Monday, January 26, 2015

Starburst Superfruit Flavors

DSC_8416rbWrigley’s releases a new Starburst assortment every year. This year they’re a little behind the marketing trends and present Starburst Superfruit Flavors.

I wasn’t sure what a superfruit was, so I looked it up and apparently it’s just a marketing term. The general idea is that a superfruit is a fruit that has nutritional or health benefits beyond a normal fruit. Blueberries, goji berries and acai are included in this non-standardized list for their high antioxidant and flavanoid content. Many of these foods are sold with ORAC ratings on the package, which are meant to codify the antioxidant capabilities of the food.

Of course a candy that’s simply flavored for these “miraculous” foods is missing the point.

The new flavor assortment is: Raspberry Pomegranate, Strawberry Starfruit, Passionfruit Punch and Blueberry Acai. The ingredients are pretty much the same as the ingredients as all the other Starburst flavors, which are made from corn syrup, sugar, hydrogenated palm kernel oil and less than 2% apple juice concentrate. They add in a bit of vitamin C (20% of your RDA) and some artificial colors and flavors.

DSC_8427rb
Blueberry Acai comes in a blue wrapper but the candy is more on the lilac side of things. It has that inky floral flavor, not really like blueberries (which have a steeped tea note to me). My experience with Acai is limited, but this seems pretty accurate to the sharpness.

Strawberry Starfruit is much more tart than the usual Strawberry but with less of the floral and toasted sugar notes. The Starfruit might add that additional tangy zap, as the fruit is usually rather white grape-like with a note of green apple thrown in.

Raspberry Pomegranate is the darkest red of the batch and comes in a purple wrapper. The chew is actually very intensely pomegranate and berry, not too sweet, very floral and with an almost dry finish that you can get with pomegranates.

Passionfruit Punch comes in the magenta wrapper and does taste exactly like a fruit punch. It’s quite tart, which is refreshing and gets my salivary glands going. I’m not usually fond of fruit punch flavors, but this one had a sort of dry finish to it which kept it all from getting too fake or metallic at the end.

I thought this was a stupid idea when I read about these for the reasons I introduced earlier. However, Starburst has succeeded in making each of the flavors distinct and intense. I don’t care for the smoothies or the cream flavors for Starburst, I prefer the really dense fruit chew that Starburst usually delivers. So, on that front they’re quite successful. I don’t know if I would want this mix over the traditional fruits version which has the citrus flavors I love, but I have to say that I actually liked each and every flavor in this package and have no reason to even look at the wrapper before eating.

Related Candies

  1. Starburst Very Berry
  2. Skittles Darkside
  3. Brookside Dark Chocolate Pomegranate
  4. Necco Wafers SmartFruits
  5. Wonka Exceptionals Fruit Jellies: Grapefruit, Goji Berry & Red Apple
  6. HiCHEW World Fruit: Dragonfruit, CamuCamu, Durian & White Peach
  7. Bissinger’s Pink Grapefruit Gummy Pandas
  8. Starburst Sour & Sweet
  9. Starburst Baja California & Tropical
  10. Starburst


Name: Starburst Superfruit
    RATING:
  • SUPERB
  • YUMMY
  • TASTY
  • WORTH IT
  • TEMPTING
  • PLEASANT
  • BENIGN
  • UNAPPEALING
  • APPALLING
  • INEDIBLE
Brand: Wrigley’s
Place Purchased: Target (Eagle Rock)
Price: $2.00 (on sale)
Size: 14 ounces
Calories per ounce: 103
Categories: Candy, Mars, Wrigley's, Chews, 8-Tasty, United States, Target

POSTED BY Cybele AT 1:46 pm Tracker Pixel for Entry     CandyReviewMarsWrigley'sChews8-TastyUnited StatesTarget

Comments
  1. Starburst Very Berry was discontinued to make room for this flavor.
    R.I.P. Starburst Very Berry
    2013-2015

    Comment by Anonymous on 1/26/15 at 8:23 pm #
  2. I picked up a bag of these yesterday and I like all of the flavors, but especially the Raspberry Pomegranate. Yum! I could eat that one all day.

    I do see a very close resemblance to the Very Berry mix, which I liked quite a lot.

    Comment by Amy on 1/28/15 at 11:18 am #
  3. Tried these, these were good. Rating on each flavor:
    Blueberry Acai: 10/10
    Strawberry Starfruit: 9/10
    Raspberry Pomegranate: 9/10
    Passionfruit Punch: 8/10

    Idea for 2016’s starburst mix: Starburst Riddles (like Skittles Riddles)
    Colors: Teal, green, blue, purple
    Possible flavors: Blueberry, pineapple, mango, melon berry

    The wrappers would not have any flavor information but they would say “Teal chew” “Green chew” “Blue chew” “Purple chew”

    Comment by Anonymous on 2/26/15 at 8:45 pm #

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