Candy Blog

HiCHEW are strange little candies from Japan made by Morinaga. They’re vibrantly flavored chews with a latexy texture.

HiCHEW have become popular around the world since their introduction in 1975, they’re produced in several countries, including a new factory in the United States. Morinaga introduced HiCHEW Sours earlier this year. I had a hard time finding them in stores, though plenty of the shops near me carry the regular mixes (tropical, fruits and all strawberry) including Target and 7-11. Eventually I tracked them down in Little Tokyo at a store called Daiso, which is kind of like a dollar store, except most things are a dollar fifty.

Currently HiCHEW Sours come in the format of individually sealed pieces in bags (not wrapped bars). The packages include random ratios of Lemon, Grapefruit and Lime. (I assume they’re random because I bought two bags and got far more lime in one bag than another.)

Usually when I get a flavor mix, I find that I don’t like a fair fraction of the flavors. There are only three in this mix, but they’re all citrus flavors, so that’s an exceptionally promising start. It’s also refreshing to see the flavor lime being introduced in this day and age when apple is so usually favored.

I’ll start with the star: Grapefruit. This citrus flavor is no stranger to Japanese candies, as it appears quite commonly in candies. These are packaged in pink, and like the regular HiCHEW these are two colors. This is inverted though for the sours. The outside is colored and the inside is white. The immediate scent is zesty and the flavor is both tangy and bitter. The texture of the Grapefruit starts our similar to the traditional HiCHEW, rather smooth. But it quickly becomes grainy though still very chewy with a flavor that lasts until it dissolves.

Lemon smells exactly like Country Time Lemonade. It’s slightly tinny, quite tart and less zesty than I would prefer.

The Lime is a rather strange green, light and minty looking. The flavor itself is a weird throwback. It tastes like the seventies to me, though I can’t put my finger on why. The limeade flavor is similar to the Lemon, but there’s more zest to it, though not the same type of bitterness that the Grapefruit had.

I enjoyed all three flavors and really didn’t care by the time I got to the second bag what flavor I picked out. They were all tart enough to get my taste buds tingly, but not so acidic to blister my tongue after eating ten or so.

It might be my imagination, but I feel like the chew doesn’t last as long for the sours. It could be that the sourness makes more saliva, so they dissolve quicker. But one of the great features of HiCHEW is that it’s almost like gum, the bouncy, latexy chew lasts a long time and the flavor never declines. These hold their flavor to the very end, but the texture is just not the same. Not a bad thing, just not the same thing.

Related Candies

1. Skittles replace Lime with Green Apple
2. Morinaga HiCHEW Fanta: Grape & Orange plus Cola
3. HiCHEW Japan vs HiCHEW Taiwan
4. Dots Sour Slices - Pink Grapefruit
5. Festival HiCHEW: Candied Apple & Cotton Candy
6. HiCHEW Yuzu & Valencia
7. HiCHEW Grapefruit
8. Pink Grapefruit Mentos

Since Labor Day is here, it’s the last opportunity to review a few summer candies. Mars introduced a new version of their revived Crispy M&Ms with their Crispy M&Ms S’mores.

This version comes, as far as I can tell, only in the larger bags, no single servings. The bag itself is green, just like the regular Crispy M&Ms, though a large part of the front is shaded in a toasty marshmallow brown.

The object of the flavor, as far as I can tell from the illustration, is to add the flavors and maybe textures of S’mores to the M&Ms. The chocolate is already there in a regular M&M,and of course Crispy M&Ms already have a cookie center, so this is all a good start conceptually.

The pieces come in three colors, a nice choice to evoke the marshmallows, chocolate and graham crackers that go into a S’more. Upon opening the bag though, I found that they smelled ... a lot. The scent definitely has elements of graham crackers - a sort of maple and fake butter note. Then there’s a more buttery toffee note that I think is supposed to be the toasted marshmallow. But it all comes off overwhelmingly like a seasonal Yankee Candle.

The pieces are lumpy and inconsistently formed ... not like the smooth and regular Milk Chocolate M&Ms I’ve come to rely upon. Even though some are moderately spherical, they are still too lumpy to roll around on a flat surface ... so that’s a plus.

The flavor seems much sweeter than the regular Crispy M&Ms, though it could just be that there’s far more vanilla flavoring in there, which always makes me think things are sweet. It’s a soft sweetness, not too throat searing. The graham flavor is pleasant ... they’re not terrible, but I was really turned off my the smell. Once I let the package sit open over a weekend, it wasn’t too bad.

The odd thing was that I expected the crispy center to actually have something “graham” to it, but it looks the same and when I pulled some pieces apart, the center really tasted no different from the airy, ricey and slightly malty version in the regular Crispy M&Ms.

S’more are really about a whole immersion into the process of making them and then eating them hot. Reducing them to the neat and tidy candy coated morsels takes most of the risk away (no one gets burned, no one messes up any clothes) and also all the challenge. I have the ability to make S’mores in my home at any time, but I don’t, because they’re really about the environment that you create them in.

I’ll stick to the standard Peanut M&Ms for now ... or Almond M&Ms if I’m lucky enough to find them in stores.

Related Candies

1. Crispy M&Ms (Returning 2015)
2. Birthday Cake M&Ms
3. Peanut M&Ms Intense 65% Cacao
4. M&Ms White Chocolate Candy Corn
5. Trader Joe’s Smashing S’mores
6. Crispy M&Ms
7. Pretzel M&Ms
8. Russell Stover Giant S’mores Bar & Mint Dream
9. Mint Crisp M&Ms (Indiana Jones)

How about something tangy? In this episode from last month, Maria and I talk about the never-duplicated LemonHeads and their companion candies.

You can check out the full show notes here.

Let’s all take a break with KitKat on this episode of Candyology 101. Maria and I take a quick look at one of the most popular candy bars in the world.

Check out the full show notes.

In the latest Candyology 101 podcast, Maria and I tackled a little-celebrated candy bar, the Whatchamacallit. We’re also trying out a new format, which is a little shorter, like a handful of fun size candy bars!

Please enjoy the show notes which include some classic Whatchamacallit commercials.

You can also subscribe to the podcast via Google Play’s Music Store.