Thursday, July 12, 2007
I’ve been holding onto the news since January and the Fancy Food Show that Jelly Belly is coming out with a line of all natural jelly beans. This means no artificial colors, preservatives or flavors (the colors I know are a big concern with some parents and hyperactivity in their children). Jelly Belly is currently test-marketing the new beans on the west coast at Whole Foods. The new line includes ten flavors at the moment. I picked up a package of Tropical Fruit Blend Jelly Belly.
This blend has six flavors: banana, coconut, lemon, orange, pineapple and strawberry. The flavors are actually from real fruits (the ingredients list things like coconut flakes, banana puree, pineapple concentrate, etc.). The colors are created using natural colorings like annatto extract, cabbage juice and curcumin.
The standout flavors for me were banana, which tastes like a really ripe banana and pineapple, which has a nice tangy bite to it and then a smooth sweetness.
If I have a complaint it’s that the color combination made it nearly impossible for me to tell the beans apart. The pineapple was kind of a colorless bean as was the coconut and the lemon on the yellow side and then the orange was more of a light peach but I still got them confused in dim lighting situations. The unmistakable beans were strawberry (though I didn’t care much for the flavor on this one, it tasted a little canned and metallic) and banana (the mottled one).
If I were looking for this blend of flavors and I had a choice between the all natural and the regular ones, I’d absolutely go for the all natural. They taste great and I already get confused about the color keys for Jelly Belly anyway.
The package also says that Jelly Belly - All Natural are gluten free and Kosher. They do contain beeswax so may not be suitable for vegans.
For those of you who don’t get the JellyBelly.com newsletter, they’re running some pretty awesome sales in their outlet. For some bizarre reason they’re clearing out their Christopher’s Fruit Gems at insanely low prices ($2.99 for a box of 2 lbs unwrapped or $14.99 for 9 lbs in a basket of the individually wrapped ones). They also have something for licoricians (licorice-lovers) with their 15 ounce licorice assortment at only $9.99. And finally, for fans of games of chance, from now until Monday, July 23, 2007 or while supplies last, if you order 2-4 bags of Belly Flops you pay only 6.00 each. But if you order five or more bags, the price is slashed to only 5.00 per bag! (That’s $2.50 a pound for Jelly Belly, not gonna do better anywhere else.)
Monday, July 2, 2007
Twix is one of the most popular candy bar brands in the country (and mighty popular in Europe, to boot). About 43 million are sold each year (source). There are quite a few different versions and limited editions that have come and gone over the years.
It was kind of an odd process. I submitted an email through the Contact page on the Twix website and two days later I got an email (referencing Peanut Butter M&Ms, which really confused me, because if I asked a question about PB M&Ms, it had to be over a year ago when I was trying to find out if they still made Crispy in the States) with a reference number and their toll free hotline. I called the number and gave them the number and they confirmed that there will be no more Peanut Butter Twix once supplies currently in stores and warehouses run out. (This would be the appropriate time to pick up a box at your local grocer when they go on sale for three for a dollar and then sell them for $2 each on eBay.)
The only difference between these two products is the cookie in the center. The original Peanut Butter Twix has a vanilla cookie (like the regular Twix) while the new PB Twix has a chocolate cookie (like the Limited Edition Twix Triple Chocolate).
This is how I feel about this bar ... it’s trying too hard.
I got a hold of the classic Peanut Butter Twix and did a side by side comparison.
I like the Peanut Butter Twix, not a lot, but enough to finish the bar on hand. The peanut butter is definitely the main attraction here. The bar isn’t very sweet and the cookie gives it a nice texture without doing much else. The chocolate, well, keeps things together.
The Twix looks the same from the outside. The cookie isn’t quite as crispy and satisfyingly crunchy. The peanut butter seems to be lost in the Hydrox-style cookie (no, not Oreo, I’m saying Hydrox for a reason). It all tastes like bad frosting. Not like peanut butter, not like chocolate. It has a nice salty balance and isn’t too sweet, but it just doesn’t have much going for it as a candy. I hate to say it, but when I eat this, the word that comes to mind is unctuous. I mean this in both senses of the word ... it’s kind of oily and it’s also kind of insincere and smug.
