Monday, May 15, 2006
Here’s a fun new added feature for CandyBlog.net! I’ve started mapping candy using Frappr.
If you’re not familiar with Frappr, it’s an interactive map creator that uses Google’s maps and the ability to create custom “pins” with photos and info.
I’ve added about a quarter of the posts made so far here at CandyBlog to the map - you can find places near, explore places you plan to visit or just see where your candy comes from. I’ll be adding lots more as the weeks go on, but I thought I’d give everyone a sneak peek!
You can roll over each little pushpin on the map for a photo and name of the company. I’ve categorized them into factories, stores and tours, so you can find places that you can actually visit. Each callout for the location includes a link back to a post here on CandyBlog for more information about the company, tour or candy.
You don’t have to be a member of frappr to use the map (I’m not asking you to divulge where you live ... this is just for you to browse.) At the moment it just covers the United States, but I’ll slowly expand to other countries as they’re supported by the system.
Tuesday, May 2, 2006
I talk about Trader Joe’s a lot as a candy source; the store opening in Manhattan was big news. But on my trip to NYC, I found that they already have an extraordinary store, Fairway. We pretty much stumbled upon the market while walking back from the Upper West Side to our hotel in Times Square.
Like Trader Joe’s the store focuses on more gourmet, upscale or wholesome fare, with many items sold with their private label but at super-delicious prices. The best part, of course, was their candy section. They had a huge aisle of pre-packaged bulk nuts and panned chocolate goods, most of which made by Koppers.
The first thing that caught my eye were these little M&M sized dark chocolate goodies called Cayenne Pepper Savory. It was just what I was looking for all these years, a peppered chocolate in easy to eat morsels. But when they say Cayenne Pepper, they really mean it. It’s far too spicy for comfort. I might try putting them in cookies or something, but it’s too bad, the chocolate is really nice, but the afterburn is serious. ($5.99/lb)
Of course I have a hard time believing that they really were that hot, so after a couple of days I try another one. Same result ... whoo! I don’t know, it’s growing on me.
This was by far the best of the Koppers finds. It’s little cubes of dried apricot covered in dark chocolate. So simple. The chocolate has a nice smoky, dark bite. It’s sweet but doesn’t overpower the natural sweetness and tart chewy bite of the apricot.
It’s nice to find an affordable version of the glace apricots that I’ve seen at the upscale chocolatiers. Of course these don’t replace them, but they’re portable and high quality. ($5.99/lb)
Oh, I had such high hopes. Look at them, they’re gorgeous! Dark and glossy and sweet smelling. But there’s something so wrong about the taste and even though I’ve been sampling these for weeks, I can’t quite put my finger on it. They chocolate is sweet, but bitter. Smooth but a little waxy and it has this odd dairy taste to it, even though it’s dark chocolate. The malted center is not really malty or maybe the chocolate is overpowering it. I was just so disappointed. ($4.99/lb)
And here’s the big secret - Fairway sells Lake Champlain! Only it’s their house brand and it’s far cheaper. I picked up two 5 Star Bars and they were only $2.19 each! I picked up the Caramel one, just to make sure the Fairway house brand was truly the same as the Lake Champlain, and I also got this one, the Fruit & Nut Bar.
This stunning 2 ounce brick ‘o chocolate is dark chocolate on the outside, filled with a hazelnut praline (think Caffarel’s Guanduia) studded with pecans and dried cherries. Now I know I say that I don’t like cherry flavored things, but I have no problem at all with the real ones. This bar was really nice, the dark chocolate was bold and reigned in the thick flavor of the hazelnut praline quite nicely.
The nuts weren’t as numerous as I’d hoped, but the bite of the sour cherries and the chewy texture was a nice mix. I do like the inventiveness of mixing pecans and hazelnuts - two sadly neglected nuts in American candybars. Of the two that I’ve had now, I still prefer the Caramel bar, but this one is certainly interesting and I’m wondering how it compares to the 5-Star Hazelnut bar.
Fairway had a large selection of candies, both in their own packaged bulk items like the Koppers, upscale brands like Scharffen Berger and Valrhona. I also saw a huge variety of imported candies like European brands like Cadbury and Nestle (not the American versions).
