I saw that DeMet’s had some holiday themed Flipz (coated pretzels) but I skipped right over the peppermint white confection version in order to pick up Flipz Gingerbread Flavor Covered Pretzels.
To be honest, it sounds terrible, in part because I didn’t know there was something known as Gingerbread Flavor Cover in the confectionery world ... and then I probably wouldn’t have dreamed that the appropriate place to put that would be on top of pretzels. So curiosity trumped revulsion.
The DeMet’s copywriters don’t help the situation either, here’s the marketing passage from the back of the bag:
Whenever hunger strikes, make sure you’ve got FLIPZ nearby! FLIPZ are the most flippin’ awesome winter snack ever!
That’s because they combine crunchy, salty pretzels with rich and warm gingerbread for an outrageous anytime snack. Anytime is the right time for a Flippin’ Awesome snack!
They’re standard mini pretzels with big salt crystals on them. Then they’re coated in this weird, artificially colored confection that’s supposed to look like chocolate. It’s made with sugar, palm oil and dried milk but natural flavors. The texture is pretty good - it’s creamy and kind of cool on the tongue without getting too grainy or greasy. It’s not chocolate-like, but still pleasant. The flavoring is interesting. If you gave it to me without the gingerbread description, I would have called this orange spice. I don’t know why, but I was getting a light and appealing orange zest note to it the whole time. There’s a gentle spice to it, maybe a bit of ginger but nothing too biting like cinnamon or clove. The salty crunch of the fresh pretzels keeps it all from getting too sweet.
I like them. I ate them. I wouldn’t have believed it if it didn’t happen to me.
Other reviews: The Impulsive Buy found them in a tub & gave them a 7 out of 10, Metal Misfit reviewed them before Halloween.
Related Candies
- Russell Stover Santas: Gingerbread, Peppermint and Maple
- Twix Gingerbread
- Sanders Chocolate Covered Gretzels
- Snyder’s Peanut Butter Pretzel Sandwich Dips
- Pretzel M&Ms
- DeMet’s Turtles: Pecan & Cashew
- Trader Joe’s Dark Chocolate Covered Pretzel Bites
I thought the exact same thing when I tried them—an almost overwhelming orange flavor. Like you, I ate them. But it was weird.
Yes their marketing department does sound like they have nerd-hipsteritis. Like you I too liked these more than I expected.
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