Now, if you’re a Twix fan, you’ll probably want to ignore everything I’ve written here. I’ve never actually cared much for Twix. Sometimes I’ll eat a miniature as a reminder to myself that I really don’t like them. I don’t know why. All the elements seem like a good idea. Is it just me, or do Twix always become a melted mess in your fingers too? I don’t have that problem with most other bars.
If you’re a fan of the traditional (and you should really try this one before you go getting in an uproar) then you should probably call Mars or send them an email to let them know how you feel.
Tuesday, June 26, 2007
One of the things that I was attracted to at the counter of the candy store were these pretty and classic chocolate bars. They came in four varieties: Milk Chocolate, Dark Chocolate, Milk Chocolate with Almonds and Sugar Free Milk Chocolate (on a different display).
They’re all 1.8 ounces and the ingredients are promisingly short: sugar, milk, cocoa butter, chocolate liquor, soy lecithin and vanillin. They were all priced $1.25 each.
The other bar (not pictured) was the Milk Chocolate with Almonds bar (it looked just like the Milk Chocolate bar). It’s similarly sweet and has a wonderful scent of almonds. The almonds are whole, if a little small. Crunchy and a good counterpoint to the very sugary chocolate. The pieces are nice though, easy to break off a third and chomp it whole or maybe three bites.
The Mickey Dark Chocolate Bar was stunning when I took it out of the package. The glossy squares and nicely detailed relief of Mickey’s head definitely has appeal. It smells nice, a little more on the cedar side of woodsy than coffee. The ingredients on this one lists butterfat. It’s pretty smooth but very sweet for a dark chocolate. It’s kind of “watery” on the tongue, reminding me of the Royal Dark Cadbury Mini Eggs that came out this year ... kind of like a pleasant cup of hot chocolate.
The sweetness leads me to believe that some kids may enjoy this, and if they don’t their moms or dads won’t complain about having to eat the leftovers themselves.
I give the whole set of bars a passably good 7 out of 10, good portion control at 1.8 ounces, easy to share, decent price for a branded item and Kosher for those who are looking for that. I appreciate that the candy has the Mickey brand on the inside and the outside.
Much of the candy is rather mainstream fare, and though I couldn’t find any chocolate mint patties or minted chocolate, I did find the Mickey Mouse Creamy Chocolate-Dipped Coconut Patties. They were a little more than the other pre-packaged candies at $1.50, but they were also 2.7 ounces. The packaging is kind of retro, kind of islandy. The Mickey on the package is the old-fashioned Mickey who is all pupil and has no whites in his eyes.
Inside is a little plastic tray with two chocolate dipped coconut patties in the shape of Mickey’s head.
These are hefty huge patties! Each weighs approximately 1.35 ounces, a good sized portion of candy on its own. The chocolate doesn’t coat the top, but you can’t tell from the photo that it does cover the bottom.
The star here is the soft coconut pattie itself. It’s creamy and soft and of course coconutty. It smells like summer. The coconut is chewy and only slightly fibery, a bit smoother than a Mounds bar, but also a bit sweeter.
The chocolate takes a back seat, which is fine. It’s not great chocolate like that on the Chocolate Dipped Pretzels, but it makes the candy attractive and it’s real, which is always a selling point.
The package does say that they were made in a “nut free environment” (except for those coconuts, which I guess are technically a fruit). Not Kosher. I give them a 7 out of 10.
These little M&M-like candies are called Chocolate Spots and came in a peanut variety as well. I went for the traditional “candy-coated Milk Chocolate”. As I was looking for a package that wasn’t crinkled and sticky, I noticed that all the bags felt like the contents were “grainy” instead of smooth.
I did my best to pick one from the bottom that looked crisp and had the best feeling contents, but when I got home and dumped them out, it was quite apparent that my attempt was not successful.
I know that many small children aren’t particularly choosy about their chocolate, and bless them for that. If I were a child and told I could only pick out one item from this store and this is what I got, I’d be in tears. The chocolate tastes like the wrapper smells, like plastic. The candy shell is crispy, yes, but only masks the burnt flavors of the chocolate. Think of those awful burnt unpopped kernels of popcorn and maybe the filling of a futon that’s been stored in a damp basement for the past few decades. I should have known that they were going to be bad when I read the list of ingredients ... which included PGPR (granted, I still love Reese’s Peanut Butter Cups, which now include PGPR, but it’s certainly in spite of it that they’re good, not because of it).