Wednesday, April 26, 2006
One of the most talked-about candy stores in New York City has to be Dylan’s Candy Bar. Unlike Economy Candy, Dylan’s is all about display and experience. Also unlike Economy Candy: you pay a premium.
Located on Third Avenue at 60th Street - it’s a tony address - though not quite Park Avenue it is kitty-corner from Bloomingdale’s. If I could compare the store to something it would be FAO Schwartz. The store is brightly lit and on two levels. The street level boasts a large ice cream bar and featured huge Easter displays when I visited. The ceiling fixtures and shelves are candy themed, with large panels looking like some sort of vine of lollipops growing into the ceiling and large rainbow colored candy canes.
Dylan’s Candy Bar sells a huge range of products, both edible and wearable. The big feature, of course, is candy. The cornerstone is bulk candy and the bins are everywhere. They had a huge selection of all the sugar candy you can think of: gummis, Jelly Belly, Dubble Bubble flavored gumballs and licorice. They have chocolate too, from M&Ms (Colorworks), chocolate covered Oreos and malted milk balls as well as their own line of fine chocolates and flavored Belgian chocolate bars.
There were plenty of folks on hand to help out, none of the lines were very long (I expected the place to be crowded before Easter, but I did make sure to go on a weekday at lunch instead of on the weekend). The salesfolk seemed knowledgeable about the inventory too, which is a pretty big accomplishment with such a wide number of products. The prices for the bulk candies ran about $9.99 and they had some funky stuff, not just in the bulk bins but some fun displays. They had a HUGE selection of PEZ and a great big display of favorite candies chosen by famous people on the lower level. (Frankly, I don’t care much what famous people eat ... I’ll probably care when they ask me to do a custom mix.) There’s lots to look at and do in the store and I saw some children running around having the time of their lives (and their parents looked pretty pleased, too).
Their website features quite a few regional candy bars, so I was hoping to find an Idaho Spud, but it seems that they were fresh out. But I was able to find my Nut Goodie there and I also picked up a few other items that I’ll write about soon. There were also some funky items in the bins, like banana flavored gummi bears and a large selection of candy sticks in a wide variety of flavors and lollipops of all shapes, sizes and colors.
As I mentioned, Dylan’s Candy Bar has their own line of chocolate bars, so I picked up a nice assortment. They come in 10 different flavor combinations, but I picked of the little 1.75” tasting squares as an introduction:
Dark Raspberry - it was a nice dark chocolate bar. Not terribly sweet with a good overtone of raspberry essence to it, but none of the tart bite. The berry flavors mixed well with the earthy and fruity notes of the chocolate itself.
Dark - glossy and dark, there was no indication of the cocoa content here or on the website. It was nice, a little on the smoky side, but very smooth and a tad bit sweet.
Hazelnut - this bar is in the Guanduja-style, the first ingredient is hazelnut paste and the rest of the bar is made up of milk chocolate. It’s soft and creamy and a bit sticky feeling. The overwhelming flavor here is not the hazelnuts but the whole milk powder. The nuts add a level of satisfaction to the bar, but the milkiness just beats the nuttiness out of it to my dismay.
Dark Espresso (unwrapped) - a nice snap but a fair bit of grain in this bar from the ground coffee in it. The coffee flavor itself was good but completely overwhelmed the chocolate flavors and it seemed much sweeter than the Raspberry bar.
Can you tell I’m underwhelmed?
Maybe it started with their frustrating website, maybe I’m spoiled, but I want more info on my purchases. (I had a similar experience in the store.) Maybe I have no idea what a clodhopper is and the clothing ... maybe they could give me info on the fiber content. I want to know how much is in the package, and I want some indication of ingredients.
Maybe the article I read last year about Dylan Lauren rubbed me the wrong way and that’s colored my evaluation of the store. The NY Times line that got me was this:
What’s most interesting is that as I was there, I did not see “The Candy Girl” shopping there. I’m not the sexy, young, thin woman she pursues as a demographic (though maybe two out of four counts). As much as she might be positioning herself that way, the store is about kids - the displays obviously acknowledge that as there was quite a bit of the merchandise marketed to the under-four-foot set. While the store makes it socially acceptable for an adult to come in there and make a purchase(s), a destination like this will always be about children.
