Wednesday, May 4, 2011

Necco Wafers SmartFruits

Necco Wafers SmartFruitsNecco Wafers are iconic little disks of crunchy dried sugar and flavoring. They’re the shape and size of a coin but the texture of unfired ceramics. The All Natural Necco Wafers SmartFruits come in little mini rolls. There are 23 rolls in the 11 ounce package and feature four flavors: Raspberry+ Acai, Lemon + Goji, Pomegranate + Goji and Blueberry + Acai.

I bought these a few weeks ago at the 99 Cent Only store. They’re a bit of a puzzle, since it appears they don’t even exist. There’s no mention of them on the Necco company website, I can find only two references on the internet to them: a review in Spanish from 2009 and a notice of the registration of the trademark for “SmartFruits.” I know that the product is not that old because of the trademark and the design of the package cannot be before 2009. 

Necco Wafers SmartFruits

The pieces are muted and in most lighting situations I have trouble telling them apart without sorting them. Straight out of the package the little stack of 9 disks smells like ketchup and raspberry jam.

I wasn’t able to actually tell the flavors apart ... they all had a muted berry smoothie flavor to them. One was definitely lemony and tart but the rest were nondescript. They were not disgusting, but they were pointless.

The package says that there were real fruit antioxidants in here, but the nutritional panel doesn’t even register any vitamin C, which is easily the most palatable vitamin to put in a candy. The ingredients list lots of good things like freeze dried fruit (blueberry, raspberry, acai, goji berry) but it’s well after the sugar on the list, so they can’t make up much of the bulk. One roll is 50 calories. I can think of far better ways to spend your discretionary calories.

Like all Necco Wafers and Conversation Hearts, they contain gelatin and are unsuitable for vegetarians and are not Kosher.

Related Candies

  1. Wonka Exceptionals Fruit Jellies: Grapefruit, Goji Berry & Red Apple
  2. Trader Joe’s Dark Chocolate Powerberries
  3. Necco Conversation Hearts (Sweethearts) 2010
  4. HiCHEW World Fruit: Dragonfruit, CamuCamu, Durian & White Peach
  5. All Natural Necco Wafers
  6. Terra Nostra Pocket Bars
  7. Necco Smoothies

Name: Necco Wafers SmartFruits
Brand: Necco
Place Purchased: 99 Cent Only Store (Miracle Mile)
Price: $1.00
Size: 11 ounces
Calories per ounce: 109
Categories: All Natural, Candy, Necco, Compressed Dextrose, 3-Unappealing, United States, 99 Cent Only Store

POSTED BY Cybele AT 12:34 pm Tracker Pixel for Entry     All NaturalCandyNeccoCompressed Dextrose3-UnappealingUnited States99 Cent Only Store

  1. “Super fruits”, you have officially jumped the shark.

    Comment by L on 5/04/11 at 8:25 pm #
  2. Ha, they *almost* throw a health claim in there, almost. Which should be hard to do when about 99% of your product is raffinated sugar.

    Comment by Emmuzka on 5/05/11 at 4:59 am #
  3. Well, Em, they brought back the original in that year that you and L wrote this, 2011. See the blogmaster’s other linked Necco reviews.(and I will only eat original, rainbow or all chocolate

    Comment by SJCarras on 1/05/16 at 12:49 am #
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