Honestly, I think I’m going to package these up and send them back to Disney. I might accept such quality from the 99 Cent Only Store at a fifth of the price, but not from a big company that prides itself on the experience of the brand. 1.8 ounces. I’m giving them a 2 out of 10. Not Kosher.
How difficult would it be to simply have a Disney branded M&M? The candies would have little characters on them instead of Ms (like the Pirate Pearls had little skulls and swords). Or ... don’t bother with M&Ms and get some GOOD candy maker to do two different sizes and kids could make their own Mickey heads with large and small candy lentils.
I’d kind of hoped, as with the Disney Spots, that this Pecan-Caramel Cluster would have a cutesy name, like Lion King Paws or Chewy Manes ... But clarity is always a good thing. In fact, besides the image on the package of Simba and Nala, it doesn’t say a single thing about The Lion King. I guess in a few years these could be branded for a more popular Princess or perhaps some tie in with Ratatouille.
The package says they’re “Crisp Pecans drenched in Creamy Caramel, smothered in delicious Milk Chocolate.”
And so they are.
These were far better than the Nestle Pecan Turtles I had earlier this year. Fresh nuts, the right texture for the caramel. The chocolate wasn’t the best in the world, but at least it didn’t detract. A winner.
2 pecan clusters, 1.5 ounces total. Not Kosher. $1.25 9 out of 10
Overall, the packaged stuff was pleasant and by theme-park standards, a good value. Just stay away from the Chocolate Spots.
Monday, June 25, 2007
The first thing I was looking for at the Candy Palace at Disneyland was something unique. Why should I eat something that I can get anywhere? So I scoured the store to find something that was made only for sale at the Disneyland candy stores. Sadly, there really wasn’t anything there like that, so I settled for something that I thought I’d like that had a novel take ... the Dark Chocolate Pretzels in the shape of Mickey Mouse.
They were sold in a couple of different formats, a simple plastic baggie tied with a bow with a stack of four (mostly shopworn though), they had singles in the candy case for $1.25 each and then a nice box with 8 ounces of dark chocolate pretzels for $9.95. The box had all the classic Disney characters on it. Nothing from this century (the most recent characters on there are Beauty & the Beast and The Little Mermaid). The box looked like it protected the contents well (shaking it actually didn’t yield much in the way of sound, which is a good thing).
The pretzels are gorgeous! The dark chocolate is glossy, thick and with cute little scribbles to make it extra dense in spots. They’re in a deep tray, leaning against each other in little slots, eight pretzels total. (So that makes them 1 ounce each.)
Only one was broken.
The pretzels themselves are bigger than I’m used to, at first I thought they were stale but then I realized they were just really crunchy and a bit dense ... which kind of keeps them from being crispy in the way I’m accustomed to. The chocolate is good quality, not too sweet and with a good balance of smoky notes and a dry finish. The pretzel is only lightly salted, so this remains a sweet treat. Unfortunately this “dark” chocolate has milkfat in it, so it’s not for vegans. It is Kosher though (I don’t think anything in the candy case is). 8 out of 10
For the record I also tried a Milk Chocolate Pretzel out of the candy case, which I ate as I left the park. It tasted like, well, candy case. The pretzel was a little stale and the chocolate bland.
The candy case has a huge variety of chocolate treats in it. Nut clusters, caramel patties, peppermint patties, chocolate dipped crisped rice treats, chocolate marshmallow bars on sticks, little cups with white chocolate mixed with cookie bits, milk chocolate with M&Ms, chocolate haystacks, toffee, and of course the chocolate covered pretzels mentioned above.
I was drawn to the Milk Chocolate Caramel Marshmallow Bar. It’s about the size of a Snickers bar, though not quite as dense in hand. I was hoping for something to approach the See’s Scotchmallow.
Inside the bar the caramel and marshmallow are in equal proportions. The caramel is thin, though chewy and smooth (but lacking some deep burnt caramel flavors). The marshmallow is moist and springy and not too sweet. The milk chocolate is okay, sweet and milky and pretty smooth. It’s a sweet bar, but the marshmallow makes it feel both satisfying and light at the same time. $1.95 ... I give it a 7 out of 10.