The other frustration is the price. Candy bars like the Nut Goodie I picked up are $1.49 and the bulk candy, such as Swedish Fish, in a plain plastic bag is $9.99 a pound. The same candy bar at Economy Candy is $.69 and probably about $1.00 at any of the many corner stores in NYC. The same Swedish Fish at Economy Candy were $3.49 a pound. What are you paying for here? Convenience of the address? Packaging? Isn’t that what Ralph Lauren has been selling us for years anyway? Except RL wasn’t taking Levi’s 501s and slapping his own logo on them and selling them for $100 a pair. Is Dylan’s Candy Bar doing that by taking other brands of candy and just dumping them into a clear plastic paint can?
Though I struggle with the the premium I pay at Vosges or Jacques Torres (which is like a fantasy land as well) I can rationalize it because they own their merchandise; they formulated it, they invented it, they make it. When I go into a mega-mart like Target or Toys-r-Us I expect better prices. Dylan’s just throws all of those expectations out the window. Sure, they have their own line of chocolates, but they sell everyone else’s too. They’re just selling you a brand, a bag and a logo. Sure, I have a similar complaint with the candy stores in malls where everything is in bulk bins and they’re selling it all for $8 a pound, whether you’re picking up plain old peppermint hard candies, gummi bears or M&Ms. But when I’m in Santa Rosa, CA, my candy store choices are limited and I accept the premium for variety. Dylan’s is in NYC, one of the most candy cities I’ve ever visited and Economy Candy is a scant four miles away.
I did enjoy browsing the displays, but the frugal part of me couldn’t get over the prices or the sheer gall of selling something that probably cost about $2 a pound wholesale for $10. There were candies there that I haven’t been able to find in other stores, so I appreciate that there were unique items there and there was a wide price range as well so you could get out of there with a bag of candy for under $5 with careful decision making. Part of the attraction of candy for me has always been its affordability and Dylan’s takes that part of the fun away. It’s no longer a simple pleasure, it’s an expensive one.
As the Candy Blogger, I’ll probably return. But as a simple candy consumer, it’s not a place I’d patronize. I found my second home in New York, it’s Economy Candy.
Dylan’s Candy Bar
Friday, April 21, 2006
One of the must-see chocolate places in NYC is Jacques Torres. Even if you’re not a fan of their chocolate or have little money, it’s still an event. There are two locations in New York, one in Brooklyn and one on the Lower East Side of Manhattan.
Billed as Chocolate Haven, it truly is a delight for the eyes. The factory is wide open to witness from the street as they craft their handmade chocolate bars and when I was there they were packaging all of their hand-cast Easter goodies. From inside the store you get more than a view, you also get the scents and sounds.
But the best way to appreciate the innards of chocolate making though is from the Chocolate Haven shop. The glass walls enclose this little slice of sweetness and there’s ample room to move around and stop for a cup of hot chocolate at the chocolate bar.
I had a cup of custom blended Wicked (spiced chocolate) and Orange. It was smooth and sweet but not at all sticky. However, it was so rich and the portion (the smallest) was far too much for me to finish. As much as I tried, I couldn’t manage more than half of it.
Again, a little cup of hot chocolate helps me to keep my wits about me in such a place, it satisfies the chocolate craving and keeps me from going nuts and buying everything or gobbling it up as soon as I get away from the cash register with my purchases.
These little bunnies are just cute as bunnies. They’re each a little bigger than my thumb (which is kinda small) and were a good sampling of the Jacques Torres chocolate. The package was very light and as I guessed, they’re hollow ... so the whole thing weighed about 1.4 ounces. It cost $5.
The Dark Chocolate bunny tasted much like the hot chocolate. Smooth and rich with a slight dry finish, it wasn’t terribly complex but had some good woodsy/smoky qualities. I’m guessing this was the house blend variety of their chocolate which is 60% cocoa. The Milk Chocolate was quite sweet and has the European flavor to it, it was also very smooth but with a more fudgy quality to it. It’s one of those milk chocolates that begs you to eat more of it. The White Chocolate was really quite nice too. It’s true white chocolate in the sense that it’s made with cocoa butter and not tropical oils. It smelled very sweet and in fact tasted that way too, but had a slight caramel/vanilla note to it that made it much better than a bowlful of sugar.
They were all very nice, but for the price, first, I’d want solid chocolate. At this rate a pound of little bunnies would be over $50. I understand that more intense products like truffles demand a higher price, but these hardly qualified for such a premium. Not when the single bars of 3.5 ounces sell for $4.
