Thursday, May 27, 2010
Hershey’s Drops: Milk Chocolate & Cookies n Creme
Last year Hershey’s announced their new expanded Hershey’s Pieces line at National Confectioners Association’s Sweets & Snacks Expo. This year the new product line is Hershey’s Drops.
Hershey’s Drops are billed as Hershey’s Happiness in a little drop of milk chocolate without a candy shell and featuring a light, shiny, mess free finish. They’ll be on store shelves starting in December 2010, starting with King Size packages of 2.1 ounces.
The packages I got to try are just sales samples, in little .6 ounce packets with ingredients listing but no final nutrition panel (which isn’t that surprising since they won’t be available for another six months).
The drops are larger than the Pieces about as big around as a nickel. Brits may be familiar with the size and shape, they’re rather similar to Mars’ Galaxy Minstrels, except without the shell - in fact, they’re exactly like the re-released Galaxy Counters (which I haven’t tried, but Chocablog did a nice review of a couple of months ago).
Some may wonder if the light coating is like that on M&Ms Premiums. There is a light waxy coating on there, but it’s thinner than the latexy and colorful stuff on the M&Ms Premiums. It’s more like what you’d find on Junior Mints or Whoppers. Just a simple glaze that melts away quickly.
The flavor is pure Hershey’s Milk Chocolate, not much else. A little tangy and fudgy, sweet and milky. The coating keeps them fresh and smooth, I’ve found that Kisses can taste a little rancid when left out of the bag, even though they have a foil wrapping. Of course I didn’t have these candies for very long, so I can’t say for sure that they’d be like that if left out in a dish.
The confection is made of a white chocolate with cookie bits like Oreos mixed in. The white chocolate ingredients are a little muddy, the label says “cocoa butter, palm, shea, sunflower and/or safflower oil” so I don’t know how much of this white chocolate is actually cocoa butter. That and/or confuses me.
Hershey’s currently offers the Cookies ‘n’ Creme in a few formats. The original is their bar but there are also Kisses from time to time, Nuggets, as well as holiday foil wrapped versions. This little morsel version with no wrapper is actually a great new take on the candy.
I have to admit they don’t look so great. They look muddy and dirty. The cookie bits show through. They’re consistently shaped, but the white isn’t quite white and not even that light yellow that French vanilla ice cream sports.
They smell especially sweet and milky. The texture is thick and a little fudgy and heavy on the dairy flavors. The crispy bits of cookie are crunchy and crumbly, with a sandy grain to them that sets off the sticky melt of the white confection very well. It’s a little salty, so though it’s sugary at times and kind of throat searing, it doesn’t stay that way to the end. It’s more like cookies and cream ice cream than a candy version of a chocolate sandwich cookie.
I haven’t been much of a fan of the Cookies ‘n’ Creme bar up to this point, but I have to say that the smaller discrete bites do help. They’re best, as far as I’m concerned, mixed with the Milk Chocolate ones to keep it all from getting too sweet.
Overall, I think this is a fun new take. I’m glad that Hershey’s is making them with the bar version ingredients, instead of going the route they did with Kissables as a “chocolate candy”. I see the benefits to getting rid of the foil wrappings and the candy shells plus making the morsels larger than a chocolate baking chip. I’m sure some folks will be happy to see that there are no artificial colors in here either, since there’s no colored shell.
The ability to combine these with other items to create a custom trail mix snack is also intriguing. I’d like to mix them with nuts, pretzels or sesame sticks. I can also see a lot of possibilities with expanding this with other candies in the Hershey’s line.