I had very low expectations for the Small Mickey Turtles. The large ones in the case, though attractive in shape and size were a bit bloomed. The little ones weren’t quite as pretty, but the price was certainly better for someone who was looking for variety.
My expectation for something called a “Turtle” is this: caramel and pecans covered in chocolate. I like my caramel to be soft and chewy, but also flavorful to provide more than a textural counterpoint to the nuts. Pecans are a strongly flavored nut, so a good caramelized caramel is important.
The Mickey Turtle is a huge disappointment. The nuts didn’t taste fresh. The chocolate had more of the flavor of the refrigerator case than of chocolate and the caramel was less like caramel and more like a fudge or pecan praline (a chocolate covered pecan praline would be delightful, too).
Oddly enough the “turtle” pictured here with the white stripes wasn’t a turtle at all. I think it was supposed to be a truffle, but it tasted a bit more like a piece of fudge covered in chocolate. Again, it tasted like refrigerator more than chocolate.
The large (bloomed) Turtles were $3.00 each. The mini versions were 94 cents. Not bad as price goes, but it’s certainly not worth it. I give these (even the accidental “truffle”) a 5 out of 10.
If you’re coming to California and want a special candy treat to take home, go to See’s. The prices are better, the candy fresher and of course it just tastes better. (And I’ll wager you won’t stand in line as long ... most California airports even have a See’s kiosk.)
Next, I’ll try some of the prepackaged candy bars!
Wednesday, June 20, 2007
Sometimes I wonder if these energy bars are really better than plain old candy bars. Back in the depression candy bars were meal replacements. Many were packed with nuts and over two ounces, which made them a pretty cheap source of satisfying calories at a nickle.
Of course the object these days is not the maximum number of calories per ounce, but how good the nutrition profile is.
When I want a little lasting energy & snack, I usually reach for some sort of nutty bar, as they tend to have a good amount of protein. Payday bars are always dependable. But I’m also a fan of Lara Bars, which are basically mashed up almonds and dates with a few spices thrown in. At about twice the price though, I often grab the Payday ... and I don’t feel that bad about it.
This sounded familiar. In fact, it looked familiar ... very familiar. The Take 5 features pretzels, caramel, peanuts, peanut butter and milk chocolate. Wow, not much difference there ... even in the ordering of the elements.
Well, Twisted was $1.29 and a Take 5 is $.89 at the 7-11.
I’ve reviewed the Take 5 before and I stand by it. It’s a good bar with a lot of variety of texture in it, not too sweet and because it’s in two pieces, it’s easy to have a little now, have a little later.
The Twisted bar is merely a Tiger’s Milk bar covered in weak chocolate with a pretzel thrown in. It smells like baby formula. It seriously tasted like I was chomping on vitamin leather or something. I often enjoy things that are rather unpalatable, just because I’m fascinated by all the different flavors there are and maybe catty things I can say about it. I didn’t enjoy this, even for the prospect of reviewing it. Luckily the two piece format of the Take 5 meant that I had a palate cleansing second piece at hand.
So you might feel like you’re doing the right thing when you eat this lower calorie version of a Take 5, but you’re certainly not going to enjoy it.
I have to admit that it’s probably unfair to match a candy bar with an energy bar ... but hey, that’s the breaks. They started it by packaging it to look an awful lot like the Take 5.
For some other balanced reviews of snack bars, check out I Ate a Pie’s special roundup from earlier this year.
Tuesday, June 19, 2007
They’re simply a little nibble of licorice covered in a thin sugar shell. Rather like a Jordan Almond, the shell is added in a process called panning, where a sugar syrup is added to the little licorice bites and tumbled and dried and then colored. Good & Plenty come in only two colors, pink and white. (Most other licorice pastilles come in pastels or bright colors, like the version made by Jelly Belly Confections.)
Most licorice pastilles are expensive, but Good & Plenty are surprisingly affordable, probably because they don’t have as much of a candy shell as some others.
The flavor of Good & Plenty is more complex, I think, than some of the European pastilles. First, the sugar coating doesn’t completely contain the licorice flavor so when you stick your nose into a movie-sized box of Good & Plenty and you get a woodsy whiff of anise. The sugar shell isn’t very crunchy, in fact, it’s a little grainy, but it works pretty well for Good & Plenty, letting the flavor permeate. The licorice itself has a high sweet overtone and then the molasses hits, dark and slightly burnt and with a light salty bite. After it’s gone there’s a lingering sweetness and clean licorice/anise flavor ... until you pop the next few in your mouth.
