 for a 2 ounce bar of chocolate, I’d prefer that the dairy products in it also be organic.
Wild Ophelia is gluten free, but their facility uses dairy, soy, peanuts, tree nuts and sesame. I love many of Vosges products, but have had to stop eating them because of walnut contamination issues (which is fully disclosed on the packages). I did not have any problems with this bar and none of the Wild Opheila products have walnuts in them (my only allergy).
For a more complete rundown of the line of bars, check out Jess at Foodette Reviews.