Thursday, December 26, 2013
Morinaga HiCHEW Mini
Morinaga’s has created a morsel version of their popular HiCHEW candies. They’re called HiCHEW Mini and feature four flavors to the cute little 1.4 ounce box.
There are four flavors: pineapple, green apple, grape and strawberry. The box is a great design, it’s overwrapped with cellophane to keep the contents fresh, once opened there’s a little perforated tab that opens a dispenser to get one candy at a time. The pieces are chunky, a little larger than Skittles, and kind of drum shaped.
The green apple is like most of the apple candies from Japan. It’s more about the flavor of apple juice than the artificial thing typified by Jolly Ranchers in the United States. These are sweet and tangy, the chew lasts a long time and doesn’t descend into a grainy mess.
The pineapple is the star, partly because there are no regularly found pineapple Skittles. It’s immediately floral and tangy with that deep honey note. It’s quite intense.
The candy shell, though, is lacking something. There’s no crunch, there’s no boost of texture from the shell. Instead the shell becomes tacky and kind of waxy, like it’s just shellac (though it is a little tangy and does seem to have the same flavor as the chew).
The grape is lovely and reminiscent of concord grapes. It has those skin flavors of a concord grape and the green fruity note of the juice.
The strawberry was the least impressive of the set. It’s not floral or jammy, just kind of tangy but lacking any different levels.
I wanted to love these. I wanted them to be everything that Skittles aren’t: naturally flavored, more intense chew with great packaging. Instead they’re expensive and leave a weird waxy residue in my molars. I still might buy them again if I see them in another flavor assortment. I like the assortment notion, as most HiCHEW are single flavor packages (unless you get the bagged candies) and the fact that there’s less packaging overall.
Note: I ordered these from JBox.com (or JList.com, as they’re also known) and found the experience to be unsatisfactory in enough different ways (payment is taken immediately even if the items aren’t shipped for a month, lack of communication via email and their twitter account, slow & conflicting information and unilateral cancellation of one of the items I’d ordered) that I do not plan on shopping with them again.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.