For this review I tried both the new Fresh from the Factory Good & Plenty and a rather fresh box from the convenience store near the office. There were a couple of differences. The molasses flavor seemed a little more pronounced in the FFTF&P and the sugar shell seemed a little softer. The still-fresh-in-the-box Good & Plenty had a mellower, more licorice-intense flavor and a slightly stronger shell. (It might have been my imagination, but the FFTF ones also looked a bit plump.)
While some of the other Fresh from the Factory offerings seem a bit steep in price, the Good & Plenty version, in a 4 pound tub is a bit better deal for $25 ($6.24 per pound). The window to order has closed at the moment (though I believe they’ll cycle through again). Good & Plenty in bulk on the internet is $3.90 a pound for 5 pounds ... or $3.24 a pound for 10 pounds, so it’s not like there aren’t deals out there.
I’ve found the sealed plastic peg bags sold at the grocery or drug stores are the freshest, the boxed Good & Plenty can be tough. But then again, I like mine tough, the candy shell is more crackly and of course it takes longer to eat. While I love Good & Plenty and it’s one of the few candies that I still purchase on a regular basis even with all the other stuff I have to get through, sometimes I prefer the crisper shell of the European varieties (but not the steep price).
Good & Plenty is one of America’s oldest continuously produced candy brands, here are a few moments in their corporate history:
1983 - Leaf and its brands is sold to Finnish company Huhtamaki Oy
Though the company has changed hands a few times and even moved factories (at least three different locations that I know of), the packaging has stayed pretty much the same. A little box with Good & Plenty candies pictured on the the outside and the name inside a circle ... when I was a kid it had a black background, now it’s a purple one. The black, pink & white color combination is often known as “good & plenty” in crafting and decorating circles. Somewhere along the way it dropped the more formal “and” in favor of an ampersand, probably when they became part of Hershey’s.
For many years Good & Plenty was also known for their cartoon mascot, Choo Choo Charlie. I found this video on YouTube of an old commercial:
These sorts of ads are probably not going to be around any longer, advertising candy to children is going away. Though candy offers empty calories, it does have some highlights. Candies like Good & Plenty make it easy for kids to share, learn portioning and resealable boxes reward self-restraint. Many boxes were also pretty versatile ... you could shake your box as a percussion instrument when it has candy in it and when empty, you can blow into it like a reed instrument. The current boxes don’t have the tucked tab design that do that ... the day they got rid of those was the day the music died.
Good & Plenty is made with wheat flour so is unsuitable for those with wheat allergies or gluten-intolerance. It’s also colored with Carmine derived from insects and therefore not suitable for vegans. Good & Plenty are certified Kosher.
Candy Addict’s Twizzler’s FFTF review (I totally agree with everything he said)
Good & Plenty is listed as one of the top arousing scents for women (yeah, if you’re looking for some lovin’ splurge for the super-scented Fresh from the Factory).
Monday, June 11, 2007
Music may be called ear candy at times, but it really doesn’t intersect with candy much. I’m not sure why, they’re easy to enjoy together, though candy always won out for my spending money as a kid. (I owned very little music as a teen, the only singles I remember buying were Blondie’s Call Me & John Lennon’s Starting Over, instead I just listened to whatever albums were in the house, hence my love of the Beatles and The Who.)
Besides the Charleston Chew, which is named after a dance and song, I don’t think there are many music-themed candy bars out there. Even though there’s not much proof of concept, Hershey’s has high hopes for their limited edition Elvis Reese’s Peanut Butter and Banana Cream Cups. The early announcement of them last year sent quite a wave of enthusiasm through the internet, especially blogs where people were searching desperately. They are slated to go on sale in advance of the 30th anniversary of his death on July 7th.
The cups showed up earlier this year on eBay, as merchants where were given preview cups to try before they buy sold them off for a quick buck or two. (Some were going as high as $5.00 a piece.) I’ll admit that I bid on a few. As luck would have it, the same contact at Hershey’s who sent me the Fresh From The Factory Reese’s Peanut Butter Cups came through last week with these beauties. A whole tin filled with the Big Cup (King Size!) Elvis-themed cups.