This was my favorite purchase. I almost missed these too, they were placed up at the register and if I hadn’t already picked out the bunnies, I wouldn’t have even bought anything.
These are candied slices of orange that are then dipped in dark chocolate. They are absolutely gorgeous confections. I just couldn’t resist buying them because I knew they would photograph well. Luckily I love candied citrus peel, so I was really looking forward to these. They were just as dense and rich as I’d hoped. The orange slices were soft and juicy and not too sweet. The rind carried strong orange essences without the slightest bit of bitterness. A well-candied citrus rind bears more fruit flavor than a marmalade, which often tastes of sugar syrup.
I’ve not tried the rest of the Jacques Torres line of chocolates, so I can’t comment on the truffles or other chocolate covered goodies. They’re pricey though, but the visit to their shop provides a bit more value to the brand. I give them higher marks than the sole merits of the chocolate in the bunnies, the orange was extraordinary and gives me the confidence to recommend the other chocolate covered goodies I saw. There were fun items like chocolate covered corn flakes, graham crackers and cranberries and traditional fare like apricots, ginger and pretzels. Where the Scharffen Berger line has always been rather traditional in its expression (and I love that) I don’t care so much for the chocolate, just for the filling. Here the chocolate worked as the perfect complement to the orange and I reckon it would make even pedestrian items like corn flakes tasty.
Jacques Torres Chocolate Haven
Wednesday, April 19, 2006
This little shop down in SoHo on Broome Street is just too cute for words. The first thing I was drawn to when I stepped in the door was a display of tiny metal lunchboxes filled with hot chocolate mixes. I just wanted the lunch box ... the combination of the signature blue and gold was just delicious in and of itself.
I restrained myself from marching up to the counter with my special request and instead looked around at the adorable and imaginative offerings. Almond brittle shaped like cocktail olives (in green and black), little candies shaped like pebbles, dragees (upscale candy coated chocolates) in addition to their super-cute square and imprinted chocolate truffles.
Again I tried to savor the place, so I ducked into the back room where the coffee and chocolate bar was. I ordered up an Aztec Hot Chocolate, American-style ($6), which meant it was made with milk, not water. Not a spiced chocolate, just dark and rich, it was a sizeable cup (and I’d just been to Vosges not two blocks away) with a wonderful no-too-sweet creaminess.
The smoothness can be attributed to something I read on the website: “Maribel’s own divinely decadent recipe contains NO COCOA POWDER but instead is made from the purest Belgian cocoa and most refined sugar.” I wonder if the packets they sell can rival what I drank there, but it’s probably worth a try someday.
Earl Grey Tea - the beautiful squiggly one was buttery and chocolatey but had only the slightest hint of bergamot but a nice dry acidic hit which I’m guessing was from a tea infusion.
Caipirinha - a lighter (milk?) chocolate infusion with a tart bite to it ... honestly, I didn’t even know what the word meant until I looked it up after I ate this one. It’s an alcoholic drink of lime juice, sugar and a spirit called Cacha?a which is distilled sugarcane juice.
Spices - a tasty and slightly sweet blend of dark chocolate and spices felt like buttery cinnamon toast. There was no cruel burn to this spice infused truffle, just a woodsy fragrance.
Lavender - supple and smooth, this had a nicely fragranced tone to it but it was mostly sweet and buttery chocolate.
Mystery - I have no recollection of what this one is, and it’s not shown on the little printed guide that came in the box. It’s dark chocolate on the outside and the center is milk chocolate with a tart overtone without any citrus notes at all. I have no clue. It was nice but lacked enough definition for me to say what it was.
Gianduja - this was not at all what I expected. I figured it would be a sticky milk chocolate like the Caffarel morsels, however, this was based in dark chocolate and thick and buttery. It had a slight nutty grain to it, but that texture was pleasant and the whole thing was suffused with hazelnut goodness. Unlike the Caffarels which demand a glass of water right after eating, this little chocolate demands that you pop another one in your mouth. I only bought one ... wah!
