Wednesday, December 18, 2013

Milka Milkinis

Milka MilkinisMilka is a popular brand of chocolate confections that originated in Switzerland and is now run by Kraft under their Mondelez snack division. The bars are kid friendly, and marketing with attention to their high milk content. They also have a touch of hazelnut paste, too. The box says that Milka is Europe’s #1 brand of chocolate.

Milka comes in dozens and dozens of varieties. In Europe, they can take up six or eight feet of aisle space with their products (photo) and often retail for less than a Euro for a 100 gram bar (photo).

Milka Milkinis are a milk chocolate confection with creamy filling. The box holds eight slender, foil-wrapped bars and weighs 3.08 ounces.

Milka Milkinis

I’ve seen these at Target for a while, usually for about $2.50 a box, but the 99 Cent Only Store also has them for only a buck.

Of course you get what you pay for. Though it says milk chocolate, that’s used as an adjective, not a noun. It’s a confection made from:

Sugar, fractionated palm oil, whey, cocoa butter, skim milk, chocolate, milkfat, cream, hazelnut paste, soy lecithin, artificial flavor, sunflower lecithin, natural flavor.

A serving is 4 bars, or about 1.5 ounces, which tallies to 260 calories - a whopping 173 calories per ounce ... a peek at the rest of the nutritional panel reveals that’s 17 grams of fat, 10 of which are saturated and account for 50% of your RDA of saturated fat. (I don’t usually mind as much if it’s cocoa butter, but I do mind palm oil).

The bars are about 3 inches long and about 2/3 of an inch wide. They’re rather flat and have four segments with the Milka cow icon on each.

Milka Milkinis

The chocolate coating is quite thin, as you can see from the cross section. This candy is mostly filling. The filling does have a good milky flavor to it, there’s a light hint of malt or a mellow note of something more minerally (there’s 8% of your daily RDA of calcium). There’s also a bit of salt in there, about 75 mg per serving, which is odd because the ingredients don’t list it. It’s soft and kind of pasty. It’s not like a chocolate bar, not quite like fudge. More like a bar of frosting.

I didn’t love them. They were okay, I can see children enjoying them, they’re attractive and the small portion of the individual bars at least makes it easier to moderate intake. If I wanted this sort of creamy thing, I’d probably opt for the Lindt Lindor truffles, even though they’re more expensive.

Milka contains hazelnuts and dairy products, as well as soy. (It’s confusing that they use both soy and sunflower lecithin, maybe they’re in transition.) They’re made in a facility that also processes wheat and almonds. There’s no statement about peanuts at all. Mondelez is currently buys 50% of their palm oil from certified sustainable sources and should be 100% by the end of 2015 (source). They have no stated plans for their cacao sourcing, though some is sourced through Rainforest Alliance and noted as such on their packages.

Related Candies

  1. Milka Bars, Milka Drops and some Li’l Milka
  2. Milka L’il Scoops
  3. Milka NAPS Mix (Assortment)
  4. UK vs US Cadbury Dairy Milk
  5. Lindt Lindor Truffle Eggs
  6. Milka Alpenmilch

Name: Milkinis
Brand: Kraft
Place Purchased: 99 Cent Only Store (Silver Lake)
Price: $1.00
Size: 3.08 ounces
Calories per ounce: 173
Categories: Candy, Kraft/Mondelez, Mockolate, Nuts, 5-Pleasant, Poland, 99 Cent Only Store

POSTED BY Cybele AT 2:24 pm Tracker Pixel for Entry     CandyMorselizationReviewKraft/MondelezMockolateNuts5-PleasantPoland99 Cent Only Store

  1. Many thanks for the review.  In Europe there are various complicated rules over what is deemed “Chocolate”, I think I remember you discussing this before, however it appears some stuff that gets imported doesn’t get relabeled correctly.  I wish there was an international standard - Chocolate with palm oil can be called something else!  However stop calling it “fudge” - I’m fed up with cookie manufacturers describing their mockolate as “fudge” as it doesn’t resemble anything like what I would call fudge!

    Comment by MattyB on 12/18/13 at 4:00 pm #
  2. Awwww, these look like a rip off of the kinder bars ( that remind me of trips to the continent from when I was a kid.
    The standard of chocolate in these kraft owned brands just keeps slipping. Terry’s chocolate oranges, toblerone, milka… they’re even messing with Dairy Milk I believe. I know there’s always rose tinted glasses about such things, especially the innate nostalgia connected with confectionary, but it really is starting to make me sad.
    Having said that, there is a reason the kinder ones are aimed at kids, and these probably are too- far too sweet!

    Comment by Lucy on 12/18/13 at 5:06 pm #
  3. Makes me angry they are now selling EURO chocolates in America and remaking them full of SHIT like all American candies and ‘chocolates’. If you want to sell Milk in America, Haribo, etc.. then IMPORT IT AS IS, don’t mess with it!!!

    BTW if you ever want some euro chocolates, I w ould be happy to mail you some from here to try.

    Comment by LJK on 12/21/13 at 11:35 am #
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