The packaging for this variety features Hawaiian Elvis, sporting sideburns and a purple lei. The back of the package features trivia about Elvis: “Priscilla Ann Beaulieu was 14 years old when she met Elvis Presley.” Ah, give the young girls something to aspire to. (Other packages mention his record sales and movie career.) None mentioned the King’s love of fried peanut butter and banana sandwiches, the progenitor for this candy.
The cups smell like roasted peanuts with a slight sweet tinge of chocolate. Before biting into them, there’s really no indication that they’re different. The Big Cups are pretty hefty, and after eating the smaller-than-normal Fresh From the Factory Cups, I feel rather huge.
Once I bit into them though, the banana-ness was apparent. It’s a soft and floral banana taste in a “banana cream” that’s rather firm, kind of like a banana white chocolate, but not as smooth. The label lists banana flakes as an ingredient. (As well as artificial flavor and artificial color.)
I tried these several ways. I ate them fresh out of the package, I tried them frozen and I tried them a gooey melted mess after letting them sit under the hot studio light. Frozen the banana lacks zing, but of course the texture is great. At room temperature, the banana has a nice mellow flavor. At body temperature the banana cream gets really thick and creamy and tastes a lot more like banana.
I was kind of hoping that they’d use the model of the Caramel Cup and just make the caramel banana flavored. The cream is interesting and carries the flavor well over the very strong peanut butter. All I can say is that it works for me. I don’t know if I’d buy these instead of the regular Reese’s, but I’m curious what the miniatures are going to be like and I’ll probably give those a try.
For another preview of the Elvis Cups, check out Patti at Candy Yum Yum.
Now comes the time where I share the wealth. Yes, you too can be the first on your block to try the new Elvis King Size Reese’s Peanut Butter and Banana Creme Cups. I’ll do a drawing on Saturday, June 16th at Noon Pacific ... the grand prize will be FIVE fresh packages. Just leave a comment here with your favorite Elvis tune or Elvis Cup sighting ... I’ve heard that they’re already showing up in stores like Dollar General. Use a real email address if you’d like me to contact you if you win, and I’d advise not checking the box for notification of comments, cuz there may be a few. I also reserve the right to throw more candy into the winner package, depending on my whim and inventory at the moment. North American addresses only.
(Ooh, thanks to the comments, I found this on the Hershey’s Gift Site, you can order them right now, a tin of 16 packages of the King Sized cups is $25.)
UPDATE: We have a winner (Lisa!) ... but you’re free to comment. If you’re looking for tips on where to find Elvis Cups, check out this post called Elvis Spotting.
Wednesday, May 30, 2007
I tried the Nestle Dark Stixx last year and thought they were pretty good. They’re a little crispy cookie wafer in the form of a tube filled with some cream and covered in chcoolate.
The Butterfinger Stixx were introduced at the same time, but it took a little while for me to find them super-cheap. They were stupidly expensive at $2.29 for a box of 6 when they came out. But at the 99 Cent Only Store this little package of two was a respectable 33 cents and still fresh (expiration July 2007).
What’s great about these is the one thing that you can’t get in a Butterfinger ... real chocolate. Not that the chocolate is great, but you know, if it’s not tasty at least it’s not fake.
The package describes this rather oddly with a little four point diagram:
What I suspect after reading that is that this is more like a Butterfinger Crisp bar (which may be running one of the lamest commercials of the year, sorry, as far as I’m concerned that girl has to be high if she’s enjoying a Butterfinger Crisp and thinks that’s really laugh-out-loud funny).
The little stick has that familiar peanut butter and buttered popcorn scent. The sweet chocolate and bland crunch of the wafer are a nice combo, not too sweet. The creamy center is nothing like a Butterfinger, it’s soft and reminds me of that peanut butter filling that comes inside those cheesy orange peanut butter crackers. The peanut butter flavor is pretty mellow and rather lost. It’s sweet and a little salty, not very creamy and not really notable beyond that.
The little sticks are tasty but not very satisfying. I completely missed the “sprinkle of candy bits”. On the plus side, this didn’t stick to my teeth like the industrial-strength-cement-like Butterfinger filling can. I think if I’m looking for a stick shaped peanut butter candy I’ll stick to Atkinson’s Peanut Butter Bars. (No chocolate, but still tasty.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.