My biggest disappointment came with my purchase of three pates de fruit ... I traveled with them in the same box as the truffles and I’m guessing that the packaging was not airtight enough for them and they were dried out, crunchy rocks when I got them home and took their picture on Saturday (they were purchased and packaged on Thursday). Don’t get me wrong, I still ate them, and they were still flavorful and intense concentrations of fruit, but I was hoping for a repeat of my wonderful experience with the Boule pates.
Overall, they’re exceptionally pretty and wonderfully smooth but the infusions weren’t quite as distinctive as I’d hoped for the price. If you’re looking for something more subtle than Vosges, these might be a good option. The sell via their website. If you’re in SoHo, it’s worth the trip, especially for a little break in their coffee/cocoa bar (where they also have pastries).
POSTED BY Cybele AT 6:41 pm
Tuesday, April 18, 2006
A kind reader, shortstop, suggested that I make a journey to Kee’s Chocolate.
As I was already planning a little walk around SoHo on my last day in NYC, it seemed like a natural addition. I did a little reading and found that there were two things on my list that I had to try: the Creme Brulee and the Smoked Salt Truffle.
The shop is tucked on a small street between Broome and Houston and I arrived while they were in the middle of making their chocolates. There were three people in the store, four with me and it was rather cramped. The store isn’t fancy like Marie Belle (tomorrow’s entry) or Vosges - it’s tiny and spare but clean and of course smelled wonderfully. They were unmolding the Smoked Salt Truffles as I came in so I knew they were fresh.
I felt a little on the spot, most of the time I like to just blend in with the background and watch, but in such a small space, I had to get down to business and not fuss around with thinking and observing. That, and they wouldn’t let me take any photos inside either. So, here’s what I had:
Creme Brulee - this isn’t a truffle, this is something you just have to experience. The large morsel (not pictured) has faceted sides and a thin shell. You pop the whole thing in your mouth and the chocolate quickly shatters away and you’re left with a cool burst of creme brulee. It’s creamy and smooth, sweet and a real experience. You probably have to eat it while you’re there or very soon after purchase.
Smoked Salt - a really different truffle, this one was in a molded shell and the chocolate was rich and had a wonderful dryness and the salt was strong without being offensive. The addition of salt brought out some of the smoky and woodsy notes of the chocolate that I wasn’t noticing in the other truffles.
Blood Orange - a lovely, plump chocolate truffle with a slight tang to it, but not zesty. It was good, but not really what I was expecting as it had only a slight flavor to it.
Earl Grey - a really good dark chocolate truffle, but the infusion of Earl Grey was not apparent in the slightest upon eating it. A little later, I did detect the slightest aftertaste of bergamot, but it was not nearly as strong as I would have liked.
Jasmine - whoo! a beautiful tasting truffle - strong overtones of jasmine scent and a lingering perfume as well, this was the best of the infused truffles but I guess I’m spoiled and want a little more flavor to my flavors.
What I really enjoyed about the experience and the chocolates was the complete lack of extraneous packaging and decoration at the shop. Don’t get me wrong, the immersion at places like Vosges or Jacques Torres is wonderful, but let’s face it, once you leave the shop and take the chocolate out of the box, what really matters? What happens in your mouth. On the whole, this was an exceptionally pleasant oral experience. I wish the flavors were a little more vibrant, but the chocolate was wonderfully smooth and the Creme Brulee is truly unique. The chocolates don’t travel particularly well either, two of the truffles were cracked when I got them home and of course the Creme Brulee pretty much has to be eaten within a fifteen square block radius (okay, I’m making that part up, but we all know about the Saga of the Valomilk).
The one silly thing that I did, amidst all that lack of artifice was that I neglected to ask prices for anything and I can’t recall how much it was. (The whole shebang was about $12, I think.)
POSTED BY Cybele AT 7:34 pm
Monday, April 17, 2006
Whoo hoo! I had quite a morning down in SoHo on my last day in NYC. My first stop was at Vosges. I’d already been in NYC for a week, and I’d resisted the temptation to go upscale. But I’d done all the other scales and the trip had been pretty cheap, so here I was, throwing caution to the wind.
I’ve already tried several of the Vosges chocolate bars and though they’re fantastically expensive for chocolate bars ($6.75 each), they had flavor combinations you just don’t get from anyone else in that price range.
But I really needed to try the truffles, again, because of the flavor combinations.
