Wednesday, September 12, 2012
Fruit Stripe Gum
Fruit Stripe Gum was launched back in the early 1960s as an extension of Beechnuts broad line of gums and fruity candies. The packages were a mix of five flavors, each with striped colors on the gum sticks. The flavors were cherry, orange, lime, mixed fruit and lemon (picture of early ad).
The history of the gum is rather convoluted, as it’s tied up with Beech Nut, which made both candy and baby food. In 1968 Beech Nut (which had also acquired Life Savers in 1956) merged with Squibb to become Squibb Beech-Nut Corporation. In 1981 Nabisco acquired just the confectionery portion with the brands of Beech Nut and Life Savers. In 1999 Hershey’s picked up the brand from Nabisco along with the more popular Bubble Yum, Ice Breakers, Breath Savers and Care Free gums but then sold off the Fruit Stripes brand, along with Rain Blo, Hot Dog and Superbubble, to Farley’s & Sathers in 2003. Just this year Farley’s and Sathers merged with the Ferrara Pan Candy Company.
The concept of Fruit Stripe Gum is largely unchanged over the years. It’s a flat stick of gum, made from a synthetic chewing gum base with artificial colors and flavors. The flavors are now Wet & Wild Melon, Cherry, Lemon, Orange and Peach.
The paper overwraps for the individual sticks are also temporary tattoos. They feature the mascot for the gum, a zebra known as Yipes.
Peach is Peach Smash and has a fresh flavor to it. It wasn’t my favorite, but not too fake or sour. The gum is smooth, the sugar is very sweet, so sweet that I kept checking the label to see if it was some sort of artificial sweetener. I’m actually not accustomed to chewing stick gum, as I prefer the candy coated chiclet styles for the variation in textures.
Yellow is Lemon and as expected, it’s the most sour of the set. The lemon flavor is like chewing on a candle, not at all like a fresh or zesty real lemon, though there are some more zesty notes towards the end but those are reminiscent of cleaning supplies.
Orange is Orange - the flavor starts strongly artificial, sweet and tangy with only a slight grain to it. Later chewing brings out more artificial notes, including the colorings, which have a slight metallic and bitter note to them.
Red is Cherry and seems odd, if only because it’s cherry gum, which isn’t that common. It reminded me a lot of Cherry Life Savers. The flavor lasted longer than the peach and faded into a kind of woodsy medicinal thing that was actually better than the initial overly sweet thing.
Green is Wet Watermelon (but in a pink wrapper) which was much better than I expected. I didn’t care much for the tartness of it at first, but the fake watermelon was rather fresh tasting and lasted longer than I expected.
Overall, it’s passable gum. I’m not that fond of it, but it does offer advantages over most packs of gum in that there’s a variety of flavors. Fruit flavored stick gum has become much more common in the past 10 years, though it was always around in bubble gums, especially the gumball style.
Here’s a classic ad for the gum from the early 1990s:
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