Stepping into the shop, it was larger than many other little places I’d visited in NYC and it didn’t hurt that it was a Thursday morning and the only other person in the shop besides the woman behind the counter was a messenger who seemed a little lost and grateful for a little sample of chocolate before he got his bearings.
As I got my bearings by taking a few of the same samples (one was the Red Fire chocolate and the other was their version of guanduia) and became accustomed to the vibrant purple tones, I ordered a hot chocolate. They had three to chose from, a standard European style dark hot chocolate, a Red Fire, which I’d already had several of since I came to NY and then the last option on the board was a Hot White Chocolate. Now I’m not normally one to go for these sorts of things, but I hadn’t had anything to eat so far that morning (it was a little after 11AM) but it was described as an infusion of white chocolate and lavender with lemon. Sounds good enough for me. I wasn’t disappointed. It was served in a tall, narrow cylinder of a glass and it was spectacular. It was like drinking a creme brulee, but not quite so syrupy rich. Not nearly as sweet as I expected, it was creamy and rich and the citrus/floral infusion kept it feeling light and refreshing. I don’t mind spending that much at all, because I know it’s something I’m never going to make at home.
While drinking I had plenty of time to look over the truffles to make my selection:
Absinthe - an infusion of anise, fennel and pastis - lighter and more woodsy than licorice, the smooth ganache blended well. The top was sprinkled with ground Chinese star anise, which was the only part that I didn’t like, as it added a little too much grain to the experience.
Ellateria - Holy Moly! It’s the Holy Grail of cardamom chocolates. Why don’t they make a chocolate bar like this? The ganache is an infusion of dark chocolate with cardamom and white poppy seeds with more sprinkled on top. The whole box was fragranced by the cardamom, these were smooth and flavorful and just made me want more. It’s rare when a truffle makes me want to pop another in my mouth.
Poivre - yes peppercorn truffles and boy howdy is the burn nice. Telicherry black and Muntok white peppercorns in a smooth ganache and some extra crushed peppercorns on the top for a lingering tingle.
Tlan Nacu - I couldn’t even remember which one this was when I bit into it and I had to look it up. It was a nice, dark chocolate truffle with seemingly no essences to it. It turns out it was Vanilla. Hey, it was! Mellow and sweet, vanilla is a wonderful complement to chocolate.
Naga - of all of the truffles I picked out, this is the only one I had tried in bar form. Naga is coconut and curry in milk chocolate. It’s quite a stunning combination, with a strange milky quality and of course the tickly tingle of curry.
Sal del Mare - a salted caramel. This one still qualified as a truffle though. the lighter chocolate shell had two chambers, the bottom was flowing salted caramel and the top was chocolate ganache. The caramel was smooth and sweet and with a salted bite and the chocolate set it off nicely. Not nearly as shocking as some other salted caramels and this one had the added bonus of a pine nut on top to mellow all the flavors together.
(Yes, there are more truffles in the box than listed here, I did some doubles and one just for my husband that I didn’t taste.)
Overall, I think that the Vosges shop is a great destination, a little treat for yourself if you’re in one of the cities where they have a store (Chicago, NYC and Las Vegas). The quality is superb, the freshness and combination of flavors set them apart from many other trufflers. Whereas many of the other truffles and chocolates I experienced (Pierre Marcolini & Marie Belle) on this trip were the flattened kind, Vosges makes them as generous spheres that give you ample ganache for really appreciating the flavors. I don’t see myself ordering them online, but I know I’ll make an effort to see their flagship store in Chicago when I’m there in June.
The store also features some clothing and candles and other lifestyle paraphernalia, but I’m not about to start reviewing the branded merchandise that goes with chocolate. There’s a long bar with stools for sitting and enjoying a drink or truffle on site with a friend or as a solo treat, and if you play your cards right, you can get out of there for less than $10.00. But if you’re looking for a real splurge, they have a “Club Haut-Chocolat” where they’ll send you a box of nine for 13 months for a mere $490. That’s love, baby.
POSTED BY Cybele AT 6:33 pm
Thursday, April 13, 2006
I’m heading back from New York City to Los Angeles this evening but I thought I’d just give you a tantalizing list of all the places I’ve been this week:
Economy Candy - cheap candy, great selection, packed to the rafters
I’ll have more later (I’ve made lots of purchases but haven’t eaten anything yet). Thanks to everyone who made suggestions - every piece of advice was awesome.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.